When you think of smoothie and health-focused quick-service franchises, a few popular names might pop up: Jamba, Smoothie King, or maybe even Pressed. But quietly revolutionising the superfood bowl space with a bold beachside brand identity and a loyal cult following is the Playa Bowls franchise.
As of 2024, Playa Bowls has expanded to over 275 locations across the United States, with plans to open an additional 90–100 new locations in 2025, supported by more than 300 new franchise commitments.
According to the most recent Franchise Disclosure Document, the average unit sales for a Playa Bowls shop is $1,288,433, which is nearly double the average of competitors like Smoothie King and Jamba Juice.
This impressive growth and strong financial performance underscore Playa Bowls’ rising influence in the health-focused quick-service space.
In this in-depth guide, we will explore how the franchise works, break down the costs, break down the application process, and help you decide if becoming a Playa Bowls franchisee is the right investment for your entrepreneurial journey.
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Key Takeaways
- Playa Bowls has quietly become a powerhouse in the health-focused QSR space with over 275 U.S. locations.
- Its vibrant beachside brand and superfood menu have built a cult following and lifestyle appeal.
- The franchise boasts strong unit economics, with average sales outperforming major competitors like Jamba and Smoothie King.
- Playa Bowls’ aggressive expansion strategy and franchise model position it as a leading investment opportunity in the wellness food industry.
What is Playa Bowls?
Playa Bowls is a health-driven quick-service restaurant (QSR) concept that specialises in superfruit bowls, smoothies, juices, cold brew, and snacks, all inspired by surf culture and a passion for clean, wholesome living.
Founded in 2014 in Belmar, New Jersey, by surfers Robert Giuliani and Abby Taylor, the brand began as a humble pop-up stand and has since grown into a nationally recognised franchise with more than 275 locations across the United States.
At the heart of Playa Bowls is its signature offering: customisable bowls made with nutrient-dense bases like açaí, pitaya (dragon fruit), coconut, green kale, banana, and chia pudding. These are topped with a colourful variety of fruits, seeds, nuts, nut butters, granola, and drizzle options, creating meals that are not only healthy but also visually striking and Instagram-friendly.
What sets Playa Bowls apart is its distinct brand identity rooted in coastal, surfside culture. From the decor, to its laid-back customer experience, Playa Bowls positions itself as more than just a food franchise, it is a lifestyle movement promoting balance, wellness, and community.
Beyond its aesthetic and nutritional focus, Playa Bowls places a strong emphasis on freshness, sustainability, and local engagement.
Ingredients are prepared daily, with a commitment to using high-quality, natural components. Many locations also participate in community events, health initiatives, and local partnerships, reinforcing the brand’s inclusive and positive culture.
With its scalable business model, strong average unit sales, and growing national footprint, Playa Bowls appeals not just to health-conscious consumers but also to savvy entrepreneurs looking for a high-performing franchise in the wellness food sector.
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Does Playa Bowls Franchise?
Yes, Playa Bowls operates as a franchise and has rapidly expanded its footprint across the United States through this model.
After starting as a single boardwalk stand in New Jersey, the brand began franchising in 2016 to meet growing demand. Today, it has over 275 locations nationwide, with plans for aggressive expansion.
The franchise model is designed to be accessible and scalable, offering comprehensive support in site selection, training, marketing, and operations.
Franchisees benefit from strong brand recognition, a loyal customer base, and a menu that aligns with the booming health and wellness industry. With average unit volumes exceeding $1.2 million, Playa Bowls has become one of the most promising franchise opportunities in the health-focused QSR space.
Entrepreneurs interested in owning a Playa Bowls location can apply through the official franchise site.
See also: A product on how to become a successful franchise owner.
Why Consider a Playa Bowls Franchise?
Playa Bowls is not just another food franchise; it is a thriving lifestyle brand that sits at the intersection of wellness, convenience, and community.
Here is why entrepreneurs are increasingly drawn to the Playa Bowls franchise opportunity:
Explosive Growth in Health-Focused QSR
Consumers are prioritising wellness and clean eating more than ever. Playa Bowls capitalises on this shift with a menu centred on superfoods like açaí, pitaya, and kale, all served fast, fresh, and delicious.
With over 275 locations and hundreds more in development, the brand is scaling rapidly across the U.S.
Strong Financial Performance
According to the company’s latest Franchise Disclosure Document (FDD), the average unit volume exceeds $1.2 million, putting Playa Bowls well ahead of legacy competitors like Jamba and Smoothie King.
This high earning potential makes it an attractive option for franchisees looking for strong ROI.
Turnkey Franchise Support
Playa Bowls offers robust training and support systems, including help with site selection, store buildout, local marketing, operations, and ongoing training.
Franchisees are backed by a seasoned corporate team that has streamlined the business for scalability and success.
Iconic Branding and Loyal Fanbase
The brand’s coastal-themed interiors, beachy vibes, and Instagram-worthy bowls attract a diverse and loyal customer base.
It appeals to millennials, Gen Z, fitness enthusiasts, and families alike, turning casual customers into devoted brand ambassadors.
Flexible Footprint and Scalable Model
Playa Bowls thrives in all locations, whether it is in high-traffic urban areas, beach towns, college campuses, or suburban plazas.
The store design is flexible and scalable, allowing for easy adaptation to different markets and locations.
Sustainable, Health-Centric Product Line
With an emphasis on clean ingredients, freshness, and sustainability, Playa Bowls aligns with modern dietary trends, including vegan, dairy-free, and gluten-free options.
This ensures broad market appeal and customer retention.
Community-Driven Culture
Playa Bowls is more than just bowls, it is a community. The brand encourages local engagement, charity initiatives, and partnerships, helping franchisees connect with their neighbourhoods and build goodwill.
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Playa Bowls Franchise Cost Breakdown
Investing in a Playa Bowls franchise offers the chance to join a high-growth, health-focused brand, but like any business venture, it comes with startup costs.
Here is a concise breakdown of the typical investment required to open a Playa Bowls location, based on the brand’s latest Franchise Disclosure Document.
Initial Franchise Fee
The $35,000 initial franchise fee is your entry point into the Playa Bowls system. This one-time payment secures the rights to operate under the brand’s name and proven business model in an exclusive territory.
It includes access to Playa Bowls’ comprehensive onboarding programme, which covers training on operations, food preparation, health and safety, customer service, and POS systems.
Additionally, the fee grants franchisees access to proprietary recipes, branding assets, marketing guidance, and dedicated support from Playa Bowls’ corporate team throughout the buildout and launch process.
This investment not only buys into a successful franchise but also plugs you into a network of seasoned professionals focused on helping your location succeed.
It is worth noting that while the initial franchise fee is a fixed cost, it is just one component of the total startup investment, but one that lays the foundation for long-term brand partnership and operational support.
On-Site Pre-Opening Assistance and Training Fee
Before your Playa Bowls location opens its doors, the brand provides hands-on, on-site training and operational support to ensure a smooth launch. This training fee, ranging from $3,600 to $7,200, covers the costs associated with sending corporate trainers to your location for several days before opening.
During this period, Playa Bowls’ team works closely with your staff to deliver practical instruction on food preparation, customer experience, health compliance, workflow, and POS systems. They also help fine-tune back-of-house operations and ensure front-line employees are ready to serve customers confidently from day one.
This investment ensures that franchisees not only open strong but also adhere to the brand’s high standards from the outset, helping reduce early-stage errors and build a strong, customer-first culture right from launch.
Construction and Leasehold Improvements
This cost range covers the buildout of your Playa Bowls store, including everything from demolition, plumbing, and electrical work to flooring, lighting, fixtures, and aesthetic elements that bring the brand’s signature beachside vibe to life.
If you are fitting out a newly constructed shell or renovating an existing space, this is typically the largest portion of the initial investment.
The wide range in cost reflects variables such as location, size, regional construction rates, landlord contributions, and whether the site is a retrofit or built from scratch.
Playa Bowls locations are known for their colourful murals, surf-themed décor, and open-concept kitchens, all of which contribute to creating a memorable customer experience, and this category ensures the physical space meets those brand standards.
It is important for franchisees to work with contractors who understand QSR buildouts and to coordinate with the franchisor’s design team to streamline approvals and manage costs effectively.
Lease Security Deposit and Rent
When opening a Playa Bowls franchise, one of your first major financial commitments will be securing your store location. This involves paying a security deposit and several months’ rent upfront, which typically ranges from $3,000 to $100,000.
The actual amount depends heavily on your store’s location, size, and the terms negotiated with your landlord. Prime retail spots in high-traffic urban centres will naturally demand more, while suburban or smaller town sites may fall toward the lower end of the range.
You may also be responsible for rent payments during the buildout period, which adds to this initial outlay. A well-negotiated lease can significantly affect your long-term profitability, so it is wise to work with an experienced commercial real estate advisor.
Furniture, Fixtures, and Equipment
Furnishing your Playa Bowls store with the required equipment and interior elements can cost anywhere from $50,000 to $133,684.
This includes essentials like prep tables, refrigeration units, blenders, sinks, point-of-sale counters, customer seating, and shelving. It also covers decor items that give Playa Bowls its signature coastal vibe, like surfboards, tropical-themed accents, and digital menu boards.
The final cost will depend on store size, design complexity, and whether you are purchasing new or used equipment. Quality investments here can improve efficiency and enhance customer experience.
Signage
Your signage package, which can cost between $2,000 and $40,000, is crucial for attracting foot traffic and reinforcing your brand identity.
This includes both exterior signs, like illuminated storefront logos and interior elements such as menu displays, murals, and point-of-sale visuals.
Costs will vary depending on local signage regulations, materials used, and installation needs. In competitive retail environments, impactful signage can be a major customer draw.
Computer, Software, and Point of Sale System
To run your store smoothly, you will need a POS system, including hardware, software licences, cash drawers, and printers, costing between $1,500 and $12,000.
This technology enables you to manage orders, process payments, track inventory, and run sales reports.
Investing in a reliable, user-friendly system reduces training time, improves customer experience, and allows for better operational oversight.
Grand Opening Marketing
Playa Bowls requires franchisees to allocate $10,000 specifically for grand opening marketing. This is your first major opportunity to capture community attention and generate foot traffic.
The spend typically goes toward targeted digital ads (Google and social media), influencer collaborations, branded merchandise, PR outreach, signage, and in-store launch events.
Done right, this campaign helps position your store as a must-visit spot for health-conscious locals. Think of it not just as an expense but as a front-loaded customer acquisition strategy designed to establish early momentum and maximise word-of-mouth.
Initial Inventory
Stocking your store with the first round of ingredients, packaging, and cleaning supplies will require an investment between $4,084 and $35,400.
This includes high-quality superfood bases like açaí, pitaya, coconut, and green blends, as well as fresh fruits, granola, seeds, nut butters, beverages, and biodegradable packaging materials. The wide cost range depends on your location’s size, anticipated customer volume, and local supplier pricing.
Since freshness and visual appeal are key to Playa Bowls’ customer experience, having a fully stocked, well-organised prep area is essential to delivering on the brand promise from day one.
Utilities Deposits
You will need to set up essential services such as electricity, water, gas, internet, and waste disposal, with initial deposits ranging from $1,000 to $20,788.
These are typically one-time payments required by utility providers before activating service. The final amount depends on your credit profile, historical usage data, and location.
Though often overlooked, early coordination with utility providers is crucial to avoid delays during store construction and inspection phases.
Insurance Deposits (Three Months)
Securing adequate insurance is a non-negotiable for operating a Playa Bowls franchise. Expect to pay $1,875 to $12,441 for the first three months of coverage, which includes general liability, property insurance, workers’ compensation, and possibly business interruption insurance.
Costs vary based on square footage, location, staff size, and selected coverage limits.
While this may feel like a back-office formality, insurance plays a frontline role in protecting your business from unforeseen events, such as equipment damage, workplace accidents, or customer claims.
Travel for Initial Training
Before you open your doors, you (and possibly a manager) will be required to attend Playa Bowls’ in-depth initial franchise training programme, typically hosted at the corporate headquarters or a high-performing flagship location.
The travel cost for this requirement, including flights, lodging, meals, and local transport, ranges from $1,000 to $13,181.
The training curriculum covers everything from menu preparation and food safety protocols to customer experience, employee management, inventory systems, and marketing.
Beyond tactical know-how, it also immerses you in the brand’s culture, giving you a clear blueprint for how to replicate Playa Bowls’ success at your own location.
Professional Fees
Launching a franchise is a complex process, and getting expert help is vital. You will likely incur $7,500 to $40,000 in professional fees for services like legal review of your franchise agreement, lease negotiations, architectural or engineering plans for store buildout, CPA consultations, and other startup advisories.
While this might seem like a large upfront cost, it protects you from costly mistakes and positions your business on a legally sound, tax-efficient foundation. Think of it as an investment in peace of mind and long-term stability.
General Licences and Permits
To legally operate a food business, you will need various local, state, and federal licences and permits, costing between $385 and $11,100.
These may include a business licence, food handler permits, health and safety inspections, fire department clearances, waste disposal agreements, signage permits, and potentially zoning variances.
These requirements vary widely by municipality, so timelines and costs can shift dramatically based on your location. Failure to secure any of these could result in delayed openings or legal fines, so it is best to begin this process early with professional support.
Ongoing Royalty Fees
As a Playa Bowls franchise owner, you will pay 8% of your gross sales in ongoing royalties, split into a 6% royalty fee and a 2% advertising fee.
The royalty covers ongoing support, training, and system enhancements, while the advertising fee funds national marketing campaigns, digital ads, and brand promotions. These fees help maintain Playa Bowls’ strong market presence and ensure consistent support for franchisees.
Additional Funds (Three Months)
Playa Bowls recommends setting aside $25,000 to $60,000 in working capital to cover your store’s operating expenses during its first three months, a crucial ramp-up period.
This buffer should account for payroll, utilities, restocking inventory, cleaning supplies, minor repairs, and ongoing marketing.
Most stores do not reach profitability immediately, and having these funds ensures you can keep your business running smoothly while you build brand presence and customer loyalty. It is essentially your lifeline to sustainability during the most critical phase of your store’s lifecycle.
Total Estimated Initial Investment
Taking all of the above into account, the total estimated cost to open a Playa Bowls franchise ranges from $255,944 to $1,037,794.
Your final investment will vary based on location, size, market conditions, and business strategy, but with strong brand support, growing demand, and solid unit economics, the opportunity can offer substantial long-term value.
Playa Bowls Franchise Cost Overview
Below is a comprehensive breakdown of the estimated Playa Bowls franchise cost, including key startup and operational expenses.
| Expenditure | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $35,000 |
| On-site Pre-Opening Assistance and Training Fee | $3,600 – $7,200 |
| Construction and Leasehold Improvements | $110,000 – $507,000 |
| Lease Security Deposit and Rent | $3,000 – $100,000 |
| Furniture, Fixtures and Equipment | $50,000 – $133,684 |
| Signage | $2,000 – $40,000 |
| Computer, Software, and POS System | $1,500 – $12,000 |
| Grand Opening Marketing | $10,000 (Fixed) |
| Initial Inventory | $4,084 – $35,400 |
| Utilities Deposits | $1,000 – $20,788 |
| Insurance Deposits – Three Months | $1,875 – $12,441 |
| Travel for Initial Training | $1,000 – $13,181 |
| Professional Fees | $7,500 – $40,000 |
| General Licences and Permits | $385 – $11,100 |
| Additional Funds – First Three Months | $25,000 – $60,000 |
| Total Estimated Investment | $255,944 – $1,037,794 |
Note: These figures reflect typical investments but may vary depending on your location, store size, and build-out requirements. Always look out for the latest Playa Bowls franchise requirements to stay updated.
See also: Chick-Fil-A Franchise Cost and Startup Guide – Everything You Need To Know
Is Playa Bowls Franchise Profitable?
Yes. Based on available data, Playa Bowls has proven to be a profitable franchise opportunity, especially for owners who choose high-performing locations and manage their operations efficiently.
With an average unit volume of $1,288,433 annually, the brand outpaces many of its competitors in the health-focused QSR space, including Jamba and Smoothie King.
Profitability, of course, depends on several factors: location, operating costs, rent, labour, inventory management, and the owner’s ability to drive consistent foot traffic through local marketing and community engagement.
Here are some key indicators supporting Playa Bowls’ profit potential:
High Gross Sales Potential: Top quartile stores generate nearly $2 million annually, while even 3rd and 4th quartile outlets earn well over $750,000. These are strong numbers for a smoothie and bowl concept.
Low Food Costs Relative to Menu Price: Superfruit bowls and smoothies have attractive margins, especially when paired with efficient sourcing and portion control. This helps keep the cost of goods sold (COGS) lower than many fast-casual or full-service food concepts.
Streamlined Operations: With no cooking, grease traps, or fryers, Playa Bowls has a relatively simple operational model. This minimises overhead, reduces training time, and limits equipment maintenance.
Efficient Staffing Model: Locations typically require a lean team of 5–10 employees, depending on volume. Labour costs are manageable, especially compared to full-service restaurants.
Community-Centric Appeal: The brand’s health-first mission and lifestyle branding naturally attract a loyal and repeat customer base, which is an important driver of long-term profitability.
While precise net profit margins are not publicly disclosed, industry benchmarks for similar QSR health-focused franchises suggest a potential profit margin range of 10%–20% once the business stabilises and fixed costs are under control.
For example, a Playa Bowls location generating $1.2 million in annual sales could potentially yield $120,000 to $240,000 in net profit, depending on operating efficiencies.
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How Much Can a Playa Bowls Franchise Make?
According to the latest Franchise Disclosure Document (FDD), the average annual gross revenue for a Playa Bowls location is $1,288,433 across 166 reporting outlets. Here is how that breaks down by performance quartile:
| Quartile | Average Gross Revenue | Number of Outlets Above Average | Percentage Above Average |
|---|---|---|---|
| 1st Quartile | $1,925,627 | 15 out of 41 | 36.6% |
| 2nd Quartile | $1,355,834 | 17 out of 42 | 40.5% |
| 3rd Quartile | $1,119,658 | 19 out of 41 | 46.3% |
| 4th Quartile | $763,766 | 21 out of 42 | 50.0% |
| Total/Average | $1,288,433 | 68 out of 166 | 41.0% |
This data illustrates that strong performers can exceed $1.9 million annually, while even lower-tier stores maintain respectable earnings.
Notably, over 40% of locations across all quartiles outperform the system-wide average, demonstrating both high earning potential and operational consistency throughout the franchise network.
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Requirements for Becoming a Playa Bowls Franchise Owner
Joining the Playa Bowls franchise network means more than just investing in a trendy brand, it requires meeting specific qualifications that align with the company’s values, operational standards, and growth vision.
Here is a quick look at what it takes to become a Playa Bowls franchisee.
Minimum Liquid Capital
To qualify for a Playa Bowls franchise, you must have at least $150,000 in liquid assets in cash or readily available funds that can be accessed without delay.
This financial requirement ensures you have the capital needed to cover upfront costs such as the franchise fee, lease deposit, initial inventory, and early operating expenses. It also signals to the franchisor that you are financially stable and capable of supporting the business through its critical startup phase.
Minimum Net Worth
In addition to liquid capital, Playa Bowls requires prospective franchisees to have a minimum net worth of $500,000. This includes the total value of your assets, such as property, investments, and savings, minus any liabilities.
Meeting this threshold demonstrates financial stability and long-term capacity to sustain the business. It also improves your eligibility for financing and shows the franchisor that you have the financial backbone to support store growth, expansion, or unforeseen setbacks.
Full-Time Commitment and Operational Involvement
Owning a Playa Bowls franchise is not a passive investment. The company prioritises franchisees who are ready to dedicate themselves fully to the daily running of their stores.
Unlike other franchises that allow absentee ownership, Playa Bowls looks for hands-on operators who can foster a strong in-store culture, drive local engagement, and maintain high-quality service.
This requirement is critical because the Playa Bowls franchise business model thrives on community connection and consistency.
Participation in the Playa Bowls Training Programme
Every accepted franchisee must complete the company’s intensive training programme. This mandatory initiative prepares owners for all aspects of running a Playa Bowls franchise, from product preparation and brand marketing to regulatory compliance and team leadership.
The training is typically held at the company’s headquarters and spans several weeks.
This step is part of the formal Playa Bowls franchise requirements, ensuring that each franchisee upholds the brand’s core values and customer service excellence. Even experienced operators must go through this programme as part of their onboarding.
Ability to Secure an Approved Location
Location is everything in retail foodservice, and this holds especially true for a Playa Bowls franchise. Applicants must be able to secure a storefront that meets the brand’s stringent site criteria.
Ideal locations are often found in urban areas, college towns, beachfront communities, or high-footfall shopping centres. Site selection is done collaboratively with the franchise development team to ensure viability and visibility.
This requirement influences both the Playa Bowls franchise cost and timeline. Some sites may require extensive renovations, adding to construction costs, while others may involve premium leasing rates in high-demand areas.
Regardless, securing the right location is non-negotiable, as it has a direct impact on customer traffic, brand perception, and long-term revenue potential.
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What is the Playa Bowls Franchise Application Process?
Becoming a Playa Bowls franchisee involves a structured and collaborative process designed to ensure the right fit for both the brand and the investor. From initial inquiry to store launch, here is a quick overview of the steps involved.
Step 1: Initial Inquiry and Pre-Qualification
The first step is submitting an online franchise inquiry form through the Playa Bowls franchise website.
Once received, the franchising team reviews your background, financial standing, and business experience to determine if you meet the basic qualifications, including the $150,000 in liquid assets and $500,000 net worth requirements.
If you are a good fit, you will be invited to move forward in the discovery process.
Step 2: Formal Application and Disclosure Review
If you pass the pre-qualification stage, you will complete a formal franchise application, providing detailed financial information and background credentials.
After submission, Playa Bowls will share its Franchise Disclosure Document (FDD), a legal document outlining the franchise model, costs, obligations, and performance data.
This step allows you to thoroughly review the opportunity, ask questions, and consult with legal or financial advisors before moving forward.
Step 3: Interview and Business Plan Submission
Next, you will participate in a franchisee interview with the Playa Bowls corporate team. This is an opportunity to discuss your goals, business background, and alignment with the brand’s values.
You will also be asked to submit a basic business plan, outlining your preferred market, funding strategy, and operational approach. This step helps ensure you are not only financially prepared but also strategically aligned to succeed within the Playa Bowls system.
To streamline this step and put your best foot forward, consider using our Comprehensive Business Plan Template. It includes all the essential sections and guidance you need to craft a professional, investor-ready plan that aligns with Playa Bowls’ expectations.
Step 4: Site Selection and Lease Negotiation
Once approved, you will begin working with Playa Bowls’ real estate team to identify the ideal location for your store.
They will assist with market analysis, site visits, and demographic targeting to ensure your outlet is positioned for success.
After selecting a site, you will enter lease negotiations, often with guidance from both your legal counsel and the franchisor’s team to secure favourable terms.
Location is key in this business, and Playa Bowls ensures you are set up in a high-visibility, high-traffic area to maximise footfall and revenue potential.
Step 5: Training and Grand Opening
With your lease signed and buildout underway, you will attend Playa Bowls’ comprehensive training programme, covering everything from operations and food preparation to staffing, marketing, and customer service.
Training is typically held at a corporate-approved location and is designed to equip you and your team with the tools to run a high-performing store from day one.
Following training, you will launch your store with a strategic grand opening, supported by Playa Bowls’ corporate marketing team.
From local promotions to social media buzz, the goal is to create strong initial momentum and introduce your location as the go-to destination for fresh, vibrant superfood bowls in your community.
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Pros and Cons of Owning a Playa Bowls Franchise
While Playa Bowls offers a trendy, health-focused concept with strong brand appeal, it is important to weigh the benefits against potential challenges.
Here is a balanced look at the pros and cons of owning a Playa Bowls franchise to help you make an informed decision.
| Pros | Cons |
|---|---|
| Playa Bowls has a strong lifestyle-driven brand that attracts loyal, repeat customers and builds community appeal. | The initial investment is high, ranging from $255,944 to over $1 million, which may be a barrier for some investors. |
| The brand is well-positioned in the booming health and wellness market, offering nutrient-rich, plant-based menu options. | Franchisees must pay ongoing royalty and advertising fees totalling 8% of gross sales, which can impact net profitability. |
| Average unit sales exceed $1.2 million annually, with top-performing stores generating nearly $2 million in revenue. | Profitability can vary widely depending on location, operational efficiency, and local market dynamics. |
| Franchisees receive comprehensive support, including training, site selection assistance, marketing, and operational guidance. | Owning a Playa Bowls franchise requires hands-on involvement, especially during the early stages of operation. |
| The store format is flexible and can be adapted to a variety of high-traffic locations, including malls, campuses, and beach towns. | The health-focused QSR space is becoming increasingly competitive, with new brands entering the market regularly. |
Conclusion
The journey to owning a Playa Bowls franchise is one marked by opportunity, community, and the potential for substantial returns. With a clear understanding of the Playa Bowls franchise cost, the application process, and the support mechanisms in place, prospective franchisees are well-positioned to make informed decisions.
As the brand continues to flourish, aligning with its mission and operational model could be the key to a rewarding entrepreneurial venture.
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FAQs About Playa Bowls Franchise Cost and Startup Guide
How much does a Playa Bowls franchise cost?
The total investment to open a Playa Bowls franchise ranges from $255,944 to $1,037,794, depending on factors such as location, store size, construction needs, and local market conditions.
This includes the $35,000 initial franchise fee, as well as costs for buildout, equipment, signage, training, marketing, inventory, and working capital.
How much does a Playa Bowls franchise owner make?
Income varies based on location, management, and sales volume. However, a successful franchise owner can expect to generate a competitive profit margin, especially after covering the initial investment and ongoing fees.
Is Playa Bowls a good franchise?
Yes, the franchise is considered a good franchise due to its strong brand recognition, growing market demand for healthy food, and comprehensive franchisor support. The Playa Bowls franchise requirements ensure that only committed and capable franchisees succeed.
How profitable is a Playa Bowls franchise?
The franchise can be highly profitable if managed efficiently, leveraging the brand’s loyal customer base and optimised menu. Profitability improves with strategic location and effective marketing.
Can I make my own Playa Bowls?
Franchisees must adhere to the franchise requirements, which include strict menu guidelines to maintain brand consistency. While some customisation is allowed, recipes and ingredients must meet franchisor standards.
What is Playa Bowls’ target market?
The franchise business targets health-conscious consumers seeking convenient, fresh, and nutritious food options. Its appeal spans from young adults to families interested in wellness lifestyles.
What are the initial costs involved in a Playa Bowls franchise?
The franchise cost in the USA includes the franchise fee, construction, equipment, signage, initial inventory, and working capital. These costs can add up to a total initial investment of over $600,000.
Are there ongoing fees with the Playa Bowls franchise?
Yes, franchisees pay ongoing royalty fees, usually around 6% of gross sales, and an advertising fee of about 2%, which funds national marketing campaigns and brand promotion.
How long does the Playa Bowls franchise application process take?
The franchise application process varies, but generally takes several months. This time allows for evaluation of financials, training, and site approval to ensure franchisee readiness.
What qualifications are needed to own a Playa Bowls franchise?
Prospective owners must meet the franchise requirements, including sufficient capital, business experience, and a passion for the brand’s health-focused mission.
Does Playa Bowls provide training for new franchisees?
Yes, the franchisor offers comprehensive training covering operations, marketing, and customer service to help new owners successfully manage their franchise.
What franchise is the most profitable?
While profitability varies, franchises in fast-casual dining, like Playa Bowls franchise, tend to perform well due to growing consumer demand for health-conscious dining options and scalable business models.
What is the revenue of Playa Bowls?
According to the most recent Franchise Disclosure Document, the average annual revenue per Playa Bowls location is $1,288,433. Top-performing outlets in the first quartile average nearly $1.9 million annually, making Playa Bowls one of the stronger performers in the health-focused QSR space.
What is the royalty fee for Playa Bowls?
Playa Bowls charges a total ongoing royalty of 8% of gross sales, which includes:
- 6% franchise royalty fee for ongoing support and system maintenance.
- 2% advertising royalty fee to fund national marketing campaigns and brand promotions.
Who is Playa Bowls owned by?
Playa Bowls was founded by Abby Taylor and Rob Giuliani in 2014. As of recent developments, it operates under a franchise model with corporate backing.
In 2023, Playa Bowls received investment from Pacific Restaurant Partners, a division of Brix Holdings, to support its rapid expansion.
Who is the new CEO of Playa Bowls?
As of September 2023, Dan Harmon was appointed as the new CEO of Playa Bowls. Harmon is a seasoned executive with extensive experience in scaling franchise brands, having held leadership roles at Smoothie King and QDOBA.
