How to Monetise TikTok (2025): 21 Proven Ways, Eligibility by Country & Earnings Playbook

How to monetise TikTok is one of the biggest questions for creators and entrepreneurs today. The platform is no longer just for entertainment but a powerful income stream.

From direct payouts to affiliate marketing and brand partnerships, TikTok now offers multiple ways to earn.

This guide breaks down 21 proven strategies, explains monetisation requirements, explores opportunities in Nigeria, and shows what to do next.

See also: Best Time to Post on TikTok (Global, Data by Day & Time Zone) 

Key Takeaways

1. TikTok offers 21 monetisation strategies, ranging from direct payouts and affiliate marketing to brand deals and user-generated content.
2. Meeting TikTok monetisation requirements is essential, with follower and view thresholds varying by feature and region.
3. Nigerian creators can monetise TikTok through Shop Affiliate, UGC, and external traffic even though some features are not yet available locally.
4. Long-term success comes from consistency, compliance with disclosure rules, and diversifying income streams across multiple monetisation methods.

How to Monetise TikTok – 21 Proven Strategies

TikTok provides multiple revenue opportunities. Below are 21 proven ways to earn from the platform, explained step by step.

1. Creator Rewards Program

The Creator Rewards Program is the core of TikTok monetisation. It replaced the Creator Fund and pays eligible creators for original videos that are longer than one minute and achieve strong watch time.

Earnings are based on factors such as audience retention and qualified views.

Requirements:

• At least 10,000 followers
• A minimum of 100,000 video views in the last 30 days
• Original videos longer than one minute
• Compliance with community guidelines

Requirement	Details
Followers	10,000 minimum
Views	100,000 in 30 days
Video length	1 minute+

This program rewards creators who can sustain audience attention, so storytelling formats, tutorials, and series content perform best.

2. Additional Rewards Bonus

Beyond the Creator Rewards, TikTok offers additional payouts for videos that significantly outperform benchmarks.

This incentivises creators to maintain consistency and produce high-quality, original content. Bonuses are distributed automatically once performance thresholds are met.

3. TikTok Series (Paywalled Content)

TikTok Series allows creators to package premium videos behind a paywall. A Series can include up to 80 videos, each between 30 seconds and 20 minutes. Viewers pay to access this exclusive content.

Best for: Educational tutorials, masterclasses, behind-the-scenes content, fitness coaching, or niche knowledge sharing.

Earning Potential: Creators set their own pricing, often between $1 and $100 for access.

4. TikTok LIVE Gifts

When you go live on TikTok, your audience can send virtual gifts purchased with coins. These convert into Diamonds, which can then be cashed out as real money.

Requirements to go LIVE:

• At least 1,000 followers
• Minimum age of 18

Gift Type	Value to Creator
Roses	Smallest gift, worth a fraction of a coin
Premium gifts	Higher coin value, more Diamonds

LIVE sessions with Q&A, performances, or product showcases increase gift volume.

5. Video Gifts on Regular Posts

Beyond LIVE, TikTok now allows viewers to send gifts directly on eligible video posts. This gives creators a way to monetise viral videos even without going live.

It is a strong income stream for creators who specialise in short, shareable content.

6. TikTok Pulse (Ad Revenue Share)

TikTok Pulse shares advertising revenue with creators whose videos appear in the top 4% of content. It gives brands a safe environment by placing ads next to trending videos.

Requirements:

• Minimum 100,000 followers
• Consistent engagement rates
• Compliance with brand-safety guidelines

Pulse Factor	Requirement
Followers	100,000+
Engagement	High and consistent
Content type	Family-friendly, original

This method is lucrative but reserved for larger creators with strong reach.

7. Effect Creator Rewards

If you are skilled at designing augmented reality effects and filters, you can earn through the Effect Creator Rewards.

TikTok pays based on how widely your effect is used by creators and how engaging the resulting videos are.

This is best for creators with design and AR skills.

8. TikTok Shop – Sell Your Own Products

TikTok Shop allows creators and businesses to sell products directly within the platform. You can list physical products, connect them to your videos or LIVE streams, and earn from every purchase.

Best for: Businesses, entrepreneurs, or creators with physical or digital products.

Requirements:

• A registered business or individual seller account
• Compliance with TikTok’s commerce policies

Seller Type	Example	Earnings Potential
Small business	Fashion brand, skincare	Direct product sales
Creator-seller	Digital products, ebooks	Sales with higher margins

Entrepreneurs can use this route alongside our Business Registration Service at Entrepreneurs.ng to formalise their businesses before selling on TikTok Shop.

9. TikTok Shop Affiliate – Earn Commission

If you do not have your own products, you can monetise TikTok by promoting products from TikTok Shop as an affiliate. You earn a commission every time someone buys through your link.

Requirements:

• Active TikTok account
• Sign up for TikTok’s affiliate programme through the Shop dashboard

This is a great way for new creators or Nigerian entrepreneurs to earn without needing inventory. You can boost your affiliate results by learning proven business strategies from our Entrepreneurship Success Blueprint.

10. TikTok Go (Travel and Local Commissions)

TikTok Go allows creators to earn by promoting travel, hospitality, or local businesses. By tagging hotels, restaurants, or experiences in your content, you receive commissions when bookings are made.

This method is still rolling out globally, but it is a promising way for travel creators and lifestyle influencers to diversify their income.

11. Merchandise and Print-on-Demand

Creators can launch branded merchandise such as T-shirts, mugs, and hats through print-on-demand services integrated with TikTok Shop. No inventory is needed, and products are shipped directly to customers.

Model	What You Sell	Setup Required
Print-on-demand	T-shirts, hoodies, mugs	Design and connect to Shop
Branded assets	Logos, graphics, digital products	Branding and marketing

You can also work with our Brand Assets Service to design compelling merchandise for TikTok.

12. Dropshipping with TikTok Shop

Dropshipping allows you to sell products without holding stock. With TikTok Shop, you connect with suppliers, promote the products, and earn from the difference between wholesale and retail prices.

This strategy works best for trending products such as gadgets, beauty products, and lifestyle items. A good business plan is crucial before starting dropshipping, and our Comprehensive Business Plan Template provides everything you need to get started.

13. TikTok Creator Marketplace (TikTok One)

TikTok Creator Marketplace connects brands with creators. It is the official platform where businesses post campaigns, and creators apply to participate.

Requirements:

• Minimum audience size (varies by region)
• Active, engaged TikTok account

Creators are paid directly for campaigns, with rates depending on audience size and engagement. This method works for influencers of all sizes, including micro creators.

14. UGC (User-Generated Content) for Brands

User-generated content is one of the fastest-growing ways to monetise TikTok. Brands hire creators to produce engaging videos that showcase products, which the brands then use in their advertising.

You do not need a large following to succeed with UGC. What matters most is content quality, creativity, and alignment with brand values. Many creators are already earning consistent income through UGC deals, even with small audiences.

15. Direct Brand Deals off platform

Direct brand deals remain one of the most reliable ways to monetise TikTok for creators at all sizes.

You negotiate deliverables and usage rights directly with a company, then produce content that meets the brief. This is how to make money on TikTok without relying only on platform payouts.

Steps to execute

1. Define your niche, audience demographics, and typical engagement rate.
2. Build a simple media kit that shows best videos, audience proof, and past results.
3. Pitch brands that already spend on TikTok or in your category.
4. Price your content by factoring in deliverables, exclusivity, usage, and whitelisting rights.
5. Use a clear contract before delivery.

Suggested rate structure:
Use this as a starting framework, then adjust for niche strength and watch time.

Follower tier	Typical engagement	Base content fee	Add usage rights 30 days	Add whitelisting 30 days
Nano 1k to 10k	5 to 10 percent	100 to 500 USD	+25 to 50 percent	+25 to 50 percent
Micro 10k to 100k	3 to 8 percent	500 to 3,000 USD	+25 to 75 percent	+25 to 100 percent
Mid 100k to 500k	2 to 6 percent	3,000 to 10,000 USD	+50 to 100 percent	+50 to 150 percent
Macro 500k to 1m+	2 to 5 percent	10,000 USD plus	+50 to 150 percent	+50 to 200 percent

16. Sponsored Hashtag Challenges

Sponsored Hashtag Challenges are large brand campaigns where users create videos around a branded idea. This route can pay creators for feature placements or as part of the brand creative roster.

For businesses, it is a fast way to reach millions if the creative is strong.

How to use this method

1. Creators can pitch challenge concepts that fit brand objectives such as awareness or product launch.
2. Brands can combine a challenge with Branded Mission or paid amplification to spark participation.
3. Keep the call to action simple and make the creative easy to replicate.

Planning grid for brands and creators

Objective	Core CTA	Creator incentive	Budget level
Awareness	Join the challenge and post	Flat fee per creator	Medium to high
Consideration	Use a sound or effect	Fee plus performance bonus	High
Conversion	Click Shop link or code	Fee plus sales commission	High

Brands targeting entrepreneurs can expand reach through Entrepreneurs.ng advertising packages at https://entrepreneurs.ng/advertise/.

17. Branded Effects for clients

Branded Effects are custom AR filters or interactive effects commissioned by brands. If you design effects, this can be a high value TikTok monetisation path.

Brands use effects to increase time spent and UGC output around a campaign.

Execution checklist

1. Gather a short brief that states campaign goal, audience, and tone.
2. Propose two or three effect concepts with simple storyboards.
3. Build, test, gather feedback from a small creator group, then ship.
4. Package content guidelines so creators know how to use the effect.

Scope and timeline guide

Effect type	Complexity	Typical timeline	Where it shines
Face filter	Low	1 to 2 weeks	Beauty, fashion, entertainment
Interaction with objects	Medium	2 to 3 weeks	Gaming, tech, lifestyle
Full scene transformation	High	3 to 5 weeks	High impact brand launches

18. Subscriptions and exclusive communities

Subscriptions allow fans to pay monthly for exclusive content, extra videos, live sessions, or private communities.

This is a stable way to monetise TikTok with predictable income, and it works well for education, fitness, and B2B niches.

Build your subscription ladder

1. Pick two to three tiers with clear, tangible benefits.
2. Deliver on a fixed calendar so members know what to expect.
3. Track retention and ask members what they value most.

Example subscription structure

Tier	Monthly price	What members get
Starter	3 to 5 USD	Early access to videos, private community
Pro	10 to 20 USD	Monthly deep dives, live Q and A, templates
Elite	30 to 99 USD	Small group coaching, direct feedback, discounts

19. Crowdfunding and fan support

Creators can add a second income stream with platforms such as Patreon or Ko fi. Fans contribute one off tips or monthly support for the content they love. This strategy is popular for art, music, education, and niche commentary.

Make it work in practice

1. Offer supporters something specific such as behind the scenes, polls, or shoutouts.
2. Keep tiers simple so the system is easy to maintain.
3. Promote support links at logical moments such as the end of a valuable tutorial.

Quick comparison

Platform	Best for	Fee structure	Tip
Patreon	Ongoing memberships	Platform fee plus payment processing	Ideal for creators with series content
Ko fi	Tips and simple memberships	Lower fees for one off tips	Works well for art and small rewards
Own site	Full control	Payment gateway fees only	Keep data and branding in one place

20. Coaching, courses, and consulting

If viewers ask for your method or want deeper guidance, you can turn expertise into paid coaching, digital courses, or consulting packages.

This is one of the most direct answers to how to monetise TikTok for professionals and educators.

Offer design

1. Decide on the delivery format such as one to one calls, group programmes, or self paced courses.
2. Create a clear curriculum with outcomes and worksheets.
3. Use discovery calls and short demos to qualify buyers.

Offer matrix

Offer type	Delivery	Price anchor	Notes
One to one coaching	Weekly calls plus tasks	300 to 2,000 USD per month	High touch, premium positioning
Group programme	Weekly cohort sessions	200 to 1,000 USD per seat	Leverages community momentum
Self paced course	Video lessons plus templates	50 to 500 USD per course	Evergreen and scalable

21. Drive traffic to external businesses

Many creators use TikTok as the top of the funnel for an ecommerce store, SaaS product, local service, or media property. This is a powerful way to make money on TikTok because you own the margins.

Plan the funnel

1. Choose a single destination such as a store or booking page.
2. Map one call to action per video such as claim a discount or book a consultation.
3. Track clicks, add to carts, and sales so you know which videos convert.

Funnel blueprint

Destination	Primary KPI	Conversion tactic	Tool to add
Ecommerce store	Add to cart and sales	Product demos and Shop links	UGC ads for scale
Local service	Bookings	Before and after results	Short form case studies
B2B offer	Leads	Lead magnet plus calendar booking	Email nurture sequence

TikTok Monetisation Requirements

TikTok has set clear requirements for creators and businesses to qualify for different monetisation features.

Meeting these benchmarks is the first step before you can earn through the platform. While some requirements are global, others vary by region.

General TikTok Monetisation Requirements

• You must be at least 18 years old.
• You must have an active TikTok account in good standing (no repeated violations).
• Content must be original and comply with TikTok’s Community Guidelines and Branded Content Policies.
• You must have a minimum follower count and video view threshold, depending on the programme.

Feature-specific Monetisation Requirements

Monetisation Method	Followers Required	Views Requirement	Other Conditions
Creator Rewards Program	10,000+	100,000 views in last 30 days	Original videos longer than 1 min
Additional Rewards Bonus	Same as Creator Rewards	Videos must exceed benchmarks	High retention and engagement
TikTok Series	No fixed follower count	N/A	Premium videos, paywall setup
TikTok LIVE Gifts	1,000+	N/A	Must be 18+ and in eligible region
Video Gifts	Varies by region	N/A	Eligible videos only
TikTok Pulse	100,000+	Consistent engagement	Content must be brand-safe
Effect Creator Rewards	No fixed followers	N/A	Must publish AR effects
TikTok Shop (Seller)	No follower requirement	N/A	Must have business registration
TikTok Shop Affiliate	No follower requirement	N/A	Apply via Shop dashboard
Subscriptions	1,000+	N/A	Consistent posting, eligible regions

Key Notes for Creators

• Meeting the requirements does not guarantee earnings. Income depends on engagement, watch time, and product sales.
• Regions such as Nigeria may not yet have access to features like Creator Rewards, but affiliate programmes and UGC remain available.
• Always check TikTok Studio’s Monetisation tab to see which features you qualify for.

How to Monetise TikTok in Nigeria

TikTok is one of the fastest growing social platforms in Nigeria, but not all global monetisation features are available yet.

Nigerian creators can still earn steady income through a mix of affiliate marketing, UGC, brand deals, and product sales.

Below are the most reliable ways to monetise TikTok in Nigeria today.

TikTok Shop Affiliate Programme

The TikTok Shop Affiliate Programme is one of the best ways to monetise TikTok in Nigeria. Creators promote products listed on TikTok Shop and earn a commission on each sale.

Why it works in Nigeria:

• No follower requirement
• No inventory or shipping headaches
• High demand for fashion, beauty, and lifestyle products

Factor	Detail
Followers needed	None
Investment required	None
Earning model	Commission per sale

This option is ideal for new Nigerian creators who are just starting out and want to make money on TikTok without followers.

User-Generated Content (UGC) for Brands

UGC is booming in Nigeria. Brands hire creators to make TikTok-style content that they can run as ads or post on their own channels.

You don’t need a large audience; all you need are strong storytelling and editing skills.

Example: A skincare brand can hire a micro-creator in Lagos to create a product demo video. The brand pays for the content, not the creator’s reach.

Brand Deals and Sponsorships

Nigerian influencers with strong audiences can negotiate direct brand deals. Popular categories include fashion, tech, food, and fintech services. Rates are often negotiated in Naira, and payment is typically per campaign.

Creators can strengthen their chances of landing deals by preparing a professional media kit. You can build one with Entrepreneurs.ng Brand Assets to present yourself professionally.

Driving Traffic to External Businesses

Many Nigerian entrepreneurs use TikTok as a funnel to drive traffic to their shops, YouTube channels, blogs, or consulting services.

This method is powerful because it turns TikTok engagement into leads and sales that you control.

Destination	Example	Conversion
Ecommerce store	Fashion or gadget store	Direct sales
Services	Consulting, coaching	Bookings
Content platforms	YouTube, blogs	Ad revenue, subscribers

Key Limitations in Nigeria

Some TikTok monetisation features, such as the Creator Rewards Program and Pulse, are not yet fully rolled out in Nigeria. However, creators can still earn through:

• TikTok Shop Affiliate
• Brand deals and UGC projects
• External traffic monetisation

By focusing on these options, Nigerian creators can build income streams without being limited by unavailable features.

What to Do After You Have Chosen a TikTok Monetisation Strategy

Choosing a TikTok monetisation strategy is only the beginning. To actually make money on TikTok, you must prepare your account, optimise your content, and put systems in place to sustain growth. Below is a simple roadmap.

Step 1: Confirm TikTok Monetisation Requirements

Once you have selected your path, confirm that your account meets the TikTok monetisation requirements. Each feature has its own threshold for followers, views, and compliance.

Strategy	Follower Requirement	Views or Other Conditions
Creator Rewards	10,000+	100,000 views in 30 days, original 1-min+ videos
TikTok LIVE Gifts	1,000+	Must be 18+
TikTok Shop Affiliate	None	Sign up in Shop dashboard
UGC for brands	None	Quality content, brand approvals

Step 2: Optimise Your Content for Monetisation

TikTok pays for quality content, not just reach. This means every video should be designed to boost watch time, engagement, or conversions depending on your chosen strategy.

Tips to optimise:

• Use hooks in the first 3 seconds to hold attention
• Create content in series format to increase average watch time
• Add clear calls to action when promoting products or services
• Post consistently at least 3 to 5 times a week

Step 3: Build Your Business Infrastructure

To make money on TikTok sustainably, treat your presence as a business.

Infrastructure Needed	Why It Matters
Business registration	Helps when signing contracts, especially with brands. Register via Entrepreneurs.ng Business Registration.
Media kit and brand assets	Professional presentation to brands. See Brand Assets.
Business plan	Ensures your TikTok income aligns with wider goals. Use our Business Plan Template.

Step 4: Track and Analyse Earnings

Different monetisation methods pay differently. To know what works, track results weekly.

Metric	What to Measure	Tool
Creator Rewards	RPM, qualified views	TikTok Studio
Shop Affiliate	Sales per product, commission earned	Shop dashboard
Brand Deals	Campaign revenue vs hours spent	Manual tracking with templates
External Traffic	Clicks, conversions, leads	Google Analytics or site data

Step 5: Diversify for Stability

Never rely on one stream of income. TikTok monetisation is more stable when you stack at least two or three strategies together.

For example, a Nigerian creator can combine Shop Affiliate with UGC and external traffic monetisation.

Step 6: Scale Beyond TikTok

Once you have proof of income, reinvest in ads, cross-platform distribution, or premium offers like consulting and courses. Scaling ensures that TikTok becomes a growth engine for your larger business, not just a side hustle.

For deeper guidance, you can join the Entrepreneurs Success Blueprint Program where we show you how to turn digital income streams into sustainable businesses.

Earnings Breakdown – How Much You Can Actually Make on TikTok

One of the most common questions creators ask is how much TikTok pays. The truth is that TikTok monetisation earnings vary widely depending on the strategy, engagement rate, audience size, and location.

Below is a breakdown of what you can realistically expect.

Creator Rewards Program Earnings

TikTok does not publish exact rates, but research and creator reports suggest earnings range between $0.20 and $1.00 per 1,000 qualified views, depending on watch time and region.

Video Views	Average RPM ($0.20)	High RPM ($1.00)
100,000	$20	$100
1,000,000	$200	$1,000
10,000,000	$2,000	$10,000

Creators with strong storytelling and long-form videos tend to earn at the higher end.

TikTok LIVE and Video Gifts Earnings

Earnings from gifts depend on the generosity of your audience. Diamonds, which are earned through gifts, can be converted to cash.

Gift Type	Coin Value	Approx Earnings to Creator
Rose	1 coin	$0.005
Premium Gift	1,000 coins	$5 to $7

Creators who build loyal communities and host engaging live streams often generate consistent income from gifts.

TikTok Shop and Affiliate Earnings

Earnings here depend on product choice and conversion rates. Affiliates typically earn between 5% and 20% commission per sale.

Product Price	Commission Rate	Earnings Per Sale
$20	10%	$2
$50	15%	$7.50
$100	20%	$20

If you sell 100 items at $50 each with a 15% commission, you can make $750 from a single product campaign.

Brand Deals and UGC Earnings

Brand partnerships and user-generated content are often the most lucrative ways to make money on TikTok. Earnings vary by audience size and content quality.

Creator Level	Followers	Average Brand Deal Rate
Nano	1k–10k	$100 – $500 per post
Micro	10k–100k	$500 – $3,000 per post
Mid-tier	100k–500k	$3,000 – $10,000 per post
Macro	500k+	$10,000+ per post

For Nigerian creators, rates may be negotiated in Naira, but even micro influencers can earn significantly through consistent UGC contracts.

Subscriptions and Fan Support Earnings

Subscriptions and fan contributions provide recurring revenue. Creators typically set prices between $3 and $30 per month.

Subscribers	Subscription Fee ($5)	Monthly Earnings
100	$5	$500
500	$5	$2,500
1,000	$5	$5,000

Even with just 500 paying fans, a creator can earn a full-time income from subscriptions.

Most successful creators combine at least two or three methods. For example, one might earn $500 from Creator Rewards, $1,500 from affiliate sales, and $2,000 from UGC brand deals in a single month. That stacking effect makes TikTok a powerful income engine.

Content and Compliance on TikTok – Maximising Revenue Safely

Earning on TikTok is not only about creativity; it is also about compliance. TikTok monetisation requires creators to follow specific content rules and disclosure policies.

Ignoring these rules can lead to demonetisation, account suspension, or reduced reach.

Content Formats That Boost Monetisation

Certain content styles perform better for TikTok monetisation because they increase watch time and engagement, which are critical to revenue.

Format	Why It Works	Best Use Case
Storytelling series	Encourages binge-watching	Tutorials, personal stories
Educational how-tos	Longer watch time with value	Finance tips, fitness routines
Entertaining skits	High shareability	Comedy, lifestyle
Product demos	Strong conversions	Ecommerce and affiliates
Behind-the-scenes	Builds authenticity	Creators and small businesses

Creators should use hooks in the first three seconds, add captions for accessibility, and end with calls to action.

TikTok Disclosure Rules

TikTok requires transparency whenever creators post paid partnerships, sponsored content, or branded deals.

Key requirements:

• Use the branded content toggle when posting paid content.
• Add clear disclosure terms like “ad”, “sponsored”, or “paid partnership”.
• Do not promote prohibited products such as alcohol to underage audiences.

Type of Content	Disclosure Required	Method
Brand deal video	Yes	Toggle branded content + label “sponsored”
Affiliate product promotion	Yes	Toggle branded content + include disclosure
UGC delivered to brand	Yes (if posted on your account)	Disclosure required

Creators who ignore these disclosure rules risk reduced visibility, revenue loss, and even account penalties.

Common Mistakes That Lead to Demonetisationon TikTok

To maximise how to monetise TikTok safely, avoid these pitfalls:

• Using copyrighted music without permission.
• Posting content that violates community guidelines.
• Failing to disclose brand deals or affiliate links.
• Spamming followers with too many promotional posts.
• Sharing low-quality or recycled content.

Creators who are transparent with audiences build stronger communities. Compliance does not just protect your account, it also attracts more brand partnerships.

Brands prefer creators who understand disclosure rules and present themselves professionally.

Conclusion

TikTok has become one of the most powerful platforms for creators and entrepreneurs who want to turn influence into income.

The key is to meet the TikTok monetisation requirements, choose the strategies that fit your strengths, and build a system that supports long-term growth.

Success comes from consistency, compliance with TikTok’s rules, and diversifying your income streams.

Now is the time to take action. Whether you want to start with affiliate marketing, UGC, or brand deals, the steps are clear.

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FAQs on TikTok Monetisation

How many followers do I need to monetise TikTok?

The requirement depends on the feature. For the Creator Rewards Program, you typically need at least 10,000 followers and 100,000 views in the last 30 days. For TikTok LIVE gifts, 1,000 followers is enough.

TikTok Shop Affiliate has no follower requirement, making it accessible to new creators.

Can I monetise TikTok without followers?

Yes. Methods like TikTok Shop Affiliate, user-generated content (UGC) for brands, and driving traffic to external businesses do not require a large following. What matters is content quality and niche expertise.

How much does TikTok pay per 1,000 views?

Earnings vary depending on watch time, region, and video quality. On the Creator Rewards Program, payouts range from about $0.20 to $1.00 per 1,000 qualified views. Longer videos with strong engagement earn more.

Does TikTok pay in Nigeria?

TikTok does not yet offer direct Creator Rewards payouts in Nigeria. However, Nigerian creators can monetise through TikTok Shop Affiliate, brand deals, UGC contracts, and by driving traffic to external businesses.

What are the TikTok monetisation requirements?

TikTok monetisation requirements vary by feature:

• Creator Rewards: 10,000 followers, 100,000 views in 30 days, 1-minute videos.
• TikTok LIVE Gifts: 1,000 followers, age 18+.
• TikTok Pulse: 100,000 followers, consistent engagement.
• TikTok Shop Affiliate: No follower requirement.

What is TikTok Pulse and how do I qualify?

TikTok Pulse is an ad revenue sharing program that places ads alongside the top 4% of videos. To qualify, creators usually need 100,000+ followers, high engagement, and brand-safe content.

What is TikTok Series?

TikTok Series allows creators to package up to 80 videos (30 seconds to 20 minutes long) behind a paywall. Viewers pay to unlock the series. It is ideal for tutorials, masterclasses, and premium content.

Can I earn money from TikTok LIVE?

Yes. Creators with 1,000+ followers can go LIVE and receive virtual gifts from fans. These gifts convert to Diamonds, which can be cashed out. The more engaging your live sessions, the higher the earning potential.

How do I join TikTok Shop Affiliate?

You can join through the TikTok Shop dashboard. Once approved, you can choose products to promote in your videos or livestreams and earn commission on each sale.

Do I need a business to sell on TikTok Shop?

Yes. To sell your own products on TikTok Shop, you need to register as a business or individual seller. For Nigerian entrepreneurs, you can use Entrepreneurs.ng Business Registration to set up your business legally.

How can I get brand deals on TikTok?

You can apply through TikTok Creator Marketplace, pitch brands directly, or work with agencies. A strong media kit, consistent content, and professional presentation help secure deals. Use Entrepreneurs.ng Brand Assets to create your professional identity.

Do I need to disclose paid partnerships on TikTok?

Yes. TikTok requires you to use the branded content toggle when posting sponsored content. You should also label videos with “ad” or “sponsored” to remain compliant.

How do I avoid getting demonetised on TikTok?

Follow TikTok’s community guidelines, create original content, and always disclose paid promotions. Avoid spammy or misleading content.

Which is the easiest way to monetise TikTok as a beginner?

For beginners, TikTok Shop Affiliate and UGC content are the easiest ways. They do not require a large following, and they provide quick entry into TikTok monetisation.

How can I monetise TikTok as a small creator?

Small creators can start with affiliate marketing, UGC deals, and by driving traffic to external services or businesses. Focus on producing high-quality content in a specific niche to attract brand opportunities.