How To Choose The Perfect Business Name For Your Business
Choosing the right business name is crucial because it sets the tone for your brand’s identity.
It’s important to get it right from the start. To help you create a catchy and memorable name, follow these steps that have worked for me.
If you’re ready to take the next step in naming, starting and growing your business, visit our shop to get access to this resource and other helpful tools.
Steps To Choose The Perfect Name
Go Back To The Basics
Start by revisiting the core reasons you want to start your business. Reflect on what you want your business to be known for, its vision, mission, and unique selling proposition.
Also, consider the industry you’re entering and ensure you’re personally happy with the final choice.
Remember, your business will carry this name for a long time, so it should be unique and unforgettable.
See Also: 10 Practical Ways To Reduce Business Expenses And Increase Your Business Revenue
Conduct A Brainstorming Session
Now it’s time to get creative. Think of all the possible names that come to mind and write them down. You can do this alone or with a friend, colleague, or business partner.
At this stage, you’ll likely come up with a long list, and that’s perfectly okay. Be creative and allow the ideas to flow freely.
Follow the guidelines you’ve set for yourself and avoid names that might limit your growth geographically or across product lines.
See Also: Comprehensive business plan templates for entrepreneurs.
Keep It Simple
Simplicity is key. Straightforward names are back in style, and they tend to cost less to brand. A simple name makes it easier for customers to remember and engage with your business.
Take Time Off
After brainstorming, you’ll likely have a long list of names. Start by removing those that don’t resonate with you until you have a shortlist of around five names.
Then, take a break and come back to the list later. If none of the names feels right after your break, repeat the brainstorming process.
See Also: Understanding The Different Legal Business Structures In Nigeria
Check For Availability
Once you have a name you like, check for its availability with the relevant corporate registration authorities in your country, and perform an online search through Google.
If possible, ensure the .com domain is available, as it is often associated with more established brands than other extensions like .net.
If the domain isn’t available, see if the current owner is willing to sell it. Also, check if the name is trademarked with the appropriate authorities, and confirm the availability of social media handles.
Ask The Right Audience
It’s helpful to ask for feedback from people outside your immediate circle of family and friends.
Get input from a broader audience to see if the name resonates with them and links well to the product or service you’re offering.
Secure The Business Name
Once you’ve made your decision, secure your business name by registering it with the appropriate authorities. This could involve working with a lawyer to incorporate the business or trademark the name.
Incorporating a business name is important, as it makes the business a separate legal entity from you, the owner. At ReDahlia Workspaces, we offer services such as business name registration, company incorporation, and trademark registration to help you through this process.
Go here to book your business registration. Learn the different ways we help aspiring entrepreneurs and business owners start, set up and scale their businesses here and get in touch.
