How to Start a Phone Accessories Business in Nigeria

Over the years, Nigeria’s phone accessories business has evolved rapidly, becoming one of the largest in Africa. Mobile devices have transitioned from luxury items to necessities, shaping how people communicate, do business, and engage with the digital world.

As of January 2025, Nigeria recorded approximately 142.16 million internet subscriptions, showing how deeply smartphones are embedded in daily life. With this widespread adoption comes an equally booming demand for phone accessories, as consumers look for ways to enhance, protect, and personalise their devices.

The global mobile phone accessories market is on an upward trajectory. In 2022, it was valued at approximately USD 88.07 billion and is projected to reach USD 148.81 billion by 2030, growing at a CAGR of 6.8% according to Grand View Research.

Nigeria is a major player in this growth, with its mobile accessories market expected to generate USD 10.5 billion in revenue this year (2025) maintaining a 6.5% annual growth rate between 2025 and 2029 according to Statista.

If you want a share of this market share, then enrol in the Entrepreneurs Success Blueprint Program so we can teach you the steps to start and scale your phone accessories business.

Key Takeaways

1. A profitable phone accessories business in Nigeria requires strategic product selection, sourcing from trusted suppliers, and a solid mix of both online and offline sales channels.
2. Effective marketing, including social media promotions, influencer collaborations, and e-commerce platforms like Jumia and Konga, is essential for business growth and customer retention.
3. Understanding consumer preferences, pricing competitively, and staying updated with mobile technology trends will help you maintain a strong customer base and stay ahead of the competition.
4. Legal protection, proper inventory management, and avoiding counterfeit products are critical to building a sustainable and reputable business in Nigeria.

Steps to Set Up Phone Accessories Business in Nigeria

Starting a Nigerian phone accessories business requires careful planning and execution. From our experience working with entrepreneurs, we’ve seen that those who follow a structured approach tend to succeed faster and avoid common pitfalls.

Below is a step-by-step guide to setting up a thriving phone accessories business.

Step 1: Market Research and Business Planning

Every successful business starts with thorough market research. Before investing in inventory or setting up a shop, you need to understand the market landscape. Who are your competitors? What products are in high demand? What are customers looking for but struggling to find? These are the types of questions your research should answer.

One of the best ways to gather insights is by visiting popular phone accessory markets such as Computer Village in Lagos, Alaba International Market, and major electronics hubs in Abuja and Port Harcourt.

Observe what is selling, ask retailers about customer preferences, and study competitor pricing. If you plan to sell online, researching platforms like Jumia, Konga, and Instagram stores can help you understand what online shoppers are looking for.

Once you have gathered enough information, the next step is to identify your target customer segment. Are you focusing on budget-conscious buyers who want affordable accessories, or are you targeting premium customers who prefer high-end brands?

Clearly defining your customer base will influence everything from your product selection to your pricing strategy.

With this information, you can develop a business plan. A good plan should outline:

• Cost estimates for inventory, shop rent, marketing, and logistics.
• Pricing strategy that balances affordability and profit margins.
• Marketing approach, including online and offline sales tactics.

Having a solid business plan will help you stay focused and make informed decisions as you launch and grow your business.

See Also: How to Start a Laundry Business in Nigeria – Complete Guide for Entrepreneurs 

Step 2: Business Registration and Legal Requirements

To operate legally in Nigeria, you need to register your business name with the Corporate Affairs Commission (CAC). Registering your business gives you credibility, allows you to open a business bank account, and helps you avoid legal issues down the line. This process can be done for you by ReDahlia. Read everything about business registration here and reach out to us on WhatsApp- 08188122223.

Beyond registration, some business owners overlook the need for permits and tax compliance. Depending on your location, you may need local government permits to operate a physical store. Additionally, you should register for a Tax Identification Number (TIN) with the Federal Inland Revenue Service (FIRS)to ensure tax compliance.

Skipping these steps can cause unnecessary problems later, including fines or business closure. We always advise new entrepreneurs to handle legal formalities before launching their business to avoid disruptions.

Step 3: Startup Capital and Funding Options

One of the biggest questions we get from aspiring entrepreneurs is: “How much do I need to start a phone accessories business in Nigeria?”

The answer depends on the scale of your business:

• Small-scale business: ₦100,000 – ₦500,000
• Medium-scale business: ₦500,000 – ₦2 million
• Large-scale business: ₦2 million and above

Your budget should cover inventory, rent (if applicable), marketing, and logistics. If you don’t have enough capital, consider funding options like:

• Personal savings – The most common way to start small.
• Business loans – Some banks and fintech companies offer small business loans.
• Partnerships – Teaming up with a co-founder or investor can ease financial burdens.

If you are bootstrapping, start small and reinvest profits to expand gradually.

Step 4: Sourcing Phone Accessories

Your ability to source quality products at the best price will determine your profit margins. You have two main sourcing options: buying locally or importing internationally.

Buying Locally: If you prefer to start quickly without the complexities of importation, buying from wholesale markets in Nigeria is a good option. The best places to source accessories include:

• Computer Village, Lagos – The largest electronics market in Nigeria.
• Alaba International Market – Another major hub for phone accessories and electronics.
• Trade Fair Complex, Lagos – Offers a wide variety of imported accessories at wholesale prices.

Importing from China: Many successful entrepreneurs import accessories from China because it is often cheaper and offers a wider selection. Platforms like Alibaba, AliExpress, 1688, and DHgate allow you to order products directly from manufacturers.

However, importing comes with challenges such as customs clearance and shipping delays, so it’s crucial to work with reliable import agents or consolidation services to reduce costs and simplify the process.

Another important factor is quality control. Whether buying locally or internationally, always test samples before purchasing in bulk to avoid counterfeit or low-quality products.

Step 5: Choosing a Business Model & Location

Your business model and location will determine how you attract customers and drive sales. There are three main ways to structure your business:

Physical Store:

If you plan to sell in person, consider high-traffic locations such as shopping malls, markets, and areas near phone repair shops. A well-located store with an attractive display can significantly boost sales.

Kiosk or Small Shop:

A lower-cost alternative to a full store is setting up a kiosk in a busy area. This model works well for selling fast-moving accessories like chargers and earphones.

Online-Only Store:

Many entrepreneurs now prefer to sell phone accessories online. Platforms like Jumia, Konga, Instagram, and WhatsApp Business make it easy to reach a large audience without the overhead costs of renting a physical store.

If you’re running a physical store, optimising your shop layout is important. Arrange products in a way that makes them easy to browse. Display best-selling items at eye level and ensure your store is well-lit and visually appealing.

Why Is Nigeria’s Phone Accessories Business Growing?

The driving force behind the growth of the Nigerian phone accessories business is Nigeria’s youthful population, who are eager to accessorise and personalise their smartphones. With a median age of just 18.1 years, Nigeria has a tech-savvy and fashion-conscious consumer base that continuously seeks the latest accessories to match their lifestyle.

From our experience working with entrepreneurs, we’ve identified key factors fueling this demand. One of the biggest is the youth-driven market, where young Nigerians see phone accessories not just as add-ons but as fashion statements. Trendy phone cases, wireless earbuds, and smartwatches are some of the fastest-selling items among this demographic.

Another major factor is e-commerce expansion. The rise of online shopping platforms has made it easier for Nigerians to access a diverse range of phone accessories, whether from local retailers or international suppliers. Platforms like Jumia, Konga, and Instagram stores have revolutionised how people shop, making it more convenient for customers to find and purchase accessories at competitive prices.

Understanding consumer behaviour is at the heart of succeeding in the phone accessories business. Nigerian buyers prioritise accessories that blend functionality with style, which is why fashionable phone cases, high-quality earphones, and durable power banks remain bestsellers.

Many of the entrepreneurs we’ve worked with have found success by offering products that meet these exact needs, ensuring they always stock what’s trending. Additionally, e-commerce has further amplified this market growth, making it easier for both sellers and buyers to engage without geographical limitations.

With smartphone penetration soaring and the demand for accessories continuously rising, this industry presents an exciting and scalable opportunity for entrepreneurs. Those who can strategically position themselves by offering quality products, leveraging online platforms, and understanding their target market stand to build highly profitable businesses in this ever-growing sector.

If you’re looking to tap into this thriving market, stay with me as I teach you in detail how to start a phone accessories business in Nigeria and succeed in it.

See also: How to start a building material business

Understanding the Phone Accessories Market in Nigeria

In this section, we will look deeply at the Nigerian phone accessories business.

Trends in Phone Accessories Consumption

Through our experience working with entrepreneurs in the Nigerian phone accessories business, we’ve observed a clear shift in consumer spending habits. Phone accessories are no longer just functional items; they have become fashion statements, productivity tools, and status symbols.

More Nigerians now view accessories as an extension of their personal style, and this has created a thriving market for diverse, high-quality products.

Protective gear, such as phone cases and screen protectors, remains a top priority for consumers who want to keep their devices in pristine condition. With smartphones becoming more expensive, users are willing to invest in premium protection to extend the lifespan of their devices.

Smart accessories, including smartwatches and fitness trackers, have also gained massive popularity as consumers adopt wearable technology for health and convenience.

Audio accessories like Bluetooth speakers and wireless earbuds continue to dominate the market, especially among younger consumers who prioritise immersive entertainment experiences.

One of the biggest game-changers in this industry is the increasing demand for power solutions. Given Nigeria’s inconsistent electricity supply (a problem we are solving for entrepreneurs through ReDahlia Workspaces), power banks, fast chargers, and durable charging cables are now considered essential accessories.

Many entrepreneurs we’ve worked with have found great success selling these products, as customers are constantly on the lookout for reliable, long-lasting power solutions to keep their devices running throughout the day.

Market Growth Projections and Emerging Segments

The Nigerian phone accessories market is showing no signs of slowing down. This growth is driven by shifting consumer preferences and new emerging segments that are reshaping the industry.

One of these key segments is premium and luxury phone accessories. More middle- and upper-class consumers are willing to spend on high-end branded accessories, valuing both aesthetics and quality. We’ve seen a growing number of entrepreneurs successfully catering to this segment by stocking genuine Apple, Samsung, and high-end third-party accessories.

Another emerging trend is eco-friendly phone accessories. Sustainability is becoming a bigger priority for Nigerian consumers, and biodegradable phone cases and solar-powered chargers are starting to gain traction. If you’re thinking of how to start a phone accessories business in Nigeria, tapping into this eco-conscious segment could set you apart from the competition.

Gaming accessories are also seeing a surge in demand. The rise of mobile gaming has created a need for phone cooling pads, game controllers, and VR headsets. Many gamers are now investing in better equipment to enhance their mobile gaming experience, making this an exciting niche for business owners looking to offer something unique in the smartphone accessories retail guide.

Popular Phone Accessories Categories

The Nigerian phone accessories business is diverse, with different product categories catering to varying consumer needs.

From our experience working with business owners, we’ve identified five major product categories that consistently drive high sales:

Protective Items

Every smartphone user wants to protect their investment, making protective accessories a must-have in any mobile accessories shop setup. Phone cases remain one of the best-selling products, with customers choosing between silicone, leather, and shockproof cases based on their personal style and needs.

Tempered glass and hydrogel screen protectors are also widely purchased, especially as smartphone screens become more delicate. For those who need extra protection, waterproof pouches offer an additional layer of security against accidental damage.

Power Solutions

With Nigeria’s unreliable power supply, we always advise entrepreneurs to stock high-quality power solutions as they are some of the fastest-moving items in the market. Fast-charging power banks, solar-powered options, and high-capacity models are in high demand.

Original chargers are also a best-seller, with customers actively seeking genuine fast chargers that are compatible with their devices. Durable charging cables, especially braided fast-charging cables, have become a necessity as consumers look for long-lasting options that won’t fray easily.

Audio Accessories

The rise of streaming platforms and digital content consumption has led to a booming market for high-quality audio accessories. Whether it’s wireless earbuds, Bluetooth headphones, or portable Bluetooth speakers, these products continue to perform well in both physical and online stores.

Younger consumers, in particular, prefer wireless and noise-cancelling options, making brands like Apple AirPods and Samsung Galaxy Buds top choices.

Enhancement Accessories

With the growth of digital entrepreneurship, social media influencing, and vlogging, content creators now make up a key market segment for enhancement accessories. Items such as clip-on camera lenses, phone stands, tripods, and gimbals are increasingly sought after by individuals looking to produce high-quality content.

Entrepreneurs who want to stay ahead should consider stocking accessories that cater to this growing audience. You should know that; you don’t have to go through the journey of starting this business alone. We are here to support you through the Entrepreneurs Success Blueprint Program.

Smart Accessories

Tech-savvy users are embracing smartphone-connected devices that offer convenience and advanced functionality. Smartwatches, fitness trackers, and wireless earbuds are among the most in-demand smart accessories.

Many Nigerian consumers are particularly drawn to budget-friendly alternatives to Apple and Samsung smart devices, making this a great niche for business owners looking to diversify their product offerings.

Customer Demographics and Buying Behaviour

Understanding customer demographics and spending habits is essential for those looking at how to start a phone accessories business in Nigeria.

Through our experience helping entrepreneurs navigate this industry, we have observed clear trends in consumer preferences based on age, location, and budget. To build a profitable mobile accessories business, you must tailor your product selection to meet these diverse needs.

Age Groups and Accessory Preferences

One thing we’ve noticed while working with business owners is that age plays a huge role in the kind of phone accessories people buy.

Younger consumers, typically between the ages of 18 and 35, are all about trends and technology. They gravitate towards wireless earbuds, smartwatches, and custom phone cases because they want accessories that not only serve a function but also make a statement.

If you’re setting up a mobile accessories shop, having a good selection of these trendy items is essential, especially if you’re selling online or in major cities.

On the other hand, older consumers- those aged 35 and above—are more practical in their choices. They prioritise functionality and durability over aesthetics.

When we helped a client set up their shop in Lagos, we noticed that their best-selling items for older customers were power banks, fast chargers, and sturdy phone cases.

These consumers are not as interested in flashy designs; they want accessories that get the job done and last long. If you’re entering this market, it’s important to cater to both the young and the mature audience by stocking a mix of trendy and practical products.

Price Sensitivity and Spending Habits

Price sensitivity is another key factor to consider when starting a Nigerian phone accessories business. The Nigerian market is diverse, with consumers ranging from those who are willing to splurge on high-end brands to those who strictly shop based on affordability.

When we worked with a business owner to source products from phone accessories wholesale suppliers, we advised them to stock a mix of budget-friendly and premium options. This way, they could cater to both ends of the market without alienating potential customers.

Low-income buyers are extremely price-conscious. They often go for generic or locally made accessories rather than expensive brands. These customers want durable products, but they are unlikely to pay a premium for a brand name. We have seen successful shop owners sell affordable, good-quality accessories that meet the needs of this segment, ensuring repeat customers.

Meanwhile, middle-class and affluent consumers have a growing interest in premium and imported phone accessories. If you’re targeting this demographic, you should consider stocking high-end brands and ensuring you provide original chargers, premium earphones, and branded phone cases.

Many consumers in this category are willing to pay more if they trust the authenticity of your products, so having a reputation for selling genuine accessories can set you apart from competitors.

Urban vs. Rural Market Differences

Where you set up your phone accessories business also determines the kind of customers you’ll attract. In urban areas like Lagos, Abuja, and Port Harcourt, consumers are more exposed to global trends, and they tend to demand premium and imported accessories.

We’ve worked with entrepreneurs in these cities who have found great success selling Apple AirPods, Samsung Galaxy Buds, luxury phone cases, and high-speed chargers. Shoppers in these locations are looking for originality and are willing to pay a premium for it.

Additionally, e-commerce is booming in urban areas, and many young consumers prefer shopping on Jumia, Konga, and Instagram. If you plan to sell online, ensure your product listings are visually appealing and well-described.

In contrast, rural markets prioritise affordable, durable, and multi-functional accessories. Income levels tend to be lower in these areas, so the focus is on value for money. Customers here want accessories that will last because replacing them frequently isn’t an option.

The way customers shop also differs. While urban consumers are comfortable ordering online, rural consumers still prefer buying in physical stores where they can see and test the products. If you’re considering setting up a physical shop in a rural location, investing in good display shelves and signage can help attract walk-in customers.

Opportunities for Entrepreneurs in the Nigeria Phone Accessories Business

For those looking to build a profitable mobile accessories business, understanding customer trends is just the beginning. Success in this industry comes down to having the right products, working with reliable suppliers, and leveraging smart marketing strategies.

From our experience helping entrepreneurs set up thriving phone accessories businesses, we’ve identified key strategies that consistently lead to success.

Stock High-Demand Products

One of the biggest factors in running a successful business is stocking high-demand products that align with customer demographics. If you’re catering to younger consumers, you’ll want to focus on trendy, high-tech accessories like smartwatches, wireless earbuds, and custom phone cases.

For a more mature audience, prioritising durable phone cases, fast chargers, and high-capacity power banks can help you attract repeat customers.

Source Products Form Reputable Wholesales

Sourcing products from reputable phone accessories wholesale suppliers is another crucial element. Many first-time entrepreneurs struggle with inconsistent stock or poor-quality items because they fail to establish strong supplier relationships.

We always advise new business owners to work with trusted wholesale suppliers or direct importers to maintain a steady flow of high-quality products. This not only ensures customer satisfaction but also helps build a strong reputation for reliability.

Offer a Mix of Budget and Premium Accessories

Another smart move is offering a mix of budget and premium accessories. Nigeria has a diverse consumer base, and while some customers are looking for the cheapest functional products, others are willing to spend more on original, high-end accessories.

Entrepreneurs who cater to both markets by balancing affordable yet durable items with premium, branded products often see the best results.

Market Your Product

Marketing is key to standing out in the competitive Nigeria phone accessories business. A strong digital marketing strategy can drive sales, especially if you’re operating an online store or selling through platforms like Jumia and Instagram.

We’ve seen business owners successfully use influencer collaborations, targeted social media ads, and SEO strategies to attract customers and increase sales. The goal is to ensure that when potential customers search for accessories online, your store is one of the first they find. These are some of the skills you will learn at the Entrepreneurs Success Blueprint Program. Enrol now.

Follow a Retail Guide

Following a smartphone accessories retail guide can also make a huge difference in setting up a structured sales and customer service approach. Many new business owners struggle with inventory management, pricing, and after-sales support.

Having a clear strategy for handling customer inquiries, managing stock efficiently, and maintaining fair pricing can help you avoid common pitfalls and keep your business running smoothly.

Continuous Learning and Development

Finally, continuous learning and business development play a significant role in long-term success. Participating in programs like the Entrepreneurs Success Blueprint Program can provide valuable insights into business scalability, sustainability, and long-term growth strategies.

We’ve seen entrepreneurs who invest in business training gain a competitive edge because they understand the industry better and make informed decisions that drive profitability.

By implementing these strategies, new and existing business owners can position themselves for success in Nigeria’s fast-growing phone accessories industry.

How to Run and Manage a Phone Accessories Business

Successfully launching a Nigerian phone accessories business is only half the battle. The real challenge and opportunity lies in efficiently managing operations to ensure long-term profitability.

From our experience working with entrepreneurs in this industry, we’ve seen that businesses that focus on inventory control, smart pricing, and exceptional customer service consistently outperform their competitors.

Inventory Management

One of the most common mistakes new business owners make is not having the right mix of products. Some invest heavily in one category while neglecting other high-demand items. To maximise sales, you need a balanced selection of accessories that cater to different customer needs.

This means stocking fast-moving products like chargers, power banks, and screen protectors, while also offering premium items such as branded earphones and smartwatches for customers willing to spend more.

Keeping track of inventory is crucial to avoid stockouts or overstocking slow-moving products. While some small businesses prefer manual tracking using record books, we’ve found that using inventory management software is far more efficient.

Inventory tools will help you automate stock updates, track sales trends, and notify you when it’s time to restock. The key is to have real-time insight into which items are selling fast and which ones are sitting on your shelves.

Managing fast-moving vs. slow-moving inventory is another challenge. Popular items like charging cables and screen protectors may sell quickly, while others, like wireless speakers or smart accessories, may take longer to move.

To keep cash flow healthy, we advise business owners to prioritise restocking fast-moving items while offering discounts or bundle deals on slow-moving products to clear stock without losing money.

Pricing Strategies

Pricing can make or break your profitable mobile accessories business. We’ve seen entrepreneurs either overprice and lose customers or underprice and struggle with profitability. The best approach is to conduct a competitive pricing analysis, checking what similar businesses charge for the same accessories.

Your markup strategy depends on your target market. If you’re catering to budget-conscious customers, keeping a low-margin, high-volume model works best. On the other hand, if you’re selling premium phone accessories, a higher markup with value-added services (like product warranties or free installation) can justify the price.

Discounts and promotions are excellent tools for driving sales and attracting repeat customers. Offering deals like “Buy 2, Get 1 Free” on screen protectors or discounts for bulk purchases can encourage larger orders.

Special promotions during festive seasons or online flash sales on platforms like Jumia and Instagram can also boost sales significantly.

Customer Service & Satisfaction

Customer service is often overlooked in the Nigerian phone accessories business, yet it plays a huge role in customer retention. One of the fastest ways to build a loyal customer base is by offering quality service that people trust.

This means:

• Being transparent about pricing and product quality.
• Selling only original and tested accessories.
• Providing excellent after-sales support.

Handling product returns, complaints, and warranties professionally is crucial. Some customers will inevitably experience product defects, and how you handle these situations determines whether they will return to buy from you again.

We always advise business owners to have a clear return policy. It could be a replacement, store credit, or refund policy; communicate this upfront to customers.

Training staff on technical product knowledge is another game-changer. Customers often have questions about which charger works best for their phone, the difference between original and generic accessories, or how to set up a smartwatch.

Employees who can confidently provide helpful answers create a better shopping experience and increase the chances of repeat business.

How to Market and Grow Your Phone Accessories Business

Starting a Nigeria phone accessories business is one thing, growing and scaling it into a profitable venture is another. We’ve seen businesses thrive when they implement the right marketing strategies that attract and retain customers.

To stand out in this competitive industry, you need a mix of digital and offline marketing approaches, along with a long-term plan to expand your business.

Digital Marketing Approaches

In today’s market, a strong digital presence is essential for any business looking to scale. Social media platforms like Instagram, Facebook, and WhatsApp have become powerful tools for promoting and selling phone accessories.

Many of the successful entrepreneurs we’ve worked with consistently post high-quality images, run targeted ads, and engage with customers through interactive content like polls, giveaways, and live demonstrations.

Selling on e-commerce platforms like Jumia, Konga, and personal websites provides another huge opportunity. Online shoppers are always searching for affordable, high-quality phone accessories, and businesses that optimise their listings with clear product descriptions, high-resolution images, and competitive pricing tend to attract the most buyers.

Additionally, setting up a WhatsApp Business profile allows direct communication with customers, making it easy to handle inquiries and process orders seamlessly.

Video marketing and influencer collaborations are also game-changers. Customers love to see products in action, so short videos demonstrating the durability of a screen protector, the sound quality of Bluetooth speakers, or the charging speed of a power bank can drive engagement and sales.

Partnering with tech influencers and lifestyle bloggers who can showcase your products to their audience helps increase credibility and visibility.

See Also: How to market your phone accessories business on Facebook.

Offline Marketing Tactics

While digital marketing is crucial, offline marketing still plays a big role, especially if you operate a physical store or kiosk. Many businesses have grown by leveraging local area branding techniques such as distributing flyers, putting up banners in strategic locations, and running radio ads to reach customers who may not be active online.

One of the most effective offline strategies is partnering with phone repair shops. Customers who visit repair shops are often in need of new accessories like charging cables, screen protectors, or replacement cases. Establishing a partnership where repair shops refer customers to your store or even stocking some of your best-selling items in their shops can significantly boost sales.

Word-of-mouth marketing and referral programs also remain powerful. Satisfied customers are your best promoters, and incentivising them with discounts for referrals encourages them to bring in more buyers.

Some businesses offer “buy five, get one free” deals on commonly replaced items like screen protectors, which not only drives sales but also keeps customers coming back.

Expanding and Scaling the Business

Once your business is running smoothly and generating steady income, the next step is to scale and diversify. We’ve helped business owners expand by adding complementary services and products that increase revenue streams and keep customers engaged.

One of the best ways to scale is by adding phone repair services. Many customers buying accessories also need repairs, and offering this service within your business adds value and increases foot traffic. We’ve seen businesses successfully combine phone sales, repairs, and accessories retailing to create a one-stop-shop experience.

Another great way to grow is by diversifying into related electronics, such as laptop accessories, smart home devices, and gaming accessories.

Customers who buy phone accessories are often interested in these complementary products, so expanding your inventory to include them can significantly boost sales.

Finally, if your business is thriving, you may consider franchising or expanding to multiple locations. Opening additional outlets in high-traffic areas or partnering with other entrepreneurs to operate under your brand can help scale your business rapidly.

Some business owners even explore dropshipping models, where they sell products without physically stocking them, further reducing overhead costs.

How to Sell on Jumia, Konga, and Other Online Marketplaces

Selling phone accessories online is one of the best ways to reach a larger audience and increase sales. We’ve worked with entrepreneurs who started with a small inventory and scaled their business rapidly by leveraging e-commerce platforms like Jumia, Konga, and personal websites.

These platforms provide access to millions of potential buyers without the overhead costs of running a physical store. However, success in online marketplaces depends on proper setup, effective product listing, and excellent order management.

Step-by-Step Guide to Registering as a Seller on Jumia and Konga

Getting started on Jumia, Konga, and other e-commerce platforms requires registering as a seller. While each platform has slightly different requirements, the general process includes:

Sign up for a seller account

Visit the seller registration page on Jumia (Jumia Seller Center) and Konga (Konga Seller HQ) and provide details such as your business name, phone number, and email address.

Submit business details

You may need to provide a business registration certificate (CAC), bank account details, and tax identification number (TIN) if required. This process can be done by ReDahlia. Reach us on WhatsApp- 08188122223.

Complete the seller training

Jumia and Konga often provide onboarding sessions to teach new sellers how to manage their stores effectively.

Upload your product listings

Once approved, you can start listing your phone accessories for sale.

How to List Products Effectively on Jumia and Konga

One of the most critical aspects of selling online is how you present your products. We’ve seen sellers struggle because their listings lacked clear descriptions, high-quality images, or competitive pricing.

Here’s how to optimise your product listings:

Use high-quality images

Customers want to see what they’re buying. Take clear, well-lit photos showing different angles of each accessory. If possible, use a white background for a professional look.

Write compelling product descriptions

Don’t just say “fast charger.” Instead, describe key features such as “High-speed 20W USB-C fast charger compatible with iPhone and Samsung devices.” Include key details like compatibility, durability, and warranty.

Set competitive pricing

Check the prices of similar products on the platform and adjust accordingly. Offering slight discounts or bundling items (e.g., “Charger + Cable + Screen Protector Bundle”) can help attract more buyers.

Use relevant keywords

Customers search using terms like “original iPhone charger” or “wireless earbuds.” Including these keywords in your product title and description helps improve visibility in search results.

Managing Orders, Delivery Logistics, and Customer Service

Once your store is live and customers start placing orders, managing order fulfilment and customer service efficiently is key to keeping your store rating high and securing repeat customers.

• Order Fulfillment – Most platforms offer two fulfilment methods:
  • Self-fulfilment (where you handle packaging and shipping yourself via courier services like GIG Logistics, DHL, or FedEx).
  • Fulfilled by Jumia (FBJ) or Konga (KOS) (where the marketplace stores your inventory and handles delivery for you).
• Delivery Logistics – If you choose self-fulfilment, ensure fast shipping. Many customers prefer sellers who offer 1–3 day delivery. Consider using third-party logistics providers that offer tracking services.
• Customer Service – Online buyers appreciate quick responses to inquiries. Monitor messages and address customer concerns professionally. Offering hassle-free returns or exchanges for defective products also builds trust and encourages positive reviews.

Common Challenges and How to Overcome Them When Starting a Phone Accessories Business

Running a Nigerian phone accessories business comes with its challenges, just like any other competitive industry. However, from our experience working with successful entrepreneurs, we’ve seen that those who anticipate and tackle these challenges head-on are the ones who thrive.

Below are some of the most common obstacles business owners face and how to overcome them.

Competition and Market Saturation

The phone accessories market is highly competitive, with thousands of sellers offering similar products. New business owners often struggle to differentiate themselves and attract customers.

The key to standing out is branding and unique selling points (USPs). Instead of just selling generic phone accessories, successful businesses create a strong brand identity—this could be through custom packaging, exclusive product bundles, or a reputation for only selling authentic accessories.

One effective way to build a loyal customer base is by offering superior service and strategic pricing. Customers remember businesses that provide fast delivery, great customer support, and flexible return policies.

Additionally, adopting a competitive pricing strategy such as offering bulk purchase discounts or bundling items (e.g., “Buy a charger and get a free cable”) can help you attract repeat buyers.

We’ve seen business owners successfully implement loyalty programs where customers get discounts after multiple purchases, keeping them coming back. You can book our experts through our Ask an Expert services to help you develop a customised loyalty program.

Counterfeit & Low-Quality Products

One of the biggest concerns in the Nigerian phone accessories business is the prevalence of counterfeit and low-quality products. Selling fake accessories not only damages your reputation but also leads to customer complaints and refunds. Customers today are more informed and often look for authentic accessories that will last.

To avoid selling fake products, it’s crucial to source accessories from reputable phone accessories wholesale suppliers. When we work with business owners, we always advise them to verify suppliers, check product certifications, and test sample products before making bulk purchases.

Buying directly from trusted sources like Computer Village, Alaba International Market, or verified international suppliers on Alibaba and 1688 can help ensure quality.

Selling high-quality products increases repeat business and builds trust. Customers are willing to pay more for accessories that last longer and work efficiently.

Some businesses we’ve worked with use a “quality guarantee” policy, assuring buyers that their products are original and durable. This has helped them gain a strong reputation and grow through word-of-mouth referrals.

Changing Technology Trends

Technology evolves rapidly, and new phone models are released every few months. This directly impacts the phone accessories market, as customers start looking for accessories compatible with the latest devices. If a business fails to adapt to these trends, it risks holding obsolete inventory that no one wants to buy.

To stay updated with new phone models and accessories, we always advise business owners to follow smartphone manufacturers’ announcements and keep track of which models are becoming popular in Nigeria.

Platforms like GSM Arena and tech forums can provide insights into upcoming trends. Additionally, wholesalers and importers in markets like Computer Village often have early access to accessories for new devices, so maintaining good relationships with suppliers is essential.

Managing obsolete inventory and slow-moving stock requires a proactive approach. Instead of waiting for products to go completely out of demand, smart business owners run clearance sales, offer discounts, or bundle old accessories with new ones to clear stock efficiently.

For example, if a particular phone model is being phased out, offering its accessories at a discount while promoting newer models can help free up storage space and maintain cash flow.

How Much Do You Need to Start a Phone Accessories Business in Nigeria?

One of the first questions aspiring entrepreneurs ask is, “How much do I need to start a phone accessories business in Nigeria?” The answer depends on the scale of your business.

Whether you’re starting small, medium, or large scale, understanding your capital requirements will help you plan effectively and avoid unexpected expenses.

Based on our experience working with successful business owners, here’s a realistic breakdown of the costs involved.

Small-Scale Business (₦100,000 – ₦500,000)

If you’re starting with a low budget, the best approach is to focus on fast-moving, high-demand items like charging cables, power banks, earphones, and phone cases. Many successful entrepreneurs begin with a small kiosk, online store, or home-based business before scaling up.

Estimated Startup Costs:

• Inventory (Basic Accessories): ₦60,000 – ₦300,000
  • Chargers (₦500 – ₦3,000 per unit)Charging cables (₦300 – ₦2,500 per unit)Earphones (₦1,000 – ₦5,000 per unit)Phone cases (₦500 – ₦3,000 per unit)
  • Power banks (₦5,000 – ₦15,000 per unit)
• Shop rent (if applicable): ₦20,000 – ₦100,000/month (for kiosks or small spaces in busy locations)
• Online setup (domain, website, or social media ads): ₦10,000 – ₦50,000
• Display shelves and signage: ₦10,000 – ₦50,000
• Logistics (local delivery services for online sales): ₦10,000 – ₦30,000
• Miscellaneous expenses: ₦10,000 – ₦20,000

Total Estimated Capital for Small-Scale Business: ₦100,000 – ₦500,000

If you’re starting on a small scale, we recommend focusing on online sales through WhatsApp, Instagram, Jumia, and Konga to reduce the cost of renting a physical store.

Medium-Scale Business (₦500,000 – ₦2 million)

For a medium-sized business, you can stock a wider variety of accessories, invest in better branding, and operate from a small shop or dedicated online store. This level allows for more profitability and brand recognition.

Estimated Startup Costs:

• Inventory (More Variety & Premium Products): ₦300,000 – ₦1,000,000
  • Smartwatches (₦10,000 – ₦50,000 per unit)Wireless earbuds (₦8,000 – ₦40,000 per unit)Bluetooth speakers (₦5,000 – ₦30,000 per unit)High-quality power banks (₦10,000 – ₦30,000 per unit)
  • Premium phone cases (₦3,000 – ₦10,000 per unit)
• Shop rent (good location in a busy area): ₦200,000 – ₦700,000/year
• Interior decoration and display shelves: ₦50,000 – ₦200,000
• Online advertising (Instagram/Facebook Ads, Jumia & Konga Seller Fees): ₦50,000 – ₦150,000
• POS machine & business registration (CAC, TIN): ₦50,000 – ₦100,000
• Security and power backup (inverter or generator): ₦50,000 – ₦200,000
• Miscellaneous expenses: ₦20,000 – ₦50,000

Total Estimated Capital for Medium-Scale Business: ₦500,000 – ₦2 million

At this level, you can explore partnerships with phone repair shops, tech influencers for promotions, and bulk purchasing from wholesalers to improve your profit margins.

Large-Scale Business (₦2 million and above)

For those looking to build a highly profitable phone accessories business, a large-scale operation involves a well-stocked store, wholesale supply options, and a strong online presence. This requires higher investment but also yields higher returns.

Estimated Startup Costs:

• Inventory (Bulk Purchase & Premium Brands): ₦1 million – ₦5 million
  • Large stock of fast-moving items (chargers, cables, cases, earphones, power banks)High-end accessories (original Apple & Samsung products, gaming accessories, car phone holders, ring lights)
  • Exclusive imports from Alibaba, AliExpress, 1688
• Physical store in a prime location (Shopping Mall or High-Traffic Area): ₦1 million – ₦5 million/year
• Warehousing and bulk storage: ₦500,000 – ₦1.5 million
• Professional branding and signage: ₦100,000 – ₦300,000
• Strong digital marketing strategy (Google Ads, influencer partnerships, social media ads): ₦200,000 – ₦1 million
• E-commerce website and app development: ₦300,000 – ₦1 million
• Staff salaries for sales representatives (if needed): ₦50,000 – ₦300,000/month
• Business expansion funds (multiple outlets, wholesale distribution, partnerships): ₦1 million – ₦5 million
• Security and business insurance: ₦200,000 – ₦500,000
• Power backup (Industrial Generator, Inverter System): ₦500,000 – ₦2 million

Total Estimated Capital for Large-Scale Business: ₦2 million – ₦10 million+

At this level, you can expand into wholesale distribution, work with corporate clients, and build a strong online and offline presence to dominate the market.

Hidden Costs to Consider When Starting Phone Accessories Business

Aside from the main capital investment, many entrepreneurs overlook hidden costs that can affect profitability. Some of these include:

• Logistics Costs: If you sell online, shipping costs will vary depending on the courier service (₦2000 – ₦7,000 per delivery).
• Warehousing Fees: If you store a large inventory, warehouse rental or storage fees may apply.
• Security & Insurance: Theft and damages can be a risk, especially for large-scale businesses. Investing in CCTV, shop security, or business insurance is advisable.
• Marketing Expenses: Continuous advertising on social media and Google is necessary to remain competitive.
• Exchange Rate Fluctuations: If you import accessories, changes in exchange rates can affect product pricing and profit margins.

How to Import Phone Accessories from China and Other Countries

Importing phone accessories directly from China and other international markets is one of the best ways to reduce costs, increase profit margins, and access a wider range of products.

Many successful entrepreneurs in the Nigerian phone accessories business import their inventory to remain competitive. However, importing comes with challenges like shipping logistics, customs duties, and avoiding counterfeit products. Here’s how to do it successfully.

Best Platforms for Sourcing Phone Accessories

When it comes to sourcing, China is the go-to destination for high-quality and affordable phone accessories. Below are some of the most reliable platforms Nigerian entrepreneurs use:

• Alibaba (www.alibaba.com) – Best for bulk purchases and direct deals with manufacturers.
• 1688 (www.1688.com) – The cheapest option, but requires a Chinese agent or intermediary to help with orders.
• AliExpress (www.aliexpress.com) – Suitable for small-scale buyers, offering flexible order quantities.
• DHgate (www.dhgate.com) – Great for wholesale purchases with smaller MOQs (Minimum Order Quantities).

Each platform has its advantages, so choosing the right one depends on your budget, order size, and supplier relationships. For large-scale businesses, Alibaba and 1688 are the best options because you can negotiate directly with manufacturers for better pricing and custom branding.

For small and medium-scale businesses, AliExpress and DHgate allow you to buy in smaller quantities without committing to bulk purchases.

Step-by-Step Guide to Ordering and Shipping to Nigeria

Many entrepreneurs hesitate to import because they are unsure of the process. Here’s a simplified step-by-step guide to help you navigate international sourcing:

Find a Reliable Supplier

On platforms like Alibaba or 1688, search for suppliers with high ratings, verified certifications, and positive buyer reviews. Always request product samples before committing to a large order.

Negotiate Prices and Order in Bulk

Many suppliers offer discounts on bulk purchases. If you’re buying from 1688, you may need a Chinese procurement agent to help negotiate and process your order.

Choose a Shipping Method

There are three main ways to ship products to Nigeria:

• Express Shipping (DHL, FedEx, UPS) – Fastest (5–10 days), but expensive.
  • Air Freight (Cargo Services) – Takes about 7–14 days, more affordable than express shipping.
  • Sea Freight (Container Shipping) – Takes 30–60 days, best for large-scale bulk purchases.

Work with a Reliable Shipping Agent

Many Nigerian entrepreneurs use shipping agents who consolidate orders, handle customs clearance, and ensure smooth delivery. Popular agents include Skycargo, Bas Mall, and Chrisvic Mall.

Track and Receive Your Order

Once your goods arrive in Nigeria, ensure you pick them up quickly to avoid extra warehousing fees.

Customs Clearance and Import Duty Considerations

Clearing your goods through Nigerian Customs is one of the most critical steps when importing. Here’s what you need to know:

• Customs Duty & VAT: Import duties range from 5% to 20% depending on the type of accessories. Always confirm the exact duty for your products with the Nigeria Customs Service (NCS).
• SONCAP Certification: Some electronic accessories may require a Standard Organisation of Nigeria Conformity Assessment Program (SONCAP) certification to confirm product quality.
• Clearing Fees: If you’re importing through seaports or airports, factor in clearing agent fees.

To avoid issues with customs, ensure that:

• Your supplier provides all necessary documentation (invoices, packing lists, and shipping details).
• You work with a trusted clearing agent who can speed up the process and prevent delays.

Best Places to Buy Phone Accessories in Nigeria at Wholesale Prices

For entrepreneurs looking to stock up on phone accessories at the best prices, buying from wholesale markets is the most cost-effective option. If you want to maximise profits and reduce supply costs, here are the best places to buy phone accessories in bulk.

Major Wholesale Markets in Lagos

Lagos is the business capital of Nigeria and home to the largest phone accessories wholesale markets in the country. If you’re serious about getting affordable and high-quality accessories, Lagos is where you’ll find the widest variety of products at competitive prices.

Computer Village, Ikeja

This is the biggest electronics market in Nigeria and the go-to place for wholesalers and importers of phone accessories. You can find chargers, phone cases, earphones, power banks, Bluetooth speakers, and smartwatches at the best prices.

Many sellers here import directly from China, Dubai, and the UK, which means you can negotiate good deals, especially for bulk purchases.

Alaba International Market

Known for electronics and accessories, Alaba is another hotspot for wholesalers dealing in mobile accessories.

If you’re looking for high-quality brands, aftermarket accessories, and premium phone gadgets, Alaba offers some of the best prices in Nigeria.

Trade Fair Complex, Lagos

This is another major hub for bulk purchases, particularly for small and medium-scale business owners looking for affordable accessories.

Many importers sell here at lower rates compared to retail shops, and with good negotiation skills, you can secure profitable deals.

Other Regional Markets in Abuja, Kano, and Port Harcourt

While Lagos dominates the wholesale trade, there are other reliable markets in different parts of Nigeria where you can buy accessories at wholesale prices.

GSM Village, Abuja

This is the main market for phone accessories in Abuja. While prices may be slightly higher than in Lagos, it’s still a great option for those who prefer to buy in the northern region without travelling to Lagos.

Kano GSM Market

As one of the biggest commercial hubs in northern Nigeria, Kano has a strong market for imported accessories. Many wholesalers here bring in goods from Dubai and China, making it a solid alternative to Lagos markets.

Oil Mill Market, Port Harcourt

If you’re based in the South-South region, Oil Mill Market is one of the best places to buy phone accessories in bulk. It’s a thriving electronics market where wholesalers stock everything from chargers to power banks and Bluetooth headsets.

How to Negotiate Bulk Prices with Wholesalers

One of the biggest advantages of buying from wholesale markets is the ability to negotiate lower prices. Many new business owners struggle with this, but experienced entrepreneurs know that negotiation is key to securing better profit margins.

Here’s how to do it effectively:

Buy in Bulk

The more you buy, the better the discount. Many wholesalers offer tiered pricing, meaning you get better rates if you buy 50+ or 100+ pieces of an item.

Compare Prices from Multiple Sellers

Never settle for the first price you hear. Walk around the market, compare rates from different vendors, and use that information to negotiate a better deal.

Build Relationships with Wholesalers

If you plan to buy frequently, establish a strong connection with a few trusted suppliers. Many wholesalers offer loyalty discounts to repeat customers.

Ask for Freebies or Extras

Some wholesalers might not lower the price per unit but may throw in extra items for free when you buy in large quantities.

Pay in Cash for Better Deals

Many wholesalers prefer cash payments and might give discounts to buyers who pay upfront rather than on credit.

How to Spot Fake or Low-Quality Phone Accessories

One of the biggest challenges in the Nigerian phone accessories business is the prevalence of fake and low-quality products. We’ve seen business owners struggle with customer complaints and returns simply because they unknowingly stocked counterfeit items.

The reality is that selling fake accessories damages your reputation, reduces customer trust, and ultimately hurts your profit margins. If you want to build a long-term, profitable business, learning how to identify and avoid fake products is crucial.

Signs of Counterfeit Accessories and How to Identify Them

Counterfeit accessories are everywhere, and spotting them requires a keen eye for detail. Here are some common red flags:

Packaging Differences

Fake products often come in cheap, low-quality packaging with misspelt words, blurry logos, or incorrect branding. Always compare with original packaging if possible.

Suspiciously Low Prices

If the price of an accessory is too good to be true, it probably is. Original accessories, especially branded ones like Apple, Samsung, Anker, and Oraimo, have consistent pricing.

Poor Build Quality

Fake accessories feel lighter, flimsier, or poorly assembled. For example, fake chargers may have loose USB ports, and counterfeit power banks often lie about battery capacity.

Lack of Certifications

Original accessories usually have certification marks such as CE (European Conformity), FCC (Federal Communications Commission), or SON (Standard Organization of Nigeria). If these are missing, it’s likely a fake.

Performance Issues

Fake chargers overheat quickly, charge slower, and may even damage phones. Fake earphones often have poor sound quality with weak bass and distorted audio.

We always advise entrepreneurs to test samples before buying in bulk. Many wholesalers mix original and fake products, so checking carefully before purchasing can save you from future losses.

Why Selling High-Quality Accessories Builds Long-Term Customer Trust

One mistake new business owners make is focusing only on price instead of quality. While it may seem tempting to stock cheaper, low-quality accessories to attract budget-conscious buyers, this strategy backfires in the long run. Customers who buy fake accessories will likely return with complaints or worse, never buy from you again.

Business owners who prioritise quality over short-term gains build a strong reputation and enjoy repeat business. Selling original and durable accessories means customers will recommend your store to others, leave positive reviews, and keep coming back.

We’ve worked with business owners who started by selling only authentic accessories, and within months, they established themselves as trusted retailers in their markets.

How to Source Directly from Reliable Manufacturers

Avoiding fake accessories starts with buying from the right suppliers. Many business owners fall into the trap of sourcing from unverified sellers in the local market, which increases the risk of getting counterfeit goods.

Instead, here’s how to ensure authenticity:

Buy from Authorized Distributors

Major brands like Oraimo, Anker, Samsung, and Apple have official distributors in Nigeria. Buying directly from these sources guarantees genuine products.

Source from Trusted Wholesale Markets

If you’re buying from Computer Village, Alaba International, or Trade Fair Complex, always ask for original accessories and verify product authenticity before making bulk purchases.

Import from Verified Manufacturers

If you’re sourcing from China via Alibaba, 1688, or DHgate, only buy from suppliers with high ratings, trade assurance, and verified factory certifications.

Use Product Authentication Tools

Some brands provide scratch codes or QR codes on packaging that allow customers to verify authenticity online.

Build Relationships with Reliable Suppliers

Working with trusted wholesalers and importers ensures consistent access to original accessories.

Legal Protection & Business Risks in the Phone Accessories Market

Running a Nigeria phone accessories business comes with its fair share of legal and operational risks. From fake products and customer disputes to fraudulent suppliers and business scams, we’ve seen business owners face significant challenges that could have been avoided with the right precautions.

Understanding how to legally protect your business and manage risksis crucial to long-term success. This is why we created the Employer- Employee Super Protection Bundle. This bundle helps you protect yourself and your business. Get it here.

How to Protect Your Phone Accessories Business Legally

One of the biggest mistakes new entrepreneurs make is running an unregistered business. Not having the proper legal structure leaves you vulnerable to disputes, fraud, and regulatory penalties.

To operate professionally and safeguard your business, follow these steps:

Register Your Business with the Corporate Affairs Commission (CAC) – A registered business gives you legal recognition, credibility, and access to business banking. We cannot say this enough.

Set Up Contracts for Bulk Orders and Supplier Deals – When working with wholesalers, importers, or distributors, always have written agreements specifying product quality, return policies, and payment terms. Get all our agreement templates for the shop.

Establish Clear Terms & Conditions for Sales – Whether selling online or in a physical store, having return, exchange, and warranty policies in writing protects you from disputes.

Secure a Business Bank Account – Keeping business transactions separate from personal finances prevents legal issues and makes accounting easier.

Legal protection is not just for big companies, even small business owners should take these steps to avoid financial losses and legal troubles.

Managing Risks Associated with Fake Products and Warranty Claims

One of the biggest risks in the phone accessories market is unknowingly selling counterfeit or defective products. Many wholesalers mix fake products with original ones, which can lead to customer complaints, returns, and reputational damage.

To manage this risk:

Buy from Verified Suppliers – Always source accessories from trusted wholesalers, authorized distributors, or reputable importers.

Offer Warranties on Quality Products Only – If you sell premium accessories like power banks, chargers, and smartwatches, provide a limited warranty only if you trust the supplier’s product quality.

Have a Clear Return & Exchange Policy – If a product is defective, offer a reasonable exchange policy instead of refunds to minimize financial loss.

Educate Customers on Product Usage – Some buyers may misuse accessories (e.g., using the wrong charger for a device), leading to warranty disputes. Providing basic usage guides helps reduce complaints.

By being selective with your inventory and setting clear policies, you can reduce risks and build customer trust.

Common Business Scams to Avoid in Nigeria

Scammers target new and inexperienced entrepreneurs, especially those looking to import phone accessories or buy bulk stock at “unbelievably low prices.” We’ve seen cases where business owners lost millions of naira due to fraudulent deals.

Here are some common scams to watch out for:

Fake Suppliers & Importers

Some scammers pose as China-based suppliers on Alibaba or 1688, collecting payment but never delivering products. Always verify suppliers through video calls, sample orders, and trade assurance.

Middlemen Price Inflation

Some fake “wholesalers” add ridiculous markups on cheap accessories and sell them at inflated prices to unsuspecting buyers. Always compare market prices before buying.

Fake Warranty Claims from Customers

Some buyers return used or damaged products claiming they were faulty at purchase. Having clear return policies and quality control measures can help prevent fraud.

Counterfeit Money & Fake Transfers

If you run a physical store, be cautious of buyers using fake currency notes or fraudulent bank transfers. Always confirm payments before handing over goods.

Conclusion

Starting and growing a Nigerian phone accessories business is one of the most profitable opportunities in today’s market. With smartphones becoming a necessity, the demand for quality accessories is rising every day.

However, success in this business is not just about selling products, it’s about understanding market trends, sourcing from reliable suppliers, offering great customer service, and using smart marketing strategies.

Those who take the time to plan properly, register their businesses, build strong supplier relationships, and invest in both online and offline marketing see the fastest growth and highest profits.

Now that you have a comprehensive roadmap, the next step is to take action. The best businesses are built by entrepreneurs who are willing to start, learn, and improve as they go. If you’ve been thinking about launching your phone accessories business, there’s no better time than now to get started!

We want to see you succeed, and that’s why we provide valuable business resources to help you every step of the way.

• Register your business today with Entrepreneurs.ng’s Business Registration Services.
• Tell Your Brand Story on Entrepreneurs.ng, let’s showcase your brand to our global audience.
• Need help with your marketing strategy? Get a Comprehensive Marketing and Sales Plan here.
• Sign up for our Entrepreneurs Success Blueprint Programme to learn how to start and scale your business in just 30 days.
• Book our one-on-one consulting and speak to an expert about structuring and growing your business.
• Visit our shop for business plan templates and other valuable resources to guide you.
• Get our Employee-Employer Super Bundle NDA templates to legally protect your business and workforce.
• Join over 21,000 entrepreneurs by signing up for our newsletter and receiving valuable business insights.

Frequently Asked Questions (FAQ) – How to Start a Profitable Phone Accessories Business in Nigeria

Starting a phone accessories business in Nigeria comes with many questions, especially for new entrepreneurs. Based on our experience working with business owners in this industry, we’ve compiled a detailed FAQ section covering everything you need to know.

1. How much capital do I need to start a phone accessories business in Nigeria?

The startup capital depends on your business scale:

• Small-scale business: ₦100,000 – ₦500,000 (kiosk or online store, selling fast-moving items like chargers, power banks, and earphones).
• Medium-scale business: ₦500,000 – ₦2 million (physical shop, larger inventory, more premium accessories like smartwatches and wireless earbuds).
• Large-scale business: ₦2 million and above (full retail store, importation, wholesale distribution, and e-commerce integration).

2. What are the best phone accessories to sell in Nigeria?

The most profitable accessories include:

• Power accessories (power banks, chargers, charging cables)
• Protective gear (screen protectors, phone cases)
• Audio devices (earphones, Bluetooth speakers, wireless earbuds)
• Smart accessories (smartwatches, fitness trackers)
• Gaming accessories (VR headsets, game controllers)

3. Where can I buy phone accessories at wholesale prices in Nigeria?

Some of the best wholesale markets include:

• Lagos: Computer Village, Alaba International Market, Trade Fair Complex
• Abuja: GSM Village
• Kano: Kano GSM Market
• Port Harcourt: Oil Mill Market
• You can also import directly from Alibaba, 1688, AliExpress, or DHgate.

4. Is it better to buy accessories locally or import from China?

• Buying locally is faster and requires less capital, but prices may be higher.
• Importing from China is cheaper and offers more variety, but it requires understanding customs duties and shipping logistics.

5. How do I import phone accessories from China to Nigeria?

• Find a reliable supplier on Alibaba, 1688, or DHgate.
• Negotiate pricing and order a sample before bulk purchases.
• Choose a shipping method (DHL, FedEx for express, air cargo for bulk orders, or sea freight for large imports).
• Work with a shipping agent to handle customs clearance and reduce delays.

6. What are the common challenges in the phone accessories business?

• Market competition – Differentiate with better customer service and branding.
• Counterfeit products – Source only from verified suppliers and distributors.
• Changing technology – Stay updated with the latest phone models and accessories.
• Cash flow issues – Start small, reinvest profits, and avoid overstocking slow-moving items.

7. What are the legal requirements for running a phone accessories business?

• Register your business with the Corporate Affairs Commission (CAC).
• Get a Tax Identification Number (TIN) for tax compliance.
• Have a business bank account for transactions.
• If renting a store, obtain any required local government permits.

8. Where can I sell phone accessories apart from a physical shop?

• Online marketplaces: Jumia, Konga, and Jiji.
• Social media: Instagram, Facebook Marketplace, WhatsApp Business.
• E-commerce websites: Own a website with Shopify, WooCommerce, or Flutterwave Store.
• Partnerships: Collaborate with phone repair shops and gadget stores.

9. How do I price my phone accessories competitively?

• Research market prices from competitors.
• Apply a reasonable markup (20%–50%) based on demand and quality.
• Offer bundle deals (e.g., “Buy 2, Get 1 Free” on screen protectors).
• Run discount promotions during peak shopping seasons.

10. How do I identify and avoid fake phone accessories?

• Check the packaging for spelling errors or poor-quality printing.
• Verify branding – Original products have serial numbers and authentication codes.
• Test durability – Fake accessories overheat, break easily, or don’t perform well.
• Source from trusted wholesalers or brand distributors.

11. What’s the best way to market a phone accessories business?

• Use social media ads and influencer promotions.
• Offer loyalty programs and discounts to repeat customers.
• Partner with phone repair shops and electronics stores.
• Sell on Jumia, Konga, and Instagram for wider reach.
• Use WhatsApp Business for customer engagement and direct sales.

12. What is the profit margin in the phone accessories business?

• Low-cost items (cables, chargers, cases) – 30%–50% profit margin.
• Premium accessories (earbuds, smartwatches, gaming gadgets) – 50%–100% markup.
• Wholesale supply – 10%–30% profit margin, but higher volume sales.

13. How can I scale my phone accessories business?

• Expand product range (offer more accessories or phone repair services).
• Open multiple locations in high-traffic areas.
• Offer bulk sales to small retailers and resellers.
• Invest in branding – Create a unique store identity.
• Launch an e-commerce store for online sales.

14. What are the hidden costs of running a phone accessories business?

• Shipping and logistics fees (if importing).
• Rent and utility bills (if running a physical store).
• Marketing and advertising expenses.
• Security and insurance costs (especially for large stock).
• Product returns and warranty claims.

15. How do I protect my business from scams and fraud?

• Verify suppliers before making bulk payments.
• Use escrow services or trade assurance when buying from Alibaba.
• Be wary of “too-good-to-be-true” deals.
• Always confirm bank transfers before releasing goods.
• Educate staff on identifying fake money and fraudulent transactions.

16. How do I handle customer complaints and warranty issues?

• Have a clear return and exchange policy.
• Only offer warranties on high-quality, trusted products.
• Train staff to handle disputes professionally.
• Offer repair or replacement instead of refunds where possible.

17. Can I start a phone accessories business part-time?

Yes! Many entrepreneurs start part-time, selling through social media, Jumia, or WhatsApp Business while keeping their main job. As profits grow, you can transition to full-time if desired. We can help you do this through the Entrepreneurs Success Blueprint Program.

18. What are the best brands of phone accessories to stock?

Some of the most popular and trusted brands include Oraimo, Anker, Baseus, Apple, Samsung, JBL, and Remax. Stocking high-quality brands builds customer trust and encourages repeat business.

19. How do I manage inventory and prevent stock losses?

Use inventory tracking software to monitor stock levels and sales trends. Also, implement proper record-keeping to reduce losses from theft or mismanagement.

20. How often should I restock my inventory?

This depends on your sales volume. Fast-moving items like chargers and earphones may need weekly restocking, while premium products like smartwatches and gaming accessories may be restocked monthly or quarterly.