Once a household name in home décor, Home Interiors transformed living spaces across the world with its signature style. Today, many loyal customers and curious entrepreneurs find themselves asking the question, Is Home Interior still in business?
In the pre-digital era, Home Interior was a driving force in the interior decor industry. Yet, despite dominating the home interior business for decades, the company quietly faded from the mainstream, leaving loyal customers to wonder what happened and why.
Its fall mirrors a larger shift in the decor retail sector, where traditional business models are increasingly tested by digital disruption and evolving consumer habits.
In this article, we will explore the story of Home Interiors. We will reveal the current state of the Home Interiors outlet and what lessons today’s entrepreneurs can learn from its evolution.
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Key Takeaways
- Home Interiors, once a direct sales retailer for decorating accessories, went out of business around 2008.
- The company enjoyed decades of popularity but failed to adapt to shifting consumer behaviours and digital trends.
- Its traditional catalogue and home-party sales model thrived in the 80s and 90s but faltered in the digital age.
- The company’s inability to embrace online channels ultimately contributed to its decline.
Home Interiors Brand History
Home Interiors & Gifts was founded in 1957 by Mary Crowley, a pioneering businesswoman with a vision to empower women through entrepreneurship.
The brand introduced an innovative direct-sales model where independent consultants hosted home parties to sell decorative items such as wall art, candles, and floral arrangements.
Through this personal, relationship-driven approach, Home Interiors quickly became a household name in American homes. The business model thrived on the sense of community and personal connection, key factors that drove the brand’s early success.
By the 1980s and 1990s, Home Interiors had transformed into a billion-dollar enterprise with a network of over 140,000 consultants across North America.
However, the brand’s reliance on catalogue sales and face-to-face home parties left it exposed when consumer preferences shifted towards digital shopping.
Here is a quick look at the brand’s history
| Year | Key Development |
| 1957 | Home Interiors & Gifts Inc. was founded by Mary Crowley in Dallas, Texas |
| 1980s | The peak of Home Interior’s success, with thousands of consultants and multi-million-dollar revenue |
| 1990s | Began facing competition from emerging online retailers and changing consumer behaviour |
| 2008 | Filed for Chapter 11 bankruptcy after declining profits and an outdated sales model. Marked the start of serious doubts as to whether the brand could survive |
| 2009 | Assets acquired by Home & Garden Party; rebranded as Celebrating Home |
| 2015 | Celebrating Home gradually faded from the mainstream market |
Despite efforts by new ownership to modernise the brand, Home Interiors struggled to adapt its traditional business model to the rapidly evolving e-commerce landscape. Filing for bankruptcy in 2008 marked the end of an era for the once-iconic brand.
What Happened to Home Interior?
Home Interiors & Gifts rose to fame through its innovative in-home party sales model. For decades, it allowed thousands of independent consultants, primarily women, to sell decorative home products directly to customers, building a loyal following across North America.
However, as the retail landscape shifted in the early 2000s, the brand struggled to keep pace.
The rise of e-commerce transformed consumer expectations, while Home Interiors remained tied to catalogues and face-to-face sales. Attempts to modernise the business came too late to reverse its declining fortunes.
In 2008, facing mounting competition and shrinking revenues, the company filed for bankruptcy. Its assets were acquired by Home & Garden Party, which later rebranded the combined entity as Celebrating Home.
The original Home Interiors brand quietly faded, leaving behind a legacy that continues to influence the home décor industry.
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Key Events Leading to Home Interior’s Fall
Below are the key turning points that contributed to the eventual collapse of Home Interior.
| Year | Event | Impact on Business |
| Late 1990s | Failure to transition from catalogue-based sales to digital platforms | Competitors began investing in e-commerce while Home Interior clung to traditional models, weakening its influence in the decor retail sector |
| Early 2000s | Decline in the recruitment of new sales consultants | The multilevel marketing strategy that once fuelled growth began to collapse, as fewer people viewed the interior decoration business as viable through in-home shows |
| 2006 | Increased market competition from online home décor retailers | Brands offering on-demand shopping and customisation reduced Home Interior’s appeal, |
| 2008 | Official bankruptcy filing under Chapter 11 in the U.S | Confirmed to the public that Home Interiors was in serious trouble |
| 2009 | Acquisition and rebranding by Home & Garden Party as “Celebrating Home” | Attempted to preserve the brand but failed to adapt adequately to new consumer expectations, diminishing its role in the house interior business |
| 2010s | Gradual decline of Celebrating Home’s visibility and relevance | As digital-first top interior design companies emerged, the rebranded version could not compete effectively. |
| 2020s | Emergence of local businesses in Africa using the “Home Interior” name | Increased confusion globally about brand affiliation |
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Why Did Home Interiors Disappear?
Several factors contributed to the decline of Home Interiors & Gifts.
While the brand once dominated the direct-sales home décor market, it failed to adapt to new consumer behaviours and the rise of digital retail. Here is a look at the key reasons:
| Factor | Impact on the Business |
|---|---|
| Failure to embrace e-commerce | Missed opportunity to reach online shoppers |
| Changing consumer habits | Decline in the popularity of in-home party sales |
| Increased competition | New online retailers offered greater convenience |
| Outdated business model | Heavy reliance on catalogues and face-to-face sales |
| Delayed modernisation efforts | Attempts to adapt came too late to reverse the decline |
Is Home Interior Still in Business?
Many people have asked: Is Home Interior still in business? No, Home Interiors & Gifts is no longer in business.
The company, once a leader in direct-sales home décor, filed for bankruptcy in 2008 after struggling to adapt to the rise of e-commerce and shifting consumer preferences.
Although its assets were later acquired by Home & Garden Party, which rebranded as Celebrating Home, the original Home Interiors brand ceased to exist as an independent entity. Today, it no longer operates or sells products under its own name.
However, many of its popular items, such as HomCo collectibles and decorative pieces, remain in demand and can still be found on secondary markets like eBay and Etsy.
Where Can You Find Home Interiors Products?
Although the original company has ceased operations, people still wonder if Home Interior is still in business in some form, especially when trying to purchase items that once adorned millions of homes.
While the original brand no longer manufactures new products, its items can still be found through a variety of modern channels. Below are reliable places where you can still find Home Interiors products or their close alternatives.
| Platform | What You will Find |
|---|---|
| eBay | Figurines, wall décor, candles, collectables |
| Etsy | Vintage Home Interiors items, decorative pieces |
| Facebook Marketplace | Pre-owned Home Interiors products, local deals |
| Poshmark | Home décor and accessories from Home Interiors |
| Mercari | Home Interiors collectables and décor items |
| Thrift Stores & Estate Sales | Assorted Home Interiors products |
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Modern Alternatives to Home Interiors
Although Home Interiors is no longer in business, the home décor industry is thriving more than ever, driven by shifting consumer behaviours and the rise of digital commerce.
In fact, the global home décor market was valued at $682 billion in 2021 and is projected to reach nearly $898.3 billion by 2027, growing at a CAGR of 4.8% according to an insight by European Valuations.
This booming sector offers a wealth of modern alternatives for consumers seeking stylish, affordable ways to personalise their living spaces.
Here is a look at some of the standout players shaping the industry now:
| Brand | What They Offer |
|---|---|
| Wayfair | Extensive range of furniture, home décor, lighting |
| Etsy | Handmade, vintage, and unique home décor pieces |
| IKEA | Affordable, functional, and modern home furnishings |
| H&M Home | Trend-driven, affordable home décor and accessories |
| Zara Home | Elegant, fashion-forward home décor collections |
| Anthropologie | Eclectic and bohemian-inspired décor and furniture |
| Boutique Instagram Sellers | Curated, limited-edition décor from small brands |
What Can Entrepreneurs Learn from Home Interiors’ Rise and Fall?
The journey of Home Interiors offers more than just a nostalgic look at one of America’s most beloved décor brands. It provides essential lessons for today’s business owners, particularly those navigating the world of the home interior business.
From its explosive growth to its eventual decline, the brand’s trajectory answers many questions, including how today’s entrepreneurs can avoid a similar fate.
Here are crucial insights entrepreneurs can take away from Home Interiors’ remarkable rise and eventual fall.
Never Ignore Market Shifts
Home Interiors succeeded by understanding its audience, but failed when it did not evolve with them.
As technology advanced and consumer behaviour shifted towards online shopping, the company stuck to its old model of catalogue and in-home sales, which quickly became outdated.
This misstep reminds modern entrepreneurs in the decor retail sector that adaptability is critical. Failing to innovate in the face of change can quickly lead to obsolescence, even for well-loved brands.
Brand Legacy Alone Isn’t Enough
While nostalgia can fuel short-term interest, it cannot carry a brand forever. Home Interiors had a strong legacy but did not translate that into a compelling modern brand identity.
Its rebrand under Celebrating Home lacked the impact needed to compete in a crowded market.
Today, many are asking whether Home Interior is still in business, not because the concept is flawed, but because the execution failed.
For those entering the interior decoration business, this shows that heritage must be paired with reinvention to stay relevant.
Consumer Experience Is Everything
The success of Home Interiors was once built on face-to-face selling and personal relationships. But as consumers became more digitally inclined, the brand failed to provide a similar level of experience online.
The shift was not just about platform, it was about engagement.
Whether you are in the house interior business or another space entirely, it is vital to meet customers where they are and how they want to interact. This also influences how people see your business as a good business.
Diversification Matters
Home Interiors focused largely on decorative accessories, which limited its ability to scale or pivot when demand for its core offerings declined.
A broader product base or service diversification could have softened the financial blow during tough times.
For modern entrepreneurs exploring whether interior design is a profitable business, this serves as a reminder to diversify not just products, but also revenue streams.
Training, consultation, and digital tools are just a few options that can increase long-term viability.
Relevance Beats Sentiment
The affection consumers had for Home Interiors was real, but sentiment did not translate to sustainability. People moved on to new brands offering modern aesthetics, online accessibility, and broader functionality.
In a growing home decor business, entrepreneurs must focus on being timely and relevant. Even if a brand has emotional value, success comes from solving today’s problems, not just holding onto yesterday’s glory.
Conclusion
The story of Home Interiors offers a timeless reflection on how even the most beloved brands can falter when innovation lags behind legacy.
At its height, Home Interiors transformed living spaces across the United States with accessible elegance and a powerful direct-selling model. Yet, as consumer preferences changed, digital platforms emerged, and market competition intensified, the company struggled to evolve.
For entrepreneurs, the fall of Home Interiors serves as a powerful blueprint of what to do, and what not to do in the home interior business.
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FAQs About Is Home Interior Still in Business?
Is Home Interior still in business?
The original Home Interiors & Gifts Inc. that operated in the United States is no longer active. However, the brand’s influence continues through independent businesses in various countries.
How did Home Interiors go out of business?
Home Interiors filed for bankruptcy in 2008 and officially ceased operations in the U.S. The assets were later absorbed into Celebrating Home, which has also since become inactive.
Where can I buy Home Interiors products today?
You can find vintage Home Interiors items on platforms like eBay, Etsy, and through community Facebook groups.
Local thrift stores and estate sales are also great places to find these pieces, especially if you are inspired to enter the home interior business yourself.
Is Home Decor Business Profitable?
Yes. With increasing demand for stylish and functional interiors, this sector continues to offer steady returns when executed well.
What is house interior?
House interior refers to the internal design, arrangement, and decoration of a residential space. It includes everything from wall colours to furniture layout and decorative accessories, making it a core component of the interior decoration business.
Is Interior Decoration a Good Business?
Absolutely. With growing middle-class populations globally and an increased focus on lifestyle aesthetics, more people are investing in professional design services for their homes and offices.
Can Home Interiors make a comeback?
Yes, many believe there is room for a revival of the brand. The foundation is still strong enough for a potential rebrand.
Are there businesses using the Home Interior name today?
Yes, especially outside the U.S., several independent interior décor firms now operate under similar names. These businesses are unrelated to the original company but carry forward the same design philosophies in the modern house interior business.
What were Home Interiors’ most popular products?
Their bestselling items included floral wall décor, framed prints, and candle arrangements. These products were once key in American households and still remain in demand on resale platforms.
Is interior designing a good business today?
Yes. With the rise of digital portfolios, virtual consultations, and growing demand for custom spaces, it’s more promising than ever.
Are there any top interior design companies similar to Home Interiors?
Yes, there are many top interior design companies today that offer similar services, including IKEA, Wayfair, and bespoke local firms. These companies often mix affordability with elegance, just as Home Interiors once did.
Is Home Interiors still a company?
No, Home Interiors & Gifts is no longer an active company.
The business, once a leader in direct-sales home décor, filed for bankruptcy in 2008 and ceased operations. Although its assets were acquired and merged into other ventures, the original Home Interiors brand no longer exists as an independent entity.
What company took over Home Interiors?
After filing for bankruptcy, Home Interiors’ assets were acquired by Home & Garden Party, another direct-sales company.
The two brands were later merged and rebranded as Celebrating Home. While some former Home Interiors products were briefly sold under this new banner, the original Home Interiors brand did not continue.
Are Home Decorators still in business?
Home Decorators Collection still exists but now operates as an in-house brand of The Home Depot.
Originally an independent retailer, Home Decorators was acquired by The Home Depot in 2006. Today, its products, including furniture, rugs, and lighting, are sold through The Home Depot’s stores and website.
Is HomCo the same as Home Interiors?
HomCo (Home Interiors and Gifts Company) was a product line under the broader Home Interiors brand, primarily known for collectible figurines and decorative items.
While closely linked, HomCo was not a separate company; it was a signature line within the Home Interiors catalogue. Many HomCo collectibles remain popular in secondary markets today.
What happened to the Home Decorators Collection?
Home Decorators Collection was acquired by The Home Depot in 2006 and integrated into its product offerings.
The original standalone Home Decorators website was shut down, but the brand continues as part of The Home Depot’s extensive home décor selection, both online and in physical stores.
