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30 Best Sales Management Tools to Boost Sales and Team Productivity in 2025

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| Updated:
August 8, 2025
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Sales success hinges on the systems you use to manage your pipeline, build strong relationships, and keep deals coming in. Today, choosing the best sales management tools is not a luxury but a necessity.

These tools streamline your workflow, automate repetitive tasks, and give your team the clarity they need to convert leads into paying customers.

In this in-depth guide, we will break down the best sales management tools available today. If you are running a lean startup or scaling a fast-growing enterprise, this guide will help you choose the perfect solution for your team, your budget, and your long-term goals.

See also: How To Close Deals And Increase Income For Entrepreneurs 

Key Takeaways

  • Sales management tools are essential for streamlining processes and improving efficiency across the sales cycle.
  • They boost lead conversion by helping teams stay organised, focused, and responsive.
  • Automation features reduce manual tasks, freeing up time for selling.
  • Real-time reporting and analytics give sales leaders actionable insights for better decisions.

30 Best Sales Management Tools for Closing More Deals

Closing more deals takes more than ambition; it takes the right tools. Top teams rely on sales management systems to streamline pipelines, automate tasks, and drive smarter decisions.

Here are 30 top sales management tools chosen for how well they help you close deals with confidence.

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1. Salesforce CRM

Salesforce CRM is a powerful, cloud-based platform that helps businesses manage leads, track customer interactions, and automate sales processes, all in one place.

It is trusted by sales teams globally for its customisation, scalability, and deep reporting features.

Key Features

FeatureDescription
Lead & Contact ManagementTrack and manage leads, contacts, accounts, and opportunities in one platform.
Sales AutomationAutomate repetitive tasks and streamline your sales workflow.
Custom Dashboards & ReportsGain insights with real-time, customisable dashboards and analytics.
Pipeline ManagementVisualise and manage your entire sales pipeline for better forecasting.
Email & Communication TrackingLog emails, calls, and meetings directly within the CRM.
Mobile AccessAccess your sales data anytime, anywhere via the mobile app.
AppExchange IntegrationExtend functionality with thousands of third-party apps and integrations.
AI-Powered Insights (Einstein)Get predictive insights and deal-scoring to prioritise leads.

Pricing

PlanCost per User/Month
Salesforce Foundation $0
Starter Suite$25
Pro Suite$100

Pros and Cons

ProsCons
Highly customisable to fit any business size or industry.It can be expensive for small businesses.
Powerful automation and workflow tools.Steeper learning curve for new users.
Robust reporting and analytics for data-driven decisions.Requires time and expertise for full setup.
Large ecosystem of integrations via AppExchange.Some advanced features are only available on higher plans.
Scalable as your business grows.Customisation can increase costs and complexity.
Mobile app for on-the-go access.Support response times can vary depending on the plan.

2. Freshsales

Freshsales is a user-friendly CRM from Freshworks designed to simplify sales management.

It combines lead tracking, deal management, built-in communication tools, and AI-driven insights to help teams close deals faster and more efficiently.

Key Features

FeatureDescription
Contact & Account ManagementCentralised database to store, track, and manage customer and company information.
AI-Powered Lead ScoringAutomatically ranks leads based on engagement and potential.
Built-In Phone & EmailMake calls, send emails, and log communications directly in the CRM.
Sales SequencesAutomate personalised follow-ups and outreach campaigns.
Visual Sales PipelineDrag-and-drop interface for tracking deals through each stage.
Workflow AutomationAutomate repetitive tasks to save time and maintain consistency.
Reporting & AnalyticsCustomisable reports and dashboards for performance tracking.
Mobile AppManage sales activities anytime, anywhere via mobile devices.

Pricing

PlanCost per User/Month
Growth$11
Pro$41
Enterprise $71

Pros and Cons

ProsCons
It has a clean, intuitive interface that is easy to navigate.Limited third-party integrations compared to larger CRMs.
Affordable pricing with a free plan for small teams.Reporting customisation is less advanced than Salesforce.
Built-in phone, email, and chat features.May lack some enterprise-level features.
AI-powered lead scoring for better prioritisation.Limited offline functionality in the mobile app.
Strong automation tools for workflows and sequences.Advanced features are locked in higher-tier plans.
Good mobile experience for sales reps on the go.Data migration can be tricky for large teams.

3. HubSpot Sales Hub

HubSpot Sales Hub is a powerful CRM platform that streamlines the entire sales process.

It offers tools for lead management, email tracking, pipeline visibility, and automation, all seamlessly integrated with HubSpot’s marketing and service hubs for a complete growth solution.

Key Features

FeatureDescription
Contact & Deal ManagementOrganise and track all customer details and deal stages in one place.
Email Tracking & TemplatesTrack when emails are opened and clicked, and use templates for faster outreach.
Sales AutomationAutomate repetitive tasks like follow-ups and lead assignments.
Pipeline ManagementVisualise and customise pipelines to match your sales process.
Meeting SchedulerLet prospects book meetings directly via a personalised link.
Live Chat & ChatbotsEngage visitors in real time and capture leads automatically.
Reporting & AnalyticsGet actionable insights with custom reports and dashboards.
Integration EcosystemConnect with hundreds of apps and tools via HubSpot’s marketplace.

Pricing

PlanCost per User/Month
Free$0
Starter$9
Professional$90
Enterprise$150

Pros and Cons

ProsCons
Offers a robust free planOnboarding fees for higher tiers  
Scales well with business growthLive support only on paid tiers
Excellent integration with Gmail & OutlookIt can become expensive as the team grows   
Great integration ecosystem   Some automation tools are restricted to paid plans 
Trusted by American businessesAdvanced reports need a Professional plan

See Also: Top 20 Email Marketing Tools for Businesses- Features, Pricing, and Benefits

4. Pipedrive

Pipedrive is a sales-focused CRM designed to help teams visualise their pipeline, prioritise deals, and automate repetitive tasks.

Its simple, drag-and-drop interface makes managing leads and closing deals faster and more intuitive.

Key Features

FeatureDescription
Visual Sales PipelineDrag-and-drop interface to track and move deals through stages.
Customisable Stages & FieldsAdapt the CRM to match your sales process and data needs.
Activity TrackingSchedule, track, and manage calls, meetings, and follow-ups in one place.
Email IntegrationSync email accounts for centralised communication tracking.
Automation WorkflowsAutomate routine tasks like lead assignments and follow-ups.
Reporting & InsightsGenerate visual reports on sales performance and forecasts.
Lead Generation ChatbotCapture and qualify leads directly from your website.
Mobile AppAccess and manage your sales pipeline on the go.

Pricing

PlanCost per User/Month
Lite$24
Growth$49
Premium$79
Ultimate$99

Pros and Cons

ProsCons
Extremely easy to set up and use.Lacks some advanced marketing features.
Clear, visual pipeline view for better deal management.Reporting is basic compared to larger CRMs.
Affordable pricing with scalable plans.Limited built-in email marketing tools.
Strong automation for repetitive sales tasks.Customisation options are less advanced than competitors.
Mobile-friendly with offline access.Some integrations require third-party tools.
Focused on sales, avoiding unnecessary complexity.Not ideal for very large enterprises needing deep customisation.

5. Microsoft Dynamics 365 Sales

Microsoft Dynamics 365 Sales is an enterprise-grade CRM solution that helps businesses build stronger customer relationships, forecast sales with precision, and drive revenue through AI-powered insights and seamless integration with Microsoft’s productivity tools.

Key Features

FeatureDescription
AI-Powered Sales InsightsGet predictive recommendations and prioritised leads using AI analytics.
Relationship AnalyticsTrack customer sentiment, engagement history, and buying signals.
Pipeline & Forecasting ToolsView deal progress and create accurate sales forecasts.
Seamless Microsoft IntegrationWorks natively with Outlook, Teams, Excel, and other Microsoft 365 tools.
Customisable WorkflowsAutomate sales processes to match your business needs.
Advanced Reporting & DashboardsGain deep performance insights with real-time analytics.
Mobile App AccessManage sales activities and customer data on the go.
Global ScalabilityDesigned to support businesses of all sizes across multiple regions.

Pricing

PlanCost per User/Month
Free$0
Professional$65
Enterprise$105
Premium$150

Pros and Cons

ProsCons
Deep integration with Microsoft’s ecosystem.It can be complex for beginners to navigate.
Powerful AI-driven sales insights.Higher cost compared to some CRMs.
Highly customisable workflows and modules.Implementation can take time and technical expertise.
Robust analytics and forecasting capabilities.Overkill for very small businesses.
Scalable for global enterprise needs.Some advanced features require additional licensing.
Strong mobile and remote work support.Customisation can increase complexity.

6. Zoho CRM

Zoho CRM is a flexible and affordable customer relationship management platform designed for businesses of all sizes.

It offers lead management, workflow automation, analytics, and multichannel communication to help teams convert more leads into loyal customers.

Key Features

FeatureDescription
Lead & Contact ManagementCapture, track, and manage leads and customer data in one place.
Multichannel CommunicationEngage prospects via email, phone, live chat, social media, and web forms.
Workflow AutomationAutomate repetitive sales tasks for greater efficiency.
Sales Pipeline ManagementVisualise and track deals through every stage of the sales process.
AI Sales Assistant (Zia)Get predictions, lead scoring, and conversation insights powered by AI.
Advanced Analytics & ReportsAccess real-time dashboards and custom reports for data-driven decisions.
Customisation OptionsTailor fields, modules, and workflows to suit your business needs.
Mobile App AccessManage sales on the go with Android and iOS apps.

Pricing

PlanCost per User/Month
Free$7.06
Standard$11.60
Professional$20.17
Ultimate $26.22

Pros and Cons

ProsCons
Affordable with a generous free plan for small teams.The interface can feel cluttered for new users.
Strong multichannel communication options.Advanced automation requires higher-tier plans.
AI-powered assistant improves lead prioritisation.Limited customer support on lower plans.
Highly customisable to fit different industries.Some integrations require technical setup.
Detailed analytics and reporting tools.The mobile app lacks some desktop features.
Scales well from startups to large enterprises.It can be overwhelming due to the number of features.

See Also: 10 Best AI Chatbots for Business- Pricing and Use‑Case Matrix

7. Oracle Sales Cloud

Oracle Sales Cloud is an enterprise-level CRM solution that combines sales automation, AI-driven insights, and powerful analytics to help organisations improve lead conversion, forecast accuracy, and overall sales performance.

It is built for scalability and integrates seamlessly with other Oracle applications.

Key Features

FeatureDescription
Sales Force AutomationAutomates lead management, opportunity tracking, and sales processes.
AI-Powered RecommendationsUses predictive analytics to prioritise leads and suggest next best actions.
Pipeline & Forecast ManagementProvides real-time visibility into deal progress and accurate forecasting.
Mobile Sales AccessAllows sales teams to manage deals, contacts, and tasks on the go.
Territory & Quota ManagementOptimises sales territory assignments and quota distribution.
Advanced Reporting & AnalyticsDelivers deep insights into sales performance through configurable dashboards.
Integration with Oracle SuiteWorks natively with Oracle ERP, marketing, and service solutions.
Collaboration ToolsEnhances team communication with integrated chat and document sharing.

Pricing

Oracle offers a customer-friendly approach to saving money in the cloud without requiring a negotiated contract or navigating multiple discount programs.

It lets customers use the service in any region, including future cloud services. Credits are debited as you use the services for a year, giving you the flexibility to ramp up your workloads. 

Pros and Cons

ProsCons
Highly scalable for large and complex organisations.It can be expensive for smaller businesses.
Strong AI and predictive analytics capabilities.Steeper learning curve compared to simpler CRMs.
Deep integration with Oracle’s ecosystem.Implementation can be time-consuming.
Robust forecasting and territory management features.The interface can feel less modern than competitors.
Mobile access for remote teams.Limited flexibility for smaller or niche workflows.
Excellent reporting and analytics depth.Requires IT support for advanced customisation.

8. Nutshell

Nutshell is a simple yet powerful CRM designed for small to medium-sized businesses.

It combines sales automation, intuitive pipeline management, and team collaboration tools to help sales teams close more deals with less effort.

Key Features

FeatureDescription
Pipeline ManagementVisual and list views to track deals through every stage of the sales process.
Contact & Lead ManagementCentralised database for storing and tracking customer and prospect details.
Sales AutomationAutomate follow-ups, lead assignments, and other repetitive tasks.
Email Marketing IntegrationBuilt-in email marketing tools for campaigns and newsletters.
Team CollaborationAssign tasks, share notes, and collaborate on deals in real time.
Custom Reporting & AnalyticsCreate custom reports to monitor performance and KPIs.
Mobile App AccessManage contacts, deals, and activities from any mobile device.
Third-Party IntegrationsConnect with tools like Google Workspace, Microsoft 365, and Mailchimp.

Pricing

PlanCost per User/Month
Foundation $19
Growth$32
Professional$49
Business $67
Enterprise$89

Pros and Cons

ProsCons
Easy to use with a clean, intuitive interface.Limited advanced automation compared to enterprise CRMs.
Affordable pricing for SMBs.Fewer third-party integrations than larger platforms.
Built-in email marketing features.Lacks some complex reporting features.
Strong collaboration tools for teams.Not ideal for very large organisations.
Flexible pipeline views and management.The mobile app has fewer features than the desktop version.
Good customer support and onboarding resources.Limited customisation for niche industries.

9. Insightly

Insightly is a versatile CRM and project management platform designed for growing businesses.

It helps teams manage customer relationships, track sales opportunities, and deliver projects, all in one integrated system.

Key Features

FeatureDescription
Contact & Lead ManagementCentralised database to store, track, and segment customer and prospect data.
Opportunity TrackingMonitor deals from lead to close with stage-based pipelines.
Workflow AutomationAutomate tasks, emails, and lead assignments to save time.
Project ManagementManage post-sale projects and milestones within the CRM.
Email Tracking & TemplatesTrack email opens and clicks; use templates for consistent communication.
Reporting & DashboardsCustomisable reports and visual dashboards for performance insights.
Third-Party IntegrationsWorks with Google Workspace, Microsoft 365, Slack, and more.
Mobile App AccessManage sales and projects from anywhere via the mobile app.

Pricing

PlanCost per User/Month
Free$0
Plus$29
Professional$49
Enterprise$99

Pros and Cons

ProsCons
Combines CRM and project management in one platform.The interface can feel complex for beginners.
Affordable pricing for small to mid-sized businesses.Limited advanced marketing features.
Strong integration options with popular tools.Reporting customisation could be more robust.
Good workflow automation for sales and projects.The mobile app lacks some desktop functionalities.
Supports both sales and post-sale project tracking.Higher-tier features are locked behind premium plans.
Flexible and scalable as businesses grow.Not as feature-rich as enterprise-level CRMs.

See Also: 15 Best Free CRM Tools for Startups and Entrepreneurs to Manage Customers Efficiently

10. Groove

Groove is a sales management platform built to help revenue teams automate outreach, track customer interactions, and drive productivity, particularly for organisations using Salesforce.

It is designed to streamline workflows and boost sales performance without requiring complex setup.

Key Features

FeatureDescription
Salesforce IntegrationNative integration that syncs data seamlessly without disrupting workflows.
Multi-Channel OutreachEngage prospects via email, phone, LinkedIn, and SMS from one platform.
Workflow AutomationAutomate follow-ups, reminders, and multi-step outreach sequences.
Email Tracking & AnalyticsTrack opens, clicks, and replies to measure engagement.
Dialer & Call LoggingMake calls directly from the platform with automatic activity logging.
Calendar SchedulingShare booking links and sync with calendars for easy meeting scheduling.
Team CollaborationShare templates, insights, and best practices across the sales team.
Performance ReportingAnalyse activity metrics and campaign performance in real time.

Pricing

PlanCost per User/Month
Starter$15
Plus$25
Pro$40
Enterprise Custom

Pros and Cons

ProsCons
Deep, seamless integration with Salesforce.Best suited for Salesforce users and limited for others.
Strong automation for multi-channel outreach.It can be expensive for small teams.
Easy-to-use interface with minimal learning curve.Reporting customisation is somewhat limited.
Centralised platform for calls, emails, and scheduling.Requires good data hygiene in Salesforce for best results.
Improves productivity with automated workflows.Lacks some native CRM capabilities—relies on Salesforce.
Great for scaling outbound sales teams.Limited offline functionality.

11. SalesLoft

SalesLoft is a leading sales management platform that helps revenue teams execute, track, and optimise their sales communications.

With tools for multichannel outreach, automation, and analytics, it is designed to boost productivity and drive more conversions.

Key Features

FeatureDescription
Multi-Channel OutreachConnect with prospects via email, phone, social media, and SMS.
Cadence & AutomationBuild automated sales cadences to ensure consistent follow-up.
Email Tracking & TemplatesTrack email engagement and use templates for faster messaging.
Dialer & Call RecordingMake calls directly from the platform with logging and recording options.
Sales Coaching ToolsProvide feedback and training with call recording and analytics.
Analytics & ReportingMeasure engagement, pipeline impact, and team performance.
CRM IntegrationSyncs with CRMs like Salesforce and Microsoft Dynamics for unified workflows.
Pipeline VisibilityTrack deals and activities in real time for better forecasting.

Pricing

Salesloft’s pricing is not publicly available and varies based on factors like team size, specific needs, and contract length. Generally, users can contact them for a customised plan.

Onboarding fees may also apply, and some plans may include additional costs for features like the dialer.

Pros and Cons

ProsCons
Excellent automation for outreach and follow-up.It can be expensive for smaller sales teams.
Strong analytics and performance tracking.Steeper learning curve for new users.
Seamless integration with major CRMs.Heavy reliance on CRM data accuracy.
Improves team productivity and consistency.Limited offline capabilities.
Built-in sales coaching and call review tools.Advanced features are locked in higher-tier plans.
Highly effective for outbound sales teams.It may be overkill for very small businesses.

12. Close CRM

Close CRM is a sales-focused customer relationship management platform built for startups and small to medium-sized businesses.

It is designed to help sales teams close more deals with built-in calling, email automation, and pipeline tracking, without the need for extra integrations.

Key Features

FeatureDescription
Built-In Calling & SMSMake calls and send texts directly from the CRM with automatic logging.
Email Automation & TrackingAutomate follow-ups, track opens and clicks, and use templates for outreach.
Pipeline ManagementVisualise and manage deals with customisable pipelines.
Search & Smart ViewsQuickly find and filter leads with advanced search features.
Task & Activity ManagementAssign, track, and complete sales tasks in one place.
Reporting & InsightsAccess performance dashboards and detailed sales reports.
Integration SupportConnect with Zapier, Slack, Zoom, and other tools.
Multi-Channel CommunicationCentralise email, calls, and SMS in one platform.

Pricing

PlanCost per User/Month
Essential $35
Growth$99
Scale$139

Pros and Cons

ProsCons
All-in-one sales communication platform.Lacks built-in marketing automation tools.
Easy to set up and use for SMBs.Limited integrations compared to larger CRMs.
Strong calling, SMS, and email features.May not scale well for very large enterprises.
Affordable pricing for its feature set.Reporting customisation is somewhat limited.
Helps teams work entirely from one tool.No free plan available.
Great for inside sales and remote teams.The mobile app is less feature-rich than the desktop.

See also: Best Lead Generation Tools for Small Businesses- A Proven Guide 

13. Streak CRM

Streak CRM is a lightweight CRM built directly into Gmail, making it ideal for businesses that manage sales and customer relationships through email.

It offers pipeline tracking, email automation, and collaboration tools without leaving your inbox.

Key Features

FeatureDescription
Gmail IntegrationWorks entirely within Gmail, eliminating the need for a separate platform.
Pipeline ManagementCreate and customise pipelines to track leads and deals.
Email TrackingSee when recipients open emails or click links.
Mail Merge & AutomationSend personalised bulk emails and automate follow-ups.
Task & Reminder SystemSet reminders and to-dos linked to contacts and deals.
Collaboration ToolsShare pipelines, notes, and email threads with team members.
Mobile AppManage pipelines and communication on the go.
Integration with Google WorkspaceSync with Google Contacts, Calendar, and Drive for seamless workflow.

Pricing

PlanCost per User/Month
Free$0
Pro$49
Pro+$69
Enterprise$129

Pros and Cons

ProsCons
Works entirely inside Gmail for a minimal learning curve.Limited features for large or complex sales teams.
Affordable pricing with a free plan for individuals.Lacks advanced reporting compared to full CRMs.
Easy to set up with no extra software.Heavy reliance on Gmail, and will not suit non-Google users.
Great for small teams and solo entrepreneurs.Limited automation compared to larger platforms.
Strong email tracking and mail merge capabilities.The mobile app is less powerful than the desktop version.
Seamless Google Workspace integration.Not ideal for multi-channel sales beyond email.

14. Capsule CRM

Capsule CRM is a simple yet effective customer relationship management tool designed for small and medium-sized businesses.

It focuses on contact management, sales tracking, and easy-to-use workflows, making it ideal for teams that want a clean, straightforward CRM without unnecessary complexity.

Key Features

FeatureDescription
Contact ManagementStore, organise, and track all customer and lead details in one place.
Sales Pipeline ManagementVisualise deals and track progress through customisable stages.
Task & Calendar ManagementSchedule activities, set reminders, and sync with Google or Outlook calendars.
Email IntegrationConnect with Gmail and Outlook to store email history within contacts.
Custom Fields & TagsTailor CRM data to match your business needs.
Reporting & AnalyticsMonitor sales performance and activity reports.
Mobile App AccessManage contacts and opportunities on the go.
Third-Party IntegrationsWorks with tools like Mailchimp, Xero, QuickBooks, and Zapier.

Pricing

PlanCost per User/Month
Free$0
Starter$18
Growth$36
Advanced$54
Ultimate $72

Pros and Cons

ProsCons
Clean, intuitive interface for easy adoption.Limited advanced automation features.
Affordable pricing with a free plan for small teams.Reporting is basic compared to enterprise CRMs.
Flexible custom fields and tags.Fewer integrations than larger platforms.
Good mobile app for managing sales on the go.Not ideal for complex sales processes.
Strong contact and relationship management tools.Limited marketing automation features.
Works well for small to mid-sized businesses.May lack scalability for very large enterprises.

15. Bitrix24

Bitrix24 is an all-in-one business management platform that combines CRM, project management, communication, and collaboration tools.

It is designed for businesses of all sizes, offering both cloud and on-premise options with a generous free plan.

Key Features

FeatureDescription
CRM & Sales AutomationManage leads, deals, and customers with automated workflows.
Project & Task ManagementAssign tasks, track deadlines, and collaborate on projects.
Communication ToolsBuilt-in chat, video conferencing, and telephony for team and client communication.
Lead Capture FormsCreate web forms to capture and manage leads directly in the CRM.
Email MarketingSend email campaigns and track engagement metrics.
Pipeline ManagementVisualise and manage sales stages for better forecasting.
Mobile App AccessAccess CRM, tasks, and communication tools on the go.
Integration & API SupportConnect with tools like Zoom, Mailchimp, and various payment gateways.

Pricing

PlanCost per User/Month
Free$0
Basic$61
Standard$124
Professional$249
Enterprise$499

Pros and Cons

ProsCons
Generous free plan with CRM, project management, and communication features.The interface can feel cluttered due to the wide range of tools.
All-in-one platform reduces the need for multiple apps.Steeper learning curve for new users.
Strong collaboration and communication tools.Customer support can be slow on the free plan.
The mobile app may be less responsive with large datasets.Some advanced features require higher-tier paid plans.
Highly customisable workflows and pipelines.The mobile app can be less responsive with large data sets.
Suitable for both small teams and large organisations.Overwhelming for businesses that only need a simple CRM.

See Also: Top Expense Tracking Apps to Streamline Your Business Expenses – 20 Cash Flow Management Tools

16. EngageBay

EngageBay is an all-in-one CRM, marketing, sales, and service platform designed for small and medium-sized businesses.

It offers a budget-friendly alternative to larger suites, combining sales automation, email marketing, and customer support in one easy-to-use tool.

Key Features

FeatureDescription
Contact & Lead ManagementStore, organise, and track leads and customers in one place.
Sales AutomationAutomate follow-ups, lead assignments, and deal tracking.
Email MarketingCreate, send, and track email campaigns with templates.
Pipeline ManagementVisualise and manage deals through different sales stages.
Marketing AutomationBuild automated workflows for lead nurturing and customer engagement.
Customer Support ToolsIncludes a helpdesk, ticketing system, and live chat for client support.
Reporting & AnalyticsMonitor sales performance, campaign results, and customer activity.
IntegrationsWorks with tools like Zapier, Gmail, Outlook, and more.

Pricing

PlanCost per User/Month
Free$0
Basic$12.74
Growth$55.24
Pro$101.99

Pros and Cons

ProsCons
Affordable all-in-one platform for SMBs.Limited advanced features for very large enterprises.
Combines marketing, sales, and support tools in one place.The mobile app is basic compared to the web version.
Strong automation for lead nurturing and sales follow-up.Reporting customisation could be more advanced.
Offers a free plan with core features.Learning curve for users new to all-in-one systems.
Good customer support and onboarding help.Some integrations are available only via Zapier.
Easy to scale as your business grows.Lacks some high-end analytics of larger platforms.

17. Keap

Keap (formerly Infusionsoft) is a CRM and marketing automation platform built for small businesses.

It helps entrepreneurs and sales teams manage contacts, automate follow-ups, and streamline their sales process to close more deals with less manual work.

Keap Key Features

FeatureDescription
Contact & Lead ManagementOrganise and segment leads and customers with detailed records.
Sales & Marketing AutomationAutomate follow-ups, appointment reminders, and nurturing campaigns.
Email & SMS MarketingSend personalised campaigns via email or text with tracking capabilities.
Pipeline ManagementVisualise sales stages and move deals forward with drag-and-drop functionality.
Appointment SchedulingShare booking links and sync with calendars to reduce scheduling friction.
Invoicing & PaymentsCreate invoices, process payments, and track transactions within the CRM.
Reporting & AnalyticsView sales, marketing, and conversion reports for better decision-making.
IntegrationsConnect with tools like QuickBooks, Zapier, Gmail, and Outlook.

Pricing

PlanCost per User/Month
Free$0
Whole Software$299

Keap Pros and Cons

ProsCons
Combines CRM, marketing automation, and payment tools.Pricing can be high for very small teams.
Strong automation for follow-ups and campaigns.The interface can feel cluttered for beginners.
Built-in invoicing and payment collection.Limited design flexibility in email templates.
Easy appointment booking with calendar sync.Advanced reporting requires higher-tier plans.
Good onboarding and customer support.It can be overkill for businesses needing only basic CRM.
Scales well as your business grows.Learning curve for users new to automation tools.

18. Vtiger CRM

Vtiger CRM is an all-in-one sales management platform that combines sales, marketing, and customer support tools.

It is designed for small to medium-sized businesses looking for a unified solution to manage their customer lifecycle from lead generation to post-sale service.

Key Features

FeatureDescription
Contact & Lead ManagementCapture, organise, and track leads and customers in a centralised database.
Sales Pipeline ManagementVisualise deals, track progress, and forecast revenue.
Marketing AutomationCreate and run email campaigns, segment lists, and nurture leads automatically.
Customer Support ToolsIntegrated helpdesk with ticketing, live chat, and knowledge base.
Workflow AutomationAutomate repetitive tasks to improve efficiency.
Analytics & ReportingCustomisable dashboards and reports for sales, marketing, and support data.
IntegrationsWorks with Google Workspace, Microsoft 365, QuickBooks, and more.
Mobile AppManage leads, deals, and support tickets on the go.

Pricing

PlanCost per User/Month
Free$0
Standard Professional $12
Standard Growth$30
Enterprise $42

Pros and Cons

ProsCons
Combines sales, marketing, and customer service in one platform.Interface can feel dated compared to modern CRMs.
Affordable pricing with a free plan.Reporting customisation is limited on lower tiers.
Strong automation for both sales and marketing.Setup can be time-consuming for new users.
Good customer support and onboarding resources.Some features require higher-tier subscriptions.
Offers both cloud and on-premise versions.It may be too feature-heavy for very small teams.
Mobile app for on-the-go access.Integrations are fewer compared to larger CRMs.

19. Copper CRM

Copper CRM is a sales management platform built specifically for Google Workspace users.

It integrates seamlessly with Gmail, Google Calendar, and Google Drive, making it ideal for teams that want a CRM embedded in their existing workflow.

Key Features

FeatureDescription
Google Workspace IntegrationWorks natively with Gmail, Calendar, and Drive for a seamless experience.
Contact & Lead ManagementAutomatically captures and updates lead and contact details from Gmail.
Pipeline ManagementVisual pipelines to track deals and monitor progress.
Workflow AutomationAutomates follow-ups, reminders, and data entry tasks.
Email TrackingSee when prospects open emails or click links.
Reporting & AnalyticsCustom dashboards and reports to track sales performance.
Mobile AppManage leads, deals, and communication from anywhere.
Third-Party IntegrationsConnects with tools like Slack, QuickBooks, and Mailchimp.

Pricing

PlanCost per User/Month
Free$0
Starter$9
Basic$23
Professional$59
Business$99

Pros and Cons

ProsCons
Perfect for Google Workspace users with deep native integration.Not ideal for teams outside the Google ecosystem.
Minimal learning curve—works inside Gmail.Limited advanced features compared to enterprise CRMs.
Automates data entry to save time.Fewer native integrations than larger platforms.
Clean, intuitive interface.Reporting could be more advanced.
Strong mobile app for sales on the go.No built-in marketing automation tools.
Great for SMBs looking for simplicity.It can be costly for its feature set if you need more depth.

20. Agile CRM

Agile CRM is an all-in-one CRM platform offering sales, marketing, and service automation in a single tool.

Designed for small to medium-sized businesses, it helps teams manage leads, automate outreach, and provide better customer support without breaking the budget.

Key Features

FeatureDescription
Contact & Lead ManagementCentralised database to capture, store, and manage customer information.
Sales AutomationAutomates lead scoring, follow-ups, and deal tracking.
Marketing AutomationEmail campaigns, landing pages, and web engagement tracking.
Helpdesk & TicketingManage customer support with ticket routing and tracking.
Appointment SchedulingBuilt-in scheduling tool for easy booking and meeting management.
Pipeline ManagementVisualise and manage sales stages for better forecasting.
Reporting & AnalyticsCustom reports and dashboards for sales, marketing, and support.
IntegrationsWorks with Google Workspace, Twilio, Zapier, and more.

Pricing

PlanCost per User/Month
Free$0
Starter$8.99
Regular$29.99
Enterprise$47.99

Pros and Cons

ProsCons
Combines sales, marketing, and service in one platform.Interface can feel outdated compared to modern CRMs.
Affordable with a free plan for up to 10 users.Limited advanced features for large enterprises.
Strong automation for small businesses’ needs.Reporting customisation is basic on lower plans.
Built-in appointment scheduling and helpdesk tools.Setup can be time-consuming for first-time users.
Wide range of integrations.Mobile app performance can be inconsistent.
Good balance of features for SMBs.The feature set may feel overwhelming for simple use cases.

See also: 10 Productivity Apps For Small Business Owners to Boost Efficiency 

21. NetHunt CRM

NetHunt CRM is a Gmail-based CRM that turns your inbox into a powerful sales management platform.

Designed for Google Workspace users, it offers pipeline tracking, automation, and customer data management, all without leaving Gmail.

Key Features

FeatureDescription
Gmail & Google Workspace IntegrationWorks directly inside Gmail, Calendar, and Drive for a seamless experience.
Pipeline ManagementCustomisable pipelines to track deals from lead to close.
Contact & Lead ManagementStore, organise, and update client data from within Gmail.
Workflow AutomationAutomate repetitive tasks like follow-ups, data entry, and lead distribution.
Email Tracking & CampaignsTrack opens and clicks; send personalised bulk emails.
Reporting & AnalyticsMonitor sales performance with custom dashboards and reports.
Mobile AppManage deals and communication on the go.
IntegrationsWorks with Zapier, LinkedIn, Intercom, and other popular tools.

Pricing

PlanCost per User/Month
Basic$30
Basic Plus$42
Business$60
Business Plus$84

Pros and Cons

ProsCons
Works entirely inside Gmail for minimal disruption.Best suited for Google Workspace users only.
Easy to set up and use.Limited features for complex enterprise needs.
Strong automation for sales workflows.Fewer third-party integrations than bigger CRMs.
Affordable pricing with SMB-friendly plans.Reporting is not as advanced as some competitors.
Good email tracking and campaign tools.No built-in phone system for calls.
Mobile access for sales on the move.May not suit multi-channel sales teams.

22. Salesmate

Salesmate is a modern CRM and sales engagement platform designed to help businesses manage leads, automate workflows, and close deals faster.

It offers multichannel communication, pipeline tracking, and marketing automation in a single, easy-to-use system.

Key Features

FeatureDescription
Contact & Lead ManagementOrganise and track leads, customers, and communication history.
Pipeline & Deal ManagementVisualise sales stages with customisable pipelines.
Sales AutomationAutomate follow-ups, task assignments, and deal updates.
Multichannel CommunicationEngage via email, phone, text, and live chat from one platform.
Email Tracking & CampaignsMonitor opens, clicks, and runs targeted email campaigns.
Reporting & AnalyticsCustom dashboards and reports to track sales KPIs.
IntegrationsConnect with Google Workspace, Microsoft 365, Zapier, and more.
Mobile AppAccess deals, contacts, and communication on the go.

Pricing

PlanCost per User/Month
Free$0
Basic$23
Pro$39
Business $63
EnterpriseCustom

Pros and Cons

ProsCons
Clean and intuitive interface.Some advanced automation features require higher plans.
Strong multichannel communication in one platform.Fewer native integrations than some larger CRMs.
Affordable with SMB-friendly pricing.Marketing automation is less advanced than dedicated tools.
Good automation for sales workflows.Reporting could be more visually advanced.
Mobile app for on-the-go selling.Limited scalability for very large enterprises.
Easy to customise pipelines and workflows.Learning curve for new automation users.

23. Monday.com

Monday.com is a highly customisable work operating system that can be adapted into a powerful CRM for managing sales pipelines, leads, and team workflows.

Its visual boards, automation features, and integrations make it ideal for businesses that want flexibility in their sales process.

Key Features

FeatureDescription
Customisable Sales PipelinesBuild and modify pipelines to match your unique sales process.
Lead & Contact ManagementStore and track leads, customers, and communications in one place.
AutomationAutomate repetitive tasks like status updates, reminders, and notifications.
Visual DashboardsMonitor KPIs, deals, and team activity through highly visual dashboards.
Collaboration ToolsAssign tasks, comment, and share files with team members.
IntegrationsConnect with Gmail, Outlook, Slack, Zoom, and over 200 apps.
Mobile AppManage boards, deals, and tasks on the go.
Reporting & AnalyticsCustom reports for tracking sales performance and pipeline health.

Pricing

PlanCost per User/Month
Free$0
Basic$9
Standard$12
Pro$19
EnterpriseCustom

Pros and Cons

ProsCons
Extremely flexible and customisable for different sales processes.Requires setup time to tailor as a CRM.
Highly visual and easy-to-use interface.It can become expensive with add-ons and scaling.
Strong automation and workflow management.Not a dedicated CRM, and some features require workarounds.
Integrates with a wide range of business tools.Reporting features are less advanced than some CRMs.
Excellent collaboration and project management tools.It may be too feature-heavy for simple sales tracking.
Mobile app for managing work on the go.Best suited for teams willing to customise extensively.

24. Teamgate

Teamgate is a cloud-based CRM built to help sales teams capture, nurture, and convert leads.

It offers integrated lead generation, sales pipeline management, and analytics tools designed for growing businesses.

Key Features

FeatureDescription
Lead Capture & ManagementCollect leads from web forms, email, and integrations, then track them in one place.
Sales Pipeline ManagementVisualise deals across stages and manage progress with drag-and-drop simplicity.
Communication TrackingRecord and manage calls, emails, and meetings directly in the CRM.
SmartDialerBuilt-in calling feature for faster outreach and follow-ups.
Reporting & AnalyticsGenerate detailed reports on sales performance, team activity, and pipeline health.
IntegrationsWorks with Google Workspace, Mailchimp, Zapier, and other popular tools.
Mobile AppManage leads, deals, and communication while on the move.
API AccessBuild custom integrations and workflows.

Pricing

PlanCost per User/Month
StarterFree
Team$39
Growth$59

Pros and Cons

ProsCons
Easy-to-use interface with minimal learning curve.Smaller integration library compared to bigger CRMs.
Strong lead capture and management tools.Lacks built-in marketing automation for campaigns.
Built-in calling with SmartDialer.Reporting could be more visually advanced.
Affordable pricing for SMBs.Limited customisation options for complex workflows.
Good mobile app for remote sales teams.May not scale well for very large enterprises.
Helpful for sales teams focused on outbound prospecting.Fewer advanced AI features than top-tier CRMs.

25. Flowlu

Flowlu is an all-in-one business management platform that combines CRM, project management, invoicing, and collaboration tools.

It is designed for teams that want to manage sales, projects, and finances in a single integrated system.

Key Features

FeatureDescription
CRM & Sales PipelineTrack leads, manage deals, and visualise sales progress.
Project ManagementPlan, execute, and monitor projects with task assignments and timelines.
Invoicing & PaymentsCreate invoices, process payments, and track expenses.
Knowledge BaseBuild internal or external knowledge bases for teams and customers.
Workflow AutomationAutomate repetitive tasks, reminders, and deal updates.
Reporting & AnalyticsMonitor sales, project, and financial performance with dashboards.
Collaboration ToolsChat, share files, and collaborate with your team in real time.
Integrations & APIConnect with tools like PayPal, Stripe, Google Workspace, and more.

Pricing

PlanCost per User/Month
Free$0
Team$49
Business$79
Professional $159
Enterprise$263

Pros and Cons

ProsCons
Combines CRM, project management, and finance in one tool.The interface can feel overwhelming for new users.
Affordable pricing with a free plan for small teams.Limited third-party integrations compared to larger CRMs.
Strong invoicing and payment tracking features.The mobile app experience is less robust than the desktop.
Good for businesses needing multi-department management.Requires setup time to configure workflows.
Built-in knowledge base for internal and customer use.Lacks advanced AI sales insights.
Suitable for both sales and project-driven teams.It may be too feature-heavy for teams wanting only CRM.

26. Nimble

Nimble is a simple, social CRM designed to help businesses build better relationships by combining contact management, social media insights, and sales pipeline tracking in one easy-to-use platform.

Key Features

FeatureDescription
Contact ManagementConsolidates contacts from email, social media, and other channels.
Social Media IntegrationPulls social profile details and engagement history into contact records.
Sales Pipeline ManagementVisual pipelines to track deals and monitor progress.
Activity TrackingLogs emails, calls, meetings, and notes in one timeline.
Smart Contact AppBrowser extension to add and update contacts from anywhere online.
Reporting & AnalyticsView deal values, sales forecasts, and team performance metrics.
IntegrationsWorks with Microsoft 365, Google Workspace, Mailchimp, and more.
Mobile AppManage contacts and deals on the go.

Pricing

PlanCost per User/Month
Free$0
Business$29

Pros and Cons

ProsCons
Excellent social media integration for relationship building.Limited advanced automation features.
Simple, clean interface with minimal learning curve.Not ideal for large, complex sales teams.
Affordable pricing for small businesses.Reporting capabilities are basic compared to larger CRMs.
Smart Contact App makes adding leads easy.Fewer built-in marketing tools than all-in-one CRMs.
Good integration with popular productivity suites.Limited customisation for niche industries.
Mobile app for managing relationships anywhere.It can feel too lightweight for enterprise-level needs.

27. Gong

Gong is a revenue intelligence platform that analyses sales conversations to provide actionable insights, helping teams improve performance, forecast accurately, and close more deals.

It is designed for data-driven sales organisations that want visibility into every customer interaction.

Key Features

FeatureDescription
Conversation IntelligenceRecords, transcribes, and analyses calls, meetings, and emails.
AI-Powered InsightsIdentifies winning behaviours, deals with risks, and takes next best actions.
Pipeline ManagementTracks deal progress and highlights at-risk opportunities.
Coaching ToolsProvides data-backed feedback for sales reps based on real interactions.
Integration with Sales ToolsWorks with CRMs like Salesforce, HubSpot, and Microsoft Dynamics.
Deal IntelligenceConsolidates all deal-related activity for better forecasting.
Analytics & ReportingMonitors team performance and engagement metrics.
Multi-Channel SupportAnalyses conversations across phone, video, and email.

Pricing

Gong’s pricing is not publicly available and requires contacting them for a custom quote. It is worth noting that the per-user price can fluctuate based on the number of users and specific features included.

Pros and Cons

ProsCons
Unmatched insight into sales conversations and behaviours.Premium pricing can be expensive for smaller teams.
Helps improve rep performance with data-backed coaching.Requires strong adoption by the sales team for best results.
Excellent integration with leading CRMs.Focused on analytics and does not replace a CRM.
AI identifies risks and opportunities early.Learning curve for interpreting advanced analytics.
Great for improving win rates and forecasting accuracy.Limited offline functionality.
Supports multi-channel conversation analysis.Can generate a large volume of data to manage.

28. Claritysoft CRM

Claritysoft CRM is a user-friendly customer relationship management platform built to help small and medium-sized businesses manage contacts, track sales, and improve customer relationships without unnecessary complexity.

Key Features

FeatureDescription
Sales Pipeline ManagerMonitor, filter, and edit deal stages
Quote Builder Generate branded sales quotes
Marketing Automation  Create campaigns and track effectiveness 
Offline AccessDesktop version supports offline work   
Activity Management Set appointments, tasks, and client reminders 

Pricing

PlanCost per User/Month
Professional$49
Accelerator$59
Enterprise$69

Pros and Cons

ProsCons
Simple interface with minimal learning curve.Limited advanced automation features.
Affordable compared to many full-featured CRMs.Smaller integration ecosystem.
Strong contact and sales tracking tools.Reporting could be more advanced.
Good customer support and onboarding help.Less suitable for enterprise-scale needs.
Email marketing included without add-ons.The mobile app is basic compared to the desktop version.
Easy data import and migration tools.Lacks built-in social media integration.

29. SPOTIO

SPOTIO is a sales engagement and territory management platform designed for field sales teams. It helps reps and managers plan routes, track activities, and manage pipelines, all while improving productivity in the field.

Key Features

FeatureDescription
Territory ManagementDefine, assign, and track sales territories for optimal coverage.
Route PlanningBuild and optimise routes to maximise daily sales calls.
Lead & Contact ManagementStore and update lead and customer details on the go.
Activity TrackingLog visits, calls, and meetings in real time.
Pipeline ManagementMonitor deals and forecast revenue from the field.
Performance AnalyticsMeasure team productivity and territory performance with detailed reports.
IntegrationsWorks with CRM systems like Salesforce, HubSpot, and Microsoft Dynamics.
Mobile AppDesigned for field sales reps to manage work from anywhere.

Pricing

SPOTIO pricing and plans are tailored to fit the specific needs of every customer to ensure you are not overpaying for features you will not use.

Because of this, standard pricing is not available, but product experts will be able to give you accurate pricing details with a short consultation.

Pros and Cons

ProsCons
Purpose-built for field sales teams.Limited value for inside sales or fully remote teams.
Strong territory and route optimisation features.Requires integration with a CRM for full functionality.
Real-time activity tracking boosts accountability.The mobile app can drain the battery with heavy GPS use.
Integrates well with major CRM platforms.It can be costly for very small teams.
Improves productivity for on-the-road sales reps.Learning curve for managers setting up territories.
Detailed performance analytics for field operations.Lacks robust marketing automation features.

30. Salesflare

Salesflare is a smart CRM built for small and medium-sized B2B businesses, designed to automate data entry and help sales teams focus on selling.

It integrates with email, calendar, and social platforms to keep contact and deal information up to date automatically.

Key Features

FeatureDescription
Automated Data EntryPulls contact and company information from emails, calendars, and social media.
Sales Pipeline ManagementVisual pipelines to track deals and forecast revenue.
Email TrackingSee when emails are opened or links are clicked.
Contact & Company ManagementStores and updates customer records automatically.
Follow-Up RemindersAutomatically suggests follow-ups based on engagement.
IntegrationsWorks with Google Workspace, Microsoft 365, Zapier, and more.
Mobile AppManage leads, deals, and communication from anywhere.
Reporting & AnalyticsView sales performance metrics and team activity reports.

Pricing

PlanCost per User/Month
Growth$29
Pro$49
Enterprise$99

Pros and Cons

ProsCons
Automates CRM data entry to save time.Limited marketing automation features.
Simple, intuitive interface for SMBs.Smaller integration library than larger CRMs.
Strong email tracking and follow-up tools.Reporting is less advanced than enterprise solutions.
Good for B2B sales teams.Not ideal for highly customised workflows.
Mobile-friendly with on-the-go access.Lacks built-in calling or SMS features.
Integrates well with productivity tools.It can be pricey for teams needing advanced features.

See also: 25 Best Marketing Tools Every Small Business Needs

Conclusion

The right sales management tool can transform how your team works, streamlining processes, improving visibility, and helping you close more deals with less effort.

Whether you need a simple CRM or a full-featured platform, the key is choosing one that fits your workflow, budget, and growth goals.

We want to see you succeed, and that’s why we provide valuable business resources to help you every step of the way.

Frequently Asked Questions (FAQs)

What are the best sales management tools?

The best sales management tools include HubSpot Sales, Salesforce, Zoho CRM, Pipedrive, and Monday Sales CRM. These platforms offer pipeline management, sales forecasting, automation, and team collaboration features that help businesses close deals more efficiently.

What makes a sales management tool effective?

An effective sales management tool provides a visual pipeline, automation capabilities, integrated communications, and real-time reporting. The best sales management tools for businesses also support collaboration, improve forecasting accuracy, and reduce administrative burden.

Are there any best free sales management tools available?

Yes, there are several free sales management tools, including HubSpot Free CRM, Freshsales Free Plan, Flowlu, and Bitrix24. These tools offer limited but useful features to help startups and small businesses manage sales without upfront costs.

Which sales management tools are highly recommended for small teams?

Capsule CRM, Nimble, Salesmate, and Close CRM are among the best sales management tools highly recommended for small teams. They are affordable, easy to use, and designed to grow alongside your business.

Do these tools work for remote or hybrid sales teams?

Yes, many of the best sales management tools like HubSpot, Close, and Monday Sales CRM offer cloud-based access, mobile apps, and integrated communication tools, making them ideal for remote and hybrid sales environments.

Are there free trials for most sales management tools?

Yes. Most of the best sales management tools offer free trials ranging from 7 to 30 days, allowing you to test features and functionality before committing to a paid plan.

Which tools offer AI-powered features for sales?

Freshsales, Zoho CRM, and Pipedrive include AI-powered insights, lead scoring, and predictive analytics. These best sales management tools for businesses help prioritise deals and forecast outcomes with greater accuracy.

What’s the most user-friendly sales management tool?

Pipedrive and Monday Sales CRM are known for their clean interfaces and easy setup. These best sales management tools are designed with intuitive navigation and require minimal training.

Can I manage emails and calls from within these tools?

Yes. Most of the best sales management tools for businesses offer built-in email tracking, calling capabilities, and SMS integration, so you can manage all communications from one place.

Do I need technical expertise to use these tools?

No. The best sales management tools are built with non-technical users in mind. Platforms like Capsule CRM, Salesmate, and Freshsales offer plug-and-play features with helpful onboarding.

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ABOUT THE AUTHOR

Quadri Adejumo

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