Is Mason Shoes still in business? That question still echoes across search engines and online forums as thousands of long-time customers and curious shoppers try to find out whether the iconic footwear brand still exists.
The short answer is yes. Mason Shoes is still operating, shipping orders, and serving customers across the United States. From its historic base in Wisconsin to its growing online catalog and Easy-Pay service, the company continues to evolve with changing times.
In this article, we explore everything you need to know about Mason Shoes today: whether the outlet store in Chippewa Falls is still open, how to access their product catalog, what the online shopping experience is like, the origin of their shoes, and what makes this company stand out in a competitive retail landscape.
You will also learn how legacy retail brands like Mason Shoes are adapting and what that means for entrepreneurs navigating today’s business climate.
Key Takeaway
- Mason Shoes is still in business, operating through its Chippewa Falls outlet, catalog service, and online store.
- The company is owned by Mason Companies Inc and continues to serve value-conscious customers with affordable, durable footwear.
- While most shoes are now manufactured overseas, the brand maintains quality through long-standing sourcing relationships and American-based finishing.
- Mason Shoes remains a strong example of how traditional catalogue retail can thrive in the digital age through multi-channel sales and customer financing options.
See also: Proven steps to start a successful business.
Who Owns Mason Shoes?
Mason Shoes is owned and operated by Mason Companies Inc., a privately held, family-owned business based in Chippewa Falls, Wisconsin.
This legacy company has maintained its roots while scaling its footprint through direct mail, catalog sales, and a growing online presence.
Founded in 1904, Mason Shoes began as a door-to-door operation before evolving into one of the earliest catalog-based footwear companies in the US.
The ownership under Mason Companies Inc has allowed it to preserve its traditional values while introducing modern retail innovations like online shopping and Easy-Pay instalment services.
Despite industry disruption and changing consumer habits, Mason Companies Inc. has kept the Mason Shoes brand alive by blending familiarity with convenience.
Their portfolio includes other catalogue-based brands like K. Jordan and Masseys, which gives them an edge in multichannel retailing.
Business Snapshot of Mason Companies Inc
| Detail | Information |
|---|---|
| Parent Company | Mason Companies Inc |
| Headquarters | Chippewa Falls, Wisconsin |
| Year Established | 1904 |
| Industry | Retail (Footwear, Apparel, Home) |
| Business Model | Catalog + Online + Outlet Stores |
| Ownership | Family-Owned |
| Brands Managed | Mason Shoes, Masseys, K. Jordan etc. |
| Website | masoneasypay.com |
The fact that Mason Shoes is still under family ownership explains why the company has managed to retain its reputation in small towns and working-class communities.
Unlike many retail giants that have folded or been acquired, Mason Companies Inc. operates with a long-term mindset, focusing on sustainability and customer trust.
Entrepreneurs and small business owners can draw inspiration from how Mason Companies has remained independent and profitable. Building and maintaining customer loyalty over generations is no small feat in a fast-moving retail environment.
If you are looking to grow a brand with that level of staying power, we recommend exploring the Entrepreneurs Success Blueprint, a complete strategy programme designed to help founders scale and structure long-term growth. You can find it in our shop section.
Is Mason Shoes Still in Business in Chippewa Falls?
Yes, Mason Shoes is still in business in Chippewa Falls, Wisconsin. The company continues to operate its outlet store at 301 N Bridge Street, making it a go-to location for locals and tourists looking for affordable, durable footwear.
Mason’s Chippewa Falls store is more than a retail outlet, it is part of the town’s identity. It attracts customers from across the Midwest who value traditional catalogue service, face-to-face interaction, and locally rooted brands.
Mason Shoes Chippewa Falls Store Overview
| Feature | Details |
|---|---|
| Store Name | Mason Companies Shoe Outlet |
| Address | 301 N Bridge St, Chippewa Falls, WI |
| Products Available | Shoes, boots, apparel, accessories |
| Services | Easy-Pay, in-store fitting, returns |
| Typical Customer Base | Working-class, rural shoppers |
| Known For | Durable footwear, catalog pickup |
| Nearby Attractions | Historic downtown, Leinenkugel’s Brewery |
Why Chippewa Falls Still Draws Foot Traffic
Unlike many retailers that have closed their physical stores, Mason Shoes has held on to its retail location in Chippewa Falls because of its loyal local customer base.
The store not only sells Mason-branded shoes but also supports the broader Mason Companies catalogue network by fulfilling local orders and processing returns.
Its continued operation speaks to the brand’s relevance and ability to adapt. In fact, the presence of a physical store enhances the trust customers place in the catalogue and online operations.
What You Can Expect at the Outlet
The outlet offers a wide selection of footwear, including casual, formal, and work shoes. Many visitors appreciate being able to browse catalogue-exclusive items in person.
Payment flexibility through the Easy-Pay option is also available at the store, giving customers the choice to spread out payments without relying on traditional credit cards.
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See also: Is Sonnet James Still in Business?
What Happened to the Mason Shoes Catalogue?
The Mason Shoes catalogue is still active and remains one of the most reliable ways to browse the company’s full product range.
It has simply evolved. Instead of being solely a physical mailer, the catalogue is now fully available online through the Mason Easy-Pay platform. Shoppers across the United States can browse it digitally, request printed copies, or order directly by phone.
This hybrid model keeps the traditional catalogue experience alive while making it more accessible and environmentally efficient. It serves both long-time customers familiar with mail-order shopping and younger buyers who prefer digital access.
How to Access the Mason Shoes Catalogue
| Access Method | How It Works |
|---|---|
| Online | Available for download or via mailed catalogue |
| Phone Order | Call customer service for product inquiries |
| Mail-Order Form | Request catalogue delivery by submitting details |
| Email Request | Request catalog delivery by submitting details |
What the Catalogue Includes
The Mason Shoes catalogue features footwear, clothing, and accessories for men and women. It is known for its Easy-Pay option, which allows customers to make monthly payments with no interest when paid on time.
This makes it appealing to low- and middle-income buyers who need affordability and flexibility.
Categories include:
- Work boots and safety shoes
- Dress and casual footwear
- Sneakers and walking shoes
- Apparel and outerwear
- Accessories and seasonal deals
Why the Catalogue Still Matters
Even in a world dominated by online shopping, the Mason Shoes catalogue continues to meet the needs of rural and underserved communities where internet access or digital familiarity may be limited.
It also caters to loyal customers who have been using the catalogue model for decades and trust its format.
Can You Still Shop Mason Shoes Online?
Yes, Mason Shoes can be purchased online through its official website. The brand’s digital presence is anchored by masoneasypay.com, where customers can browse the latest catalogue, place orders, and access the Easy-Pay instalment service.
This online platform makes it possible for shoppers across the United States to access a wide range of footwear and apparel without visiting the physical store.
Mason Shoes online shopping is structured to accommodate both traditional catalogue users and modern e-commerce consumers, making it a rare hybrid in today’s retail landscape.
Where to Shop Mason Shoes Online
| Website | Features Offered |
|---|---|
| masoneasypay.com | Full online catalog, Easy-Pay application, account management |
| masoncompaniesinc.com | Company information, brand listings |
| Full online catalogue, Easy-Pay application, account management | Some retail aggregator sites offer access |
Products Available Online
The online store includes the full Mason Shoes catalogue with categories like:
- Work and safety boots
- Dress and formal shoes
- Walking shoes and sneakers
- Casual everyday footwear
- Apparel and accessories
The site is updated frequently with seasonal promotions and clearance deals, making it a reliable source for affordable, durable products. Customers also have the option to apply for the Mason Easy-Pay credit program, which allows purchases to be split into monthly payments.
Benefits of Buying Online
| Benefit | Description |
|---|---|
| Nationwide Delivery | Shipping to all 50 states in the US |
| Easy-Pay Access | Monthly payments with zero interest if paid on time |
| Product Variety | More sizes, colours, and categories than outlet stores |
| Customer Support | Live chat, email, and phone service available |
What to Watch For When Buying Online
Some customers have reported issues related to shipping delays or miscommunication about payment terms. It is advisable to read the full Easy-Pay terms before purchase and track orders carefully. Overall, the online experience is functional and built for users who value convenience and flexibility.
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What Types of Shoes Does Mason Still Make?
Mason Shoes continues to produce a wide range of footwear that caters to working-class consumers, retirees, and value-focused shoppers across the United States.
The product lineup has remained consistent over the years, with an emphasis on affordability, comfort, and durability.
The company is known for offering practical shoes rather than fashion-first designs. Whether through its catalogue, outlet store, or online platform, Mason Shoes appeals to everyday people looking for reliable footwear for work, errands, and general use.
Main Categories of Mason Shoes
| Category | Description |
|---|---|
| Work Boots | Steel-toe, slip-resistant, waterproof boots for labour-intensive jobs |
| Casual Shoes | Loafers, slip-ons, and lace-ups for daily wear |
| Dress Shoes | Formal styles for men and women |
| Sneakers & Walkers | Lightweight, cushioned options for comfort walking |
| Wide Fit Options | Extended sizing for hard-to-fit feet |
| Orthopedic/Supportive | Designed for foot pain, diabetes, or joint relief |
Key Features That Define Mason Shoes
- Built for function: Mason designs focus on support, with shock-absorbing soles and wide-toe boxes.
- Long-lasting materials: Most shoes are made from synthetic leather, rubber, and rugged fabric blends suited for daily wear.
- Inclusive sizing: The brand is known for offering extended widths and hard-to-find sizes.
- Payment flexibility: Easy-Pay customers can shop by monthly budget rather than full price.
These features are why Mason Shoes still resonates with rural communities, service workers, seniors, and budget-conscious households.
What Shoppers Appreciate
A 2023 internal survey by Statista showed that over 37 per cent of American consumers in low-to-mid income households consider durability and comfort the top two priorities when buying footwear.
Mason’s catalogue reflects this demand with practical shoes built to last, often at price points lower than national chains.
If you are building a product that serves budget-focused consumers or hard-to-reach regions, understanding what Mason Shoes offers can be a model.
For entrepreneurs exploring physical goods or e-commerce, our Business Plan Template simplifies the strategy process. You can find it in the shop at Entrepreneurs.ng.
Where Are Mason Shoes Made Today?
Mason Shoes sources its products from both domestic and international manufacturers. While the company’s heritage is rooted in American-made footwear, most of its shoes today are produced overseas to keep costs affordable for its target market.
This manufacturing strategy allows Mason Shoes to offer lower prices without significantly compromising on quality.
However, for customers specifically searching for American-made footwear, the brand does label select products that are assembled or finished in the United States.
Overview of Mason Shoes Manufacturing Strategy
| Manufacturing Region | Role in Production |
|---|---|
| China and Southeast Asia | Mass production of budget footwear styles |
| USA (limited lines) | Finishing, quality control, and small-batch production |
| Latin America | Some mid-range and leather products |
Why Overseas Production Works for Mason Shoes
The decision to manufacture offshore aligns with the brand’s focus on offering affordable footwear through its catalog and online platform. Producing shoes in regions like China and Vietnam helps Mason Shoes:
- Keep prices low for its Easy-Pay customers
- Maintain a large variety of styles and sizes
- Meet seasonal demand without large backlogs
- Focus on volume sales across the United States
While this approach may not appeal to consumers seeking fully American-made products, it allows Mason Shoes to remain competitive in the budget and working-class footwear market.
Mason Shoes and Country of Origin Labels
Products listed in the Mason Shoes catalog and on masoneasypay.com usually include a country-of-origin label. Customers can filter products or check individual listings for information on where each item is made or assembled.
| Label Description | What It Means |
|---|---|
| Imported | Entirely produced abroad |
| Made in USA | Assembled and/or finished in the US |
| Designed in USA | Product was developed domestically, but produced elsewhere |
For consumers or entrepreneurs interested in US-based manufacturing, understanding this mix of sourcing helps clarify where cost, quality, and ethics meet.
Is the Mason Shoe Company Still in Business?
Yes, the Mason Shoe Company is still in business. Now operating as part of Mason Companies Inc, the brand continues to serve customers across the United States through its Chippewa Falls outlet, online platform, and catalog service.
While its operations have modernised, the core offering—affordable, practical footwear—remains unchanged.
The phrase “is the Mason Shoe Company still in business” remains a common online search because many customers associate the brand with earlier decades of catalog retail and door-to-door sales.
The answer is a clear yes. The company has adjusted its retail model to reflect the digital age without abandoning its original customer base.
Current Operations at a Glance
| Aspect | Status |
|---|---|
| Company Name | Mason Companies Inc |
| Mason Shoe Brand Active | Yes |
| Outlet Store | Open in Chippewa Falls, WI |
| Online Store | Fully operational at masoneasypay.com |
| Catalog Orders | Available in print and digital |
| Customer Financing | Easy-Pay still active |
| Target Audience | Value-driven, working-class, rural customers |
What Keeps the Business Running
Mason Shoes continues to serve a niche segment of the US retail market, primarily customers looking for footwear that is affordable, functional, and easy to purchase using instalment payments.
According to recent retail data from IBISWorld, catalogue and mail-order segments still account for over 8 percent of non-store retail revenue in the United States. That is one reason Mason Shoes remains relevant.
Its presence across multiple sales channels, outlet, catalogue, and online ensures that the company can retain traditional customers while also attracting new ones who prefer online shopping.
Consumer Confidence and Brand Longevity
The brand’s longevity is built on familiarity and function. Customers trust Mason Shoes because it has delivered consistent service and product quality over generations.
Although the company is not among the trend-focused brands found in urban malls, it has successfully carved out a space in rural and middle-American communities where long-lasting, reliable shoes matter more than labels.
As an entrepreneur, if your business model includes serving a specialised audience or merging traditional and digital retail, Mason Shoes offers a valuable case study. To map your own growth path, use the Business Plan Template in our shop. It is built for founders who want to scale purposefully, just like Mason has done over the decades.
Is Shoe Making Still a Good Business?
Shoe making remains a viable business in the United States, especially when aligned with the right market and production strategy.
While mass production and fast fashion have dominated the global market, niche brands and heritage companies like Mason Shoes show that long-term success is still possible with the right model.
Is Shoe Making a Profitable Business?
Yes, shoe making can be profitable, but success depends on pricing, sourcing, target market, and operational efficiency.
For example, companies like Mason Shoes have built profitable models by focusing on affordability, catalogue-based sales, and flexible payments.
Startups entering the market now must balance quality, price, and marketing reach to compete effectively.
Profit Margins in the Footwear Industry
According to market research firm IBISWorld, the average gross profit margin for shoe manufacturers ranges from 35 percent to 45 percent, depending on whether production is local or outsourced.
Brands that sell directly to consumers, like Mason Shoes, often benefit from higher margins by eliminating retail middlemen.
| Factor | Impact on Profitability |
|---|---|
| Production Location | Lower costs overseas; higher margins |
| Brand Recognition | Improves pricing power |
| Direct-to-Consumer Model | Boosts profit by removing third-party fees |
| Customer Financing Options | Increases average order value |
Who Should Consider Shoe Making?
Shoe making is especially promising for:
- Entrepreneurs serving underserved markets (e.g. wide-fit, orthopedic, workwear)
- Businesses with strong local sourcing or ethical production values
- Creators building custom or small-batch footwear for niche audiences
If your brand offers affordability, payment flexibility, or product longevity, there is still a large segment of the US market looking for what you offer, just like Mason Shoes continues to prove.
Lessons from Mason Shoes
Mason Shoes demonstrates that a shoe business does not need to chase trends to succeed. Instead, it can build around:
- Consistent customer base
- Multi-channel sales (catalog, online, outlet)
- Flexible payment options
- Reliable, comfort-first products
This model is not only sustainable but scalable.
If you are considering entering or expanding in this space, the Entrepreneurs Success Blueprint from our shop offers practical, step-by-step guidance to build a product-based business with long-term potential.
Conclusion
Is Mason Shoes still in business? Yes, and it continues to serve a loyal market across the United States through its Chippewa Falls outlet, digital catalog, and Easy-Pay online store. The company has adapted without losing its roots, maintaining relevance in a competitive retail landscape.
With a clear focus on comfort, affordability, and accessibility, Mason Shoes has built a model that balances tradition and convenience.
Its continued presence proves that brands do not need to be trendy to be valuable, they just need to meet the real needs of everyday consumers.
If you are building a business aimed at durability and long-term customer value, take a page from Mason’s playbook. To start or strengthen your own venture, explore our premium resources.
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Frequently Asked Questions About Mason Shoes
Is Mason Shoes still in business?
Yes, Mason Shoes is still in business. It operates under Mason Companies Inc and continues to sell footwear through its Chippewa Falls outlet store, online catalog, and masoneasypay.com platform.
Is Mason Shoes still in business in Chippewa Falls?
Yes, the Mason Shoes store in Chippewa Falls, Wisconsin is still open. The outlet is located at 301 N Bridge Street and offers a wide range of footwear, apparel, and accessories.
Does Mason still make shoes?
Yes, Mason still makes and sells shoes. Their product line includes work boots, casual shoes, sneakers, and orthopedic footwear, all available through their catalog and online store.
Can I still order from the Mason Shoes catalog?
Yes, you can still order from the Mason Shoes catalog. It is available both in print and online. Customers can request a physical copy or browse the full selection at masoneasypay.com.
Where are Mason Shoes made?
Mason Shoes are primarily manufactured overseas in regions like China and Southeast Asia. Some finishing and quality control processes are done in the United States for select products.
Is the Mason Shoes catalogue still mailed?
Yes, the Mason Shoes catalog is still mailed to customers upon request. It can also be accessed digitally on their website for convenience.
How do I contact Mason Shoes customer service?
You can contact Mason Shoes customer service by visiting masoneasypay.com and using their live chat, phone number, or email support options listed on the site.
Is Mason Companies Inc still operating?
Yes, Mason Companies Inc is fully operational. It owns several catalog and retail brands including Mason Shoes, Masseys, and K. Jordan, and remains headquartered in Chippewa Falls, Wisconsin.
Is the Mason Shoe Company legit?
Yes, Mason Shoe Company is a legitimate business that has been in operation since 1904. It is known for serving generations of customers through reliable catalog and online shopping options.
Is shoe making a good business?
Yes, shoe making can be a good business, especially when targeting underserved markets or offering flexible purchasing options. Brands like Mason Shoes prove that longevity and trust can lead to sustainable profits.
