Is Koppen Clothing Still in Business? The Real Reason It Disappeared

If you have been hunting for your favourite Koppen jacket with no luck, you are not alone. Thousands of outdoor gear fans have turned to Google recently asking the same thing: is Koppen clothing still in business?

The short answer is no. The once-popular Koppen clothing brand, known for affordable, durable outerwear, has quietly disappeared from major retail shelves and online stores.

In this article, we will walk you through exactly what happened to Koppen clothing. We will explore how it rose to become a staple among DICK’S private label brands and where it stood in the competitive world of Costco clothing brands.

You will also find out where to still buy the remaining stock, why it was likely discontinued, and what the decline of this outdoor clothing brand means for business-minded readers.

See also: Proven steps to start a successful business.

Key Takeaway

1. Koppen clothing is no longer in business, with DICK’S Sporting Goods discontinuing the brand in 2018.
2. It gained popularity for affordable outdoor gear but lacked digital presence and brand identity.
3. Remaining Koppen items can only be found on resale platforms like eBay and Poshmark.
4. Entrepreneurs should build brands with strong positioning, multi-channel visibility, and direct customer relationships.

See also: Is Karatbars Still in Business?

What Was Koppen Clothing? A Look at the Brand’s Identity

The Koppen clothing brand was a private label developed by DICK’S Sporting Goods, created to deliver functional outdoor wear at affordable prices.

It carved out a place in the market by offering budget-friendly alternatives to premium names like The North Face and Patagonia, making quality outdoor gear accessible to the everyday American shopper.

Designed for hiking, layering, and active lifestyles, Koppen products included base layers, insulated jackets, and cold-weather gear that earned solid reviews across various customer platforms.

As one of DICK’S private label brands, Koppen joined a roster that included CALIA and DSG, each crafted to cater to different segments of the sportswear and lifestyle market. At its peak, Koppen was a regular feature in-store and online, often positioned as a smart pick for people who wanted performance without the premium price tag.

Some customers even discovered the brand through other major retailers like Costco, sparking occasional confusion about ownership. While not officially a Costco clothing brand, Koppen items were sometimes available through the warehouse giant’s third-party resellers or flash deals.

The brand maintained a minimalist marketing approach. It had no standalone website, no dedicated social media presence, and relied almost entirely on DICK’S shelf visibility and seasonal placement.

This distribution-first strategy helped build momentum quickly, but also left the brand vulnerable when retail priorities shifted. For many, Koppen was the definition of quiet reliability, a brand that did not shout but showed up when needed.

To better understand how it positioned itself in the outdoor market, here is a quick comparison of Koppen and other leading outdoor clothing brands:

For many entrepreneurs considering an entry into fashion or retail, Koppen’s approach offers valuable insights. Its fast entry, lean marketing, and dependency on one major retailer show both the speed and risk of modern private label strategies.

If you are building a brand, having control over your narrative through your own website, a strong content strategy, and cross-channel distribution is non-negotiable.

At Entrepreneurs.ng, we have helped dozens of founders craft strong identities through our business branding resources. From logo design to strategic brand positioning, our tools are designed to help you build something resilient.

See also: Is Thomasville Furniture Still in Business?

The Rise of Koppen: Why It Gained a Loyal Following

The Koppen clothing brand rose quietly but effectively in the highly competitive outdoor apparel market.

While many consumers discovered Koppen by accident, perhaps while shopping for hiking gear or winter layers at DICK’S, the brand gradually built a following by solving one clear problem: how to get reliable outdoor performance without paying premium prices.

As one of DICK’S private label brands, Koppen entered the market with built-in shelf space, consumer trust, and seasonal visibility. For a time, it worked brilliantly.

Customers who needed base layers for a ski trip or a weatherproof jacket for hiking trails found themselves returning to the racks asking for more Koppen options. Here is how the brand built that loyal following.

It Delivered Value Without the Hype

Many American shoppers prefer functionality over flash, especially when it comes to outdoor clothing. Koppen’s design language was understated. No oversized logos or flashy colours, just clean, neutral tones and practical cuts.

In terms of performance, it competed well in the low to mid-price range, often undercutting competitors like Columbia or Marmot.

For price-conscious buyers, especially those shopping for growing kids or short-term seasonal use, Koppen clothing was a smart choice.

You could walk into a DICK’S Sporting Goods store and grab a moisture-wicking thermal top for under 30 dollars, with no visible compromise on quality.

Its Products Served Everyday Needs

Unlike niche outdoor clothing brands that focused on alpine expeditions or high-end technical features, Koppen clothing targeted everyday Americans.

It worked for weekend hiking, morning jogs in the cold, or layering during Midwest winters. Many customers praised its lightweight jackets and insulated vests for their comfort and fit.

The brand became a go-to for parents outfitting children for school trips or college students stocking up on winter basics. While it was not a trailblazer in innovation, it did what it was supposed to do, and that built quiet credibility.

Strategic Positioning Through Retail

Being part of DICK’S private label portfolio gave Koppen instant access to an audience already shopping for sports and outdoor gear.

It was often displayed near brands like Nike, The North Face, or Under Armour, but at a more affordable price point. This subtle comparison created perceived value and led to high conversion rates in-store.

While some customers spotted Koppen items at Costco from time to time, it is important to clarify that Koppen was not an official Costco clothing brand. Any such sightings were likely limited-time listings from overstock or third-party resellers using the warehouse channel.

Comparison: How Koppen Held Its Own

To understand why Koppen clothing resonated with a loyal segment of shoppers, let’s break it down against competing options.

Koppen stayed in its lane and did it well. That is what made it stand out. But while this strategy helped it gain a loyal base, it also made it vulnerable to changing retail priorities.

For entrepreneurs studying this discontinued outdoor apparel case study, Koppen’s rise is a lesson in market fit and retail leverage.

It shows that building brand equity through retail partnerships can drive short-term success, but long-term resilience comes from owning your brand narrative, digital channels, and direct consumer relationships.

If you are working on a product idea or planning a retail launch, our Entrepreneurs Success Blueprint and our business plan template provide the frameworks you need to position your brand for lasting impact.

You can also promote your product or service directly to our community of business leaders through our advertising packages, which will help you reach serious entrepreneurs across the country.

Is Koppen Clothing Still in Business? A Verified 2025 Update

If you have been searching online or walking through DICK’S Sporting Goods trying to find a Koppen jacket or base layer, the silence speaks volumes.

The truth is clear- Koppen clothing is no longer in business. The once-popular brand that offered durable and affordable outdoor wear has disappeared from shelves, websites, and marketing channels across the United States.

Discontinued by DICK’S Sporting Goods

Koppen was one of several DICK’S private label brands that filled gaps in the retailer’s product lineup. However, in 2018, the company confirmed on social media that it had stopped producing Koppen clothing.

When asked by a customer if the brand was coming back, the official DICK’S account responded:

“Köppen is our private label brand that we no longer make. Sorry for the inconvenience.”
— DICK’S Sporting Goods, 2018, Twitter (now X)

Since then, there have been no further updates. The brand has not resurfaced under any new name or platform. DICK’S has since focused more attention on its other private labels such as DSG, CALIA, and VRST — brands that now dominate the retailer’s in-house offerings.

No Retail Footprint

A recent search across major U.S. retailers reveals that the Koppen clothing brand is no longer listed or stocked:

• DICK’S Sporting Goods: No Koppen items appear in current inventories, either online or in-store.
• Costco: While some customers once found Koppen items through Costco, the brand is not part of Costco’s current clothing assortment.
• Amazon, Walmart, and other online retailers: No active listings. The only visible products are used or discontinued items on platforms like eBay and Poshmark.

This points to a complete withdrawal from both traditional retail and e-commerce. There is also no sign of a rebranding effort, acquisition, or transition of the brand to another entity.

Resale Is the Only Option

Although Koppen clothing is no longer in business, remnants of the brand still exist on resale platforms. These items, however, are limited in quantity and availability.

Shoppers hoping to restock their Koppen collection should act fast because the supply is shrinking, and most items are sold as one-offs by individual sellers.

No Relaunch or Successor Brand

There has been no indication of a return or replacement for the Koppen clothing brand. While a new wellness brand called Köppen has emerged in the Ayurvedic product space, it is completely unrelated. That brand sells copper tongue scrapers and lifestyle products through Shopify, not clothing or outdoor gear.

For those keeping tabs on discontinued outdoor apparel, this case stands out. Unlike other brands that have been revived, like Champion or FILA, Koppen appears to be a closed chapter.

Its minimal marketing, lack of digital presence, and dependence on a single retail partner likely contributed to its quiet exit.

Where Can You Still Find Koppen Apparel Today?

Although the Koppen clothing brand has been discontinued, you can still find some of its products on resale platforms. These listings are often limited to remaining stock or gently used items sold by individual owners.

Best Platforms to Find Koppen Clothing

Search terms like Koppen clothing, Koppen hiking jacket, or Koppen outdoor wear can improve your results. Be prepared to act quickly, as most listings are one-of-a-kind and not restocked.

Buying Tips

• Check product condition carefully. Many listings are pre-owned.
• Verify sizing charts, as some items may be older and no longer follow updated sizing standards.
• Compare prices, especially on eBay where bidding may inflate value on discontinued outdoor apparel.

These remaining items are the final inventory of a brand that once offered value in the outdoor clothing segment.

For entrepreneurs exploring product resale, vintage gear, or private label opportunities, platforms like eBay and Poshmark can serve as both sourcing tools and market research engines.

Why Did Koppen Disappear? The Business Case Explained

The Koppen clothing brand disappeared due to a combination of retail strategy shifts, brand positioning issues, and lack of digital presence.

It was phased out by DICK’S Sporting Goods in favour of other in-house labels like DSG and CALIA, which offer broader appeal and stronger marketing support.

Dependence on a Single Retailer

Koppen was exclusively tied to DICK’S Sporting Goods. When the retailer reprioritised its private label strategy, brands with low growth or limited branding were dropped. Without independent distribution, Koppen had no fallback.

Weak Brand Identity

Unlike competitors in the outdoor clothing market, Koppen had no website, no direct-to-consumer platform, and no social media presence. Consumers bought it without connecting to a story or lifestyle, which limited long-term brand loyalty.

Market Competition and Brand Overlap

The outdoor apparel market is crowded. Established names like Columbia and Patagonia dominate the mid and premium tiers. DICK’S chose to push DSG and CALIA as more versatile lifestyle brands, leaving no space for a standalone line like Koppen.

Product Lifecycle Management

Private labels often have a shelf life. Retailers introduce, test, and replace these brands based on performance. Koppen likely reached the end of its lifecycle based on sales data, customer feedback, and inventory turnover.

What Can Entrepreneurs Learn from Koppen’s Rise and Fall?

Koppen clothing’s journey offers practical lessons for business owners and startup founders. Its rise through DICK’S private label strategy and its silent exit highlight key insights about branding, retail dependency, and long-term growth.

Do Not Rely on a Single Sales Channel

Koppen depended entirely on DICK’S for shelf space and visibility. When DICK’S shifted focus to other private labels, Koppen had no alternate distribution. Entrepreneurs must diversify sales channels early — retail, direct-to-consumer, and digital platforms should work together.

Build a Standalone Brand Identity

Koppen had no website or brand story. It sold well in-store but lacked an emotional connection. Without brand recall, customers moved on. Every business needs a clear brand message, strong design, and visible online presence to survive competitive markets.

Understand Market Positioning

Koppen aimed for affordability, but it competed against budget brands and premium players without carving a clear niche. Entrepreneurs need to define who they serve, why their product is different, and how it fits into existing customer habits.

Innovation and Marketing Matter

Private label brands with no innovation or marketing fade fast. Koppen did not evolve its product line or engage its audience. In contrast, direct-to-consumer brands today succeed with product design, community-building, and continuous feedback.

Could Koppen Make a Comeback? Market Trends to Watch

As of 2025, a return of the Koppen clothing brand is unlikely. DICK’S Sporting Goods has not made any statements about relaunching the line, and current retail trends do not favour basic private label brands without a digital-first model or loyal community.

Why a Relaunch Is Unlikely

1. Shift in Retail Strategy– DICK’S has invested heavily in newer private label brands like DSG, CALIA, and VRST. These offer broader lifestyle appeal, influencer partnerships, and digital presence. Koppen does not align with this direction.
2. No Brand Equity– Koppen lacked a website, social media following, or identity outside DICK’S. Without these elements, there is little reason for a retailer to revive it when building a fresh brand may be more effective.
3. Crowded Market– The outdoor clothing market is saturated. New brands entering the space are often sustainability-driven, niche-focused, or community-led, areas where Koppen had no presence or leverage.

What the Outdoor Market Looks Like Now

Conditions Needed for a Viable Return

If Koppen were to re-enter the market, it would need:

• A clear brand repositioning focused on eco-conscious outdoor basics.
• A strong DTC channel with a dedicated website and community strategy.
• Collaboration with outdoor influencers or niche platforms.
• Product innovation to compete with modern techwear brands.

None of these indicators are currently in place. No new trademarks or product patents have been filed under the Koppen name. No marketing tests or landing pages suggest any preparation for relaunch.

For entrepreneurs looking to enter or disrupt the outdoor space, the gap Koppen once filled still exists, but it must be approached differently. Modern outdoor brands thrive on storytelling, user reviews, and social proof, not just shelf space.

Conclusion

Koppen clothing is no longer in business. Once a practical choice for outdoor wear through DICK’S private label brands, it quietly exited the market due to limited branding, retail dependency, and evolving consumer expectations.

Its disappearance is a clear reminder that product alone is not enough. Without a direct connection to customers or a strong brand identity, even functional and affordable offerings lose ground.

Entrepreneurs can learn from this. Build brands with purpose, own your customer journey, and use tools like our business plan template and advertising services to stand out in competitive markets.

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Frequently Asked Questions About Koppen Clothing

Is Koppen clothing still in business?

No, Koppen clothing is no longer in business. DICK’S Sporting Goods, which owned the brand, confirmed in 2018 that they had discontinued the Koppen line. Since then, there have been no announcements regarding its return.

Who owned the Koppen clothing brand?

Koppen was a private label brand owned and sold exclusively by DICK’S Sporting Goods. It was part of their strategy to offer affordable outdoor apparel under in-house brands.

Why was Koppen clothing discontinued?

While specific reasons weren’t publicly detailed, it’s common for retailers to phase out private label brands that no longer align with their strategic goals or sales performance. DICK’S Sporting Goods has since focused on other private labels like DSG and CALIA.

Can I still buy Koppen clothing?

Yes, although new production has ceased, you can find Koppen clothing items on resale platforms such as eBay, Poshmark, and Geartrade. Availability varies, and items are typically sold by individual sellers.

Was Koppen clothing ever sold at Costco?

Koppen was not an official Costco clothing brand. However, some customers reported finding Koppen items at Costco, likely through third-party resellers or overstock deals. Costco’s primary private label is Kirkland Signature.

Is there a new brand called Köppen?

Yes, but it’s unrelated to the clothing brand. A wellness brand named Köppen now offers Ayurvedic lifestyle products, including copper tongue scrapers. It has no connection to the discontinued outdoor apparel line.

What lessons can entrepreneurs learn from Koppen’s discontinuation?

Koppen’s phase-out underscores the importance of brand identity, diversified sales channels, and direct customer engagement. Relying solely on a single retailer without building a standalone brand presence can be risky.