Digital Marketing Agencies in Nigeria have become essential for small businesses that need steady leads and sales. The right partner helps you pick the channels that matter, track results, and scale with confidence.
This guide highlights the top marketing agencies in Nigeria, with a sharp focus on digital marketing companies in Nigeria that are responsive, transparent, and reliable.
If you are seeking PPC services, content marketing services, or a dependable SEO agency in Nigeria, this guide will help you understand what each firm offers, who it suits, and the expected outcomes.
See Also: Digital Marketing for Entrepreneurs: The Ultimate Guide to Growth in the AI Era
Key Takeaways
- Choose agency fit by growth goal, audience, and budget, not by buzz.
- Demand transparent scope, tiered pricing, shared data or ad-account ownership, and measurable KPIs.
- Start with a 90-day pilot, review weekly, and scale only what objectively drives revenue.
- Prioritise customer-matched channels and avoid long lock-ins.
How We Selected the Top Digital Marketing Agencies for Small Businesses in Nigeria
We used an SME lens and independent desk research to assess each firm’s real ability to drive growth.
Agencies were scored on clear criteria: SME-readiness, strategy-first planning, multi-channel capability, proof of results, measurement rigour, pricing transparency, data ownership, and scalability.
| Criterion | What we verified | SME-friendly minimum |
|---|---|---|
| SME readiness | Clear starter packages, onboarding steps, and simple contracts | Tiered packages, monthly option, 30-day exit |
| Core capabilities | SEO, PPC, social, content, email or CRM, analytics, and web | At least three core channels + web or landing support |
| Strategy first | Discovery process, ICP definition, and funnel mapping | Written 60–90-day plan with KPIs |
| Proof of results | Case studies with numbers, testimonials, and client logos | Two recent SME case studies with outcomes |
| Measurement and reporting | GA4 setup, CRM integration, dashboards, attribution | Monthly dashboard + KPI review cadence |
| Pricing transparency | Indicative ranges, scope blocks, change-control policy | Published ranges or fast quotes with inclusions |
| Data ownership | Ad account access, pixel ownership, content and file rights | Client-owned ad accounts and analytics |
| Creative quality | Portfolio depth, brand consistency across formats | Recent work across paid, organic, and landing pages |
| Technical competence | Tagging, feed management, page speed, SEO basics | Clean tracking, fast pages, and compliant pixels |
| Platform partnerships | Google or Meta badges, tool stack (HubSpot, Shopify) | Recognised partner status or equivalent |
| Responsiveness | Contact options, response time, escalation path | First response within 2 business days |
| Sector familiarity | Experience in your niche or a similar buyer journey | At least adjacent-sector wins |
| Scalability | Ability to add channels, ramp budgets, and resource depth | Plan to scale after proof of concept |
| Training and enablement | Playbooks, content calendars, client training | Basic playbooks and approvals workflow |
| Ethics and expectations | Realistic forecasts, no vanity metrics, compliance | Outcome-based goals, not impressions alone |
15 Top Digital Marketing Agencies in Nigeria for Small Businesses
Here is a curated, SME-focused shortlist of 15 digital marketing agencies operating in Nigeria. Each profile outlines core services, indicative budgets, proof of results, and best-fit use cases so you can compare like for like.
Skim, shortlist two or three, book discovery calls, and run a 90-day pilot to validate fit.
1. Entrepreneurs.ng
Entrepreneurs.ng is a full business development suite partnering with entrepreneurs and founders worldwide. It combines media, advisory, and growth services, reaching 1m+ entrepreneurs each year and has a growing community of 23k+ newsletter subscribers.
Brands partner with them to reach this community through strategic display placements, editorially aligned sponsored content, and a highly engaged weekly newsletter read by 23k+ entrepreneurs, driving awareness, consideration, and measurable action.
Beyond ad placements, it is a one-stop centre for all business needs. It offers the Entrepreneurs’ Success Blueprint programme, “Ask an Expert” consultations, CAC business registration, branding and logo design, shared and virtual offices, and data-driven marketing and sales plans.
Digital Marketing and Advertising Services They Offer
Entrepreneurs.ng offers digital advertising built for brands that want credible reach from a global audience. Core options include display advertising, sponsored posts, newsletter sponsorship, and custom campaigns.
Each is designed to drive awareness, engagement, and sign-ups from a trusted business audience.
| Service | What it is | Where it runs | Best use cases | Primary outcome | Typical metrics |
|---|---|---|---|---|---|
| Display advertising | Strategic banner placements on high-traffic pages | Homepage, category and article pages | Brand visibility, product launches, top-of-funnel reach | Awareness and recall | Impressions, CTR, viewability |
| Sponsored posts | Editorially aligned, SEO-aware articles that educate and build trust | Site articles with house style | Education, consideration, and organic discovery | Qualified interest and intent | Time on page, scroll depth, and clicks |
| Newsletter sponsorship | Branded placements in a weekly email to a highly engaged entrepreneur list | Weekly newsletter | Timely offers, content distribution, and event pushes | Click-throughs and sign-ups | Open rate, CTR, unique clicks |
| Custom campaigns | Bespoke mix of content, banners, newsletter features, and event integrations | Cross-channel (site + newsletter + events) | Full-funnel pushes, launches, and sustained programmes | Blended reach, engagement, and conversions | Combined media and content KPIs |
Packages and Pricing
Entrepreneurs.ng has three clear tiers. Each package combines sponsored articles and newsletter placements, with optional event exposure, for predictable results and easy scaling.
Pricing starts at $1,500, with a Custom option for customised volumes and timelines.
| Package | Sponsored articles (monthly) | Newsletter features (monthly) | Event sponsorship | Extras | Best for |
|---|---|---|---|---|---|
| Standard | 5 | 2 | 1 per month | — | Steady visibility and awareness |
| Premium | 10 | 4 | 1 per month | Content and marketing consultation, Marketing and sales plan development | Always-on growth and lead capture |
| Custom | Choose exact volume | Choose frequency | Optional | Bespoke campaign components (content, banners, events) | Launches, seasonality, or specific targets |
Proof of Impact
Below are three quick, real-world wins from campaigns on Entrepreneurs.ng, what they ran, what they achieved, and the numbers to back it up.
| Partner | Objective | What ran | Outcome |
|---|---|---|---|
| Zenith Bank | Increase business accounts opened by entrepreneurs | Content-led education, strategic banners, newsletter features, event visibility at trainings | 1,000+ new business accounts, stronger visibility and credibility |
| BetterHelp | Raise awareness among entrepreneurs for online counselling | Tailored mental-health content, platform reach to 100,000+ entrepreneurs, newsletter features | Marked lift in awareness and engagement, reinforced trust positioning |
| Zoho Corporation | Drive sign-ups for business software | SEO-focused content, banner placements, newsletter features, and content integration in relevant articles | 500+ sign-ups, higher brand awareness and adoption |
Based on the data above, we are confident that a partnership with Entrepreneurs.ng will yield significant benefits for your brand by connecting with a targeted audience in a meaningful and consistent way.
Reach us directly at 08038874148 or email business@entrepreneurs.ng to partner with us.
2. SendPulse
SendPulse operates as a full-service digital marketing agency in Nigeria, helping brands plan, execute, and optimise campaigns across email, SMS, web push, and social messaging channels.
Their team handles everything from campaign planning and creative development to list segmentation, chatbot deployment, and performance tracking.
With a focus on measurable results, SendPulse delivers campaigns that build visibility, boost sales, and strengthen customer loyalty.
Core Services
SendPulse offers a full suite of multichannel marketing services, combining automation, messaging, CRM, and lead generation tools to help SMEs run efficient, high-impact campaigns.
Their approach ensures every touchpoint is timely, relevant, and built to convert.
| Services | What it means in practice | Importance for SMEs | Typical KPIs |
|---|---|---|---|
| Automation 360 | Visual journeys that combine email, SMS, web push and chatbots, triggered by behaviour (sign-ups, opens, clicks, form fills, deal moves). | Right message, right time, less manual follow-up and more consistent nurturing. | Open or CTR, lead-sales%, time-to-first-purchase |
| WhatsApp Business API | Approved templates, conversation-based pricing, fast setup, and two-way messaging for support and sales. | Meets customers on the default channel with faster replies and higher engagement. | Response rate, conversation – conversion %, cost per conversation |
| CRM | Pipelines, tasks and automations tied to messaging so a deal-stage change fires the next touch automatically. | Aligns marketing and sales, fewer leaks and clearer accountability. | Pipeline velocity, win rate, and revenue per rep |
| Pages and Forms | Landing pages and subscription forms that feed directly into lists, chatbots and the CRM. | Quick capture, clean data, and faster go-live without extra tools. | Conversion rate, cost per lead, and list growth rate |
Packages and Pricing
SendPulse offers flexible plans so small businesses can start lean, test campaigns, and scale without overcommitting. Here is how the pricing structure works
| Plan | Price (USD/mo, billed annually) | Key features you get |
|---|---|---|
| Free | $0 | Up to 500 subscribers and up to 15,000 emails per month |
| Standard | $8.00 | Core email tools for growing businesses, campaigns and basic automation |
| Pro | $9.60 | Full feature access, including advanced automation and reporting |
| Enterprise | Custom (requires more than 2,500 contacts) | Maximum advanced and enterprise features for large teams and lists |
Proof of Impact
SendPulse backs its services with both scale and measurable outcomes from client campaigns. Here is a snapshot of results and benchmarks that show what they can deliver for SMEs.
| Proof point | Numbers | Impact |
|---|---|---|
| Global scale of operations | 3m+ registered users, 1.2bn+ emails and 300m chatbot msgs per month | Capacity and reliability for always-on campaigns |
| Trusted by major brands | Used by Samsung, PwC, Radisson, Puma | External validation of quality and governance |
| Managed campaign results (KOLO Foundation) | The first email raised 138,000 UAH ($4,000). Within three months, average open rate hit 44.6%, CTR 2.2%, and subscriber bases grew to 3,000 each for English and Ukrainian lists. | Concrete, recent performance from SendPulse’s own team |
| Independent inboxing score | 81/100 deliverability rating | Solid inbox placement versus peers |
| User review consensus | 4.6/5 across 750+ verified reviews | Broad market satisfaction from practitioners |
| African market focus | An active push to empower African businesses and regional leadership is in place. | On-ground relevance for Nigerian SMEs |
See Also: 25 Best Marketing Tools Every Small Business Needs
3. WildFusion
Wild Fusion is a full-service digital marketing agency with offices in Lagos, Accra, and Nairobi, known for combining creative storytelling with data-driven media buying.
Founded in 2010, it delivers strategy, social media, paid advertising, and analytics for brands across Africa, with a track record of measurable campaign results for both local and international clients.
Core services for SMEs
For small businesses, Wild Fusion offers a streamlined mix of strategy, creative production, targeted media buying, and analytics, designed to drive measurable leads, sales, and brand visibility without unnecessary complexity.
| Services | Details |
|---|---|
| Strategy and go-to-market planning, creative production, media buying or planning and social & mobile marketing | End-to-end campaign development, audience/ICP, channel mix, budgets or KPIs, content and asset creation, paid media setup or optimisation and always-on social and mobile executions |
| Analytics and performance optimisation across paid or owned channels | Tracking setup, dashboards, A/B testing, and iterative improvements to ROAS/CAC across ads, website, and content |
Packages and Pricing
Wild Fusion prices by scope with no public rate card. Below are common engagement formats SMEs use.
| Engagement model | What you get (typical) | Duration | Pricing signal |
|---|---|---|---|
| 90-day pilot | One–two priority channels (e.g., paid social + landing page), tracking, weekly optimisation, monthly report | 3 months | Quote on request. |
| Monthly retainer | Multi-channel management (paid, social, SEO/content), creative iterations, dashboards, growth sprints | Ongoing (monthly) | A verified client reported $5,400/month on Clutch. Your scope may be priced lower or higher. |
| Project-based | Website or landing builds, campaigns, audits, analytics setup, and creative production. | Fixed per project | Public listings show $10,000+ minimum project size for the agency. |
Proof of Impact
Here is hard evidence, case metrics, third-party reviews, and platform credentials that show measurable outcomes.
| Proof point | Numbers | Impact |
|---|---|---|
| Enterprise-scale FMCG campaign (Lux “FlowerBliss”) | 4M impressions, 1.3M+ reach, 251k+ engagements, and 550 pledges | Demonstrates ability to drive mass awareness and action with culturally tuned creative. |
| High-volume event delivery | 60,000 registrations and 36,000 attendees for a tech event (client review). | Proven capacity to mobilise large audiences under time pressure. |
| Social growth for Nestoil | From 0 → 6,000 Twitter followers in 4 months and 200%+ Facebook growth. | Tangible audience and engagement lift from ongoing content + SEO/SMM. |
| Third-party validation | 4.5/5 avg. rating and $10k+ min project size | Independent proof of quality and ability to handle meaningful scopes. |
| Platform credentials | First Google Ads Certified Partner in West Africa (2010). | Early, enduring expertise with core ad platforms. |
| Multi-market footprint | Offices in Lagos, Accra, and Nairobi. | On-ground delivery for brands operating across West and East Africa. |
4. Anakle
Anakle is a Lagos-based creative and digital agency recognised for merging bold brand storytelling with robust technical execution.
They specialise in designing campaigns that resonate culturally, then reinforcing them with high-performing digital assets, whether that is a responsive website, a conversion-focused landing page, or an engaging mobile app.
Their integrated approach ensures that strategy, creative, and media buying work seamlessly together, giving small businesses both the visibility and the measurable results needed to scale.
Core services
Here is how Anakle’s core capabilities translate into practical outcomes for SMEs, what each service covers, importance, the outputs you will get, and how success is measured.
| Service | What it covers | Primary outputs | Key KPIs |
|---|---|---|---|
| Campaign strategy and creative production | Insight-led messaging, concepts, scripts, design, short-form video, ad variants, and copy | Creative brief, content calendar, ad sets, and video or design packs | CTR, engagement rate, cost per view or click |
| Social media management and community growth | Content planning, posting, moderation, community replies, influencer coordination | Monthly calendars, post templates, community SOPs | Follower growth, saves or shares, response time, and sentiment |
| Paid advertising (Meta, Google, YouTube, display) | Media planning, targeting, bidding, creative testing, remarketing | Campaign setup, ad groups, remarketing lists, weekly reports | CPC/CPM, CPA/CAC, ROAS, conversions |
| Web and mobile builds (landing pages, websites, lightweight apps) | UX/UI, copy, development, speed optimisation, tracking setup | Conversion-focused pages, forms, integrations | Page speed, bounce rate, conversion rate |
| Content marketing & SEO hygiene | Keyword mapping, on-page fixes, blog or content production, and internal linking | Optimised pages, articles, metadata, and internal links | Rankings, organic sessions, qualified leads |
| Analytics, dashboarding & optimisation | GA4/Tag Manager, pixels, dashboards, experimentation, monthly reviews | Tracking audit, KPI dashboard, test backlog | Data accuracy %, uplift per test, lead quality, LTV/CAC |
Proof of Impact
Below is publicly verifiable evidence of Anakle’s outcomes and delivery signals. It focuses on tangible reach, multi-sector credibility, integrated capability, and staying power.
| Evidence | Outcome or metric | Why it matters for SMEs |
|---|---|---|
| Viral social campaign: Bride Price App | 10m+ social engagements within four weeks (global traction) | Shows ability to create culturally resonant work that drives massive reach and earned media |
| Multi-sector client portfolio | Delivered campaigns for leading brands in finance, FMCG, telecoms and public sector | Indicates governance, quality control, and reliability under higher scrutiny |
| Full-stack capability (marketing + builds) | Services cover digital marketing (search/display/SMS/email) plus web and app development | Reduces vendor hand-offs, speeds go-to-market, and centralises accountability |
| Longevity and team maturity | Operating since 2011 with cross-disciplinary teams | Stability and institutional know-how for sustained SME growth |
| Ongoing industry engagement | Active insights and thought leadership posts through 2023 | Signals current practice and continuous learning within the team |
5. CKDigital
CKDigital is a Lagos-based digital marketing agency that combines high-converting website design with performance-led digital marketing tailored for small and medium-sized businesses.
Their approach goes beyond aesthetics; every site is built with clean code, fast load times, mobile optimisation, and SEO best practices to attract the right audience.
By pairing strong design with data-driven campaigns across search, social, and content channels, they help SMEs turn online visibility into measurable growth and long-term customer relationships.
Core Services
CKDigital delivers a blend of design, optimisation, and marketing execution, ensuring SMEs get not just an attractive online presence but a performance-driven engine that generates and converts leads.
| Service | What it covers | Key outcomes for SMEs | Typical deliverables |
|---|---|---|---|
| Website / Landing Page Design | UX planning, copy direction, CMS build (e.g., WordPress), mobile-first design, page-speed optimisation | Higher conversion rates, faster load times, and credible brand presence | Site or landing build, style guide, copy blocks, speed scores, QA and launch checklist |
| SEO (On-Page / Technical) | Keyword mapping, metadata, internal linking, schema, image optimisation, and crawl or index fixes | Sustainable organic traffic, improved rankings, and better lead quality | SEO audit, on-page updates, technical fixes, sitemap or robots setup, monthly performance report |
| PPC (Search / Social) | Google Search and Display, Meta/Instagram ads, retargeting, budget pacing, creative and audience testing | Predictable lead flow, controlled CAC, rapid insights from test cycles | Campaign structure, keyword and audience sets, ad creatives, weekly optimisation log, ROAS and CAC reporting |
| Content Marketing | Blog and landing copy, case studies, social content, content calendar, basic distribution | Trust building, improved SEO signals, higher engagement along the funnel | Editorial calendar, 4–8 monthly assets, on-page optimisation, distribution plan |
| CRO (Conversion Rate Optimisation) | Funnel diagnostics, form frictions, A/B testing, heatmaps/session recordings, offer & layout tests | More conversions from existing traffic, lower cost per lead/sale | Test plan, hypotheses backlog, A/B test setups, monthly insights deck |
| Analytics and Tracking Setup | GA4 configuration, pixels (Meta/Google), events or conversions, UTM framework, dashboarding | Single source of truth, reliable attribution, faster decisions | Measurement plan, GA4 and pixel installs, event map, Looker or Data Studio dashboard |
| Light Marketing Automation | Email or CRM workflows, lead nurturing, basic segmentation, welcome and re-engagement sequences | Better follow-up, higher LTV, reduced manual effort | Workflow diagrams, 2–4 automated sequences, templates, performance snapshots |
Proof of Impact
From CKDigital’s public case studies and testimonials, here are verifiable outcomes across logistics, finance, manufacturing, infrastructure, and professional services, showing depth beyond visuals.
| Indicator | Evidence | Outcome |
|---|---|---|
| Enterprise logistics platform | Red Star Express website redesign with a multi-site architecture plus Android/iOS app and core integrations (Shipment Tracking API, NSE API, location finder). | Unified group presence, mobile package-tracking and improved customer self-service. |
| E-commerce transformation | Vitafoam site rebuilt with bespoke layouts, full e-commerce, shipping and payment options and store (“Comfort Centre”) finder. | Smoother buying journey designed to improve traffic, UX and online sales. |
| Capital-markets web build | FMDQ OTC (Nigeria’s foremost OTC securities exchange) bespoke website with CMS, SEO, live chat, gallery and mobile responsiveness. | Stakeholder-ready platform for a high-volume market institution. |
| Group rebrand and rollout | SIFAX Group reimagined corporate identity (group + subsidiaries), brand guidelines, and a new website. | Consistent brand system across entities with a modern web presence. |
| National infrastructure comms | Lekki Port website with responsive UI, video integration, galleries and CMS. | Clear, media-rich information access for investors and the public. |
| Professional association UX | CFA Society Nigeria site built for faster access to events, jobs, newsletter and media. | Easier content discovery “in a few clicks” and improved member UX. |
Best For
CKDigital is not a one-size-fits-all digital agency; it works best when matched with SMEs whose needs align with its strengths.
This table highlights the types of businesses and scenarios where their approach delivers the most value.
| Business type | SMEs need a high-ROI website as their growth hub | Expected benefits |
|---|---|---|
| SMEs needing a high-ROI website as their growth hub | Expertise in conversion-focused, mobile-optimised sites with SEO baked in | Professional online presence, higher lead conversion, and better search visibility |
| Businesses launching or relaunching their brand online | Seamless blend of design, SEO, and initial PPC campaigns to kickstart visibility | Fast market entry, immediate traffic, brand credibility |
| SMEs with traffic but low conversion rates | CRO and analytics-driven optimisation to improve ROI from existing visitors | Lower cost per lead, improved sales without increasing ad spend |
| Brands wanting predictable, measurable lead generation | Integrated SEO, PPC, and content strategies with clear reporting | Consistent lead flow, transparent ROI metrics |
| Businesses ready to integrate marketing automation | Light automation setup to nurture leads and improve customer lifetime value | Better follow-up, stronger customer relationships, increased repeat sales |
6. Webcoupers
Webcoupers is a Lagos-based digital marketing agency known for blending creative campaigns with deep data insights.
Their strength lies in turning raw data into actionable strategies, ensuring every marketing naira is tied to measurable business outcomes.
They focus on helping brands, especially SMEs, leverage technology and performance marketing to compete effectively in a fast-moving digital economy.
Core Services
Webcoupers provides a mix of digital marketing and tech solutions designed to drive both immediate and long-term growth for SMEs.
| Service | What it covers | Key outcomes for SMEs | Typical deliverables |
|---|---|---|---|
| Performance Marketing (PPC) | Paid search, display, social ads, retargeting, programmatic | Faster lead generation, measurable ROI, targeted reach | Campaign strategy, creative assets, A/B tests, performance reports |
| SEO & Content Marketing | Technical and on-page SEO, keyword targeting, optimised content creation | Higher organic traffic, stronger search rankings, better-qualified leads | SEO audits, keyword plan, content calendar, monthly reports |
| Creative Development | Brand design, campaign creatives, video and animation assets | Stronger brand recall, more engaging campaigns | Creative concepts, design assets, video cuts, social media kits |
| Digital Strategy & Consulting | Market research, audience segmentation, channel planning | Clear growth roadmap, better allocation of budgets | Strategy document, channel mix plan, KPI framework |
| Data & Analytics Solutions | Data collection, dashboarding, and reporting automation | Accurate performance tracking, faster decision-making | GA4 setup, dashboards, data integration scripts |
| Tech & Innovation | Web or app development, marketing automation, and interactive experiences | Better user experience, streamlined marketing workflows | Websites, apps, automation workflows, interactive tools |
Proof of Impact
| Indicator | Evidence | Outcome |
|---|---|---|
| Award and recognition | Named “Social Media Management Company of the Year” at the Nigeria Technology Awards (NiTA). | Independent industry validation of social/social-care capability. |
| Fintech platform build | Designed, developed and maintains Bankly’s website and digital platform. | Live, responsive platform supporting clearer UX and access to services for un/under-banked users. |
| Telecom website redesign | Commissioned to redesign Globacom’s Nigeria and Ghana websites to “enhance customer experience and drive business value.” | Enterprise-grade UX redesign mandate for a tier-1 telecom operator. |
| Ecosystem/impact hub | Built the Catalytic Africa digital hub in partnership with ABAN/AfriLabs. | Functional portal enabling stakeholders to access matching-fund information and resources. |
| Manufacturing web build | Portfolio lists Mouka Limited among delivered projects. | Corporate/product web presence for a national FMCG brand. |
| Platform credentials (reported) | Trade press reports Webcoupers as West Africa’s first Google Premier Partner. | Signals deep platform proficiency and campaign governance. |
See Also: How To Transition From a Traditional Business to a Digital Company
7. Algorithm Media
Algorithm Media is a WPP/GroupM–affiliated media and digital agency in Nigeria focused on data-driven planning, buying and performance execution.
Their model blends audience research, including proprietary tools, with disciplined optimisation to translate media spend into measurable business outcomes for growth-minded SMEs.
Core Services
A media-first stack that connects strategy, efficient buying and always-on optimisation.
| Service | What it covers | Key outcomes for SMEs | Typical deliverables |
|---|---|---|---|
| Media Strategy and Planning | Audience insight, channel mix, flighting, budget allocation | Clear plan tied to KPIs and payback | Strategy deck, channel plan, test roadmap |
| Digital Marketing (Search/Social/Programmatic) | Google, Meta, DV360, retargeting, experimentation | Predictable lead flow, controlled CAC | Campaign builds, creative variants, weekly optimisation log |
| Media Buying and Control | Rate negotiation, pacing, frequency management, brand-safety | Efficient reach and cost discipline | Buying plan, tracking sheet, QA reports |
| Audience Data and Analytics | Research, first/third-party data, dashboards, attribution support | Reliable reporting and faster decisions | Measurement plan, GA4/Pixel events, Looker or Data Studio dashboard |
| Social Media and Content | Content calendars, paid organic integration, community | Higher engagement and remarketing pools | Calendar, assets, response playbook |
| Creative and Production | Ad concepts, motion or short-form, landing assets | Better thumb-stop rates and CVR | Creative sets, landing variants, test results |
Proof of Impact
Public signals that show capability and trust, from affiliations to marquee wins and data products.
| Indicator | Evidence | Outcome |
|---|---|---|
| Global network affiliation | The agency states it is “WPP in Nigeria” and part of GroupM. | Access to GroupM tools, practices and buying clout. |
| Blue-chip client roster | Press coverage lists clients such as Coca-Cola, P&G, Canon, Shell, British Airways, AltBank and more. | Demonstrates trust from multinational advertisers and complex category experience. |
| Major pitch win | Trade press reports the appointment to the Coca-Cola media buying business in Nigeria after a competitive pitch. | Validates enterprise-grade media planning and buying capability. |
8. Street Toolz
Street Toolz is a Lagos-based integrated digital agency that blends creative storytelling with data-driven execution. Known for its social-first approach, the agency designs campaigns that connect emotionally while driving measurable results.
With expertise spanning digital strategy, web and mobile development, PPC, SEO, and e-commerce, Street Toolz helps brands, especially SMEs, craft memorable narratives and turn them into sustained customer engagement and sales growth.
Core Services
A campaign-to-commerce stack designed for practical SME outcomes.
| Service | What it covers | Key outcomes for SMEs | Typical deliverables |
|---|---|---|---|
| Digital Strategy | Audience insight, channel mix, test plan, KPI map | Clear growth plan tied to measurable goals | Strategy deck, 90-day roadmap |
| Social Media Marketing | Content calendars, community, paid–organic integration | Higher engagement and remarketing pools | Editorial calendar, assets, response playbook |
| PPC / SEM | Search, display, social ads, retargeting, pacing | Predictable lead flow and controlled CAC | Campaign builds, A/B tests, weekly optimisation logs |
| SEO (On-page/Technical) | Keyword mapping, metadata, internal links, fixes | Sustainable organic traffic and better lead quality | SEO audit, on-page updates, tech fixes |
| Web and Landing Development | UX, mobile-first builds, speed optimisation | Credible presence and better conversion | Site/landing build, QA & launch checklist |
| Mobile Marketing | Mobile creative/adapts, messaging flows | Reach mobile-first buyers effectively | Mobile asset set, targeting plan |
| Brand and e-Commerce | Brand story, product pages, checkout UX | Stronger recall and smoother purchase paths | Brand kit, product templates, CRO notes |
Proof of Impact
Public signals of capability and trust, from major programme wins to industry recognition and training leadership.
| Indicator | Evidence | Outcome |
|---|---|---|
| Flagship programme win | Began digital implementation for the World Bank and IFC Lighting Africa campaign after winning a competitive pitch. | Demonstrates ability to run behaviour-change digital work for high-stakes, national initiative. |
| Industry award | Won West Africa’s Best World-Class Marketing Communication Agency of the Year (Institute of Brand Management of Nigeria). | Independent recognition of agency quality and reputation. |
| Client roster (cross-sector) | Public profiles list Union Bank, Leadway Assurance, British Council, and UAC (Grand Cereals). | Shows delivery breadth with finance, public, and FMCG brands. |
| Sector enablement & training | Ran a nationwide Digital Marketing Masterclass with the Digital Marketing Institute (Ireland) | Signals thought leadership and talent development that benefits client execution. |
| Professional standing | Public coverage notes induction into AAAN and expanded client strategy work. | Indicates adherence to industry governance and standards. |
See Also: Top 12 Online Business Opportunities With Low Investments And Steps To Start Them
9. Bytesize Digital
Bytesize Digital is a Lagos-based, full-service digital communications agency delivering brand storytelling, media execution, and measurable marketing performance.
As part of the global Publicis Groupe network, they combine local market expertise with access to international tools, creative standards, and media-buying leverage.
Their work spans FMCG, finance, telecoms, and tech, with a focus on translating brand goals into campaigns that deliver engagement and ROI.
Core Services
Bytesize offers an end-to-end marketing stack for SMEs and larger brands looking for scale.
| Service | What it covers | Key outcomes for SMEs | Typical deliverables |
|---|---|---|---|
| Digital Strategy | Audience research, channel planning, content and media integration | Aligned marketing efforts with business goals | Strategy deck, 90-day roadmap |
| Creative Development | Campaign concepts, social content, video, static and motion design | Distinctive, platform-native assets | Creative sets, asset library |
| Media Planning and Buying | Paid search, social, programmatic, video, influencer marketing | Efficient reach, optimised spend | Media plan, flighting calendar, pacing sheets |
| SEO & Content Marketing | Keyword planning, content creation, optimisation | Higher organic visibility, better lead quality | SEO audit, content calendar, monthly reports |
| Community Management | Social listening, audience engagement, sentiment reporting | Stronger brand–customer relationships | Engagement playbook, monthly sentiment reports |
| Data and Analytics | GA4 setup, tracking, reporting dashboards, attribution | Clear view of performance and ROI | Dashboard, monthly insight reports |
Proof of Impact
Public evidence from portfolio highlights and press coverage shows Bytesize’s delivery record and client trust.
| Indicator | Evidence | Outcome |
|---|---|---|
| Global network access | Part of Publicis Groupe’s Starcom MediaVest network. | Leverages international tools and buying power. |
| Major brand delivery | Delivered multi-platform campaigns for Guinness, Heineken, Pepsi, and Samsung. | Demonstrates ability to execute at a national scale. |
| Digital innovation | Created interactive digital experiences for FMCG campaigns. | Drives higher engagement and brand recall. |
| Social impact campaigns | Ran awareness campaigns for public health and social change initiatives. | Shows capacity for cause-driven marketing. |
| Awards & recognition | Cited in industry media for innovative campaign work. | Independent validation of creativity and effectiveness. |
10. Amplify
Amplify is a performance-led digital marketing agency in Nigeria with a sharp focus on customer acquisition and return on ad spend (ROAS).
They operate with a growth-hacking mindset, using rapid testing, funnel optimisation, and channel scaling to help businesses turn advertising spend into predictable revenue.
Their work spans SMEs, startups, and established brands looking to scale efficiently.
Core Services
Amplify blends paid media expertise with conversion-focused creative and analytics to deliver measurable growth.
| Service | What it covers | Key outcomes for SMEs | Typical deliverables |
|---|---|---|---|
| Performance Marketing (PPC) | Paid search, social, display, retargeting, campaign experiments | Steady flow of qualified leads or sales | Campaign builds, creative sets, weekly optimisation logs |
| Conversion Rate Optimisation (CRO) | Funnel analysis, landing page A/B testing, user behaviour tracking | Higher conversion without increasing traffic spend | CRO audit, test roadmap, performance reports |
| SEO & Content Marketing | On-page SEO, content creation for lead-gen, keyword targeting | Organic growth and inbound lead generation | SEO audit, content calendar, monthly reports |
| Marketing Automation | Email workflows, lead nurturing, segmentation | Increased customer retention and lifetime value | Workflow maps, automation sequences, performance dashboards |
| Analytics & Attribution | GA4 setup, tracking plans, dashboard creation, ROI analysis | Clear understanding of campaign performance | Tracking map, custom dashboards, monthly insights |
Proof of Impact
Portfolio and public references highlight Amplify’s ability to deliver measurable performance improvements for clients.
| Indicator | Evidence | Outcome |
|---|---|---|
| High-ROAS campaign wins | Case studies reference achieving 5–8x ROAS for SME clients. | Demonstrates efficiency in converting ad spend to revenue. |
| Startup growth enablement | Helped a fintech grow from pilot launch to 10k+ active users in under 6 months. | Shows impact in fast-scaling environments. |
| E-commerce optimisation | Increased conversion rates by 60% for an online retailer via CRO and funnel fixes. | Validates focus on revenue-driving improvements. |
| Multi-channel scale | Managed campaigns across Google, Meta, and programmatic platforms. | Displays channel versatility for a broader reach. |
| Automation ROI | Email/CRM automation improved the repeat purchase rate by 35% for a client. | Proof of customer lifetime value growth. |
11. TAGET Media
TAGET Media is a Lagos-based digital marketing agency that caters specifically to SMEs with a focus on results-driven campaigns.
They specialise in SEO, pay-per-click advertising, and social media marketing, offering affordable, transparent packages designed to deliver measurable growth.
Their approach balances visibility, engagement, and conversion, making them a practical choice for small businesses looking to establish or expand their online presence.
Core Services
TAGET Media offers a streamlined mix of high-impact services aimed at delivering quick wins and sustainable growth.
| Service | What it covers | Key outcomes for SMEs | Typical deliverables |
|---|---|---|---|
| SEO (On-page/Technical/Off-page) | Keyword targeting, content optimisation, link building, technical fixes | Higher search rankings, increased organic leads | SEO audit, keyword plan, content updates, backlink outreach |
| PPC Advertising | Google Ads (search or display), Facebook, Instagram Ads, and remarketing | Predictable lead generation and ROI tracking | Campaign setup, creatives, ongoing optimisation |
| Social Media Marketing | Content creation, scheduling, audience engagement, paid social | Better brand awareness and community growth | Content calendar, ad sets, engagement reports |
| Web Design & Development | Landing pages, small business websites, speed optimisation | Professional online presence optimised for conversion | Mobile-friendly website, analytics setup |
| Email Marketing | Newsletter design, automation sequences, lead nurturing | Stronger customer retention and lifetime value | Email templates, automation workflows |
| Analytics & Reporting | Tracking setup, monthly KPI reporting | Transparent performance measurement | GA4 setup, pixel tracking, monthly dashboard |
Proof of Impact
Public portfolio and case examples show TAGET Media’s track record of improving client visibility and sales.
| Indicator | Evidence | Outcome |
|---|---|---|
| 360° launch campaign (hospitality/entertainment) | “360 Degree Marketing for Just Ask Club.” | 5M+ impressions and 400+ customers generated at launch. |
| SEO for a public figure | “Search Engine Optimisation for Gov. Bala Mohammed.” | Several branded keywords ranked within 2 months. |
| Local SEO + lead gen (education) | “Divine Infinity College — SEO & Lead Generation Campaign.” | First-page Google rankings with quality leads via SEO + Google Ads. |
| SEO scale (gaming/lottery) | “Search Engine Optimisation for Lotto9ja.” | Website traffic increased by 6,000% in 4 months. |
| Additional SEO proof (lottery) | The SEO results section shows the Lotto9ja case. | 8,000+ visits driven in less than 4 months |
| Social verification (artist) | “Instagram Verification for Gabriel Eziashi.” | Account verified within two weeks of page management. |
| YouTube growth (music) | “YouTube Promotion for Zed1st.” | From 1.6k to 500,000+ views through YouTube promotion. |
| Streaming growth (music) | “Driven over 1.8M+ Organic Streams for Gabriel Eziashi.” | 1.8M+ Spotify streams attributed to campaign activity. |
| Streaming growth (music) | “The 66 Tribe” portfolio entry. | 30,000+ organic streams across platforms. |
| Multi-brand digital mandate (conglomerate) | “Lashone Group — Digital Marketing and SEO.” | Full digital marketing across six subsidiaries. |
12. WSI Axon
WSI Axon is the Nigerian arm of the global WSI (We Simplify the Internet) network, offering small and medium-sized businesses access to international best practices in digital marketing, adapted to local market realities.
They combine data-driven strategy, multi-channel execution, and ongoing optimisation, with an emphasis on building sustainable growth pipelines rather than one-off wins.
Core Services
WSI Axon delivers a full suite of performance and brand-building services, supported by the WSI global framework.
| Service | What it covers | Key outcomes for SMEs | Typical deliverables |
|---|---|---|---|
| Digital Strategy & Consulting | Market and competitor research, audience profiling, channel mix planning | Clear roadmap for online growth | Strategy document, 90-day plan, KPI framework |
| Search Engine Optimisation (SEO) | On-page optimisation, technical fixes, backlink building, local SEO | Higher search visibility and local lead generation | SEO audit, keyword plan, monthly reports |
| Pay-Per-Click Advertising (PPC) | Google Ads (search, display), social ads, remarketing | Fast, measurable customer acquisition | Campaign setup, creatives, weekly optimisation logs |
| Content Marketing | Blog writing, landing copy, lead magnets, distribution planning | Stronger authority and inbound lead flow | Content calendar, optimised assets |
| Web Design & Development | Responsive, conversion-focused websites and landing pages | Improved conversion rates and brand credibility | Website build, speed optimisation, tracking setup |
| Marketing Automation | Email workflows, CRM integration, lead nurturing sequences | Higher customer retention and LTV | Automation setup, workflows, templates |
| Analytics & Reporting | GA4 setup, tracking, attribution models, performance dashboards | Clear view of ROI and campaign efficiency | Tracking map, monthly reports |
Proof of Impact
WSI Axon’s credibility comes from both global recognition and local execution success.
| Indicator | Evidence | Outcome |
|---|---|---|
| Global network affiliation | Part of WSI, the world’s largest network of digital marketing consultants | Access to international expertise, tools, and benchmarks |
| SME case results | Reported a 200% increase in qualified leads for Nigerian service companies | Validates lead-generation capability |
| Local SEO success | Consistently ranked clients on the first page for competitive local keywords | Boosted organic reach and reduced dependency on paid ads |
| E-commerce growth | Helped an online retailer achieve 3x sales within six months | Demonstrates multi-channel campaign impact |
| Long-term client retention | Maintains multi-year relationships with SME clients | Shows consistent value delivery and trust |
13. Content Krush
Content Krush is a Nigerian digital marketing agency that builds growth strategies around high-quality content and measurable demand generation.
They specialise in helping SMEs attract, engage, and convert their ideal customers through a blend of SEO, storytelling, and performance marketing.
Their approach focuses on creating content assets that compound in value over time, supported by targeted campaigns to accelerate results.
Core Services
Content Krush delivers a content-first stack, designed to build authority while driving immediate leads.
| Service | What it covers | Key outcomes for SMEs | Typical deliverables |
|---|---|---|---|
| Content Marketing Strategy | Audience research, content planning, keyword targeting | Consistent, targeted messaging that attracts ideal customers | Editorial calendar, content themes, keyword map |
| SEO (On-page/Technical/Off-page) | Optimising content for search, fixing site issues, and backlink building | Sustainable organic traffic growth | SEO audit, content optimisation, backlink outreach |
| PPC & Paid Media | Search, display, and social ads to amplify content reach | Faster lead generation and brand awareness | Campaign setup, creatives, optimisation logs |
| Email Marketing & Automation | Lead nurturing, segmentation, triggered campaigns | Higher retention and conversion rates | Email sequences, automation workflows |
| Analytics & Reporting | Content performance tracking, campaign reporting, ROI analysis | Clear measurement of content ROI | Monthly dashboard, performance reviews |
| Training & Workshops | Digital marketing training for in-house teams | Increased internal marketing capacity | Training sessions, playbooks, templates |
Proof of Impact
Publicly shared results and client feedback show Content Krush’s effectiveness in delivering measurable growth.
| Indicator | Evidence | Outcome |
|---|---|---|
| Lead generation success | Increased inbound leads by 150% for a B2B service provider in six months | Demonstrates content + SEO synergy |
| Search ranking improvement | Ranked multiple SME clients on Google’s first page for industry keywords | Increased organic traffic and lead quality |
| E-commerce boost | Helped an online retailer double organic sales in 9 months | Shows revenue impact from content marketing |
| Training impact | Delivered in-house content marketing training for SMEs | Improved client-owned execution capacity |
| Retention rate | Maintains ongoing contracts with the majority of clients for over a year | Signals consistent value delivery |
14. Wow Effect Communications (WEC)
Wow Effect Communications (WEC) is a Lagos-based integrated marketing and digital agency that helps brands create memorable experiences and measurable business results.
Known for blending creative storytelling with performance marketing, WEC works across industries to deliver campaigns that resonate with target audiences while meeting clear ROI goals.
Their SME-friendly approach ensures smaller businesses can access high-quality creative and strategic services without enterprise-level price tags.
Core Services
WEC combines creative ideation, marketing execution, and data-driven optimisation into a unified service stack.
| Service | What it covers | Key outcomes for SMEs | Typical deliverables |
|---|---|---|---|
| Branding and Visual Identity Design | Brand positioning, messaging, visual identity | Clear and consistent market presence | Brand guidelines, messaging framework |
| Digital Marketing Campaigns | Paid search, social media ads, display, retargeting | Measurable lead generation and awareness | Campaign plans, creatives, optimisation reports |
| Content Creation | Photography, video production, copywriting, social content | Engaging assets for multiple channels | Asset library, content calendar |
| Event Marketing and Activations | Experiential marketing, product launches, roadshows | Increased brand engagement and sales opportunities | Event plan, on-ground activation reports |
| Public Relations | Media relations, press releases, influencer partnerships | Enhanced brand credibility and reach | PR calendar, coverage reports |
Proof of Impact
Portfolio highlights and public coverage demonstrate WEC’s ability to deliver impactful campaigns for SMEs and large brands alike.
| Indicator | Evidence | Outcome |
|---|---|---|
| Multi-industry delivery | Executed campaigns for FMCG, finance, tech, and retail brands | Shows versatility in adapting strategies to various sectors |
| Experiential campaign success | Managed nationwide product activation for a consumer goods brand | Drove in-person engagement and increased sales |
| Digital reach growth | Grew a client’s social following by over 250% in under a year | Boosted audience engagement and visibility |
| PR results | Secured national media coverage for multiple SME clients | Enhanced credibility and customer trust |
| Global brand activation | Rejuvenated Casio’s digital presence in Nigeria through strategic branding, compelling visuals and content that connected with the target audience | Demonstrates ability to handle a tier-one international brand locally and drive audience connection. |
15. Digivate 360
Digivate 360 is a Lagos-based digital agency that blends hands-on digital skills training with practical marketing execution for SMEs.
Their core stack spans digital marketing, business consulting, and Meta-backed training programmes that help small businesses acquire customers through Facebook and Instagram while tightening day-to-day marketing operations.
Core Services
| Service | What it covers | Key outcomes for SMEs | Typical deliverables |
|---|---|---|---|
| Digital Skills Training | Meta Boost/“Boost Your Business” curricula, practical workshops, trainer-led sessions | Upskilled teams, DIY capability, better use of Meta tools | Training agenda, slides, post-session resources |
| Digital Marketing | Awareness and lead-gen campaigns across Facebook and Instagram, landing support | More qualified leads from social; faster feedback loops | Campaign setup, creative sets, weekly optimisation logs |
| Social PPC (Meta) | Audience targeting, retargeting, A/B testing, budget pacing | Predictable lead flow and controlled CAC | Ad account structure, audiences, creative variants |
| Web and Landing Pages | Simple, mobile-first builds to support campaigns | Better conversion from paid and organic traffic | Landing page, copy blocks, tracking tags |
| Content Marketing | Playbooks for content cadence, engagement and responses | Stronger engagement and remarketing pools | Content calendar, response guide |
| Analytics and Tracking | GA4/pixel setup, events, dashboards for non-technical teams | Clear view of what’s working; faster decisions | Measurement plan, dashboard, monthly insights |
| Business Consulting | Light process fixes around offer, product–market fit, and sales handover | Cleaner funnel from click to sale | Upskilled teams, DIY capability, better use of Meta tools |
Proof of Impact
Publicly available case studies and client feedback highlight Digivate 360’s dual role as both service provider and trainer.
| Indicator | Evidence | Outcome |
|---|---|---|
| SME training success | Trained over 1,000 entrepreneurs and marketing teams in Nigeria | Increased local digital marketing skills base |
| Campaign results | Achieved 3–5x ROAS for small businesses via PPC + social | Demonstrates ROI-focused delivery |
| SEO wins | Ranked multiple SME sites on the first page of Google within 4–6 months | Boosted organic leads and reduced paid spend dependency |
| Retention through upskilling | Many training participants convert to ongoing clients | Indicates trust and perceived value |
| Sector diversity | Delivered campaigns for retail, finance, education, and hospitality SMEs | Proves adaptability to varied industries |
How to Choose the Right Digital Marketing Agency For Your Business
The best digital agency for your business is not simply the one with the flashiest portfolio, but the one whose skills, processes, and proof of results align with your goals and budget.
Before signing any contract, assess how well they understand your market, how clearly they define success, and how transparently they track and report progress. A structured evaluation upfront will save you from costly mismatches later.
| Criterion | What good looks like | Quick test to run | Red flags |
|---|---|---|---|
| Goals & KPIs | Clear 90-day plan tied to revenue or lead targets | Ask for target CAC/ROAS and weekly milestones | Vague “awareness” promises, no numbers |
| Channel–audience fit | Channels match where your buyers actually are | “Where will you find my customers and why?” | Same playbook for every client |
| Sector experience | Recent wins in your or adjacent industry | Request two SME case studies with metrics | Old, generic, or NDA-only claims |
| Scope clarity | Written scope of work with inclusions and exclusions | “Show me scope blocks and change-control” | Hand-wavy deliverables and shifting goalposts |
| Pricing transparency | Tiered options with outcomes, not just hours | “What changes the price and by how much?” | Hidden fees and no ad-spend separation |
| Data ownership | You own ad accounts, pixels, and analytics | “Will campaigns run in our accounts?” | Agency-owned accounts and blocked access |
| Tracking & reporting | GA4/events mapped; monthly dashboard and review | “Share a sample dashboard” | Vanity metrics and no conversion tracking |
| Experimentation & CRO | Test plan (A/Bs), backlog, learning cadence | “What will you test first and why?” | No testing; creative set-and-forget |
| Creative quality | Platform-native assets; mobile-first; fast pages | “Show 3 assets and results they drove” | Pretty but slow and no linkage to KPIs |
| Team & responsiveness | Named team, SLA, escalation path | “Who’s on my account and response times?” | Freelancer patchwork and slow replies |
| Compliance & brand safety | Platform badges, policies and approvals workflow | “How do you handle approvals and risks?” | Non-compliant tactics and grey-hat SEO |
| Contract fairness | 30-day exit; IP rights; clear notice terms | “What is the minimum lock-in and why?” | Long lock-ins and unclear IP ownership |
| References | Reachable clients and measurable outcomes | “May we speak to two recent SMEs?” | Only legacy or uncontactable references |
| Time to impact | Honest ramp (6–12 weeks to steady data) | “What will we see by week 4 vs week 12?” | Channels match where your buyers are |
Conclusion
The right digital marketing agency can be a growth partner, not just a service provider. Match your choice to your goals, insist on measurable results, and keep ownership of your data.
With a clear plan, transparent reporting, and the right fit, your marketing spend becomes an investment that compounds over time.
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Frequently Asked Questions (FAQs)
How much should a small business budget for digital marketing each month?
Start with ₦300k–₦700k for a lean launch. Plan ₦700k–₦2m for multi-channel growth, and ₦2m+ if you need full-funnel, always-on execution. Exclude ad spend from fees so you can scale winners cleanly.
SEO or paid ads, which should I prioritise first?
If you need leads fast, start with paid (search or social) while fixing tracking and your landing page. Build SEO in parallel for compounding, lower-cost traffic over 3–6 months. Most SMEs win with a paid+SEO blend.
What channels work best for local Nigerian businesses?
Search ads and Local SEO for high-intent leads; Instagram or Facebook for awareness and retargeting; WhatsApp for follow-ups and sales; YouTube or TikTok if video suits your product and budget.
How do I know if a digital agency is truly performance-driven?
Ask for two recent SME case studies with numbers (CAC, ROAS, conversion rate). Request a sample dashboard and a 90-day plan with weekly milestones. If they can’t show this, keep looking.
How long until I see results?
Paid campaigns usually stabilise after 2–4 weeks of testing, and meaningful gains show by weeks 6–10. SEO typically shows movement by month 3 and stronger results by months 6–9, assuming consistent content and technical fixes.
What should be in a fair contract?
A 30-day exit clause, clear scope and deliverables, ad-account and analytics access for you, IP ownership for creatives you have paid for, and transparent pricing (fees separate from ad spend).
Should I hire in-house or outsource?
Outsource to get senior expertise and speed; hire in-house when you have a stable playbook and enough volume to keep a marketer fully utilised. Many SMEs do both: an agency for strategy and performance, a lean internal team for content.
What are common red flags for digital marketing agencies?
Vague promises, “instant results”, agency-owned ad accounts, no testing plan, vanity metrics without revenue linkage, and long lock-ins with penalty clauses.
