If you are exploring investment opportunities in the quick-service restaurant space, the Dairy Queen franchise stands out as a compelling option.
As of 2025, the U.S. fast-food industry is projected to generate a staggering $417.5 billion in revenue, according to IBISWorld. Dessert-focused brands like Dairy Queen continue to grow, thanks to their strong customer appeal and broad market presence.
If you are researching how to open a Dairy Queen franchise or are just curious about the cost of a Dairy Queen franchise in the USA, this guide breaks it all down for you. We cover startup expenses, franchise fees, royalty structures, and much more.
You will learn what it takes to meet the Dairy Queen franchise requirements, how much capital you will need to start, and the potential profitability of owning a location in a high-traffic area. We will also look at the ongoing support Dairy Queen provides to its franchisees, because you are not in this alone.
This article is perfect for first-time entrepreneurs and seasoned investors alike.
If you are aiming to launch your first business or seeking a competitive edge in the booming food service sector, our Entrepreneurs Success Blueprint Program is a must-have. It is a practical roadmap for building and growing a profitable venture, whether that is a franchise like Dairy Queen or your own original concept
See also: Chick-Fil-A Franchise Cost and Startup Guide – Everything You Need To Know
Key Takeaways
- Dairy Queen is a strong franchise choice in the thriving U.S. quick-service restaurant industry.
- It offers a proven business model, brand recognition, and growing customer demand for dessert-focused chains.
- Starting a Dairy Queen franchise requires meeting capital, fees, and location requirements.
- With the right support and location, it can become a highly profitable and scalable business venture.
What Is Dairy Queen?
Dairy Queen (DQ) is a globally recognised quick-service restaurant franchise known for its soft-serve ice cream, Blizzards, and classic American fast food like burgers, fries, and hot dogs.
Founded in 1940 in Illinois, USA, Dairy Queen has grown into one of the world’s leading dessert and fast-food chains, with thousands of outlets across more than 20 countries.
Owned by Berkshire Hathaway Inc. (Warren Buffett’s company), Dairy Queen offers franchisees a powerful combination of strong brand equity, loyal customer base, and decades of operational success.
The brand operates under multiple store formats, including the traditional Dairy Queen Stores, DQ Grill & Chill®, and Treat-Only locations, catering to different markets and customer needs.
Its core appeal lies in its iconic frozen treats, nostalgic branding, and consistent quality, making it both a fan favourite and a dependable investment opportunity in the franchise industry.
See also: Taco Bell Franchise Cost and Startup Guide – Everything You Need to Know
Does Dairy Queen Franchise?
Yes, Dairy Queen actively franchises and has done so for decades. In fact, franchising is the backbone of its global expansion strategy.
With over 6,000 locations worldwide, most of them independently owned, Dairy Queen offers franchise opportunities to qualified investors and entrepreneurs looking to tap into the booming quick-service restaurant (QSR) industry.
Franchisees can choose from several models, including the popular DQ Grill & Chill® (which serves both food and treats), the Treat-Only outlets (focused solely on desserts), and non-traditional locations like malls, airports, and convenience stores.
As a franchisee, you benefit from a globally recognised brand, comprehensive training and support systems, proven business models and marketing strategies and access to proprietary products and supply chains.
If you are considering investing in a well-established QSR brand, franchising with Dairy Queen could be a smart move, provided you meet their financial and operational requirements.
Why Consider a Dairy Queen Franchise?
Deciding to invest in a Dairy Queen franchise is a significant business decision that requires careful consideration of the benefits and challenges involved.
Dairy Queen’s longstanding reputation, robust support system, and unique market positioning make it an attractive option for entrepreneurs seeking a proven and rewarding franchise opportunity.
Below are compelling reasons why choosing a Dairy Queen franchise could be a smart move, especially when you factor in the financial and operational aspects.
Established Brand with a Loyal Customer Base
Dairy Queen has built a powerful brand presence since 1940, earning generations of loyal customers through its signature soft-serve ice cream and family-friendly menu.
Its nostalgic appeal, consistent quality, and nationwide marketing have made it a household name across the U.S. and globally.
For franchisees, this brand loyalty translates into steady foot traffic, repeat business, and a solid foundation for long-term success.
Comprehensive Training and Support
Dairy Queen provides franchisees with extensive training and ongoing support to ensure operational excellence from day one.
New owners receive hands-on instruction covering everything from daily operations and staff management to food safety and customer service.
In addition, the brand offers continuous marketing guidance, supply chain assistance, and regional support teams, helping franchisees run profitable and compliant businesses with confidence.
Strong Corporate Marketing Efforts
Dairy Queen backs its franchise network with powerful, nationwide marketing campaigns that drive brand visibility and customer engagement.
From seasonal promotions and digital advertising to loyalty programmes and social media strategies, the brand invests heavily in keeping DQ top of mind.
Franchisees benefit directly from these efforts, attracting more customers without shouldering the full cost or effort of independent marketing.
Flexible Store Formats and Locations
Dairy Queen offers versatile franchise models to suit different markets and budgets, including DQ Grill & Chill®, Treat-Only outlets, and non-traditional setups in malls, airports, or convenience stores.
This flexibility allows franchisees to choose a format that aligns with their goals, location size, and customer demographics, maximising profitability and market fit.
Proven Business Model with Strong Profit Potential
Dairy Queen’s franchise system is built on a time-tested business model that blends efficient operations with high-demand products, leading to strong unit-level economics.
With consistent consumer demand, streamlined supply chains, and built-in brand equity, franchisees have the opportunity to generate steady revenue and long-term profits, especially in high-traffic or underserved locations.
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Dairy Queen Franchise Cost – What You Will Need to Invest
Investing in a Dairy Queen franchise requires a significant but strategic financial commitment. The total cost varies depending on the store format and location, but franchisees can expect to invest between $400,000 and $2 million. This includes the franchise fee, equipment, build-out, inventory, and working capital.
Understanding these costs upfront is crucial for planning and securing the necessary funding to launch successfully.
Franchise Fee
The Dairy Queen franchise fee of $45,000 is a one-time payment that secures your license to operate under the brand’s name and proven business model.
This fee gives you access to DQ’s extensive resources, including brand trademarks, proprietary recipes, operations manuals, and comprehensive training programmes.
It also covers initial support services such as site selection assistance, store setup guidance, and marketing launch strategies. While it is a significant upfront cost, it is a strategic investment in a well-established brand with a loyal customer base and a track record of franchise success.
Liquid Capital
Dairy Queen requires franchise candidates to have a minimum of $400,000 in liquid capital for a single unit. This liquid capital, cash or assets easily converted to cash, is essential to cover early-stage expenses such as site development, kitchen equipment, signage, staffing, and initial inventory.
It also serves as a financial buffer for operating costs in the first few months before the business reaches break-even.
This requirement is not just about affording the setup; it reflects Dairy Queen’s commitment to partnering with financially stable entrepreneurs who can weather the early challenges of launching a restaurant.
Having adequate liquid capital improves your chances of success, reduces financial stress, and ensures you can fully implement DQ’s operational and marketing systems without compromising quality.
Net Worth
To be considered for a Dairy Queen franchise, applicants must have a minimum net worth of $750,000, with at least $400,000 of that in liquid assets.
Net worth includes the total value of your assets, such as property, investments, and savings, minus any liabilities.
This benchmark ensures that prospective franchisees have the overall financial strength to support the business long-term, absorb unexpected costs, and potentially expand into multiple units in the future.
Dairy Queen looks for financially qualified individuals who can sustain growth and uphold the brand’s standards consistently.
Initial Inventory
To get your Dairy Queen franchise up and running, you will need an adequate stock of inventory. This includes raw ingredients for food preparation, packaging materials, cleaning supplies, and branded merchandise.
Initial inventory costs typically range from $20,000 to $35,000, depending on the store’s size and expected customer volume.
Having a well-stocked inventory is essential to meet demand from day one and avoid customer dissatisfaction. It’s also part of the requirements for a Dairy Queen franchise, as consistency in menu offerings across outlets is a priority.
While it represents a relatively smaller share of the Dairy Queen franchise startup costs, it is critical to operational readiness and revenue generation from the start.
Insurance and Business Licensing
Every Dairy Queen franchise must adhere to legal and safety requirements, including obtaining the proper business licences and insurance.
The cost of insurance coverage, which typically includes property insurance, general liability, and workers’ compensation, can range from $10,000 to $20,000 annually. Meanwhile, local business licensing fees will vary based on state and municipal regulations.
These expenses are part of the hidden costs many new business owners overlook. However, they are non-negotiable requirements for a Dairy Queen franchise and are necessary for legal compliance.
Proper insurance protects the business against liabilities, while licenses ensure regulatory approval to operate. Both are essential for reducing risk and operating within the law.
Ongoing Royalty Fees
Dairy Queen franchisees are required to pay ongoing royalties totalling 9% to 10% of gross sales. This includes a 4% royalty fee, which covers continued access to the brand, operational systems, and corporate support.
Additionally, a 5% to 6% marketing fee funds national and regional advertising, digital promotions, and brand-building campaigns, helping drive traffic to your location and strengthen overall market presence.
These fees are essential for maintaining consistency, innovation, and customer loyalty across the Dairy Queen network.
Total Franchise Startup Costs
Starting a Dairy Queen franchise requires a total investment ranging from $1.5 million to $2.5 million, depending on factors like store format, location, construction costs, and local regulations.
This investment covers everything from the franchise fee, equipment, and build-out to signage, initial inventory, training, and working capital.
While the upfront cost is substantial, it reflects the quality of the brand, the comprehensive support provided, and the potential for long-term profitability.
Dairy Queen Franchise Cost Overview
Before investing in a Dairy Queen franchise, it’s crucial to understand the financial requirements involved.
Below is a clear breakdown of the major categories, descriptions, and estimated figures that make up the total Dairy Queen franchise startup costs.
| Expense Category | Estimated Cost Range (USD) |
|---|---|
| Franchise Fee | $45,000 |
| Initial Training & Travel | $10,000 – $13,000 |
| Equipment & Furniture | $230,000 – $400,000 |
| Building Construction & Leasehold Improvements | $750,000 – $1,200,000 |
| Signage and Interior Decor | $85,000 – $150,000 |
| Inventory and Opening Supplies | $20,000 – $35,000 |
| Professional Fees (Legal, Accounting) | $10,000 – $25,000 |
| Grand Opening Marketing | $5,000 – $10,000 |
| Working Capital | $400,000 |
| Miscellaneous Costs | $211,200 – $365,050 |
| Total Estimated Investment | $1,516,200 – $2,543,050 |
Note: Actual costs may vary depending on location, store size, and local construction rates. Always consult Dairy Queen’s latest Franchise Disclosure Document (FDD) and a financial adviser before committing.
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Is a Dairy Queen Franchise Profitable?
Yes, a Dairy Queen franchise can be profitable, especially when operated in a high-traffic location with strong local demand.
While profitability varies by market, operator efficiency, and overhead costs, DQ’s well-established brand, loyal customer base, and streamlined operations provide a solid foundation for strong financial returns.
According to franchise industry reports, average annual gross revenues for a DQ Grill & Chill location range between $1.2 million and $1.5 million, though top-performing stores can exceed this.
After accounting for costs such as royalties, marketing fees, labour, food, rent, and utilities, profit margins typically range from 10% to 20%, depending on the unit’s efficiency and cost controls.
Key factors influencing profitability include:
- Location: Visibility, foot traffic, and nearby competition have a major impact on sales.
- Operational Efficiency: Well-trained staff, waste control, and inventory management improve margins.
- Local Marketing: Proactive community engagement and local promotions drive repeat business.
- Multiple Units: Owning more than one location can spread costs and increase overall returns.
While no franchise guarantees success, Dairy Queen offers a proven model with scalable potential. With the right execution, a DQ franchise can yield strong returns and long-term financial growth.
How Much Can a Dairy Queen Franchise Make?
The income potential for a Dairy Queen franchise varies based on factors like location, store type, management quality, and local market conditions. However, industry estimates suggest that a well-run DQ Grill & Chill® location can generate annual gross sales between $1.2 million and $1.5 million.
After deducting expenses such as food and labour costs, rent, royalty and marketing fees, and other operational costs, net profits typically fall within the range of $120,000 to $300,000 per year. High-performing units in premium locations may exceed this, especially when paired with tight cost control and effective local marketing.
Franchisees who operate multiple stores often benefit from economies of scale, shared resources, and increased earning potential. Like any business, profitability also depends on your ability to manage day-to-day operations efficiently and maintain customer satisfaction.
Dairy Queen does not publicly disclose average income figures in its Franchise Disclosure Document (FDD), so prospective franchisees should conduct thorough due diligence and consult current owners during the validation process.
Income Potential and Key Revenue Drivers
A Dairy Queen franchise has strong income potential, with many units generating annual revenues of $1.2 million to $1.5 million, and top performers earning even more. While actual earnings depend on various factors, the model offers significant profit opportunities for hands-on operators.
Here are the key revenue drivers that influence income:
- Location Quality: High-traffic, visible areas with limited competition tend to deliver the highest sales volumes.
- Store Format: DQ Grill & Chill® units typically earn more than Treat-Only locations due to their broader food menu.
- Operational Efficiency: Well-managed labour, portion control, and inventory tracking directly improve margins.
- Seasonal Promotions: Leveraging Dairy Queen’s national campaigns, like Blizzard of the Month, boosts customer visits.
- Customer Experience: Fast service, consistent food quality, and a clean environment encourage repeat business.
- Multiple Units: Expanding to multi-unit ownership increases earning potential while spreading fixed costs.
Ultimately, a Dairy Queen franchise can be a highly profitable investment for those who combine financial readiness with strong management and community engagement.
Average Earnings Estimates
Let us say you open a DQ Grill & Chill® in a busy suburban area with high foot traffic, near schools and shopping centres.
In your first full year, your store generates $1.35 million in gross sales, right in the middle of the typical revenue range for this format.
Here is how your costs might break down annually:
- Food and paper costs: $405,000 (30%)
- Labour: $270,000 (20%)
- Rent and utilities: $135,000 (10%)
- Royalties and marketing fees (9–10%): $130,000
- Other expenses (insurance, maintenance, admin): $135,000
Total operating expenses: approximately $1.075 million
That leaves you with a net income of $275,000, which is a healthy 20% profit margin.
Now, let’s say in Year 2, you increase local marketing, optimise staffing, and fine-tune operations. Sales grow by 10% to $1.485 million, but your costs rise only slightly. Your profit climbs to around $310,000, all from a single unit.
By Year 3, you’ve streamlined your systems and are ready to open a second location, using earnings from the first store as leverage. This is how many successful DQ franchisees scale: they master one unit, then expand.
With the right location, smart cost management, and community engagement, a Dairy Queen franchise can become a reliable and scalable income stream.
Break-Even Timeline and Investment Recovery
With a total startup investment ranging from $1.5 million to $2.5 million, Dairy Queen is a capital-intensive franchise opportunity. However, its strong brand recognition, high foot traffic, and proven menu offerings help generate steady revenue over time.
Assuming an average annual net profit of $200,000 on gross sales of $1.35 million (based on a 15% net margin), most franchisees can expect to break even within 7 to 9 years.
In higher-performing locations where profits reach $300,000 annually, the investment could be recovered in just 6 years.
The timeline ultimately depends on factors like location quality, cost efficiency, and how quickly the store reaches peak sales performance.
Requirements for Becoming a Dairy Queen Franchise Owner
Below are the requirements needed to own a Dairy Queen franchise:
Minimum Net Worth and Liquid Capital
One of the core requirements for a Dairy Queen franchise is a minimum net worth of $750,000, with at least $400,000 in liquid capital.
These figures are non-negotiable and reflect the financial robustness needed to launch and sustain the business, especially in the early stages.
This capital is necessary to cover the initial franchise fee, leasehold improvements, inventory, equipment, and other related expenses without relying excessively on borrowed funds.
Financial preparedness is a critical factor in securing approval to own a Dairy Queen franchise, as the brand aims to partner with individuals or groups capable of maintaining financial stability during the ramp-up period.
Without meeting these minimum thresholds, it becomes difficult to shoulder the Dairy Queen franchise startup costs or navigate unexpected operational challenges. Having this level of capital ensures you are not just eligible to apply but are also likely to succeed in running a profitable location.
Business Experience and Management Skills
In addition to financial capacity, Dairy Queen looks for franchisees with relevant business or restaurant management experience.
Applicants with backgrounds in retail, food service, or franchise operations are often given priority because they possess the operational acumen needed to manage the day-to-day complexities of a Dairy Queen franchise. This includes staffing, inventory management, customer service, and adherence to corporate guidelines.
This requirement ties into the brand’s desire to maintain operational excellence across all its outlets. While the corporate team provides substantial training and ongoing support, having a foundational understanding of business principles significantly increases the chances of success.
This experience is one of the unspoken requirements for a Dairy Queen franchise that prospective investors should prepare to demonstrate during the application process.
Completion of Dairy Queen’s Training Programme
Every new franchisee is required to complete Dairy Queen’s comprehensive training programme, which typically lasts four to six weeks.
This training takes place at the brand’s headquarters and includes both classroom instruction and hands-on experience in an operating store. The curriculum covers everything from food preparation and customer service to inventory control and financial management.
This is a critical step in preparing for ownership and reflects the brand’s commitment to maintaining consistent service and quality across all locations.
The cost of training is usually included in the franchise fee, but travel and accommodation expenses are borne by the franchisee. Completing this programme is a formal requirement for a Dairy Queen franchise, ensuring that all franchisees are equipped with the tools and knowledge needed to meet corporate standards from day one.
Securing an Approved Location
Location plays a pivotal role in the success of a Dairy Queen franchise, and the brand is meticulous about approving sites.
Ideal locations include high-traffic areas such as shopping centres, standalone properties near highways, or sites with strong footfall in suburban and urban communities. Before final approval, Dairy Queen conducts a thorough site evaluation to assess visibility, accessibility, parking availability, and local demographics.
Securing the right site also impacts the cost of a Dairy Queen franchise, as rental prices and construction costs vary widely by region. Leasehold improvements alone can run between $200,000 and $400,000, depending on the site’s condition.
Because of the importance of location to the brand’s identity and customer accessibility, this criterion stands out as one of the most stringent requirements for a Dairy Queen franchise.
Full-Time Operational Commitment
Lastly, Dairy Queen expects its franchisees to demonstrate a full-time commitment to managing their business. Whether the owner manages the store directly or appoints a trained general manager, the corporate team insists on active involvement to ensure adherence to brand values and operational excellence.
This expectation is especially critical during the first 12 months of operation, a period that sets the tone for future success.
While this requirement might not carry a direct monetary cost, its implications on time and lifestyle are significant. This is where the Dairy Queen franchise price includes not just financial investment but also a dedication of personal energy and leadership.
It is a critical component of what makes the Dairy Queen franchise a reputable and high-performing operation, as engaged owners typically drive higher standards and customer satisfaction.
What is the Dairy Queen Franchise Application Process?
Below are the key steps involved in the journey of owning a Dairy Queen franchise:
Step 1: Conduct Initial Research and Evaluate Suitability
The first step to owning a Dairy Queen franchise begins with research. Aspiring franchisees must take time to understand the brand’s history, menu offerings, market reach, and competitive positioning.
It is also important to compare it with other franchises in the QSR sector, assessing how Dairy Queen stands out in terms of customer loyalty, brand strength, and scalability. This foundational knowledge helps determine if the opportunity aligns with your personal and financial goals.
During this phase, you should also review the cost of a Dairy Queen franchise in the United States, including all expected investments and operational expenses.
Gaining a realistic understanding of these financial obligations will help you decide whether the Dairy Queen franchise price is within your budget and worth the expected return. Many prospects also consult with existing franchisees at this stage to gain first-hand insights.
Step 2: Submit the Franchise Enquiry Form
Once you are confident that you meet the requirements for a Dairy Queen franchise, the next step is to submit an official enquiry through the brand’s franchise portal.
This initial contact form collects your background information, business experience, and current financial standing. It serves as the first step in establishing communication with the Dairy Queen development team.
Submitting this form demonstrates your interest and allows the brand to begin assessing your suitability. If your profile matches their criteria, you will be invited to proceed to the next stage.
At this point, it is crucial to ensure that your stated liquid assets and net worth meet the stated Dairy Queen franchise startup costs.
Step 3: Review the Franchise Disclosure Document
Upon receiving initial approval, you will be provided with a Franchise Disclosure Document (FDD), a legal document mandated by the Federal Trade Commission.
The FDD outlines the rights, responsibilities, fees, and risks associated with owning a Dairy Queen franchise. It details everything from royalty fees and brand guidelines to litigation history and earnings claims.
This document must be studied thoroughly, ideally with the support of a solicitor experienced in franchise law. By reviewing it carefully, you will gain full clarity on the Dairy Queen franchise price, territorial restrictions, and any ongoing financial obligations.
The FDD is an essential part of the vetting process and a key step in learning how to open a Dairy Queen franchise with full legal awareness.
Step 4: Attend Discovery Day
Candidates who progress through the earlier stages are invited to attend Discovery Day at Dairy Queen’s corporate headquarters.
This in-person event provides potential franchisees the opportunity to meet senior leadership, learn more about the company culture, and ask detailed questions. Discovery Day also allows the franchisor to assess your passion, preparedness, and alignment with brand values.
This event is often considered a critical step in the approval process. It gives you a behind-the-scenes look at the operations and training procedures that you will eventually undergo.
It is also an opportunity to demonstrate your full commitment to the Dairy Queen franchise, which helps to solidify your candidacy and fast-track the approval of your application.
Step 5: Secure Financing and Finalise Your Business Plan
With a deeper understanding of the operational requirements and costs, you will now need to secure financing. Depending on your financial situation, you may fund the venture through personal savings, bank loans, or SBA-backed loans.
In tandem with financing, you should finalise a comprehensive business plan detailing your investment structure, market analysis, and revenue projections.
This plan will not only serve internal purposes but will also be required by lenders and landlords. Laying out your financial roadmap enhances your credibility and reinforces your ability to manage the cost of the Dairy Queen franchise responsibly.
Step 6: Sign the Franchise Agreement
Once your finances are in place and you have passed all preliminary evaluations, you will be invited to sign the franchise agreement.
This legally binding contract formalises your entry into the Dairy Queen franchise system. It outlines your territory rights, fee obligations, brand standards, and duration of your franchise term, typically spanning ten to twenty years.
By signing this agreement, you commit to upholding the reputation and operational consistency of the Dairy Queen brand.
At this point, you will also pay the initial franchise fee. This fee is part of the overall Dairy Queen franchise price and marks the final green light for your journey to officially begin.
Step 7: Site Approval, Construction and Grand Opening
The final stage involves identifying and securing an approved site, completing the build-out, and preparing for launch. Dairy Queen’s team assists in site selection, ensuring it meets visibility, traffic, and demographic requirements.
Once the site is approved, construction begins and can take several months depending on local regulations and customisations.
During this period, you will also complete the required training and begin hiring and onboarding staff.
Once the outlet is fully operational and compliant with corporate standards, you will receive approval to open your store.
The grand opening marks the culmination of your journey into the Dairy Queen franchise, transforming your entrepreneurial aspirations into reality.
See also: Best Franchises to Own for Beginners in 2025: Top Opportunities for First-Time Entrepreneurs
Pros and Cons of Owning a Dairy Queen Franchise
Owning a Dairy Queen franchise comes with clear advantages, especially for entrepreneurs seeking a recognised brand with a loyal following.
However, like any business opportunity, it also has its challenges. Here is a quick look at the pros and cons to help you evaluate if it is the right fit for you:
| Pros | Cons |
|---|---|
| Backed by a strong global brand with a loyal following | Requires a high initial investment of $1.5 million to $2.5 million |
| Offers a proven business model with structured support and training | Ongoing royalties and marketing fees take up 9% to 10% of gross sales |
| Flexible store formats suit various markets from full-service to treat-only options | Break-even may take 6 to 9 years, depending on performance |
| Consistent customer demand, especially for ice cream and fast food | The quick-service market is highly competitive and margin-sensitive |
| Corporate-driven national marketing campaigns drive brand visibility | Franchisees must operate within strict brand guidelines and limitations |
Conclusion
The Dairy Queen franchise represents an exciting opportunity to own a business with a strong brand, loyal customer base, and comprehensive support system. However, like all franchise investments, it requires careful consideration of the costs, requirements, and ongoing commitments involved.
Prospective franchisees should thoroughly assess their financial readiness, operational capabilities, and willingness to engage fully in the business. The requirements for a Dairy Queen franchise are stringent but designed to help ensure success and protect the brand.
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FAQs About Dairy Queen Franchise
Is Dairy Queen a good franchise to own?
Yes, a Dairy Queen franchise is considered a good investment due to its strong brand recognition, diverse menu offerings, and a supportive franchise system that has proven successful globally.
Is the Dairy Queen franchise profitable?
A Dairy Queen franchise can be profitable, especially in high-traffic areas. Franchisees report average annual earnings ranging between $80,000 and $250,000, depending on location, operating costs, and local demand.
What are the requirements for a Dairy Queen franchise?
The requirements for a Dairy Queen franchise include a minimum net worth of $750,000 and at least $400,000 in liquid assets. Franchisees must also have relevant business experience and commit to full-time operational involvement.
Are there ongoing fees involved with a Dairy Queen franchise?
Yes, Dairy Queen franchise owners pay ongoing royalty fees of 4% to 5% of gross monthly sales and marketing fees between 5% and 6%.
What are the Dairy Queen franchise startup costs?
The Dairy Queen franchise startup costs include expenses such as equipment ($250,000–$400,000), leasehold improvements ($450,000–$700,000), and initial inventory (about $20,000–$35,000).
What training does Dairy Queen provide to franchisees?
New Dairy Queen franchise owners undergo training covering store operations, HR management, and customer service protocols, followed by ongoing field support and regional development assistance.
How long does it take to open a Dairy Queen franchise?
It usually takes between 6 and 12 months to fully launch a Dairy Queen franchise, depending on location approval, site development, construction, and staff training.
Can I own multiple Dairy Queen franchises?
Yes, the brand encourages multi-unit ownership. However, meeting the requirements for a Dairy Queen franchise across several locations may require significantly higher net worth and liquid capital.
How do I apply for a Dairy Queen franchise?
To start, visit the official website and complete the application form. The process includes evaluation, interviews, and approval stages before signing the franchise agreement.
What makes Dairy Queen different from other franchises?
The Dairy Queen franchise stands out with its blend of fast food and frozen treats, strong community presence, and long-standing global reputation, making it a unique competitor in the QSR industry.
How much does it cost to get a Dairy Queen franchise?
The total investment to open a Dairy Queen franchise ranges from $1.5 million to $2.5 million, depending on the store format, location, and build-out costs. This includes a $45,000 franchise fee and at least $400,000 in liquid capital.
What franchise owns Dairy Queen?
Dairy Queen is owned by International Dairy Queen, Inc., a subsidiary of Berkshire Hathaway Inc., the multinational conglomerate led by Warren Buffett.
What is the highest-paying franchise to own?
Franchises like McDonald’s, Dunkin’, The UPS Store, and Chick-fil-A are often ranked among the highest-earning. However, profitability depends on factors like location, operating efficiency, and initial investment.
Dairy Queen is also considered a solid earner within the quick-service restaurant category.
Who is the founder of Dairy Queen?
Dairy Queen was founded in 1940 by John Fremont “J.F.” McCullough, his son Alex McCullough, and Sherb Noble, who opened the first DQ store in Joliet, Illinois.
