How to Start a Podcast in 2025: The Proven Step-by-Step Guide for Entrepreneurs

Learning how to start a podcast is a smart move for anyone looking to grow a brand, share ideas, or build an audience. With over 460 million listeners globally, podcasting is now one of the fastest-growing content formats.

Unlike blogs or video, podcasts fit into people’s lives. Listeners tune in while commuting, exercising or working, which means your message reaches them without competing for screen time.

This guide is for entrepreneurs, students, creators and educators ready to use podcasting to connect and grow. And if you want expert support at any stage, our Ask An Expert service is here to help.

See also: Steps to start a successful business.

Key Takeaway

1. You can start a podcast with minimal gear and free tools like Anchor or GarageBand.
2. Defining your audience and purpose upfront is essential for long-term success.
3. Consistent publishing, quality audio, and strategic promotion grow your audience.
4. Monetisation comes from sponsorships, listener support, and promoting your own products or services.

What Is a Podcast and How Does It Work?

A podcast is a digital audio show made available on the internet for streaming or download. It typically runs in episodes and seasons, much like a radio series, but listeners can tune in anytime, from anywhere.

If you are wondering how to make a podcast that stands out, it starts with understanding how the format functions behind the scenes.

How Podcasting Works

Every podcast follows a simple three-stage process:

Stage	Description
1. Recording	Use a smartphone, computer, or professional microphone to capture your audio content.
2. Editing	Clean up the sound, add music, and prepare the final version using editing tools.
3. Hosting and Distribution	Upload the audio to a podcast hosting platform, which then distributes it to directories like Spotify, Apple Podcasts, and Google Podcasts.

When you start a podcast, these three steps form the core of your workflow. Whether you’re using a basic setup or professional gear, the process remains largely the same.

You create the content, polish it, and share it with the world. Modern podcasting platforms like Anchor or Buzzsprout make it easy to handle all three steps.

How to Start a Podcast Step by Step

Learning how to start a podcast involves a series of clear steps, from planning your concept to promoting and monetising your show.

We will break down each step in detail so you can move with clarity and avoid common mistakes.

Step 1: Define Your Purpose and Target Audience

Before recording your first episode, take a step back. The most successful podcasts are built on clarity, clarity of purpose and clarity of audience.

Knowing why you are podcasting and who you are speaking to shapes everything that follows: your format, tone, promotion, and monetisation strategy.

Clarify Your Purpose

Start with one simple question: Why do you want to start a podcast?

Your answer will shape your direction. Here are some common goals:

Purpose	Description
Build a personal brand	Share your knowledge, story or expertise to grow your influence.
Grow a business	Attract leads, build trust, and sell products or services.
Educate or inspire	Teach a skill, share life lessons, or inform a community.
Entertain	Create an engaging show for a niche audience with humour or storytelling.
Document a journey or story	Share your process or experience in real time.

Not sure how your purpose aligns with business goals? Our Entrepreneurs Success Blueprint program can help you map your content to a long-term business model.

Identify Your Target Audience

Once your purpose is clear, define who you are speaking to. Avoid saying your podcast is for “everyone”—this weakens your message and makes it harder to grow.

Instead, answer these:

• Who would benefit most from your content?
• What are their goals or challenges?
• What kind of tone, style or content would speak directly to them?

Use audience personas if helpful. Here is a basic structure:

Audience Type	Age Range	Interests	Podcast Expectations
Aspiring Entrepreneurs	25–40	Starting a business, self-growth	Practical tips, real stories, business advice
Students	18–25	Education, digital trends	Simple explanations, fresh ideas
Creatives	22–35	Design, storytelling	Inspiration, workflows, behind-the-scenes talk
Business Owners	30–50	Scaling, marketing	Strategy, case studies, expert interviews

Connect the Two

A great podcast sits at the intersection of your purpose and your audience’s needs.

If your goal is to help new entrepreneurs navigate business challenges, and your audience is early-stage founders, your episodes should deliver focused, actionable advice in a relatable tone.

At this stage, clarity saves time, shapes your brand, and increases your chances of building an engaged listener base.

And if you need personalised help defining your podcast’s direction, our Ask An Expert service is just a click away.

Step 2: Choose Your Podcast Format

Once you know your purpose and audience, the next step in learning how to start a podcast is choosing the right format.

Your podcast format shapes how your message is delivered and how your audience experiences it. It also determines how much time, equipment, and preparation you will need.

There is no one-size-fits-all format. The key is to choose a structure you can sustain and that suits your topic and style.

Popular Podcast Formats

Here are the most common podcast formats to consider, along with their pros and cons:

Format	Description	Pros	Cons
Solo (Monologue)	One person speaks directly to the audience.	Easy to manage, builds personal authority.	Requires confidence and energy to carry each episode.
Interview	Host interviews guests on relevant topics.	Brings fresh voices, grows audience through guests.	Scheduling and guest management take time.
Co-hosted	Two or more hosts discuss topics together.	Dynamic, conversational, easier to bounce ideas.	Requires scheduling and shared creative alignment.
Storytelling	Narratives, case studies, or fictional stories.	Deep engagement, ideal for education or entertainment.	Takes more editing and writing time.
Panel/Group	Multiple guests or hosts share different perspectives.	Diverse insights, lively discussions.	Harder to moderate and edit cleanly.
News Recap	Daily or weekly updates on a topic or industry.	Great for timely content and trend followers.	Requires consistent publishing and research.

How to Choose the Best Format

Ask yourself:

• Will I work alone or with others?
• Do I want guests to bring in fresh insights?
• Do I prefer planned content or spontaneous conversation?
• How much time can I invest in editing?

If you are just starting, a solo format is the simplest. You can always evolve into co-hosted or guest-based shows as your confidence grows. Tools like SquadCast or Zoom allow remote interviews, so location is not a limitation.

And if you are building a podcast for a business or organisation, consider combining formats—solo episodes for thought leadership, interviews for networking, and storytelling for brand campaigns.

Choosing the right format makes your production smoother and helps your audience know what to expect.

As you develop your show, you can also get branding support through our Logo and Brand Assets service to make your podcast visually and professionally consistent across platforms.

Step 3: Name Your Podcast and Write a Tagline

Choosing the right name is one of the most important steps when learning how to start a podcast.

Your podcast name is the first thing potential listeners will see. It needs to be clear, searchable, and aligned with your brand or message.

What Makes a Good Podcast Name?

A strong name should:

• Clearly reflect what your podcast is about
• Be easy to say, spell, and remember
• Include a relevant keyword if possible
• Avoid vague, overly clever, or generic phrases
• Be unique and not already in use

Example of Effective Names:

Name	What Makes It Work
Smart Passive Income	Clear, specific, includes a keyword
The Daily	Simple and consistent with format
The Mindful Minute	Evokes theme and timeframe
Entrepreneurs Uncut	Niche-focused and personal, great for branding

If you already have an audience or personal brand, you can use your name in the title, but only if your audience recognises you. Otherwise, include your name as a subtitle or in the show description.

How to Check Name Availability

Before you finalise your podcast name, do the following:

• Search Apple Podcasts and Spotify to see if the name is already in use
• Check domain availability if you want to create a website later
• Search social media handles to maintain consistency across platforms

Tools like Namechk.com can help speed up this process.

Write a Clear Tagline

Your tagline is a short sentence or phrase that appears under your podcast title. It should explain what listeners can expect.

Good tagline examples:

• Honest conversations about what it really takes to build a business
• Bite-sized lessons in productivity, mindset and personal growth
• Your weekly dose of startup insights and marketing strategy

Keep it natural, and write it the way you’d explain your podcast to a friend. If you are creating your podcast as part of a business, your tagline should reflect your value proposition clearly.

Step 4: Plan Your Podcast Episodes

Planning is the foundation of a successful podcast. Before recording anything, map out your episode content, schedule, and structure.

This will help you stay consistent, save time, and keep your audience engaged.

Decide on Your Episode Format

Your episode format defines how your content is structured. This includes whether your podcast is free-flowing or segmented, how long each episode runs, and how often you publish.

Episode Length	Ideal For	Average Time
Short (5–15 min)	Daily updates, tips, solo shows	8–12 mins
Medium (20–40 min)	Interviews, how-to episodes	25–35 mins
Long (45+ min)	In-depth discussions, panels	50–60 mins

Shorter episodes are easier to produce and consume. Longer episodes work well when your content is rich and engaging.

Set a Publishing Schedule

Consistency builds trust. Decide how often you can realistically publish new content.

• Weekly is the most common and ideal for steady growth
• Biweekly offers flexibility if you have a tight schedule
• Daily works for short, bite-sized content
• Seasonal gives you breaks between series or themes

Plan ahead and batch record if possible. You can always change your schedule later, but consistency in the beginning helps build momentum.

Create a Content Calendar

A simple content calendar helps you map out topics in advance. This reduces last-minute pressure and keeps your episodes aligned with your overall message.

Example:

Episode Title	Format	Guest (if any)	Publish Date
5 Lessons I Learned Starting My Business	Solo	None	Aug 1
How to Build a Brand from Scratch	Interview	Jane Doe	Aug 8
Why Most Startups Fail	Co-hosted	None	Aug 15

Using tools like Google Sheets, Notion, or Trello makes this process easier. Planning your episodes also ensures you include relevant keywords in titles and descriptions to boost discoverability.

Keep a Running List of Topic Ideas

Maintain a growing list of podcast ideas so you never run out of content. You can draw from:

• Questions your audience frequently asks
• Personal experiences and lessons
• Industry news and trends
• Expert interviews or panel discussions
• Book reviews, tool reviews, and case studies

If you’re building a podcast around your business, you can also plan episodes that align with your offers.

For example, if you’re selling a business plan template, an episode titled “How to Create a Winning Business Plan” is a natural fit—and an excellent opportunity to mention Entrepreneurs.ng’s paid business plan template.

Step 5: Write a Podcast Script or Outline

Writing a podcast script or outline helps you stay focused and deliver your message clearly.

Whether you are producing a solo episode, conducting an interview, or co-hosting a discussion, having structure keeps your content tight and engaging.

Script vs Outline: What Is the Difference?

Type	Description	Best For
Script	A word-for-word written version of your episode.	Beginners, complex content, storytelling
Outline	Bullet points or topic headings that guide the flow of the episode.	Experienced hosts, interviews, free flow

Choose what works best for your style. If you are comfortable improvising, an outline gives you flexibility. If you want precision and consistency, start with a full script.

How to Write a Podcast Script

If you are writing a full script, use a natural, conversational tone. Read it aloud to check for flow and adjust any awkward phrasing.

Basic Script Structure:

1. Intro – Welcome listeners, introduce the episode and your name
2. Hook – A quick summary of what the episode will cover
3. Main Content – Key points, stories, or interviews
4. Call-to-Action (CTA) – Encourage listeners to subscribe, leave a review, visit your site, or try a product
5. Outro – Thank listeners and preview the next episode

Example:

“Welcome to Creative Hustle, the podcast for artists, freelancers and dreamers making their mark. I’m your host, Tayo. Today, we’re diving into the three biggest myths about starting a creative business and how to avoid them…”

Make sure your CTA is relevant. If your episode discusses launching a business, you can invite your audience to explore our Entrepreneurs Success Blueprint program for step-by-step guidance.

How to Create a Podcast Outline

An outline is faster to create and allows for a more organic delivery.

Example structure:

• Episode Title: How to Start a Podcast on iPhone
• Intro: Greet audience and give a one-line summary
• Section 1: Tools and apps for podcasting on iPhone
• Section 2: Recording tips and microphone options
• Section 3: Editing and publishing from your phone
• CTA: Share podcast, subscribe, and visit Entrepreneurs.ng for more tools

Keep your bullet points clear and short. The goal is to jog your memory and keep your delivery smooth.

Step 6: Record Your Podcast

Recording your podcast is where your ideas finally come to life. Thanks to modern tools, you can record high-quality audio using a smartphone, laptop, or professional setup, no studio required.

How to Record a Podcast on iPhone

You can start a podcast for free using an iPhone and a few beginner-friendly apps. Here are some of the best options:

App	Features	Cost
Anchor	Record, edit, and distribute directly from your phone. Ideal for beginners.	Free
GarageBand	Offers multi-track recording and editing. Great for storytelling and music.	Free
Spreaker	Includes live broadcasting and monetisation features.	Free + Paid plans

Anchor is the most beginner-friendly. It allows you to record directly into your phone, trim audio, and publish your podcast—all in one app.

If you are producing music-backed content or want more control over sound quality, GarageBand is an excellent choice.

You can improve audio quality by using an external clip-on mic designed for smartphones, like the Rode SmartLav+.

How to Record a Podcast on Laptop or Desktop

Using a computer gives you more control over audio quality and editing. Two of the most popular tools are:

Software	Best For	Cost
Audacity	Beginners, open-source, easy to use	Free
Adobe Audition	Professional sound design and multi-track editing	Paid (monthly)

Audacity is perfect if you want a free, reliable tool with essential editing features. Adobe Audition is best if you’re producing a high-end podcast with layered audio, sound effects, or studio-level quality.

Ensure your setup includes:

• A good USB microphone (e.g. Samson Q2U, Blue Yeti)
• A pop filter or foam cover
• Quiet recording space with minimal echo

Recording Remote Interviews

If your podcast format includes guest interviews, use tools built for remote recording:

Platform	Key Features	Recording Quality
Zoom	Familiar interface, easy to use	Moderate
Riverside.fm	Records local audio/video for each participant	High

Zoom is great for quick, simple interviews, especially if your guest is not tech-savvy. For studio-level quality, Riverside.fm records each side of the conversation locally and uploads it automatically for clean audio.

Whichever method you choose, always test your setup beforehand. Poor sound quality is one of the top reasons listeners stop tuning in.

Step 7: Create an Engaging Intro and Outro

Your podcast intro and outro are like the opening and closing credits of a great film, they set the tone, create a lasting impression, and give your show its identity.

Whether you’re podcasting for education, business, or personal expression, investing effort into your intro and outro helps build trust and brand recall.

Why Your Podcast Intro Matters

The first 30 seconds of your podcast determine whether a listener stays or drops off. A well-crafted intro:

• Establishes the name and focus of your podcast
• Sets expectations for what’s coming
• Builds a connection with your audience
• Enhances brand recognition using music and tone

Essential Elements of a Podcast Intro:

Element	Description
Show Name	Clearly state the name of your podcast
Host Introduction	Brief mention of who you are and your credibility
Hook/What to Expect	One sentence summarising what the episode is about
Background Music	Royalty-free or licensed music to match your brand tone
Call to Action (Optional)	Invite to subscribe, leave a review, or follow the show

Example Script:

Welcome to Brand Builders Daily, the podcast where small business owners learn practical strategies to grow their brand. I’m Ifeanyi, and in this episode, we’re talking about how to create compelling content even if you’re short on time…

How to Create Your Podcast Outro

Your outro gives you a chance to wrap up the episode and direct your audience to take action.

What to Include in an Outro:

• Thank listeners for tuning in
• Briefly summarise what they learned (optional)
• CTA: Subscribe, share, leave a review, or visit your website
• Consistent sign-off phrase for branding

Example Script:

That’s it for today’s episode of Brand Builders Daily. If you found this useful, share it with a friend and hit that subscribe button. For more tools and expert support, head to Entrepreneurs.ng. See you next time!

Where to Find Royalty-Free Music

Choose music that reflects your show’s tone—energetic, calm, inspirational, etc. Use only royalty-free or properly licensed tracks to avoid legal issues.

Recommended Royalty-Free Music Sources:

Platform	Licensing Type	Notes
Pixabay Music	Free for commercial use	Wide selection, no attribution required
Epidemic Sound	Subscription-based	High-quality, ideal for branded productions
Bensound	Free with attribution	Simple interface, great for intro themes
PremiumBeat	Paid, one-time licenses	Excellent sound quality, ideal for professionals

When selecting music, ensure it’s not overpowering your voice. Lower the volume to about 30 percent under your voice track.

Step 8: Choose and Use Podcast Equipment

The right podcast equipment can significantly improve your audio quality and listener experience.

While you can start a podcast for free using a smartphone, investing in a few essential tools will make your show sound professional and competitive.

This section helps you choose podcast equipment for beginners and advanced users, across different budgets.

Essential Podcast Equipment for Beginners

If you are just starting, you only need a few basics:

Equipment	Purpose	Budget Option	Price Range
Microphone	Captures your voice clearly	Samson Q2U, Blue Snowball	$40–$70
Headphones	Prevents feedback during recording	Sony MDR-ZX110	$20–$40
Pop Filter	Reduces harsh “P” and “S” sounds	Aokeo Pop Filter	$10–$15
Mic Stand	Keeps mic steady and at the right height	InnoGear Boom Arm	$15–$30

These tools help reduce background noise, echo, and distortion, especially when recording in home setups.

If you’re recording directly on your iPhone or Android, consider a clip-on mic like the Rode SmartLav+ for better clarity.

Advanced Equipment for Growing Podcasts

As your podcast grows or if you plan to include multiple hosts or guests, you may consider more advanced gear:

Equipment	Best For	Recommended Model	Price Range
XLR Microphone	Studio-quality sound	Audio-Technica AT2020	$100–$150
Audio Interface	Converts XLR to digital signal	Focusrite Scarlett 2i2	$160–$200
Mixer	Live audio control (volume, FX)	Rodecaster Pro	$400–$600
Acoustic Treatment	Reduces echo/reverb	Foam panels, blankets	$30–$80

XLR microphones provide cleaner audio than USB but require an interface or mixer. Choose this setup if you host a business show, conduct interviews, or want to offer sponsored ads at high production value.

USB vs XLR Microphones

Feature	USB Microphones	XLR Microphones
Setup	Plug-and-play	Needs interface/mixer
Portability	Great for mobile setup	Better suited for studio use
Audio Quality	Good for beginners	Superior professional sound
Cost	Lower overall	Higher, but scalable

For most new podcasters, USB mics like the Samson Q2U strike the best balance between quality and affordability. They also work with both phones and computers.

Quick Recording Setup Tips

• Always record in a quiet, soft-furnished room
• Speak 6–8 inches from your mic
• Use foam padding or carpets to absorb echo
• Do a 30-second test recording before each episode
• Use a shock mount if your mic is sensitive to vibrations

Step 9: Edit Your Podcast for Quality

Editing your podcast is where raw audio becomes a polished, engaging episode. It improves clarity, removes mistakes, balances volume, and adds elements like music and transitions that give your show a professional edge.

This step is crucial whether you’re podcasting on a budget or using premium gear. The good news? You can start editing your podcast for free with beginner-friendly tools.

Free Podcast Editing Software

These tools are ideal if you’re launching your podcast on a limited budget:

Software	Features	Platform	Cost
Audacity	Multi-track editing, noise reduction, export MP3	Windows, Mac	Free
GarageBand	Ideal for Apple users, supports music layers	Mac, iOS	Free
Anchor	Simple editing, split & trim, publish directly	Web, Mobile	Free

Audacity is a top pick for beginners—it’s easy to learn and handles basic edits well. GarageBand is a solid choice for Mac users. Anchor is perfect for mobile-only users who want to edit and distribute all in one place.

These free tools are sufficient to start a podcast for free, making them excellent for hobbyists, students, or entrepreneurs testing the waters.

Paid Tools for Advanced Editing

If you want studio-quality output or work with multiple hosts and effects, consider paid editing tools:

Software	Strengths	Price
Descript	Edit audio by editing text, built-in AI tools	Free tier + Paid ($12+/mo)
Hindenburg	Designed for podcasters, automatic levelling	$95 one-time
Adobe Audition	Industry standard for advanced post-production	$20.99/mo

Descript is especially useful for beginners wanting advanced results. You can remove filler words, transcribe episodes, and even clone your voice to fix small mistakes.

Hindenburg is tailored to narrative formats like storytelling or educational shows.

Basic Podcast Editing Workflow

1. Import Your Recording: Open the audio file in your editor.
2. Clean the Audio: Remove background noise, clicks, or hums.
3. Trim and Cut: Take out long pauses, errors, or repeated sections.
4. Balance Audio Levels: Ensure consistent volume across the episode.
5. Add Music and Sound Effects: Insert your intro, outro, transitions.
6. Export as MP3: Save in 128kbps mono or 192kbps stereo for good quality.
7. Tag Metadata: Include title, artwork, episode number, and description.

If you’re unsure about editing, you can outsource it.

Pro Tips for Editing Like a Pro

• Always listen with headphones to catch minor glitches
• Use keyboard shortcuts to speed up editing
• Keep the energy of your voice consistent
• Don’t over-edit; retain your natural flow and personality
• Save backups before making major edits

Well-edited audio keeps your audience engaged and reflects your professionalism, even if you’re producing your podcast from a bedroom or small office.

Step 10: Choose a Podcast Hosting Platform

Your podcast needs a reliable hosting platform to store your episodes and distribute them to streaming directories like Spotify, Apple Podcasts, and Google Podcasts. Think of it as the engine that powers your show behind the scenes.

Choosing the right host affects everything, from listener access and analytics to monetisation and growth. This step is essential for those asking how to start a podcast for free or scale one globally.

What Is a Podcast Hosting Platform?

A podcast host is a dedicated service that stores your audio files and generates an RSS feed—the file that podcast directories use to syndicate your episodes across platforms.

Without a host, your audience would not be able to stream or download your show reliably.

Features to Look For in a Podcast Hosting Platform

Feature	Why It Matters
Storage Limits	Unlimited or generous space ensures you can upload freely
Analytics	See who’s listening, when, and from where
Distribution Tools	Submit to Spotify, Apple, Google Podcasts automatically
Monetisation Options	Ads, sponsorships, listener donations
Ease of Use	Clean interface and helpful support save you time

Some hosts offer free plans, while others provide advanced tools under paid subscriptions.

Best Podcast Hosting Platforms

Platform	Key Features	Pricing	Best For
Anchor (Spotify for Podcasters)	Free, all-in-one tool, auto distribution	Free	Beginners, mobile-first creators
Buzzsprout	Easy UI, detailed analytics, dynamic ads	Free + Paid	Growing podcasters
Podbean	Monetisation, custom podcast site	Free + Paid	Business podcasters
Captivate	Advanced analytics, team collaboration	Paid	Professional use
Transistor	Manage multiple shows, branded players	Paid	Agencies and large teams
Libsyn	One of the oldest, trusted by large networks	Paid	Legacy shows, large libraries

Free podcast hosting options like Anchor are perfect for new podcasters. Anchor provides unlimited hosting, auto-distribution to Spotify and other platforms, and simple monetisation—all from your phone or laptop.

For podcasters who want more control, in-depth stats, or the ability to run multiple shows, Buzzsprout and Captivate offer user-friendly dashboards and premium tools.

Do You Need a Website Too?

While most podcast hosting platforms offer a basic website, having your own domain allows for better SEO, audience retention, and content marketing. You can:

• Embed episodes directly into blog articles
• Build an email list for your show
• Cross-promote products and services

If you’re selling services or want to run ads on your show, having a branded website backed by a host gives you complete creative control. You can also advertise your podcast directly to your ideal audience through Entrepreneurs.ng’s ad placements.

Step 11: Distribute Your Podcast

Once your podcast is recorded, edited, and hosted, it is time to make it available to listeners across the globe.

Distributing your podcast means publishing it to major podcast directories so people can find, stream, and subscribe to it easily.

This step is key for visibility and growth—and it’s where many podcasters fall short.

How Podcast Distribution Works

Your podcast host provides an RSS feed, which contains all your show’s data (title, description, episodes, artwork). Submitting this feed to podcast directories allows them to pull in your episodes automatically each time you publish.

Top Podcast Directories You Should Submit To

Directory	Reach and Features	Submission Info
Spotify	Fast-growing podcast hub, ideal for mobile users	Go to Spotify for Podcasters and claim your show
Apple Podcasts	Still the industry standard, huge global audience	Use Apple Podcasts Connect
Google Podcasts	Integrated with Android and Google Search	Submit through your host or Google Podcasts Manager
YouTube	New home for video podcasts, especially Gen Z audiences	Upload audiograms or full video episodes via your YouTube channel
Amazon Music	Available via Alexa and Amazon Prime users	Submit via Amazon Music for Podcasters
Stitcher	Popular with talk shows, integrates with cars and smart devices	Visit Stitcher for Podcasters

For best results, distribute to at least five platforms. Most podcast hosts—like Anchor, Buzzsprout, and Podbean handle this automatically or provide one-click submission tools.

How to Make a Podcast on Spotify (and Apple Podcasts)

To make your podcast available on Spotify:

1. Create your podcast on Anchor or another hosting platform
2. Visit Spotify for Podcasters
3. Log in with your Spotify account and submit your RSS feed
4. Spotify verifies and publishes your podcast

To submit to Apple Podcasts:

1. Ensure your podcast has cover art (minimum 1400 x 1400 pixels)
2. Create an Apple ID and sign in to Apple Podcasts Connect
3. Paste your RSS feed and validate it
4. Click ‘Submit’ and wait for approval (usually within 48–72 hours)

How to Start a Podcast on YouTube

YouTube is a visual-first platform, but audio-only podcasts can still thrive by turning your audio into a video file. Here’s how:

• Use tools like Headliner, Wavve, or Canva Video Editor to convert your MP3 with artwork or wave animations
• Upload each episode as a standalone video or batch content into a playlist
• Use titles, descriptions, and tags optimised for YouTube SEO

Pro Tips for Maximum Reach

• Use consistent titles, tags, and descriptions across platforms
• Submit to niche directories like TuneIn, iHeartRadio, or Podcast Index
• Add your podcast player to your website to improve SEO and shareability
• Include your podcast in email newsletters (subscribe at Entrepreneurs.ng)

Effective distribution gives your podcast a permanent home across the digital landscape—one that grows your reach while you sleep.

Step 12: Promote Your Podcast to Grow Your Audience

Publishing your podcast is just the beginning. To gain listeners and build a loyal following, you need a strategic podcast promotion plan.

Whether you’re podcasting for business, education, or personal branding, promotion is what turns content into community.

This section covers both free and paid podcast promotion strategies to help your show gain traction globally.

Organic Podcast Promotion Strategies

These cost nothing but require consistency and creativity.

Use Social Media to Build Buzz

• Create episode snippets using tools like Headliner or Wavve
• Share behind-the-scenes stories, quotes, or teaser clips
• Repurpose episodes into carousels, reels, or LinkedIn posts
• Post consistently on the platforms where your audience hangs out

Tip: Use hashtags like #podcast, #podcastersofinstagram, or niche-specific tags to increase discoverability.

Leverage Email Marketing

Your email list is a direct channel to your audience.

• Send out episode updates with show notes
• Offer bonus content or early access to subscribers
• Include your podcast link in your signature and newsletters

If you do not yet have an email list, start building one now. It is an essential asset for any modern entrepreneur or content creator.

Join Podcast Communities

Engage in podcasting groups on Facebook, Reddit, or LinkedIn.

• Participate in conversations, share your show thoughtfully
• Join cross-promotion threads or guest swap opportunities
• Offer insights and become a trusted voice in your niche

Optimise Your Podcast for SEO

Every podcast episode should include:

• A clear, keyword-rich title (e.g. “How to Start a Podcast for Free”)
• Show notes with relevant keywords and timestamps
• Transcripts or summaries to increase Google discoverability
• Links to your website, offers, or products

Paid Podcast Promotion Strategies

Once you’ve established a content rhythm and validated your audience, consider investing in these paid channels:

Strategy	Description	Cost Range
Meta Ads (Facebook/IG)	Target listeners by location, interests, and behaviour	$5/day and up
YouTube Ads	Promote episode trailers or highlights with YouTube pre-rolls	$10/day and up
Spotify Ads	Reach podcast listeners on the Spotify platform	$250 minimum
Google Search Ads	Drive traffic to your podcast website with keyword targeting	Variable
Influencer Collaborations	Ask influencers to share or guest on your podcast	Negotiable

If you have products or services, podcast ads can also funnel traffic to your business offerings. For targeted, entrepreneur-focused visibility, consider placing your show on Entrepreneurs.ng’s advertising network.

Collaborate to Grow

• Invite guests with an engaged audience
• Appear on other shows in your niche
• Cross-promote with complementary creators

Each collaboration gives your podcast access to a new audience segment—without the need for ad spend.

Step 13: Monetise Your Podcast

Monetising your podcast transforms it from a passion project into a revenue-generating asset.

Whether you are building a personal brand, growing a business, or creating content for a cause, there are multiple ways to earn from your podcast—regardless of audience size.

This section shows you how to monetise your podcast sustainably, using both direct and indirect income streams.

How to Monetise your Podcast

There are five core strategies to consider:

1. Sponsorships and Advertising

This is the most popular monetisation method. Sponsors pay you to mention or promote their product or service during your episodes.

How it works:

• Find sponsors aligned with your audience (finance, wellness, tech, etc.)
• Offer mid-roll or pre-roll ad placements
• Set pricing based on CPM (cost per 1,000 downloads)

Audience Size (Downloads/Episode)	Potential CPM (USD)	Est. Revenue (Per Episode)
500	$18 – $25	$9 – $12.50 per ad spot
1,000	$20 – $30	$20 – $30 per ad spot
10,000+	$30 – $50+	$300 – $500+ per ad spot

Platforms like Podcorn, AdvertiseCast, and Spotify for Podcasters make it easier to get matched with sponsors.

2. Affiliate Marketing

Promote products you trust and earn a commission for each sale or sign-up made through your link.

Example:

• Share a tool you use (e.g. Descript, Buzzsprout)
• Mention it during the episode and place the affiliate link in the show notes
• Earn a percentage for each conversion

This is ideal if you have a niche audience, like startup founders, designers, or freelancers.

3. Listener Support

Crowdfunding allows your audience to support your work directly.

Popular platforms include:

• Patreon – Offer exclusive content, early episodes, or bonus Q&A
• Buy Me a Coffee – One-time tips or donations
• Supercast – Premium subscription podcast feeds

You can also drive support through your own platform by offering paid courses, masterclasses, or shout-outs to donors.

4. Selling Your Own Products or Services

If you’re podcasting to support a business or brand, monetisation becomes more strategic.

You can:

• Promote your digital products, like business plan templates
• Offer consulting or coaching, using the podcast to funnel leads
• Share your services, such as business registration via Entrepreneurs.ng
• Invite listeners to join your signature programme, such as the Entrepreneurs Success Blueprint

Each episode becomes a subtle but powerful conversion opportunity.

5. Host Sponsored Interviews

You can also charge guests to appear on your podcast, especially if your show has a large or targeted audience.

Make it clear that it’s a paid segment, and ensure guests add value to listeners. This is especially valuable for PR firms, startups, authors, and thought leaders.

Monetisation takes time, consistency, and a clear understanding of your audience. But when executed strategically, your podcast can become a long-term, diversified income stream, one that supports your mission and message.

Benefits of Starting a Podcast

The benefits of starting a podcast go beyond content creation. Whether you are an entrepreneur, student, educator or creative, podcasting is a tool that can grow your brand, connect with your audience, and open up new income streams.

Build Authority and Trust

Podcasts allow you to speak directly to your audience. That personal connection helps position you as a credible voice in your field.

Sharing valuable insights week after week builds trust, something blogs and social media often take longer to achieve.

Reach a Global, On-the-Go Audience

Unlike written or visual content, podcasts do not require screen time. People listen while commuting, exercising, or working.

That means your content gets consumed more frequently and in more places.

Content Format	Requires Visual Attention?	Consumed On-the-Go?	Average Engagement Time
Blog	Yes	No	3–6 minutes
YouTube Video	Yes	No	5–10 minutes
Podcast	No	Yes	25–35 minutes

Source: Nielsen, Edison Research

Open New Monetisation Opportunities

Once you grow your audience, your podcast becomes a business asset. You can monetise through sponsorships, affiliate marketing, exclusive content, or promoting your own services.

If you already run a business, it is also an effective way to drive interest in what you offer.

For example, at Entrepreneurs.ng, we offer advertising packages that place your product or service in front of a focused audience of entrepreneurs and business leaders.

If your podcast aligns with this audience, it becomes a natural channel to expand your visibility and influence.

Low Barrier to Entry

You can start a podcast for free using your smartphone and a platform like Anchor. As your show grows, you can upgrade your equipment and tools.

If you are unsure where to begin, our shop offers practical templates and planning tools that simplify the process.

Podcasting for Schools, Creators, NGOs, and Brands

Podcasting is not just for entrepreneurs and entertainers. Educators, students, nonprofits, and corporate brands are also leveraging podcasting to teach, engage, advocate, and lead conversations globally.

Whether you are figuring out how to make a podcast for school or how to create a branded podcast series, this section shows you the possibilities.

How Educators and Students Can Use Podcasting

Creating a podcast for school is a creative way to improve communication, digital literacy, and critical thinking.

Podcast Ideas for Schools

Target Group	Podcast Concept	Benefits
Teachers	Classroom recaps, lectures on-demand	Reinforces learning, supports remote learners
Students	Book reviews, student-led debates	Builds confidence, research, and speaking skills
Clubs	School news or storytelling projects	Fosters collaboration and creativity

Tools for classroom podcasts:

• Anchor (Spotify for Podcasters): Simple mobile recording
• GarageBand: Pre-installed on Mac for editing
• Canva: Create artwork and cover designs
• Google Docs: Collaborative script writing

A podcast can serve as an alternative assessment method or capstone project. Teachers can guide students through the entire process, from brainstorming to publishing offering a practical, modern learning experience.

Tip: Use podcasting to teach topics like history, languages, or civic education by allowing students to research and share stories via episodes.

How Creators Can Build Personal Brands With Podcasts

For content creators, podcasting is a powerful long-form channel that builds authority, intimacy, and trust.

Podcasting Use Cases for Creators

• Writers: Repurpose blog content into episodes
• Designers/Artists: Share the creative process or client stories
• YouTubers: Launch an audio version of your video content
• Coaches: Deliver lessons, tips, and audience Q&As weekly

Use podcasting to build a signature voice that complements your other platforms. It helps you stay top-of-mind without relying solely on algorithms.

If you’re ready to structure your brand properly, get a full professional branding kit through our brand assets services and use your podcast to launch or grow your identity.

Podcasting for NGOs and Advocacy Groups

Nonprofits and NGOs can use podcasting to tell powerful stories, share impact reports, and amplify community voices.

Benefits of Podcasting for NGOs

Use Case	Result
Project storytelling	Brings human context to statistics and reports
Volunteer engagement	Helps onboard and train global volunteers
Fundraising tool	Share success stories and donor appreciation episodes
Policy advocacy	Create expert panels and community interviews

A well-produced podcast humanises data and turns impact into emotion—making it easier to attract funding and partnerships. NGOs can collaborate with university students to produce episodes as part of service-learning programmes.

Branded Podcasts for Businesses and Organisations

Corporate and business podcasting is on the rise. Companies are launching their own shows to:

• Showcase industry leadership
• Train internal teams
• Build loyalty with existing customers
• Generate inbound leads

Examples of Branded Podcast Use

Business Type	Podcast Content Ideas
Law Firms	Legal advice Q&As, simplified legal education
Startups	Behind-the-scenes of building a product
Consultants	Client case studies, thought leadership content
E-commerce Brands	Product tutorials, customer stories, niche education

You do not need a large budget to start a branded podcast. Begin with simple equipment, a clear message, and a focused audience.

How Much Does It Cost to Start a Podcast?

One of the most common questions from new creators is: how much does it cost to make a podcast?

The answer depends on your goals, format, and how much of the work you want to handle yourself. Fortunately, you can start a podcast for free or scale up with professional equipment and services as your audience grows.

This section outlines startup costs, ongoing expenses, and free tools that help you launch with minimal investment.

Podcast Startup Cost Breakdown

Cost Category	Budget Option ($0–50)	Mid-Tier ($100–500)	Premium Setup ($500+)
Microphone	Built-in phone mic, cheap clip-on mics	Samson Q2U, ATR2100x	Shure SM7B with Focusrite interface
Recording Software	Anchor, GarageBand (free)	Audacity (free), Hindenburg	Adobe Audition (subscription)
Editing	Self-edit via Anchor or Descript (free plan)	Hire freelancers on Fiverr/Upwork ($25+/episode)	Hire podcast producers ($100+/episode)
Hosting	Anchor (free), Podbean free tier	Buzzsprout, Captivate ($12–$20/month)	Premium plans with analytics & monetisation tools
Cover Art/Branding	Canva (free templates)	Hire a designer on Fiverr ($30–$100)	Full branding from design studios
Promotion	Organic via social media	Meta ads, Spotify ads ($50–$200/month)	Full marketing strategy or agency retainer

Total Estimated Costs

Approach	Estimated First-Month Cost	Ongoing Monthly Cost
Free Starter	$0	$0
DIY Podcaster	$150–$300	$20–$50
Pro-Level Setup	$800+	$100–$300

How to Start a Podcast for Free

If you want to test the waters without spending money, here’s what you need:

• Phone or laptop: Use the built-in microphone
• Anchor.fm: Record, edit, host, and distribute from one free platform
• Canva: Design your cover art using templates
• Social media: Promote your episodes with zero budget

This lean setup helps you validate your podcast idea without risk. As your audience grows, reinvest into improving audio quality, branding, and marketing.

Common Podcasting Mistakes and How to Avoid Them

Launching a podcast is straightforward, but keeping listeners engaged and returning requires skill, planning, and attention to detail.

Many new podcasters make avoidable errors that affect their credibility, growth, and monetisation potential.

This section explores the most frequent podcasting mistakes and how to fix them before they derail your podcast journey.

Poor Audio Quality

One of the biggest reasons listeners abandon a podcast is poor sound. Echo, background noise, or inconsistent volume can ruin even the best content.

Avoid This By:

• Using a quality microphone (even a $50 USB mic is better than a laptop mic)
• Recording in a quiet room with sound-absorbing surfaces
• Using free tools like Audacity or paid ones like Adobe Audition to clean up audio

Problem	Solution
Echo or reverb	Record in smaller spaces with soft surfaces
Inconsistent volume	Use compression tools during editing
Background noise	Use directional mics and noise filters

No Clear Audience or Topic

Trying to appeal to everyone is a fast track to appealing to no one. A podcast without focus will struggle to gain loyal listeners.

Avoid This By:

• Defining a clear niche or theme (e.g. fintech for African startups)
• Knowing your audience’s age, interests, and challenges
• Creating episodes that address specific listener pain points

Weak Podcast Intro and Outro

First impressions matter. If your intro is too long, too vague, or low energy, people will tune out.

Avoid This By:

• Crafting a concise, energetic hook in your intro
• Using royalty-free music or brand-aligned voiceovers
• Reinforcing your call to action at the end (subscribe, visit site, share)

Inconsistent Publishing Schedule

Podcasts succeed with consistency. Gaps in your publishing calendar reduce trust and audience loyalty.

Avoid This By:

• Choosing a realistic schedule: weekly, bi-weekly, or monthly
• Batch recording episodes in advance
• Using scheduling tools on platforms like Anchor or Buzzsprout

Publishing Frequency	Good For…
Weekly	Audience growth and habit-building
Bi-weekly	Solo creators managing other work
Monthly	Deep-dive episodes or interviews

Neglecting Show Notes and SEO

Without strong titles, descriptions, and keywords, your podcast becomes invisible to search engines.

Avoid This By:

• Writing keyword-rich episode titles and summaries
• Including timestamps and links in show notes
• Adding transcripts to improve SEO and accessibility

Ignoring Listener Feedback or Analytics

You cannot improve what you do not measure. Many podcasters ignore analytics and audience feedback.

Avoid This By:

• Tracking downloads, episode completion rates, and listener locations
• Asking for feedback via email, social media, or polls
• Pivoting based on what content resonates most

Platforms like Spotify for Podcasters, Podbean, and Captivate offer detailed analytics dashboards to track your growth.

Free Resources, Templates, and Tools for Podcasting

Having the right tools and templates can simplify the entire podcast production process, from planning to publishing.

This section offers free and low-cost resources for scripting, promotion, guest management, and budgeting, ensuring your show remains consistent and professional.

These podcast making tools are ideal whether you’re just learning how to make a podcast or scaling your operations.

Podcast Startup Checklist

Before you publish your first episode, ensure everything is ready:

Task	Completed?
Define podcast niche and audience	✅
Choose show name and write tagline	✅
Design podcast cover art	✅
Write episode scripts or outlines	✅
Record and edit pilot episode	✅
Select hosting platform	✅
Submit to major directories	✅
Schedule marketing rollout	✅

You can download a free checklist template to track your own progress.

Podcast Script Planner Template

Whether you are creating a solo show, co-hosted episode, or interview format, scripting keeps your message clear and engaging.

Sample Outline for Podcast Script

Section	Script/Prompt Example
Intro	Welcome, show name, host intro, episode title
Teaser	“Today we’ll uncover 3 secrets to X…”
Main Body	Topic breakdown with personal story or guest
Call to Action	“Subscribe and check out our free tools at…”
Outro	Closing line, thank you message, next episode hint

This structure helps reduce rambling and keeps the episode focused. You can create yours on Google Docs or Notion.

Guest Email Template

For interview-based shows, getting high-quality guests starts with a great pitch. Use this guest invitation email template:

Subject: Podcast Interview Invitation – [Your Podcast Name]

Hi [Guest Name],

I’m [Your Name], the host of [Podcast Name], a show that [1-sentence about show and audience].

I’d love to invite you to share your insights on an upcoming episode. We record remotely, and it takes just 30–45 minutes. The episode will be promoted across our newsletter and social channels.

Please let me know if you’re interested, and I’ll send over the details.

Best regards,
[Your Name]
[Your website or podcast link]

This keeps it professional, concise, and tailored.

Show Notes Template

Good show notes improve SEO, help listeners follow along, and make your podcast more accessible.

Section	Content Example
Episode Title	How to Start a Podcast for Free (Step-by-Step)
Summary	In this episode, we walk through…
Timestamps	00:01 – Introduction, 04:15 – Equipment tips…
Links Mentioned	[Guest website], [Tools], [Internal links]
CTA	Subscribe, download our free checklist, etc.

You can write show notes in Google Docs or use platforms like Podpage or Notion for automation.

Podcast Budget Calculator

Managing your expenses helps you remain sustainable. Use a basic spreadsheet or free tools like Airtable or Notion to track:

Item	Estimated Cost (USD)
Microphone	$50 – $150
Hosting (monthly)	$0 – $20
Software subscriptions	$0 – $30
Editing (per episode)	$0 – $100
Promotion (monthly)	$0 – $300

These free resources make it easier to launch and grow your podcast without feeling overwhelmed.

Conclusion

Podcasting is more than just recording audio. It is a powerful platform to share ideas, grow a brand, and build deep connections with a global audience.

You do not need expensive gear or a huge following to start. What matters is your voice, your story, and your consistency.

Whether you’re an entrepreneur, educator, student, or creative, podcasting gives you a seat at the table. Start simple, improve as you go, and let each episode sharpen your voice and message.

The world is listening. All you need to do is press record.

We want to see you succeed, and that’s why we provide valuable business resources to help you every step of the way.

• Join over 23,000 entrepreneurs by signing up for our newsletter and receiving valuable business insights.
• Register your business today with Entrepreneurs.ng’s Business Registration Services.
• Tell Your Brand Story on Entrepreneurs.ng, let’s showcase your brand to our global audience.
• Need help with your marketing strategy? Get a Comprehensive Marketing and Sales Plan here.
• Sign up for our Entrepreneurs Success Blueprint Programme to learn how to start and scale your business in just 30 days.
• Book our one-on-one consulting and speak to an expert about structuring and growing your business.
• Visit our shop for business plan templates and other valuable resources to guide you.
• Get our Employee-Employer Super Bundle NDA templates to legally protect your business and workforce.
• Advertise your business to over a million entrepreneurs through our different advertising packages.

Frequently Asked Questions (FAQs)

How do I start a podcast for free?

You can start a podcast for free using tools like Anchor.fm, which lets you record, edit, host, and distribute your podcast without any cost.

Use your smartphone’s built-in microphone or a free app like GarageBand (on iPhone) to record audio. Design your cover art using Canva, and promote episodes through social media and online communities.

What equipment do I need to make a podcast?

To begin, you only need:

• A microphone (USB mics like Samson Q2U or Blue Snowball are great for beginners)
• Headphones for monitoring
• Recording software like Audacity (free) or Anchor

As your podcast grows, you can upgrade to mixers, XLR mics, and soundproofing gear.

How do I make a podcast on iPhone?

To make a podcast on iPhone:

1. Download Anchor, GarageBand, or Spreaker Studio
2. Record using your phone mic or an external lapel mic
3. Edit the audio within the app
4. Upload and publish your episodes directly from your phone

This is a practical way to start a podcast for free and test your concept.

How long should a podcast episode be?

The ideal podcast length depends on your format and audience. Short episodes (10–15 minutes) are great for daily tips or niche topics.

Longer episodes (30–60 minutes) work well for interviews or deep dives. The key is consistency and delivering value, not just duration.

What is the best platform to host a podcast?

Top podcast hosting platforms include:

• Anchor – Free and beginner-friendly
• Buzzsprout – Great analytics and ease of use
• Podbean – Offers monetisation and custom websites
• Captivate – Advanced features for scaling

Choose based on your budget, analytics needs, and how much control you want.

Can I publish a podcast on YouTube?

Yes. You can convert your audio file into a video format using tools like Wavve or Headliner, then upload to your YouTube channel. YouTube also now supports podcast playlists, allowing better categorisation and searchability for your show.

How do I write a podcast script?

Write a podcast script using an outline:

1. Intro – Welcome message, show name, and what the episode covers
2. Main content – Key talking points, stories, or interviews
3. Call to action – Ask listeners to subscribe, leave a review, or visit your website
4. Outro – Thank you message and teaser for the next episode

Whether using a full script or bullet points, planning improves flow and clarity.

How do podcasts make money?

You can monetise a podcast through:

• Sponsorships and advertisements
• Affiliate marketing
• Listener donations via platforms like Patreon or Buy Me a Coffee
• Selling your own products, courses, or services
• Promoting expert services, such as Entrepreneurs.ng’s business registration or Ask An Expert packages

Do I need a website for my podcast?

While not mandatory, having a website helps with branding, SEO, and centralising content. It also provides a hub to capture emails, sell products, and offer extras like show notes or downloadable guides.

What are the best podcast topics for beginners?

Choose topics you’re passionate about and that solve a problem or entertain your target audience. Some ideas include:

• Business tips for entrepreneurs
• Mental health awareness
• Personal finance advice
• School-related content like student interviews or class recaps

For students, check the section on how to make a podcast for school for tailored ideas.

How much does it cost to make a podcast?

You can start a podcast for free with tools like Anchor and your smartphone. However, investing in a quality microphone, paid hosting, and editing tools can range from $150 to $500+ depending on your goals. See our full cost breakdown table in the main guide above.