If you are wondering how to start a copywriting business, you are considering a venture that is in high global demand. Copywriting is the skill of writing words that sell and every business needs it to grow.
The industry is booming, with digital ad spend exceeding $600 billion worldwide, and copywriters are at the core of campaigns that convert. Starting this business is low-cost, flexible, and scalable.
This guide will show you how to find your niche, set rates, build a portfolio, register your business, attract clients, and use the right tools to grow profitably.
See also: How to start a profitable business.
Key Takeaways
- Starting a copywriting business requires clear positioning, a strong portfolio, and competitive pricing models.
- Profitability is high because overhead costs are low and global demand for persuasive writing continues to grow.
- Client outreach through cold emails, social media, referrals, and content marketing is essential to build a steady pipeline.
- Scaling comes from using the right tools, introducing retainers and productised services, and positioning yourself as an authority.
How to Start a Copywriting Business
Use this step by step guide if you want to know how to start a copywriting business with clarity and speed.
It is practical, global, and designed to help you set up, win clients, and scale.
Quick roadmap at a glance
| Step | Focus | Primary outcome |
|---|---|---|
| 1 | Positioning and niche | Clear audience, offers, and copywriting business ideas |
| 2 | Services and pricing model | Defined packages and a start rate for each deliverable |
| 3 | Portfolio and proof | Samples, case studies, and testimonials |
| 4 | Legal and finance setup | Registered entity, bank account, invoicing, and taxes |
| 5 | Website and messaging | A simple site that sells your services |
| 6 | Copywriting proposal and contract | Streamlined deal flow and scope control |
| 7 | Client outreach system | Daily pipeline and a repeatable method to get clients |
| 8 | Delivery process and quality | Smooth projects, measurable outcomes, delighted clients |
| 9 | Tools you need to run a copywriting business | Lean stack to research, write, manage, and invoice |
| 10 | Optimise, retain, and scale | Retainers, productised services, and team options |
Step 1: Define positioning and niche
Decide who you serve and what problems you solve. A clear position shortens sales cycles and supports premium copywriting rates.
Focus your positioning with three choices:
- Audience: B2B SaaS, e commerce, finance, healthcare, professional services, or local SMBs
- Problem: low conversions, weak messaging, poor email performance, slow sales cycles
- Outcome: more leads, higher conversion rate, faster time to value
Use Ask an Expert on Entrepreneurs.ng if you want fast direction on niche selection and service focus.
Step 2: Design services and pricing
Package deliverables so clients can buy outcomes, not hours. This reduces negotiation and increases margins.
Recommended service ladder:
- Starter audit: messaging audit and action plan
- Core projects: landing pages, email sequences, product pages, ad sets, case studies
- Retainers: monthly email marketing, CRO support, content plus conversion copy
Pricing model comparison
| Model | When to use | Pros | Watch outs |
|---|---|---|---|
| Project based | Clear briefs and scopes | Aligns price to value | Requires a strong scope to avoid creep |
| Hourly | Discovery or research only | Easy to start | Caps earnings and invites micromanagement |
| Retainer | Ongoing emails, CRO, newsletters | Predictable cash flow | Needs clear deliverables and deadlines |
Set an entry price for each deliverable, then quote by complexity. If you are unsure how much a copywriter should charge per project, start with a base and add for research, interviews, and urgency.
Step 3: Build portfolio and proof
Clients care about results. Show credible samples fast.
Create three proof types:
- Spec samples: write a landing page and two emails for a hypothetical product
- Before and afters: rewrite a real page with permission and show the difference
- Mini case studies: problem, process, performance
Simple portfolio checklist
| Page | Must include | Nice to include |
|---|---|---|
| Work | 3 to 6 samples with short context | Before after visuals |
| About | Positioning, approach, and values | Headshot and a personal note |
| Services | Packages, timelines, inclusions | FAQs to pre handle objections |
| Contact | Short form and calendar link | Social proof near the form |
Step 4: Register and structure your copywriting business
Operate professionally from day one. Separate business money, meet local rules, and protect your IP.
Essentials to complete:
- Choose a structure in your country, for example sole trader, limited company, or LLC
- Open a business account and enable multi currency payments with tools like Wise and Stripe
- Set up invoicing, bookkeeping, and basic tax tracking
- Create a simple business plan
Entrepreneurs.ng can register your business for you: https://entrepreneurs.ng/business-registration
If you want a guided plan for growth, review the Entrepreneurs Success Blueprint: https://entrepreneurs.ng/esbp/
Step 5: Launch a website that sells
Your site is your digital salesperson. Keep it simple, fast, and conversion focused.
Minimum viable site map:
- Home: value proposition and proof
- Services: packages with clear inclusions and timeframes
- Portfolio: samples and mini case studies
- About: your approach and credibility
- Contact: short form and response time
On page SEO quick wins:
- Primary keyword how to start a copywriting business in the guide page title and H1
- Descriptive title tags and meta descriptions
- Internal links to related pages and articles
- Schema where relevant, for example HowTo and FAQ on your guide
Step 6: Create a copywriting proposal and contract set
Close deals faster with a standardised flow. A clear copywriting proposal and copywriting contract protect you and set expectations.
Document set to prepare
| Document | Purpose | Key inclusions |
|---|---|---|
| Proposal | Present scope and value | Outcomes, timeline, price, payment schedule |
| Scope of work | Lock the deliverables | Assets, rounds of revisions, milestones |
| Contract | Legal protection | IP ownership, confidentiality, termination |
| Creative brief | Guide the copy | Audience, goals, voice, offer, CTA |
| Invoice | Get paid on time | Deposit, due dates, late fees |
Recommended terms:
- Deposit at 50 percent to start
- One to two scheduled revision rounds
- Clear change request policy and fees
Step 7: Build a client outreach system
Treat client acquisition like a weekly ritual. Consistency wins.
Channel mix and cadence
| Channel | Daily actions | Weekly actions | Conversion tip |
|---|---|---|---|
| Cold email | 5 to 10 targeted messages | Follow up twice per lead | Personalise with a one line audit |
| Comment meaningfully on 5 posts | Publish 1 to 2 authority posts | Add a soft CTA to book a call | |
| Referrals | Ask 1 past client for an intro | Send a simple referral email | Offer a small thank you gift |
| Marketplaces | Apply to 1 relevant brief | Refresh portfolio once | Filter for budgets that match your rates |
Create a repeatable script:
- Problem insight that shows understanding
- One specific fix you can deliver
- Social proof and a simple call to action to book a 15 minute call
If your audience includes founders and business leaders, consider placing your services where they already pay attention. See Entrepreneurs.ng advertising opportunities: https://entrepreneurs.ng/advertise/
Step 8: Deliver projects with a reliable process
A strong delivery process creates happy clients and referrals.
Suggested workflow:
- Discovery and brief: confirm audience, offer, voice, and success metrics
- Research: interview stakeholders, review analytics, gather voice of customer data
- Outline and angle: share a one page outline to align early
- Draft, review, refine: deliver V1, collect feedback, deliver final
- Handover: provide copy, assets, and a testing checklist
- Measure: agree on a simple KPI to review after launch
Quality control checklist
| Stage | Check |
|---|---|
| Strategy | Clear promise, proof, and CTA |
| Copy | Benefit led headlines and tight flow |
| SEO | Primary and secondary keywords placed naturally |
| Compliance | Claims verified and legal approved |
| UX | Scannable layout, links and buttons checked |
Step 9: Tools you need to run a copywriting business
Build a lean stack that supports research, writing, collaboration, and payments.
Tool stack overview
| Category | Tool examples | Use case |
|---|---|---|
| Writing and editing | Google Docs, Grammarly, Hemingway | Draft, edit, and share |
| Research and SEO | Ahrefs, Semrush, AnswerThePublic | Keyword and competitor insights |
| Project management | Trello, Asana, Notion | Track tasks and timelines |
| CRM and proposals | HubSpot starter, Bonsai | Track pipeline, send proposals |
| E signature and invoicing | DocuSign, PandaDoc, Wave | Contracts and payments |
| Payments | Stripe, PayPal, Wise | Global collection and payouts |
| Storage | Google Drive, Dropbox | File organisation and backups |
| AI assistance | Chat based tools for ideation | Outlines, variants, QA checks |
Explore more useful business resources in the Entrepreneurs.ng shop: https://entrepreneurs.ng/shop/
Step 10: Optimise, retain, and scale
Stability comes from repeatable revenue and process improvements.
Retention and growth moves:
- Convert projects into retainers, for example monthly emails, CRO tests, or content plus conversion support
- Create productised offers with clear inclusions and fixed fees
- Track simple KPIs: pipeline value, win rate, average project value, client retention, effective hourly rate
- Build a small bench of trusted writers or editors to increase capacity
- Review your pricing quarterly and adjust based on demand and outcomes
If you want a structured path to grow beyond solo work, the Entrepreneurs Success Blueprint provides a complete system for planning, operations, and scale: https://entrepreneurs.ng/esbp/
Join the Entrepreneurs.ng newsletter for ongoing growth tactics and opportunities: https://entrepreneurs.ng/newsletter-signup/
What is Copywriting and What is a Copywriting Business
Copywriting is the craft of using persuasive words to encourage people to take specific actions such as buying a product, signing up for a service, or clicking a link.
It is not the same as content writing, which focuses more on informing and educating. Copywriting is sales-driven and designed to deliver measurable results.
A copywriting business is a professional service that offers this skill to clients. It can operate as a solo freelance venture, a registered small business, or even scale into an agency.
The business provides services like writing website copy, sales pages, adverts, and email campaigns.
Types of Copywriting Services
The services offered by a copywriting business vary, but most fall into these categories:
| Type of Copywriting | Purpose | Example Deliverables |
|---|---|---|
| Direct Response Copywriting | Drive immediate sales or actions | Sales letters, email sequences |
| SEO Copywriting | Rank in search engines and convert | Blog posts, product pages |
| Advertising Copy | Capture attention quickly | Facebook ads, Google ads, banners |
| Website Copywriting | Convert visitors into customers | Homepages, service pages, landing pages |
| B2B Copywriting | Persuade businesses and decision-makers | Case studies, white papers, reports |
Every business that wants to grow online needs strong copywriting. That demand makes running a copywriting business profitable and sustainable, whether you start small as a freelancer or register a full business to serve clients globally.
Entrepreneurs who want to formalise their venture can use our Business Registration Services on Entrepreneurs.ng to set up their operations correctly.
Why Should You Start Copywriting
Starting a copywriting business is one of the most attractive opportunities for entrepreneurs today.
The barriers to entry are low, the demand is high, and the income potential is scalable across global markets.
High Demand Across Industries
Every industry relies on persuasive writing to attract and convert customers. From e-commerce to finance and healthcare, businesses invest in advertising, email marketing, and web content.
According to Statista, global digital ad spending surpassed $600 billion and continues to grow, creating consistent demand for skilled copywriters.
Low Start-up Costs and Flexibility
Unlike traditional businesses, a copywriting business requires minimal investment. With a laptop, internet connection, and the right skills, you can serve clients across the world.
This makes copywriting a flexible career that can adapt to remote work and freelance arrangements.
Strong Income Potential
Copywriting is profitable because businesses pay for results. A freelance copywriter can charge per project, per hour, or on retainer.
Established professionals regularly earn several thousand dollars per project, especially in specialised niches like technology, finance, and healthcare.
Sample Income Potential for Copywriters
| Experience Level | Typical Earnings Per Project | Example Deliverables |
|---|---|---|
| Beginner Freelance | $100 – $300 | Blog posts, short ads |
| Mid-Level Copywriter | $500 – $2,000 | Sales pages, email sequences |
| Specialist Copywriter | $3,000 – $10,000+ | Full campaigns, white papers |
Copywriting can start as a freelance side hustle and grow into a registered business or agency. As your client base expands, you can introduce retainers, subcontract projects, and diversify into consulting.
If you want to formalise your operations and scale strategically, consider the Entrepreneurs Success Blueprint Program on Entrepreneurs.ng to guide you in building a profitable structure.
Is Copywriting Profitable
Copywriting is one of the most profitable freelance and business ventures because it generates direct revenue for clients.
Companies pay copywriters well because good copy drives sales, subscriptions, and brand growth.
Global Profitability of Copywriting
The profitability of a copywriting business depends on skill level, niche, and client base. According to Glassdoor, freelance copywriters in the United States earn an average of $70,000 per year, while top professionals earn six figures or more.
In the UK, copywriters earn an average of £40,000 to £60,000 annually, with higher rates for specialised B2B niches. Freelancers serving global clients can scale income by charging in stronger currencies such as USD or GBP.
Profit Margins Compared to Other Service Businesses
Unlike businesses that require physical inventory or high overhead costs, copywriting relies mainly on expertise. This creates high profit margins because expenses are minimal, primarily consisting of software, internet, and marketing.
| Business Type | Average Start-up Costs | Average Profit Margin | Notes |
|---|---|---|---|
| Copywriting Business | $500 – $2,000 | 80% – 90% | Low overhead, knowledge-based service |
| Graphic Design Business | $2,000 – $5,000 | 60% – 70% | Higher software and design tool costs |
| E-commerce Business | $5,000 – $20,000 | 20% – 40% | Inventory, shipping, and logistics costs |
| Consulting Business | $1,000 – $5,000 | 70% – 80% | Similar model but longer sales cycle |
Factors That Influence Profitability
- Niche: Specialising in high-value industries like SaaS, finance, or health increases rates.
- Pricing Model: Retainers and project-based fees deliver consistent revenue.
- Client Base: Serving international clients provides opportunities to charge premium rates.
- Efficiency: Using the right tools and templates reduces time spent on projects, increasing earnings.
A well-structured copywriting business can be profitable within months of starting. Entrepreneurs who want to fast-track profitability can use the Comprehensive Business Plan Template to map out pricing, marketing strategies, and financial projections that attract clients and guide growth.
How to Start Copywriting With No Experience
Many successful copywriters started their careers with no background in marketing or writing.
If you want to know how to start copywriting with no experience, the key is to learn the fundamentals, practise with real examples, and build a portfolio that proves your ability.
Learn the Basics of Copywriting
Begin with foundational knowledge. Study persuasive writing, consumer psychology, and marketing. Free online resources, affordable courses, and books can give you the principles you need.
Focus on areas like headlines, calls-to-action, and structuring sales messages.
Practise by Creating Samples
You do not need clients to showcase your skills. Rewrite ads from major brands, create mock landing pages, or draft email sequences for products you admire.
These become strong portfolio pieces that demonstrate your ability to write persuasive copy.
Offer Free or Low-Cost Projects for Testimonials
Approach small businesses, start-ups, or non-profits and offer to improve their existing copy in exchange for a testimonial. This builds social proof quickly and gives you real-world samples to showcase.
Use Freelance Platforms to Gain Early Experience
Platforms like Upwork, Fiverr, and PeoplePerHour allow beginners to land small projects and build credibility.
Focus on delivering quality work and gathering client reviews. Even small jobs can lead to bigger opportunities.
Step-by-Step Path to Start Copywriting With No Experience
| Step | Action | Outcome |
|---|---|---|
| Step 1: Learn | Study copywriting basics through books/courses | Gain foundational knowledge |
| Step 2: Practise | Create mock ads, landing pages, email samples | Build strong portfolio pieces |
| Step 3: Get Testimonials | Offer free or discounted work to small clients | Gain credibility and social proof |
| Step 4: Freelance Projects | Use platforms like Upwork to find paid work | Build reviews and initial income |
| Step 5: Showcase Online | Create a simple website or LinkedIn portfolio | Present yourself as a professional |
Once you have samples and testimonials, you can formalise your venture by registering your business. Entrepreneurs.ng offers Business Registration Services to help you get started legally and position yourself to attract international clients.
How to Start Copywriting Online
If you want to know how to start copywriting online, the internet provides all the tools and platforms you need to find clients, showcase your skills, and build a sustainable business.
Unlike traditional jobs, copywriting allows you to reach a global audience from anywhere.
Build Your Online Presence
The first step is to create a professional footprint. A simple website or portfolio page on LinkedIn can showcase your services, past work, and testimonials.
Clients expect to see a digital presence before hiring a copywriter.
Use Freelance Marketplaces Strategically
Freelance platforms like Upwork, Fiverr, and PeoplePerHour can connect beginners to international clients. While competition is high, a clear profile, relevant samples, and strong client reviews help you stand out.
Leverage Social Media for Client Outreach
LinkedIn and Twitter are powerful for building authority and networking. Share writing tips, case studies, and examples of your work. Engaging in groups and discussions positions you as an expert and attracts inbound enquiries.
Create Content That Attracts Clients
Publishing blog posts, newsletters, or short posts on platforms like Medium helps you demonstrate expertise. This strategy not only builds trust but also improves visibility on search engines, bringing long-term leads.
Best Online Platforms for Starting a Copywriting Business
| Platform/Channel | Purpose | Benefits for Copywriters |
|---|---|---|
| Website/Portfolio | Showcase services and samples | Builds trust, serves as a home for your brand |
| Networking and authority building | Access to decision-makers and B2B clients | |
| Upwork/Fiverr | Freelance project marketplace | Entry point for beginners, global opportunities |
| Medium/Blogging | Content marketing and SEO visibility | Generates organic leads, positions you as expert |
| Twitter/X | Industry discussions and networking | Expands reach and builds personal brand |
Once you gain traction online, package your services into offers such as sales page bundles or email sequences. This positions you as a professional rather than just a freelancer.
For entrepreneurs who want a proven framework to grow online businesses, the Entrepreneurs Success Blueprint provides step-by-step strategies to scale.
Copywriting Business Ideas You Can Start Today
If you want to know which copywriting business ideas are profitable, it helps to focus on industries and services where businesses consistently invest in persuasive writing.
These ideas can be started online with minimal costs and scaled as your portfolio grows.
Service-Based Copywriting Ideas
Many copywriters start by offering core services that every business needs:
- Writing website homepages and service pages
- Creating sales landing pages that convert
- Developing email marketing campaigns
- Writing product descriptions for e-commerce stores
- Producing advertising copy for social media and search engines
Niche-Focused Copywriting Ideas
Specialising in a niche allows you to charge premium rates because you understand the language, audience, and needs of that industry. Examples include:
- Technology and SaaS copywriting
- Finance and investment copywriting
- Healthcare and wellness copywriting
- Real estate copywriting
- Legal and consulting services copywriting
Productised Copywriting Services
A growing trend is to package services into fixed offers. This makes your pricing clear and reduces time spent on negotiations. Examples include:
- Website copy package (homepage, about, services page)
- Email funnel package (welcome series, nurture sequence, sales emails)
- Blog and SEO package (monthly blog posts with keyword optimisation)
- Ad campaign package (set of 10 Facebook or Google ads)
Comparison of Copywriting Business Ideas by Profitability and Demand
| Copywriting Business Idea | Demand Level | Average Project Rate | Growth Potential |
|---|---|---|---|
| Website Copywriting | High | $500 – $2,000 | Strong |
| Email Marketing Campaigns | High | $300 – $2,500 | Strong |
| SEO Blog and Article Writing | High | $100 – $500 | Moderate |
| Social Media Ad Copy | High | $200 – $1,500 | Strong |
| Niche SaaS/Tech Copywriting | Medium | $1,000 – $10,000+ | Very Strong |
| Healthcare/Wellness Copywriting | Medium | $500 – $3,000 | Strong |
| Finance Copywriting | Medium | $1,000 – $5,000+ | Very Strong |
When deciding where to start, consider your existing knowledge and interests. If you have worked in a particular industry, that experience can make you more credible to potential clients.
Entrepreneurs who want to clarify their business model and focus can use our Ask an Expert service to receive personalised guidance on choosing the right copywriting business idea.
Register and Structure Your Copywriting Business
To run a professional copywriting business, you need more than writing skills. Proper registration, financial organisation, and structured operations will build trust with clients and protect your income.
Choose the Right Business Structure
The structure you choose affects taxes, liability, and how clients perceive you.
| Business Structure | Key Features | Best For |
|---|---|---|
| Sole Proprietorship | Easiest to set up, low cost, taxed as personal income | Freelancers starting small |
| Limited Liability Company (LLC) / Limited Company | Protects personal assets, more credibility | Copywriters serving bigger clients or global contracts |
| Partnership | Shared ownership, joint liability | Two or more copywriters teaming up |
| Corporation | Separate legal entity, complex compliance | Larger agencies scaling beyond solo work |
Registering your business adds legitimacy and helps you secure larger contracts. You can use Entrepreneurs.ng Business Registration to set up the right structure quickly.
Open a Business Bank Account and Set Up Invoicing
Separating business and personal finances makes it easier to manage cash flow and taxes. Open a business account and use tools like PayPal, Stripe, or Wise to receive global payments.
Always send professional invoices that clearly state payment terms and due dates.
Understand Taxes and Compliance
Each country has its own tax obligations. As a copywriting business owner, you must:
- Register with your local tax authority.
- Track expenses to claim deductions.
- File returns on time.
For freelancers serving international clients, check VAT, GST, or withholding tax rules to stay compliant.
Prepare Essential Business Documents
Well-structured documents protect you from disputes and make you look professional.
| Document | Purpose | Benefit for Copywriters |
|---|---|---|
| Copywriting Proposal | Outlines project scope and pricing | Sets clear expectations with clients |
| Contract/Agreement | Legal terms, IP rights, revisions, deadlines | Protects both parties from misunderstandings |
| Scope of Work (SOW) | Details deliverables and timelines | Prevents scope creep and extra unpaid work |
| Invoice | Requests payment with terms | Ensures timely payments |
Having these systems in place ensures your copywriting business runs smoothly and positions you for growth.
Portfolio Building for Copywriters
A strong portfolio is essential for attracting clients and proving your skills. Even if you are starting with no experience, you can still create samples that show you can write persuasive copy.
Why a Copywriting Portfolio Is Important
Clients rarely hire based on theory. They want to see practical work that demonstrates your ability to write engaging, results-driven copy.
A portfolio builds trust, sets you apart from competitors, and supports higher copywriting rates.
How to Build a Portfolio With No Clients
You do not need paying clients to create compelling samples. Use these strategies:
- Write spec ads for existing products or services.
- Redesign a homepage or product page to show before-and-after improvement.
- Volunteer to help small businesses or non-profits in exchange for testimonials.
- Document results from small projects and turn them into mini case studies.
Key Elements of a Copywriting Portfolio
Your portfolio should highlight both creativity and results. Include:
- Project description (what the brief was).
- The copy you produced.
- The outcome, result, or testimonial.
Example Portfolio Structure
| Section | What to Include | Why It Works |
|---|---|---|
| Homepage Sample | A rewritten homepage for a brand | Shows ability to improve clarity and persuasion |
| Sales Page | Spec sales page for a digital product | Demonstrates conversion-focused writing |
| Email Sequence | A 3-part nurture or launch email series | Proves you can write for engagement and sales |
| Case Study | A simple before-and-after comparison | Highlights measurable improvements |
| Testimonial | Positive client or volunteer feedback | Adds credibility and trust |
Where to Host Your Portfolio
- A personal website is ideal for credibility.
- LinkedIn’s “Featured” section is free and effective.
- PDF or Google Drive links work as a temporary solution for beginners.
Entrepreneurs who want to combine their portfolio with a full business presence can use our Logo and Brand Assets service to create a professional look that attracts higher-value clients.
Copywriting Rates — How Much Should a Copywriter Charge Per Project
One of the most common questions beginners ask is how much should a copywriter charge per project.
Rates vary depending on the type of copy, the industry, and the experience of the copywriter. Setting the right pricing is essential to building a profitable copywriting business.
Factors That Influence Copywriting Rates
Several factors determine how much you can charge for copywriting services:
- Experience level: Established copywriters with a track record can charge premium rates.
- Type of project: Long-form sales letters, case studies, and white papers command higher fees than short ads or blog posts.
- Niche or industry: High-value sectors like finance, SaaS, and health care pay more for specialised expertise.
- Client size: Start-ups may pay modest fees while established companies often pay higher rates for quality and reliability.
- Deliverables and scope: Including research, interviews, and revisions justifies higher fees.
Average Copywriting Rates by Project Type
| Type of Copywriting | Beginner Rates (USD) | Mid-Level Rates (USD) | Experienced Rates (USD) |
|---|---|---|---|
| Blog/SEO Article (1,000 words) | $100 – $300 | $300 – $600 | $600 – $1,000+ |
| Website Homepage | $250 – $800 | $800 – $1,500 | $1,500 – $3,000+ |
| Landing Page | $300 – $1,000 | $1,000 – $3,000 | $3,000 – $6,000+ |
| Sales Page (long-form) | $500 – $2,000 | $2,000 – $6,000 | $6,000 – $10,000+ |
| Email Sequence (5 emails) | $200 – $800 | $800 – $2,000 | $2,000 – $4,000+ |
| Case Study | $400 – $1,000 | $1,000 – $2,500 | $2,500 – $5,000+ |
| White Paper | $1,000 – $3,000 | $3,000 – $6,000 | $6,000 – $10,000+ |
Pricing Models for a Copywriting Business
| Pricing Model | How It Works | Pros | Cons |
|---|---|---|---|
| Hourly | Charge per hour worked | Simple to calculate for small tasks | Caps income and penalises efficiency |
| Per Project | Fixed price per deliverable | Clear for client, ties value to outcomes | Requires accurate scoping |
| Retainer | Monthly fixed fee for ongoing services | Predictable income, long-term relationships | Needs defined deliverables to avoid burnout |
| Value-Based Pricing | Price tied to client’s potential ROI | Allows premium fees, aligns with outcomes | Harder to justify without proven results |
If you are just starting, begin at the lower range of rates while building your portfolio and testimonials. Increase your fees gradually as you gain experience, specialise in profitable niches, and deliver measurable results for clients.
Client Outreach and Marketing Strategies for Copywriting Business
Knowing how to get copywriting clients is as important as learning to write great copy. A well-defined client outreach system helps you build a steady pipeline and grow your copywriting business sustainably.
Cold Email Outreach
Cold emails remain one of the fastest ways to get clients. Research potential businesses, personalise your message, and highlight how your copy can solve a specific problem. Follow up consistently to increase response rates.
Social Media and Personal Branding
Platforms like LinkedIn, Twitter, and Instagram allow you to share writing tips, portfolio samples, and client success stories.
By posting regularly and engaging with potential clients, you position yourself as an expert and attract inbound leads.
Freelance Marketplaces
Websites such as Upwork, Fiverr, and PeoplePerHour provide opportunities for beginners to land projects. To stand out, create a strong profile, gather reviews, and gradually raise your rates as you gain credibility.
Networking and Referrals
Word of mouth is powerful. Ask satisfied clients for introductions and testimonials. Partner with web designers, marketers, or agencies who may need copywriting support for their clients.
Content Marketing
Publishing blog posts, newsletters, and case studies shows expertise and attracts long-term leads. Content marketing also supports SEO copywriting, which helps your portfolio and website rank on Google.
Comparison of Client Outreach Methods
| Outreach Method | Cost | Speed of Results | Best For |
|---|---|---|---|
| Cold Emails | Low | Fast (1–4 weeks) | Beginners and pros targeting specific clients |
| LinkedIn & Social Media | Low to Medium | Medium (1–3 months) | Building authority and inbound opportunities |
| Freelance Marketplaces | Low | Fast (1–4 weeks) | New copywriters building initial experience |
| Networking & Referrals | No direct cost | Medium to Long | Experienced copywriters growing high-value clients |
| Content Marketing | Medium | Long (3–6 months) | Building brand and long-term client pipeline |
The most successful copywriting businesses combine multiple strategies. For example, send cold emails daily, post on LinkedIn weekly, and publish blog posts monthly. This creates a balance between short-term wins and long-term client growth.
If your goal is to showcase your copywriting services to business owners and entrepreneurs directly, consider the Entrepreneurs.ng advertising packages to place your offers in front of a highly targeted audience of decision-makers.
Tools You Need to Run a Copywriting Business
Running a profitable copywriting business requires more than writing skills. The right tools will help you research, write, collaborate, manage clients, and get paid efficiently.
Writing and Editing Tools
Clear and error-free writing is essential. Tools like Grammarly, Hemingway App, and Google Docs ensure polished copy that is easy to share with clients.
SEO and Research Tools
To succeed in SEO copywriting, you need tools that provide keyword insights and competitor data. Semrush, Ahrefs, and Ubersuggest help you optimise copy for visibility on search engines.
Project and Client Management
Organisation is critical when handling multiple projects. Trello, Asana, or Notion help track deliverables, deadlines, and revisions. For client relationship management, use HubSpot CRM or Bonsai.
Proposals, Contracts, and Invoicing
Professional documents help you close deals faster. Tools like PandaDoc, HelloSign, and DocuSign are excellent for proposals and contracts. For invoicing and payment, PayPal, Stripe, and Wise are widely accepted globally.
AI Copywriting Tools
AI copywriting business tools such as Jasper or Copy.ai can assist with brainstorming, creating outlines, and drafting variations. Use them to save time, but always add a human touch to ensure originality and brand voice consistency.
Essential Tools for Copywriting Businesses
| Category | Tool Examples | Main Benefit |
|---|---|---|
| Writing & Editing | Grammarly, Hemingway, Google Docs | Clear, error-free, and professional writing |
| SEO & Research | Semrush, Ahrefs, Ubersuggest | Keyword data and competitor analysis |
| Project Management | Trello, Asana, Notion | Task tracking and collaboration |
| Client Management (CRM) | HubSpot, Bonsai | Manage clients, leads, and proposals |
| Contracts & Proposals | PandaDoc, DocuSign, HelloSign | Professional agreements and faster approvals |
| Invoicing & Payments | PayPal, Stripe, Wise | Easy global payments and multi-currency setup |
| AI Copywriting Assistance | Jasper, Copy.ai | Drafting support and idea generation |
Using these tools creates efficiency and professionalism, allowing you to handle more clients and scale faster.
For entrepreneurs who want to set up efficient systems, visit the Entrepreneurs.ng Shop for resources and templates that complement these tools.
AI Copywriting Business — How AI Is Changing the Game
The rise of AI has created new opportunities and challenges for copywriters. AI copywriting business tools are becoming common, but they cannot replace the strategic thinking and creativity of a professional copywriter.
Instead, they should be seen as assistants that support efficiency.
How AI Supports a Copywriting Business
AI tools like Jasper, Copy.ai, and ChatGPT can help copywriters:
- Generate outlines and content ideas quickly.
- Produce multiple variations of headlines and ads.
- Speed up research by summarising information.
- Provide inspiration when overcoming writer’s block.
Limitations of AI Copywriting Tools
While AI is useful, it has clear limitations:
- It cannot fully understand brand voice or emotional nuance.
- AI often produces generic text without originality.
- It may include inaccuracies or outdated information.
- It cannot replace human creativity, storytelling, or cultural sensitivity.
Human vs AI Copywriting — A Comparison
| Feature/Capability | Human Copywriter | AI Copywriting Tool |
|---|---|---|
| Creativity and Storytelling | High – builds narratives and emotional connection | Low – repeats patterns, lacks originality |
| Understanding Brand Voice | Strong – adapts tone to client needs | Weak – requires heavy editing |
| Research Accuracy | Reliable – uses verified sources | Risky – may generate incorrect information |
| Speed and Output | Moderate – limited by time | High – generates drafts in seconds |
| Strategic Thinking | Strong – aligns copy with business goals | None – cannot understand broader objectives |
Copywriters who use AI as a supporting tool while offering human creativity and strategic insight will stand out.
Instead of competing with machines, integrate AI to save time, then focus your energy on delivering value that AI cannot provide.
Scaling Your Copywriting Business
Once your copywriting business is established, the next step is to scale. Scaling allows you to move from inconsistent income to a sustainable business model with predictable revenue and growth opportunities.
Transition From Projects to Retainers
One of the most effective ways to grow is by turning one-off projects into ongoing relationships. Retainer contracts provide stable monthly income and allow you to plan long-term.
For example, clients may pay for monthly newsletters, continuous SEO content, or conversion optimisation.
Hire Subcontractors or Build a Team
As demand increases, you can outsource parts of your work to other copywriters, editors, or designers. This frees you to focus on client strategy, business development, and high-value projects.
Productise Your Copywriting Services
Productised services are pre-packaged offers with clear deliverables and prices. Examples include a “Website Copy Package” or an “Email Funnel Package.”
This model reduces the need for negotiation, speeds up sales, and makes your business easier to scale.
Track Key Business Metrics
To scale effectively, you must monitor performance. Tracking numbers will help you identify bottlenecks and growth opportunities.
Essential KPIs for Scaling a Copywriting Business
| Metric | Why It Matters | Example Target |
|---|---|---|
| Monthly Recurring Revenue (MRR) | Measures stability and scalability | $5,000 – $10,000+ per month |
| Client Retention Rate | Indicates long-term satisfaction and loyalty | 70% – 90% |
| Average Project Value | Helps increase profitability | $1,500 – $5,000+ per project |
| Effective Hourly Rate | Reveals true income after time and expenses | $100+ per hour equivalent |
| Pipeline Value | Predicts future income from leads and proposals | 3x your monthly income target in pipeline |
Growth Models for Copywriting Businesses
| Growth Model | Key Features | Best Suited For |
|---|---|---|
| Solo Freelancer | Works independently, limited by personal capacity | Beginners and lifestyle copywriters |
| Subcontractor Model | Outsources tasks while managing clients | Copywriters with steady client flow |
| Boutique Agency | Small team delivering full-service solutions | Entrepreneurs targeting higher-value clients |
| Authority Consultant | Focuses on strategy, audits, and coaching | Experienced copywriters with niche expertise |
Conclusion
Starting a copywriting business is one of the smartest moves for entrepreneurs who want flexibility, profitability, and global opportunities.
With the right niche, pricing, portfolio, and systems in place, you can build a business that grows steadily and delivers long-term income.
The journey requires structure: register your business, create professional proposals, master client outreach, and use tools that streamline operations.
Consistency in these areas transforms copywriting from a freelance hustle into a sustainable business.
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Frequently Asked Questions About Starting a Copywriting Business
What is copywriting?
Copywriting is the skill of writing persuasive text that motivates people to take action, such as buying a product, signing up for a service, or clicking a link.
Unlike content writing, which focuses on educating, copywriting is sales-driven and designed to convert.
What is a copywriting business?
A copywriting business is a service-based business where you write sales copy, advertising materials, website content, emails, or other persuasive text for clients.
It can be run as a freelance venture, small agency, or consultancy serving businesses globally.
Why should you start a copywriting business?
You should start a copywriting business because the demand is global, the start-up costs are low, and the income potential is high.
Businesses invest billions of dollars in digital marketing each year, and copywriting sits at the centre of that spend.
Is copywriting profitable?
Yes, copywriting is profitable. Copywriters earn anywhere from a few hundred dollars for small projects to tens of thousands for specialised work such as sales pages and white papers.
Profit margins are high because the main investment is your skill and time.
How much should a copywriter charge per project?
Copywriting rates depend on experience, niche, and project type. For example, beginners may charge $100 to $300 for blog posts, while experienced copywriters can earn $3,000 to $10,000 for long-form sales pages. Choosing the right pricing model ensures profitability.
How to start a copywriting business with no experience?
To start a copywriting business with no experience, learn the basics of persuasive writing, create sample projects, volunteer for testimonials, and build a small portfolio. Use freelance platforms and social media to attract your first clients.
How to start copywriting online?
You can start copywriting online by creating a professional website or LinkedIn portfolio, using freelance marketplaces like Upwork or Fiverr to get clients, and publishing content that demonstrates your expertise.
What are copywriting business ideas I can start?
Popular copywriting business ideas include website copywriting, email marketing campaigns, social media ad copy, case study writing, product descriptions for e-commerce, and specialised services for niches like SaaS, finance, or healthcare.
What tools do you need to run a copywriting business?
The essential tools include writing and editing tools like Grammarly, SEO research tools like Semrush, project management tools like Trello, and payment systems like Stripe or PayPal. AI copywriting business tools such as Jasper can also help with ideation.
Can AI replace copywriters?
No, AI cannot replace copywriters. AI copywriting tools can generate drafts and speed up research, but they cannot fully understand brand voice, create emotional stories, or align copy with business strategy. Human creativity and strategic thinking remain essential.
Do you need to register your copywriting business?
Yes, registering your copywriting business helps you operate legally, build credibility, and access higher-paying clients. You can register as a sole trader, limited company, or LLC depending on your country.
How do you get clients for a copywriting business?
The best ways to get clients include cold emailing, networking on LinkedIn, joining freelance platforms, asking for referrals, and publishing case studies. Consistency is key to building a strong client pipeline.
