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How to Start a Pressure Washing Business – The Complete 2025 Guide for Beginners

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June 25, 2025
How to Start a Pressure Washing Business
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Pressure washing is one of the easiest service businesses to start, and one of the most profitable. With low startup costs and high demand, learning how to start a pressure washing business could be your fastest path to consistent income and long-term success.

According to Straits Research, the global pressure washer market size was valued at $3.28 billion in 2024 and is projected to reach $4.73 billion by 2033. This growth is driven by rising demand for property maintenance, sanitation, and commercial facility care.

If you are ready to invest in a trade-based business that delivers real results, this comprehensive guide will walk you through how to start a pressure washing business, from business registration and budgeting to equipment selection and customer acquisition.

See also: How to Start a Car Detailing Service in Nigeria – A Comprehensive Guide

Key Takeaways

  • Starting a pressure washing business requires minimal investment but offers high earning potential.
  • Success hinges on choosing the right equipment, pricing services competitively, and targeting the right customers.
  • Registering your business properly and securing necessary licences builds credibility and trust.
  • Smart marketing and excellent service delivery are key to winning repeat clients and scaling up.

What is Pressure Washing?

The pressure washing business is a service-based venture that involves using high-powered water spray equipment to clean surfaces such as buildings, driveways, fences, pavements, decks, and vehicles.

These machines use pressurised water to remove dirt, grime, mould, grease, paint, and other contaminants.

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Pressure washing services are commonly hired by homeowners, commercial property managers, construction companies, and local councils to maintain the cleanliness and visual appeal of various surfaces.

See also: 12 Unique Business Ideas To Start Today and How to Start Them

How to Start a Pressure Washing Business Step-by-Step

Starting a pressure washing business is a smart move for anyone looking to break into a low-cost, high-demand service industry. Follow these step-by-step instructions to launch, grow, and succeed in this lucrative field.

Step 1: Conduct Market Research

Before investing in equipment or branding, it is essential to understand your market. Conducting market research helps you identify demand, assess competition, and set prices that make sense for your target audience.

The table below outlines the key areas to research and how to go about them:

Research AreaWhat to Look ForHow to Research
Target CustomersHomeowners, landlords, facility managers, and small businessesRun surveys, join community forums, and ask around locally
Local DemandTypes of surfaces commonly cleaned, and seasonal trendsUse Google Trends, talk to residents
CompetitionWho is operating nearby, what they charge, and what services they offerSearch Google Maps, business listings, and mystery shop competitors
Pricing BenchmarksAverage costs for driveway, deck, or commercial cleaningCompare quotes, and study competitor websites
Service GapsUnmet needs or underserved areasRead customer reviews, talk to clients

If you want to learn how to conduct detailed market research and launch your business in just 30 days, the Entrepreneurs Success Blueprint Programme (ESBP) is the right place to be.

Step 2: Choose Your Niche and Services

To succeed in the pressure washing business, you need to be clear about what you offer.

Focus on a specific niche like homes, offices, or vehicle fleets, and build your services around what your target market needs most. This focus helps you market effectively and deliver better results.

Here is a breakdown of common niches within the pressure washing industry, their typical clients, and the core services involved.

NicheTarget ClientsServices Offered
Residential CleaningHomeowners, landlords, and estate managersCleaning driveways, walkways, house exteriors, fences, patios, decks, and garages
Commercial Property CleaningShops, offices, restaurants, shopping centresWashing storefronts, entranceways, windows, building exteriors, and pavements
Vehicle and Fleet WashingDelivery services, logistics companies, and taxi firmsWashing and detailing vans, trucks, lorries, buses, and company vehicles
Construction Clean-UpProperty developers, building contractorsRemoving debris, cleaning dust, washing paint splatter, and preparing sites
Graffiti and Stain RemovalLocal councils, schools, and facility managersRemoving graffiti, oil stains, chewing gum, and other surface marks from public areas
Industrial Facility MaintenanceFactories, warehouses, and food processing plantsDegreasing machinery, cleaning industrial floors, and washing loading zones

Step 3: Register Your Business and Choose a Legal Structure

Before you can legally operate your pressure washing business, you need to register it and choose the right legal structure.

This not only gives your business credibility but also protects you legally and financially. Your legal structure determines how much tax you pay, how you are liable for debts, and how you can raise money.

Below are the common business structures, what they mean, and how to register your business:

Business StructureDescriptionProsConsiderations
Sole ProprietorshipOwned by one person, no legal distinction between the owner and the businessEasy to start, minimal paperwork, full controlNo liability protection; the owner is personally liable for business debts
PartnershipOwned by two or more individuals who share responsibility and profitsEasy to form, shared investment and expertiseEach partner is personally liable unless it’s an LLP
Limited Liability Company (LLC)Separate legal entity combining benefits of corp & sole propProtects personal assets, pass-through taxationVaries by state; more admin than sole prop
Corporation (C-Corp or S-Corp)Separate entity from owners, ideal for scaling and fundingLimited liability, easier to raise capitalHigher setup costs, strict record-keeping, and double taxation in C-Cor

Steps to Register Your Pressure Washing Business in the U.S.

Once you have chosen a structure, following these steps formalises your brand, secures your name, and allows you to meet all regulatory requirements in your region or state.

StepWhat to Do
1. Choose a Business NamePick a unique and relevant name; check it’s available in your state
2. Select a Legal StructureChoose the structure that suits your goals (LLC is most common for small service businesses)
3. Register with the StateFile the formation documents with your state’s Secretary of State office
4. Apply for an EINGet a free Employer Identification Number from the IRS for tax purposes
5. Open a Business Bank AccountKeep business finances separate from personal ones for better management
6. Get Required Licences and PermitsCheck your city or county for business licences, water discharge, or EPA permits

You can use our Business Registration Services to get your business set up professionally and hassle-free. 

Step 4: Secure Necessary Licences and Insurance

To operate legally and protect your business, you will need the right licences, permits, and insurance. Here is a breakdown of the key requirements:

RequirementPurposeNotes
Business LicenceGrants legal permission to operate in your state or cityRequired by most local and state governments. Check with your city hall
Environmental PermitsEnsures safe handling and disposal of wastewater and chemicalsOften mandatory for commercial work, regulated by the EPA and local authorities
Wastewater Discharge PermitAllows discharge of runoff into sewers or storm drainsRequired in many cities to prevent pollution. Check with the local water authority
Liability InsuranceCovers property damage or injuries during serviceCrucial for client trust and legal protection. Some clients may require proof
Equipment InsuranceProtects pressure washers, trailers, and tools from theft or damageStrongly recommended for expensive or specialised equipment
Workers’ CompensationCovers medical costs if an employee gets injured on the jobLegally required if you hire staff. Rules vary by state

Step 5: Invest in High-Quality Equipment

Investing in reliable, high-quality equipment is non-negotiable if you want to build a sustainable pressure washing business. Treat your tools as long-term investments that will pay for themselves through repeat business and client satisfaction.

Here is a breakdown of must-have equipment and why each one matters:

Tool/EquipmentPurposeWhy It Matters
Pressure WasherDelivers high-pressure water for cleaning surfacesCore tool: handles everything from light dirt to tough grime
Surface CleanerCleans flat surfaces like driveways, patios, and decksEnsures even, streak-free cleaning and speeds up large-area jobs
High-Pressure Hose & ReelConnects the washer to the water source and manages the hose lengthImproves mobility, prevents tangling, and extends hose life
Detergent Injection SystemApplies cleaning agents like degreasers or mould removersEssential for tackling oil stains, mould, mildew, and grease
Water TankStores water for sites with no access to an external supplyEnables work in remote areas or job sites without reliable water connections
Nozzles (Various Types)Adjusts pressure and spray pattern for different tasksProvides flexibility for delicate surfaces or heavy-duty cleaning
Service VehicleTransports equipment, water tanks, and promotional materialsExpands mobility, enhances branding, and supports multiple daily jobs
Protective GearIncludes gloves, boots, eye protection, and waterproof clothingKeeps you safe from chemicals, high-pressure spray, and debris
Traffic and Safety ConesFor marking off work areas to ensure public safetyGives a professional touch, helps avoid accidents and builds trust with clients

Step 6: Set Your Pricing and Financial Model

A clear pricing strategy and financial model are essential for building a profitable and sustainable pressure washing business. Setting your prices too low can leave you struggling to cover costs, while overcharging could push clients away.

Here is how to strike the right balance and build a business model that works.

Common Pricing Models

Pressure washing businesses typically use three main pricing approaches depending on the type of job, surface area, and client needs. Choose the model that best suits your services and scale of operations.

Pricing ModelTypical RangeWhen to Use
Per Square Foot$0.10 – $0.50 per ft²Best for large flat areas like driveways, patios, and walls
Hourly Rate$50 – $130 per hourSuitable for custom or small-scale tasks requiring precision
Flat Rate per Job$100 – $700+Ideal for full-service packages or comprehensive property cleanups

Average Rates by Job Type

To help you price your services competitively, here are the typical U.S. market rates for popular pressure washing services. These figures can vary by region, surface type, and job complexity.

ServiceAverage Price (U.S.)Pricing Method
House Washing (1,000–2,000 ft²)$250 – $600Flat rate or per ft² ($0.10–$0.50)
Driveway Cleaning$150 – $250Per ft² ($0.20–$0.40)
Deck or Patio Cleaning$100 – $260Flat rate or per ft²
Fence Washing$150 – $300Flat rate
Gutter Cleaning (linear ft)$50 – $300$0.50 – $1.50 per foot
Roof Soft-Washing$250 – $700Per ft² ($0.50 – $1.00)

Build a Solid Financial Model

Beyond setting prices, you need a financial model that helps you manage expenses, track profits, and plan for growth. Use the steps below to build a simple but effective model for your business:

StepWhat to Do
1. Calculate COGSAdd up direct job costs: labour, fuel, water, chemicals
2. Add OverheadInclude fixed costs like insurance, marketing, vehicle maintenance, and admin.
3. Set Profit MarginsAim for 20% – 40% profit over your total costs
4. Forecast Monthly RevenueEstimate how many jobs you will do monthly and your average job rate
5. Plan for SeasonsAccount for slower winter months and busier spring/summer periods

Step 7: Build Your Brand Identity and Online Presence

Your brand is more than just a logo; it is how customers recognise, trust, and remember you.

A strong brand identity paired with a solid online presence helps your pressure washing business attract the right clients and stand out in a competitive market. Here is how to build both effectively:

Develop Your Brand Identity

Start by creating a visual and verbal identity that reflects your professionalism and values. This is what people will associate with your business at first glance.

ElementWhat to Do
Business NameChoose a unique, memorable name that reflects your service and is easy to spell
Logo and ColoursDesign a clean, professional logo and pick a consistent colour scheme
TaglineWrite a short, catchy line that sums up your promise or niche (e.g., “Clean Surfaces. Fast Results.”)
Uniforms & Vehicle BrandingUse branded uniforms and decals on your service vehicle to build visibility and trust
ProfessionalismAlways be punctual, polite, and consistent.

Get started with our brand assets services for logos, templates, and branding tools built to help you launch with confidence.

Establish a Strong Online Presence

In today’s market, your online presence is often your first impression. Clients will search for you online before they ever call, so make sure you are easy to find and convincing when they do.

Online AssetAction Steps
WebsiteCreate a mobile-friendly website with service details, prices, testimonials, and a contact form
Google Business ProfileSet up your free listing on Google, include photos, service area, and reviews
Social MediaUse platforms like Facebook, Instagram, and TikTok to share before-and-after photos, videos, and tips
Online ReviewsAsk happy customers to leave reviews on Google, Yelp, and Facebook
Booking & Contact InfoMake it easy for people to book you. Include a phone number, email, and WhatsApp if possible

Step 8: Market Your Services Locally and Strategically

Once your business is set up, getting customers is your next big priority. To grow consistently, you need to combine local marketing with smart outreach strategies.

Below are proven ways to attract clients in your area and build a steady flow of jobs:

Marketing MethodHow to Use ItWhat It Does / Effect
Google Business ProfileCreate a profile, list services, upload photos, and collect reviewsImproves visibility in local searches and builds trust
Flyers & Door HangersDistribute in residential areas, especially after completing nearby jobsBuilds brand awareness and attracts walk-in or neighbourhood leads
Social Media MarketingPost before-and-after photos, reels, and client testimonialsEngages local followers and generates interest through visuals
Local SEOUse city-based keywords on your website and Google profileHelps your business rank higher in local online searches
Referral IncentivesOffer discounts or rewards for client referralsEncourages word-of-mouth marketing and repeat business
NetworkingConnect with realtors, property managers, and handymenTaps into consistent, high-quality job referrals
Branded Vehicle WrapsAdd business name and contact info to your service vehicleIncreases local visibility wherever you drive or park
Community InvolvementSponsor events or volunteer services in your areaBuilds goodwill and trust while expanding your local reach

See also: Digital Marketing for Entrepreneurs: The Ultimate Guide to Growth in the AI Era

Types of Pressure Washing Business

Pressure washing is not a one-size-fits-all industry. There are several business types you can focus on, each with its own target clients, equipment needs, and income potential. Choosing the right type helps you specialise, stand out, and grow faster.

Below are common types of pressure washing businesses and what makes each one unique

Business TypePrimary FocusTypical Clients
Residential Pressure WashingCleaning homes, driveways, patios, fences, decksHomeowners, landlords, estate agents
Commercial Pressure WashingCleaning storefronts, signage, parking lots, and exterior wallsBusinesses, offices, restaurants, shopping centres
Fleet and Vehicle WashingWashing trucks, vans, buses, and company vehiclesLogistics firms, delivery companies, and taxi services
Industrial Pressure WashingDegreasing machinery, cleaning warehouse floorsFactories, warehouses, food processing plants
Graffiti and Stain RemovalRemoving graffiti, gum, and oil stains from surfacesSchools, councils, public spaces, and facility managers
Construction Clean-UpCleaning up debris, washing surfaces after renovationBuilders, developers, contractors
Soft Washing ServicesLow-pressure cleaning for roofs, windows, and delicate surfacesHomeowners, property managers, and facility maintenance

Essential Tools and Equipment Needed to Start a Pressure Washing Business

Starting strong in the pressure washing industry means having the right tools from day one. Quality equipment not only improves your results but also boosts efficiency, safety, and professionalism on the job.

Here’s what you will need to get started.

EquipmentPurposeWhy It Matters
Commercial Pressure WasherGenerates high-pressure water to clean surfaces effectivelyIt is the core of your business, allowing you to tackle a wide range of cleaning jobs effectively.
Surface CleanerAttaches to the washer for cleaning flat surfaces like drivewaysIt makes cleaning faster and gives a professional, streak-free finish.
High-Pressure Hose and ReelThe hose connects your washer to the water source, and the reel helps store it neatly.It improves mobility on the job and protects the hose from damage or tangling.
Detergent Tank or InjectorApplies soaps, degreasers, or chemicals during cleaningIt is essential for removing tough stains, oil, mould, and mildew from various surfaces.
Water TankA portable tank used to store water when your job site does not have a water source.It gives you the flexibility to work in remote areas or at commercial properties.
Assorted NozzlesControls spray angles and pressure for different surfacesDifferent nozzles help you clean safely and effectively, from delicate windows to hard concrete.
Service VehicleA van or truck to transport all your equipment and water tanks.It helps you operate as a mobile service, reach more clients, and stay organised.
Protective GearIncludes gloves, goggles, waterproof boots, and clothing to keep you safe.Protects you from water spray, chemicals, and debris while working.
Traffic Cones or SignageUsed to cordon off your work area in driveways or commercial spaces.It keeps the area safe and shows professionalism to clients and passersby.

How Much Does It Cost to Start a Pressure Washing Business?

Starting a pressure washing business in the U.S. typically requires an investment, but compared to many trades, the barriers to entry are moderate.

Depending on your scope, you can expect startup costs ranging from a few thousand to around $15,000 for full-scale operations. Here is a clear breakdown based on current industry data:

Startup Costs Breakdown (Small-Scale Setup Example)

Expense CategoryEstimated Cost (USD)
Commercial Pressure Washer$1,200 – $3,000
Surface Cleaner & Nozzles$300 – $700
High-Pressure Hose & Reel$150 – $300
Detergent System & Chemicals$100 – $250
Water Tank (Optional)$200 – $500
Licensing & Permits$100 – $300
Insurance (1st Year)$500 – $1,000
Branding & Marketing$200 – $600
Safety Gear & Tools$250 – $500
Total Estimated Investment$3,000 – $7,150

See also: How To Start A Cleaning Service Company In Nigeria 

Total Startup Cost Estimates Based On Business Scale

Setup LevelEstimated Total CostWho is it for?
Low-Budget Setup$6,000 – $10,000Ideal for solo operators using basic equipment
Mid-Range Setup$10,000 – $20,000Good for professionals offering residential services
Full-Scale Setup$20,000 – $50,000+Best for mobile teams or those serving commercial clients

Typical Monthly Operating Costs

Running a pressure washing business involves ongoing expenses every month. To give you a realistic picture, here is a breakdown based on U.S. industry averages for a small to mid-sized solo operation:

ExpenseEstimated Monthly Cost (USD)
General Liability Insurance$77 – $143
Workers’ Compensation (if employees)$133
Commercial Auto Insurance$176
Equipment Insurance$35 – $65
Fuel & Vehicle Maintenance$200 – $800
Cleaning Supplies & Detergents$150 – $500
Marketing & Advertising$150 – $500
Permit Renewals & Licences$10 – $50
Contingency & Repairs$100 – $300
Total Estimated Monthly Cost$1,021 – $2,557

Is a Pressure Washing Business Profitable?

Absolutely, but success hinges on how well you structure, manage, and market your business. With modest startup costs, flexible pricing, and recurring local demand, pressure washing can provide impressive returns for solo operators and family-owned teams.

Profitability improves when you deliver efficiently, foster customer loyalty, and scale smartly, without ballooning expenses.

A lean setup uses one pressure washer and basic gear to complete multiple jobs daily. By optimising routes, scheduling strategically, and utilising low-cost digital outreach, you can build a business with predictable income and room to expand.

Diversifying into gutter cleaning, soft washing, or recurring maintenance contracts helps maintain cash flow year-round.

Sample Monthly Revenue Forecast (Solo Operator)

This forecast assumes a one-person operation working five days per week with two jobs per day, combining residential and small commercial services. Pricing is based on U.S. averages from our research :

Service TypeJobs/MonthAvg. Price/JobEstimated Monthly Revenue
Residential Driveways & Patios25$150$3,750
House Exteriors & Siding10$300$3,000
Small Commercial Storefronts5$600$3,000
Total Monthly Revenue40 jobs$9,750

Profitability Overview

MetricEstimate
Monthly Revenue$9,750
Estimated Operating Costs$1,000
Estimated Monthly Profit$8,750
Annual Profit (9-month season)$78,750

Break-Even Analysis (Solo Setup)

This shows how many jobs you need to cover your costs:

ItemAmount
Monthly Expenses$1,000
Income Per Job$250
Cost Per Job (Fuel, Supplies)$25
Profit Per Job$225
Break-Even Jobs Needed$1,000 ÷ $225 = 5 Jobs

What This Means: You need to complete just 5 jobs each month to break even. Every job after that is your profit. If you complete 40 jobs a month, you are making a strong income.

See also: How to Manage Cash Flow in Business and Achieve Long-Term Success

Tips for Making Your Pressure Washing Business Stand Out

In a growing and competitive market, simply offering pressure washing services isn’t enough. To succeed long-term, you must stand out through exceptional service, a strong brand, and client-focused innovation.

These key tips will help position your business as a top choice in your area.

TipWhat to DoWhy It Works
Offer Free QuotesProvide quick, no-obligation estimates to potential clientsBuilds trust and encourages more inquiries
Use Before-and-After PhotosPost your work on social media and your websiteShows results visually and proof sells better than promises
Create Service PackagesBundle multiple services at a discountIncreases average job size and makes you more appealing to clients
Build Local PartnershipsNetwork with realtors, contractors, or landscapersTaps into steady referral streams
Request Online ReviewsAsk happy customers to leave Google or Yelp reviewsBoosts your credibility and search visibility
Invest in Uniforms and Vehicle WrapsBrand your team and van with logos and contact infoEnhances your professional image and local recognition
Follow Up with ClientsSend thank-you messages and reminders for future servicesEncourages repeat business and long-term relationships

See also: How to Start a Gutter Cleaning Business – Everything You Must Know

Challenges of Running a Pressure Washing Business

While learning how to start a pressure washing business is an exciting first step, running the business comes with its own set of real-world challenges. These obstacles can affect your growth, customer retention, and day-to-day operations.

Below are challenges you may face and what they mean for your long-term success:

Seasonal Fluctuations in Demand

Pressure washing is seasonal, with demand dropping in colder months, especially in northern U.S. states. This can affect cash flow.

To stay profitable year-round, consider offering off-season discounts or related services like winter prep cleaning when planning your startup budget.

Equipment Maintenance and Breakdowns

Your tools are the heart of your business. Commercial pressure washers need regular maintenance to prevent breakdowns that can cost you time, money, and customers.

Many new business owners overlook how fast wear and tear add up. Routine servicing and setting aside a repair budget will help keep your business running smoothly and your clients satisfied.

Navigating Local Regulations and Permits

Environmental rules vary by city and state, especially around chemical runoff and wastewater disposal. Some jobs may require special permits or adherence to discharge standards, particularly in commercial or industrial settings.

If you are starting a pressure washing business in the U.S., make compliance a priority. Always check with your local environmental agency or city council to avoid fines and operate legally from day one.

Pricing Pressure and Competition

In busy seasons, pressure washing markets can get crowded. Many new businesses undercharge to compete, which often leads to poor profits and price wars.

Clients may focus only on cost, not quality. To stand out, focus on value, not price. Offering reliable service, great communication, and top results will help you attract serious customers willing to pay what you are worth.

See also: How to Start a Car Wash Business in Nigeria- Cost, Setup, Equipment, and Profit Guide 

Conclusion

Starting a pressure washing business is more than just learning how to clean surfaces; it is about building a sustainable, profitable service that solves real problems for homeowners and businesses.

From your initial investment and legal setup to branding, pricing, and customer service, every step plays a vital role in your success.

We want to see you succeed, and that’s why we provide valuable business resources to help you every step of the way.

FAQs About How to Start a Pressure Washing Business

How much does it cost to start a pressure washing business?

The costs to start a pressure washing business typically varies. This includes essential equipment, a service vehicle, business registration, insurance, and marketing.

Your budget may vary depending on whether you lease or buy your gear, and whether you’re targeting residential or commercial clients.

How profitable is a pressure washing business?

A pressure washing business can be highly profitable due to low operating costs and flexible pricing. Many small operators may earn between $5,000 and $8,000 per month after establishing a client base.

The key to profitability lies in consistency, efficient scheduling, and upselling related services.

What is needed to start a pressure washing business?

To start, you’ll need a commercial-grade pressure washer, hoses and surface cleaners, a service vehicle, liability insurance, business registration, and a simple marketing plan. Training, branding, and understanding your target market also play crucial roles in building a successful business.

What is the best way to start a pressure washing business?

The best way to start a pressure washing business is to begin small, offering residential services with a lean setup, then scale gradually.

Focus on delivering quality service, building a referral network, and reinvesting profits into better equipment and marketing.

How can I learn how to start a pressure washing business from scratch?

The process involves learning about the business, purchasing basic equipment, setting up a mobile operation, and using word-of-mouth and digital marketing to attract local clients, when you have launched.

Is a pressure washing business easy to start?

Yes, it is one of the more straightforward service-based businesses to launch. With a modest investment, minimal inventory, and basic technical training, you can be up and running in just a few weeks.

How can I start a pressure washing business without experience?

You can start by practising on your own property or offering free services to friends and family to gain hands-on experience. Online tutorials, supplier training, and industry forums are also helpful learning resources.

Do I need a licence to start a pressure washing business in the USA?

Yes, depending on your state or city. You’ll likely need a general business licence and may also require environmental permits if your work involves chemical use or wastewater discharge.

Can I operate a pressure washing business from home?

Yes, many entrepreneurs start from home, storing equipment in a garage and offering mobile services. Just be sure to check local zoning laws and insurance requirements.

What are the ongoing expenses for a pressure washing business?

Your regular expenses may include fuel, cleaning supplies, maintenance, insurance, marketing, and phone/internet costs. These are generally low, making it easier to maintain strong profit margins.

How do I market my pressure washing services locally?

You can market by distributing flyers, creating a website, using social media ads, and registering on local service directories. Networking with estate agents and property managers is also very effective.

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ABOUT THE AUTHOR

Quadri Adejumo

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