If you have ₦100,000 to invest today, you might be surprised at how many profitable businesses you can start with 100k in Nigeria.
While that amount may seem modest, research from SMEDAN shows that micro and small businesses form the backbone of Nigeria’s economy, accounting for over 96% of all businesses and employing about 84% of the workforce.
With smart planning, strategic spending, and the right business idea, ₦100,000 can be the seed that grows into a sustainable and thriving venture.
See Also: Business To Start With 50k In Nigeria – Your Ultimate Guide
Key Takeaways
- You can start a profitable business in Nigeria with just ₦100,000.
- Allocate funds wisely to essentials like registration, initial stock, and cost-effective marketing.
- Utilise free digital tools like Instagram and WhatsApp to promote your brand and effectively reach your customers.
- Reinvest profits, improve services, and expand gradually to grow your 100k startup into a sustainable enterprise.
20 Profitable Businesses You Can Start With 100k in Nigeria
Here are 20 profitable businesses you can start with 100k in Nigeria, each offering low entry costs, high demand, and the potential to grow into a sustainable source of income.
1. Social Media Management
Social media management involves creating, scheduling, analysing, and engaging with content on platforms like Facebook, Instagram, Twitter (X), LinkedIn, and TikTok for businesses or individuals.
With more brands recognising the power of digital marketing, skilled social media managers are in high demand to help boost visibility, grow communities, and increase sales.
Platforms Where You Can Get Jobs
Many companies hire freelance or full-time social media managers through online marketplaces and job boards. Below is a table of popular platforms:
| Platform | Type |
|---|---|
| Upwork | Freelance marketplace |
| Fiverr | Freelance marketplace |
| Professional network | |
| PeoplePerHour | Freelance marketplace |
| Indeed | Job board |
| Facebook Groups | Networking platform |
How to Get Started
Breaking into social media management requires skill-building, showcasing your work, and connecting with potential clients. Here is a quick guide:
| Step | Details |
|---|---|
| Learn the Basics | Take free or paid courses on platforms like Coursera or HubSpot Academy |
| Pick a Niche | Focus on industries you understand (e.g., fashion, tech, food) |
| Create a Portfolio | Showcase sample posts, graphics, and engagement results |
| Optimise Your Profiles | Make your LinkedIn and social media look professional |
| Start Networking | Join relevant groups, attend webinars, and connect with businesses |
| Apply for Jobs or Gigs | Use platforms like Upwork, Fiverr, and LinkedIn to pitch your skills |
Startup Cost Breakdown
You can start social media management with minimal investment, as most expenses go into tools and training.
| Item | Estimated Cost (₦) |
|---|---|
| Basic online course | 10,000 – 20,000 |
| Graphic design tool subscription (Canva Pro) | 6,500 per month |
| Internet data subscription | 10,000 – 15,000 per month |
| Social media scheduling tool (optional) | 5,000 – 8,000 per month |
| Branding (logo, portfolio site) | 10,000 – 20,000 |
| Total Initial Investment | 40,000 – 70,000 |
Earning Potential
Social media managers in Nigeria typically charge ₦30,000 to ₦150,000 per client monthly, depending on the scope of work and experience level.
With just three clients paying ₦50,000 each, you can earn ₦150,000 per month, making it possible to triple your initial investment within the first few months.
2. Content Creation and Copywriting
Content creation and copywriting involve producing engaging text, visuals, or multimedia that help businesses communicate their message, attract customers, and drive sales.
From blog articles and website copy to scripts, captions, and email newsletters, skilled creators are in constant demand.
Businesses increasingly outsource these tasks to freelancers, making it an accessible, high-income skill to start with minimal investment.
Platforms Where You Can Get Jobs
You can find content creation and copywriting opportunities across freelancing platforms, job boards, and networking hubs.
| Platform | Type |
|---|---|
| Upwork | Freelance marketplace |
| Fiverr | Freelance marketplace |
| Professional network | |
| ProBlogger Jobs | Job board |
| Contena | Premium platform |
| Facebook Groups | Networking platform |
How to Get Started
You do not need a degree to begin, just strong writing skills, a portfolio, and the right marketing approach.
| Step | Details |
|---|---|
| Learn Writing Fundamentals | Take free or paid courses on Coursera, Udemy, or HubSpot |
| Pick a Niche | Focus on industries you understand (e.g., tech, fashion, finance) |
| Build a Portfolio | Create samples showcasing your style and expertise |
| Optimise Your Online Presence | Professional LinkedIn profile and personal website or blog |
| Network Actively | Join writing communities, pitch to blogs, and attend webinars |
| Pitch Consistently | Apply to jobs on platforms and send cold emails to potential clients |
Startup Cost Breakdown
This business has one of the lowest entry barriers, and most costs go into skill development and building an online presence.
| Item | Estimated Cost (₦) |
|---|---|
| Writing course or workshop | 10,000 – 20,000 |
| Website domain and hosting | 15,000 – 20,000 |
| Internet data subscription | 10,000 – 15,000 |
| Grammar and editing tool (Grammarly Premium) | 18,000 – 30,000 |
| Branding (logo, portfolio design) | 10,000 – 15,000 |
| Total Initial Investment | 63,000 – 100,000 |
Earning Potential
Beginner freelance writers in Nigeria often earn ₦5,000–₦15,000 per article, while experienced copywriters charge ₦50,000 and above for sales-focused content or web copy.
With consistent clients, monthly income can range from ₦100,000 to over ₦500,000, especially if you secure international contracts paid in USD.
3. Virtual Assistant Services
Virtual Assistant (VA) services involve providing remote administrative, technical, or creative support to businesses, entrepreneurs, and busy professionals.
As more companies embrace remote work, demand for skilled VAs has surged. With tasks ranging from managing emails to handling social media accounts, this is one of the profitable businesses you can start with 100k and scale with minimal overhead.
Platforms Where You Can Get Jobs
The global VA market is competitive, but there are numerous platforms connecting service providers with clients.
| Platform | Speciality or Focus |
|---|---|
| Upwork | General freelancing platform |
| Fiverr | Gig-based services marketplace |
| Freelancer | Bidding platform for multiple niches |
| PeoplePerHour | UK-based freelance marketplace |
| Professional networking and job search | |
| Virtual Staff Finder | VA-specific recruitment service |
How to Get Started
Starting a VA career requires a combination of skill positioning, marketing, and leveraging the right tools.
| Step | Action |
|---|---|
| Identify Your Niche | Decide if you will focus on admin, social media, tech, etc. |
| Build a Professional Profile | Create strong bios on freelancing platforms and LinkedIn |
| Set Up Communication & Work Tools | Use tools like Zoom, Slack, Trello, and Google Workspace |
| Create a Pricing Structure | Decide between hourly rates or package deals |
| Start Applying for Jobs | Bid on projects, network, and respond to job postings |
Startup Cost Breakdown
You can start a VA service with less than ₦100,000 if you budget smartly.
| Item | Estimated Cost (₦) |
|---|---|
| Laptop or Computer (assuming you already have) | 0 |
| Internet Subscription | 10,000 – 15,000 |
| Headset with Microphone | 10,000 – 25,000 |
| Branding and Marketing (optional) | 10,000 – 20,000 |
| Skill Training (online course) | 10,000 – 20,000 |
| Total | 40,000 – 80,000 |
Earning Potential
A beginner VA in Nigeria can earn between $3 – $8 per hour (₦4,500 – ₦12,000). With consistent clients, this can scale to $15/hour or more.
Many experienced VAs earn ₦150,000 – ₦500,000 monthly depending on their niche, workload, and number of clients. Offering specialised services such as social media management and bookkeeping often commands higher rates.
See Also: Business to Start With 1m in Nigeria – Your Ultimate Guide
4. Online Tutoring or Coaching
Online tutoring or coaching involves teaching academic subjects, skills, or personal development topics through virtual platforms.
This is one of the profitable businesses you can start with 100k, especially if you already possess in-demand knowledge in areas like mathematics, languages, coding, music, or professional development.
Platforms Where You Can Get Jobs
You can start earning by joining established tutoring and coaching platforms that connect you with paying clients.
| Platform | Type of Services Offered | Target Audience |
|---|---|---|
| Preply | Language and subject tutoring | Global learners |
| Upwork | Various coaching niches (business, fitness, career) | Global professionals |
| Fiverr | Skill-based coaching (e.g., public speaking, writing) | Global clients |
| Tutor.ng | Academic tutoring in Nigeria | Nigerian students |
| Italki | Language tutoring | Global language learners |
How to Get Started
Follow these steps to set up your online tutoring or coaching business.
| Action | Details |
|---|---|
| Identify Your Niche | Choose a subject or skill you are proficient in. |
| Research Demand | Check what is in high demand on tutoring platforms. |
| Create a Profile | Sign up on selected platforms with a compelling bio. |
| Set Your Rates | Start competitively and increase as reviews grow. |
| Market Yourself | Use social media to promote your services. |
Startup Cost Breakdown
Starting an online tutoring business can be extremely affordable.
| Item | Estimated Cost (₦) |
|---|---|
| Laptop or Smartphone (assuming you already own one) | 0 |
| Internet Subscription | 10,000 – 15,000 |
| Headset/Microphone | 10,000 – 20,000 |
| Marketing Materials | 5,000 – 20,000 |
| Miscellaneous | 10,000 – 30,000 |
| Total Estimated Startup Cost | ₦35,000 – ₦85,000 |
Earning Potential
Online tutors in Nigeria typically earn between ₦2,000 and ₦8,000 per hour, depending on the subject and experience level.
With consistent clients, a part-time tutor can make ₦60,000–₦150,000 monthly, while a full-time professional tutor or coach can earn over ₦300,000 per month.
High-demand skills like coding, digital marketing, or foreign languages tend to command premium rates.
5. Dropshipping Small Items
Dropshipping is a low-risk e-commerce model where you sell products online without holding inventory. Instead, you list products from suppliers on platforms or your website, and when a customer makes a purchase, the supplier ships the product directly to them.
The “small items” focus, such as phone accessories, jewellery, beauty tools, or stationery, helps reduce shipping costs, encourages impulse purchases, and allows for quicker delivery times.
This business is attractive for entrepreneurs with limited capital because it requires minimal upfront investment.
How to Get Started
Launching a dropshipping small items business involves strategic niche selection, store setup, and supplier partnerships.
Here is a simplified step-by-step breakdown:
| Step | Action |
|---|---|
| 1. Choose a niche | Pick profitable small items with consistent demand |
| 2. Find suppliers | Select reliable suppliers with good reviews and shipping times |
| 3. Set up an online store | Build your store on an e-commerce platform |
| 4. List products | Upload product images, descriptions, and prices |
| 5. Market your store | Run paid ads and social media promotions |
| 6. Manage orders and customers | Ensure prompt supplier fulfilment and quality customer service |
Startup Cost Breakdown
You can start dropshipping small items with ₦100,000 or less, depending on your scale and marketing approach.
| Expense Item | Estimated Cost (₦) |
|---|---|
| Domain name & hosting | 15,000 – 20,000 |
| E-commerce platform subscription | 15,000 – 30,000 |
| Product samples | 10,000 – 15,000 |
| Logo & branding design | 5,000 – 10,000 |
| Marketing and advertising | 20,000 – 30,000 |
| Miscellaneous tools | 5,000 – 10,000 |
| Total | 70,000 – 100,000 |
Earning Potential
Dropshipping small items has no strict income ceiling. Your earnings depend on niche selection, marketing skill, and customer retention. For example:
| Experience Level | Timeline | Estimated Monthly Earnings (₦) |
|---|---|---|
| Beginner | 1–3 months | 30,000 – 100,000 |
| Intermediate | 4–8 months | 150,000 – 500,000 |
| Advanced | 1 year+ | 500,000 – 1,500,000+ |
6. Thrift Clothing Business
The thrift clothing business involves sourcing and selling thrift clothes, often high-quality, trendy, or branded pieces at affordable prices.
It is one of the most profitable businesses you can start with 100k because the startup cost is low, and demand is high among students, young professionals, and fashion-conscious shoppers.
By tapping into sustainable fashion trends, you can attract customers who want to look stylish without spending much, while also promoting eco-friendly shopping habits.
Where You Can Sell Thrift Clothes
If you are not ready to set up your shop immediately, you can start by selling thrift clothes through platforms that already have an audience.
These platforms help you test the market, gain experience, and build a loyal customer base without the full cost of renting a store.
| Platform/Location | How It Works |
|---|---|
| Post clear, styled photos with hashtags like #ThriftStoreNG to attract buyers. | |
| Facebook Marketplace | List products with prices; buyers message you directly. |
| WhatsApp Status or Groups | Share new arrivals with your contacts and niche groups. |
| Jiji.ng | Create ads with product descriptions for buyers to contact you. |
| Pop-Up Markets and Fairs | Rent a table at weekend fairs or campus events. |
| Local Thrift Boutiques | Supply your items to established thrift stores for a commission. |
| Instagram Live Sales | Showcase items in real-time and let buyers claim instantly via comments. |
How to Get Started
Launching a thrift clothing business does not require a retail space immediately. You can begin from home, online, or at a small stall.
The key is to find reliable suppliers, curate appealing stock, and present items attractively to customers.
| Step | Action | Tip for Success |
|---|---|---|
| Identify Your Niche | Decide if you will sell vintage, branded, kids’ clothes, or a mix. | Focus on a specific audience to stand out in the market. |
| Source Suppliers | Visit markets like Yaba, Katangua, or Aswani for bale purchases. | Inspect items before buying to avoid damaged stock. |
| Set Up Online Presence | Create social media pages for your store with a catchy name and logo. | Post consistently with clear, well-lit photos. |
| Price Competitively | Research similar sellers’ prices before setting yours. | Factor in delivery costs and profit margins. |
| Promote Aggressively | Use WhatsApp, Instagram ads, and influencer shout-outs. | Offer discounts for referrals to encourage repeat customers. |
| Start Small, Scale Up | Begin with a few pieces, reinvest profits to grow inventory. | Track what sells best and stock more of those categories. |
Startup Cost Breakdown
You can start a thrift clothing business with as little as ₦100,000 by managing costs carefully. The table below outlines a sample budget for starting small but strong.
| Item | Estimated Cost (₦) |
|---|---|
| First Bale or Selection of Items | 50,000 |
| Transportation | 5,000 |
| Branding (Logo & Design) | 10,000 |
| Packaging Materials | 5,000 |
| Social Media Ads | 10,000 |
| Photography Equipment and Props | 10,000 |
| Contingency Fund | 10,000 |
| Total | 100,000 |
Earning Potential
The earning potential in the thrift clothing business is promising. With a ₦50,000 bale, you can get between 20–30 items depending on the quality and type.
If you sell each item at ₦3,000–₦6,000, your revenue could range from ₦60,000 to ₦180,000 per bale. By reinvesting profits and expanding your inventory, you can grow from a small monthly income to a sustainable full-time business.
Consistency, branding, and customer trust are key to scaling.
See Also: 50 American Small-Town Business Ideas To Start – A Comprehensive Guide
7. Retail Arbitrage
Retail arbitrage is the practice of buying products at a lower price from one market (physical or online) and reselling them at a higher price for profit.
This could mean sourcing clearance items from supermarkets, bulk discounts from wholesalers, or trending products from international marketplaces like Alibaba, then selling them on platforms like Jumia, Konga, or Instagram.
It is one of the smartest ways to start a profitable business with 100k because you do not need to manufacture anything; you simply leverage price differences and market demand.
Where You Can Sell Retail Arbitrage Products
The success of retail arbitrage depends on visibility and customer trust. By listing products in the right places, you can turn over stock quickly and reinvest profits into new inventory.
| Platform/Location | How It Works |
|---|---|
| Jumia | Create a seller account, list products, and ship when orders come in. |
| Konga | Similar to Jumia, with flexible shipping options. |
| Post attractive product photos and videos with hashtags. | |
| Share offers directly to contacts or group buyers. | |
| Pop-up Markets and Fairs | Sell at weekend markets, exhibitions, and seasonal fairs. |
| Facebook Marketplace | Free listings with local audience targeting. |
How to Get Started
You can start retail arbitrage small and scale quickly. The key is finding products with high demand and good profit margins.
| Step | Action | Tip for Success |
|---|---|---|
| Research Trending Products | Use Google Trends, Jumia best-sellers, or social media trends. | Choose items with consistent demand, not just fads. |
| Source Products Cheaply | Buy from clearance sales, wholesale markets, or directly from suppliers. | Negotiate bulk discounts for higher profit margins. |
| Set Competitive Prices | Check competitors’ prices before setting yours. | Offer value, not just low prices, but good service. |
| Create Listings | Use high-quality photos and clear product descriptions. | Highlight benefits and urgency (e.g., “Only 5 left!”). |
| Promote Actively | Use paid ads, influencers, and social proof to build trust. | Encourage reviews and testimonials to attract more buyers. |
| Reinvest Profits | Use earnings to expand your product range. | Test new products before committing to large stock purchases. |
Startup Cost Breakdown
With ₦100,000, you can start with a small but well-curated inventory.
| Item | Estimated Cost (₦) |
|---|---|
| Initial Product Inventory | 60,000 |
| Transportation | 5,000 |
| Branding and Packaging | 10,000 |
| Marketing and Ads | 15,000 |
| Contingency Fund | 10,000 |
| Total | 100,000 |
Earning Potential
Retail arbitrage can produce impressive returns if you pick the right products.
For example, buying a gadget for ₦3,000 in bulk and selling it at ₦5,000 gives you ₦2,000 profit per unit. Selling just 50 units would yield ₦100,000, doubling your starting capital.
Many sellers use this model to scale from part-time side hustles to full-time e-commerce businesses in under a year.
See Also: Business to Start with 500k in Nigeria – Your Ultimate Guide
8. Specialty Food and Grocery Reselling
Specialty food and grocery reselling involves sourcing unique, in-demand, or hard-to-find food items in bulk and reselling them in smaller quantities at a profit.
Examples include organic products, imported snacks, gourmet spices, health foods, and locally made treats. With ₦100,000, you can start small by targeting niche audiences, such as health-conscious customers, expatriates, or food enthusiasts, and scale up as demand grows.
Nigerians are increasingly willing to pay more for convenience, authenticity, and quality when it comes to food.
Where You Can Sell Specialty Food and Grocery Items
Selling is all about positioning yourself where your target customers shop or spend time online. You can combine both physical and digital sales channels to maximise reach.
| Platform/Location | How It Works |
|---|---|
| Post appealing product photos, recipe ideas, and customer testimonials. | |
| Share weekly stock updates to groups and personal contacts. | |
| Facebook Marketplace | List products with photos, prices, and delivery details. |
| Farmers’ Markets/Fairs | Rent a small table to sell specialty food in-person. |
| Jumia/Konga | Sell packaged products nationwide through online marketplaces. |
| Local Cafés & Stores | Partner with cafés, mini-marts, or restaurants to stock your products. |
How to Get Started
Getting into specialty food reselling is straightforward if you focus on high-demand, high-margin products.
| Step | Action |
|---|---|
| Identify a Niche | Choose between health foods, imported snacks, or ethnic specialty items. |
| Source Quality Products | Buy from wholesalers, importers, or direct from farmers and producers. |
| Brand Your Store | Create a name, logo, and attractive packaging that communicates quality. |
| Price Strategically | Calculate cost per unit and add a healthy but fair margin. |
| Promote Creatively | Share recipes, health tips, or usage ideas with your products. |
| Build Repeat Customers | Offer loyalty discounts or subscription delivery options. |
Startup Cost Breakdown
You can start small and grow steadily by reinvesting profits into expanding your stock.
| Item | Estimated Cost (₦) |
|---|---|
| Initial Stock Purchase | 60,000 |
| Branding & Packaging | 15,000 |
| Marketing/Ads | 10,000 |
| Sampling/Promotional Events | 5,000 |
| Transportation | 5,000 |
| Contingency Fund | 5,000 |
| Total | 100,000 |
Earning Potential
Specialty grocery reselling can deliver profit margins of 30%–70%, depending on the product. For example, buying a jar of imported peanut butter at ₦2,000 and reselling it for ₦3,500 gives you ₦1,500 profit per unit.
Selling 100 units in a month could bring in ₦150,000 profit, effectively doubling your initial capital. As your reputation grows, you can diversify your product range and even develop your private-label items for greater margins.
9. Home Cleaning Services
Home cleaning services are in high demand in urban areas where busy professionals, families, and corporate tenants need help maintaining clean living spaces.
With ₦100,000, you can start small by offering one-off cleaning sessions, move-in or move-out cleaning, or specialised services like deep cleaning and upholstery washing.
The beauty of this business is that you do not need a shop, just basic cleaning tools, a strong work ethic, and excellent customer service.
Where You Can Get Clients
Clients can be found both online and offline. Target platforms and places where homeowners, tenants, and property managers actively look for cleaning services.
| Platform/Location | How It Works |
|---|---|
| Jiji.ng | Create a service ad with rates, contact details, and location. |
| Facebook Marketplace | Post cleaning packages and before and after photos. |
| Share transformation photos, client reviews, and cleaning tips. | |
| Share offers, availability, and referral discounts with personal contacts. | |
| Property Management Firms | Partner to handle tenant move-in or move-out cleanings. |
| Neighbourhood Noticeboards | Place flyers in residential estates, gyms, and supermarkets. |
How to Get Started
A home cleaning service can be up and running in less than a week if you plan well.
| Step | Action | Tip for Success |
|---|---|---|
| Define Your Service Scope | Decide whether to offer standard, deep, or specialised cleaning. | Start with core services, then expand as you gain clients. |
| Get Basic Equipment | Buy essentials like brooms, mops, cleaning solutions, gloves, and buckets. | Choose quality supplies that last and deliver good results. |
| Set Your Rates | Charge per hour, per room, or per square metre. | Research competitors’ pricing before setting yours. |
| Create Marketing Materials | Design simple flyers, business cards, and social media profiles. | Use before-and-after visuals to attract clients. |
| Offer Introductory Deals | Give discounts to first-time customers. | Encourage referrals by offering incentives. |
| Build Trust | Arrive on time, be professional, and respect clients’ homes. | Positive reviews will become your best advertisement. |
Startup Cost Breakdown
You do not need industrial equipment to start, just the basics to do the job well.
| Item | Estimated Cost (₦) |
|---|---|
| Basic Cleaning Equipment | 30,000 |
| Cleaning Supplies | 15,000 |
| Marketing Materials | 15,000 |
| Transportation | 20,000 |
| Uniforms and Aprons | 10,000 |
| Contingency Fund | 10,000 |
| Total | 100,000 |
Earning Potential
A single deep-cleaning job for a two-bedroom apartment can fetch between ₦15,000 and ₦25,000, depending on location and service scope. By doing just 3–5 jobs a week, you could earn ₦180,000–₦300,000 per month.
As your reputation grows, you can hire additional staff, offer corporate office cleaning, and introduce subscription-based cleaning plans for steady income.
10. Errand Running and Delivery Services
Errand running and delivery services are becoming a necessity in busy Nigerian cities where professionals, families, and small businesses need help with pickups, drop-offs, shopping, and payments.
With flexible startup options, from using public transport to operating your own delivery bike, this business can be launched on almost any budget. Reliability, speed, and customer service are the keys to building trust and repeat business.
Where You Can Get Clients
Finding clients is all about being visible in the right places and marketing yourself as dependable and affordable.
| Platform and Location | How It Works |
|---|---|
| WhatsApp & Telegram | Share services, rates, and availability in groups and broadcasts. |
| Instagram & Facebook | Post updates, delivery photos, and client reviews to attract leads. |
| Jiji.ng | Create a service listing with contact info and rates. |
| Estate & Office Noticeboards | Place flyers in high-density residential and commercial areas. |
| Partnerships with SMEs | Offer delivery and errand support to local shops and offices. |
| Food Vendors/Restaurants | Handle deliveries for small food businesses. |
How to Get Started
Starting small allows you to test demand, build a client base, and reinvest in scaling.
| Step | Action | Tip for Success |
|---|---|---|
| Decide Service Scope | Choose between personal errands, corporate errands, food delivery, or a mix. | Start with services you can deliver reliably. |
| Plan Logistics | Decide whether to use public transport, a bike, or a third-party courier. | Keep costs low in the early stages. |
| Set Fair Pricing | Charge per kilometre, per job, or flat daily rates. | Offer package deals for frequent clients. |
| Create Simple Branding | Make flyers, a WhatsApp catalogue, and social media profiles. | Consistency makes you look professional. |
| Promote Aggressively | Use word of mouth, estate groups, and targeted ads. | Offer discounts to early customers to build reviews. |
| Deliver With Excellence | Be punctual, handle packages with care, and communicate updates. | Reliability is your biggest marketing tool. |
Startup Cost Breakdown
You can start small within ₦100,000 by focusing on branding, basic tools, and affordable transport options like public buses, tricycles, or partnerships with bike owners until you grow enough to buy your own.
| Expense Item | Estimated Cost (₦) |
|---|---|
| Basic phone and SIM | 15,000 – 25,000 |
| Branded T-shirts and ID | 5,000 – 10,000 |
| Marketing materials | 10,000 – 15,000 |
| Delivery bag/backpack | 8,000 – 12,000 |
| Transportation (initial) | 20,000 – 25,000 |
| Miscellaneous supplies | 5,000 – 8,000 |
| Contingency fund | 7,000 – 10,000 |
| Total | 70,000 – 100,000 |
Earning Potential
Earnings depend on your delivery mode and client base. If using public transport, you can earn ₦3,000–₦6,000 daily from a few errands.
With a personal motorbike and regular business clients, daily earnings can rise to ₦10,000–₦20,000. On a monthly scale, this translates to ₦90,000–₦600,000 depending on workload and operational scale.
Many small delivery services grow into full logistics companies within 1–2 years by expanding fleet size and hiring riders.
11. Event Planning for Small Gatherings
Event planning for small gatherings focuses on organising intimate, well-curated events such as birthday parties, bridal showers, baby showers, anniversaries, private dinners, and small corporate meetups.
With ₦100,000, you can start by offering affordable yet stylish event setups for clients who want memorable experiences without breaking the bank.
The growing trend toward intimate celebrations means you can work with modest budgets and still deliver stunning results.
Where You Can Get Clients
Finding clients is about visibility, networking, and showcasing your creative work where your target audience spends time.
| Platform/Location | How It Works |
|---|---|
| Post photos and videos of past setups, themes, and décor ideas. | |
| Facebook Marketplace | Advertise small event packages with prices and contact details. |
| Share your portfolio with friends, family, and groups. | |
| Event Vendor Platforms | Sign up on event service directories like OgaVenue or EventPlanner.ng. |
| Networking Events | Attend bridal fairs, kids’ expos, or corporate networking events. |
| Partnerships | Partner with bakers, photographers, and decorators for client referrals. |
How to Get Started
Starting small allows you to build a portfolio quickly while keeping costs low.
| Step | Action |
|---|---|
| Identify Your Niche | Choose event types you will focus on first (e.g., kids’ parties, bridal showers). |
| Build a Starter Portfolio | Offer discounted or free setups for friends to create photo samples. |
| Source Affordable Décor | Buy versatile décor items that can be reused for different themes. |
| Create Packages | Offer tiered pricing (basic, standard, premium). |
| Promote Consistently | Post weekly on social media and share behind-the-scenes content. |
| Deliver Exceptional Service | Be punctual, detail-oriented, and flexible. |
Startup Cost Breakdown
With ₦100,000, you can buy enough reusable décor items to cover multiple event types while keeping running costs low.
| Expense Item | Estimated Cost (₦) |
|---|---|
| Basic décor & props | 35,000 – 45,000 |
| Branded T-shirts & ID | 5,000 – 8,000 |
| Marketing materials | 10,000 – 15,000 |
| Transportation (initial) | 18,000 – 22,000 |
| Miscellaneous supplies | 8,000 – 12,000 |
| Photography/portfolio shots | 8,000 – 12,000 |
| Contingency fund | 5,000 – 8,000 |
| Total | 90,000 – 100,000 |
Earning Potential
For small gatherings, you can charge ₦50,000–₦150,000 per event, depending on the package, number of guests, and level of decoration. Doing just 4 events a month at an average of ₦80,000 each could bring in ₦320,000 monthly.
As your portfolio grows, you can increase your rates, hire assistants, and expand into larger events for even bigger profits.
See Also: Business to Start with 200k in Nigeria – Your Ultimate Guide
12. Beauty Services (Makeup, Hair Braiding)
Beauty services like makeup and hair braiding are profitable and easy to start with ₦100,000 or less, especially if you already have basic skills.
Demand is constant for weddings, birthdays, photo shoots, school events, and everyday styling. You can operate from home, offer mobile services, or rent a small space as your business grows.
The main investment goes into quality tools, products, and building a strong client base through referrals and social media.
Where You Can Get Clients
Clients for beauty services can be found online, through referrals, or at high-traffic locations.
| Platform/Location | How It Works |
|---|---|
| Post before and after photos, videos, and reels of your work. | |
| Share work updates and promotions with contacts and groups. | |
| Facebook Marketplace | List services and packages for local targeting. |
| Wedding & Event Platforms | Join sites like OgaVenue to get wedding and event makeup gigs. |
| Salons & Fashion Stores | Partner to offer in-house beauty services. |
| Local Markets/Fairs | Offer mini-makeovers or braiding on-site to attract customers. |
How to Get Started
Whether you focus on makeup, braiding, or both, the steps to launch are straightforward.
| Step | Action |
|---|---|
| Choose Your Niche | Decide if you will offer bridal, casual, editorial makeup, braiding, or both. |
| Get Quality Tools & Kits | Buy makeup kits, brushes, hair extensions, combs, and accessories. |
| Practice & Perfect Skills | Train, take courses, or watch tutorials to refine techniques. |
| Create Service Packages | Offer tiered packages for different budgets. |
| Promote Consistently | Use social media and referrals to get steady bookings. |
| Deliver Professionalism | Arrive on time, be neat, and offer a pleasant experience. |
Startup Cost Breakdown
| Expense Item | Estimated Cost (₦) |
|---|---|
| Basic makeup kit & tools | 35,000 – 45,000 |
| Hair braiding tools & stock | 20,000 – 25,000 |
| Branded T-shirts & ID | 5,000 – 8,000 |
| Marketing materials | 10,000 – 15,000 |
| Transportation (initial) | 8,000 – 12,000 |
| Miscellaneous supplies | 5,000 – 8,000 |
| Contingency fund | 5,000 – 8,000 |
| Total | 88,000 – 100,000 |
Earning Potential
A single bridal makeup session can cost between ₦30,000 and ₦70,000, while everyday braiding can fetch ₦5,000–₦15,000 per client, depending on style.
Even with just 3–5 clients per week, you can comfortably earn ₦150,000–₦300,000 monthly. By expanding into training, selling beauty products, or offering combo packages, your income can grow significantly.
See Also: Business to Start With 2 Million Naira -Your Ultimate Guide
13. Homemade Snacks and Confectionery
Homemade snacks and confectionery are a profitable small business you can start with ₦100,000 or less, especially if you have baking or cooking skills.
Popular options include chin chin, puff puff, meat pies, cupcakes, cookies, plantain chips, and small chops. With the rising demand for freshly made, preservative-free snacks, you can sell directly to individuals, offices, schools, supermarkets, or at events.
The business has low entry barriers and can be run from your home kitchen before scaling up.
Where You Can Sell
Selling is about reaching your ideal customers where they shop, relax, or celebrate.
| Platform/Location | How It Works |
|---|---|
| Post photos, videos, and reels of your snacks. | |
| Share product menus and promos with contacts and groups. | |
| Facebook Marketplace | List your snacks with prices and delivery details. |
| Local Stores & Cafés | Supply your snacks for resale on a consignment or wholesale basis. |
| Markets/Fairs | Sell directly at food fairs, farmers’ markets, or community events. |
| Corporate Offices | Offer snack packages for meetings, events, or staff break rooms. |
How to Get Started
Launching a homemade snacks business involves careful planning, quality control, and attractive packaging.
| Step | Action |
|---|---|
| Decide on Your Menu | Choose 2–4 snack types to start with. |
| Source Quality Ingredients | Buy in bulk from trusted suppliers to reduce costs. |
| Get Basic Equipment | Use home kitchen tools or invest in essential baking and frying gear. |
| Create Attractive Packaging | Use sealed, branded packs that preserve freshness. |
| Set Prices & Promote | Calculate cost per unit and add a fair profit margin. |
| Build Distribution Channels | Partner with stores, cafés, and offices for regular supply. |
Startup Cost Breakdown
| Expense Item | Estimated Cost (₦) |
|---|---|
| Ingredients (initial stock) | 25,000 – 30,000 |
| Baking/Frying equipment | 20,000 – 25,000 |
| Packaging materials | 10,000 – 15,000 |
| Branded T-shirts & ID | 5,000 – 8,000 |
| Marketing materials | 10,000 – 12,000 |
| Transportation (initial) | 8,000 – 10,000 |
| Contingency fund | 5,000 – 8,000 |
| Total | 83,000 – 100,000 |
Earning Potential
Selling snacks can generate a steady income with high turnover. For instance, producing 100 packs of chin chin at ₦500 each brings ₦50,000 in revenue. If your production costs are ₦25,000, that is ₦25,000 profit, and you can repeat this multiple times a month.
With bulk orders for events and office supplies, monthly earnings can easily reach ₦150,000–₦300,000, even for a solo operator.
14. Soap and Cosmetic Production
Soap and cosmetic production is a lucrative small-scale business you can start with ₦100,000 or less. It involves making products like black soap, liquid soap, bar soap, body scrubs, shea butter mixes, hair creams, and lip balms.
These products are always in demand for personal use and gift purposes, and customers are increasingly interested in natural, chemical-free options.
You can start from home with basic equipment, sell directly to customers, and expand into supplying retail stores, salons, and spas.
Where You Can Sell
The beauty of soap and cosmetic production is that your market is broad and diverse.
| Platform/Location | How It Works |
|---|---|
| Showcase products with attractive photos, skincare tips, and customer reviews. | |
| Share product menus, offers, and testimonials with personal contacts and groups. | |
| Facebook Marketplace | List products with prices and delivery options. |
| Local Salons & Spas | Supply products for retail or in-house use. |
| Beauty Fairs & Markets | Sell directly to customers, allowing them to try before buying. |
| E-commerce Sites | Sell via Jumia, Konga, or a personal website. |
Startup Cost Breakdown
| Expense Item | Estimated Cost (₦) |
|---|---|
| Ingredients (initial stock) | 25,000 – 30,000 |
| Basic equipment & tools | 20,000 – 25,000 |
| Packaging & labelling | 10,000 – 15,000 |
| Branded T-shirts & ID | 5,000 – 8,000 |
| Marketing materials | 10,000 – 12,000 |
| Transportation (initial) | 8,000 – 10,000 |
| Contingency fund | 5,000 – 8,000 |
| Total | 83,000 – 100,000 |
Earning Potential
Handmade soap and cosmetic products often have profit margins of 30%–60%.
With consistent marketing, repeat orders from loyal customers, and partnerships with salons or spas, monthly earnings can reach ₦150,000–₦300,000 or more.
15. Craft and Handmade Items
Craft and handmade items cover a wide range of products, from jewellery, beaded accessories, and home décor to scented candles, crochet pieces, and personalised gifts.
With ₦100,000 or less, you can turn your creativity into a profitable business, catering to customers who value uniqueness and custom-made products.
This business is flexible; you can work from home, sell online, or participate in local fairs. Plus, your designs can command higher prices due to their exclusivity.
Where You Can Sell
Your success depends on showcasing your work in places where people are already looking for creative and personalised products.
| Platform/Location | How It Works |
|---|---|
| Share high-quality product photos, reels, and behind-the-scenes videos. | |
| Post updates, special offers, and new arrivals to contacts and groups. | |
| Facebook Marketplace | List handmade items with prices, descriptions, and delivery details. |
| Craft Fairs & Exhibitions | Display and sell products at markets, trade fairs, or pop-up events. |
| Gift Shops & Boutiques | Supply your crafts for retail or consignment sales. |
| E-commerce Platforms | Sell through Jumia, Etsy (international), or a personal website. |
How to Get Started
You can launch quickly by focusing on one or two core products before expanding your range.
| Step | Action |
|---|---|
| Choose Your Product Range | Select crafts you enjoy making and that have market demand. |
| Source Quality Materials | Buy from wholesale suppliers for better margins. |
| Get Basic Tools | Invest in the necessary equipment for your craft type. |
| Brand Your Products | Create unique packaging and branding to make your items stand out. |
| Set Prices Fairly | Factor in material costs, time spent, and desired profit margin. |
| Market Consistently | Use social media, fairs, and word-of-mouth to promote your work. |
Startup Cost Breakdown
| Expense Item | Estimated Cost (₦) |
|---|---|
| Raw materials (beads, yarn, wax, clay, candle wax, etc.) | 30,000 – 40,000 |
| Specialised tools & equipment | 20,000 – 30,000 |
| Packaging and branding | 8,000 – 12,000 |
| Display and storage materials | 5,000 – 8,000 |
| Marketing and photography | 10,000 – 15,000 |
| Transportation (initial) | 5,000 – 8,000 |
| Contingency fund | 5,000 – 7,000 |
| Total | 85,000 – 100,000 |
Earning Potential
Depending on the type of craft, profit margins can be 40%–100%. With multiple products, corporate gift orders, and holiday season sales, monthly income can easily exceed ₦200,000.
See Also: Business to Start With 700K in Nigeria- Your Ultimate Guide
16. Tie-Dye or Batik Clothing Production
Tie-dye and batik clothing production is a creative and profitable business that blends art, fashion, and culture. With ₦100,000 or less, you can create colourful fabrics, T-shirts, scarves, dresses, and home décor items that appeal to both local and international buyers.
The business allows for unique, handmade designs, and with the growing popularity of Afrocentric fashion, your products can command premium prices in boutiques, online stores, and export markets.
Where You Can Sell
To succeed, you need to reach customers who appreciate custom designs and handmade clothing.
| Platform/Location | How It Works |
|---|---|
| Post the process videos, before or after shots, and fashion styling ideas. | |
| Share new collections and promotions with contacts and groups. | |
| Facebook Marketplace | List tie-dye and batik products with prices and sizes. |
| Local Fashion Boutiques | Supply your designs for retail sale on a consignment or wholesale basis. |
| Craft & Fashion Fairs | Display and sell products directly to customers. |
| E-commerce Sites | Sell through Jumia, Konga, or a Shopify or Etsy store for a wider reach. |
How to Get Started
This business can start small with just a few pieces and scale as your designs gain attention.
| Step | Action |
|---|---|
| Learn or Perfect Skills | Take a short course or learn from experienced tie-dye and batik producers. |
| Choose Materials | Select quality cotton, linen, or rayon fabrics for the best dye results. |
| Source Dyes & Tools | Buy quality dyes, fixatives, buckets, brushes, and wax for batik. |
| Start Small | Produce a few designs for testing the market. |
| Market Creatively | Use fashion influencers, styling tips, and behind-the-scenes content. |
| Expand Channels | Add export markets, online shops, and boutique partnerships as you grow. |
Startup Cost Breakdown
| Expense Item | Estimated Cost (₦) |
|---|---|
| Fabrics (cotton, linen, rayon) | 25,000 – 35,000 |
| Dyes, fixatives & chemicals | 10,000 – 15,000 |
| Buckets, bowls & mixing tools | 5,000 – 7,000 |
| Brushes, stamps & applicators | 5,000 – 8,000 |
| Heat source & wax pot (batik) | 10,000 – 15,000 |
| Protective gear | 5,000 – 7,000 |
| Packaging and branding | 5,000 – 8,000 |
| Marketing and photography | 10,000 – 15,000 |
| Contingency fund | 5,000 – 8,000 |
| Total | 80,000 – 118,000 |
Earning Potential
A quality tie-dye material costs ₦4,000–₦6,000 to produce and sells for ₦8,000–₦15,000. Selling 30 pieces a month at an average ₦10,000 price can yield about ₦150,000 gross profit.
Premium dresses or kaftans can bring in even higher margins.
17. Plant Nursery and Urban Farming
A plant nursery or urban farming business involves growing and selling ornamental plants, herbs, vegetables, or fruit seedlings.
With the rising demand for home gardening, landscaping, and organic produce, this venture can be profitable even when started small.
With ₦100,000 or less, you can set up in your backyard, balcony, or a small rented space, and sell directly to individuals, landscapers, restaurants, or local markets.
Where You Can Sell
The key is reaching customers who value fresh produce, greenery, and quality plants.
| Platform/Location | How It Works |
|---|---|
| Instagram/Facebook | Share plant care tips, growth updates, and photos of available plants. |
| Send plant catalogues and offers to contacts and gardening groups. | |
| Local Markets | Sell vegetables, herbs, and seedlings in open markets. |
| Landscaping Companies | Supply bulk plants for residential or corporate landscaping projects. |
| Restaurants & Cafés | Supply fresh herbs, microgreens, or vegetables regularly. |
| Plant Fairs/Exhibitions | Showcase exotic or decorative plants to niche buyers. |
How to Get Started
You can start with minimal space and gradually expand as sales grow.
| Step | Action |
|---|---|
| Choose Plant Focus | Select 3–5 plants to start (e.g., herbs, vegetables, ornamental plants). |
| Prepare Growing Area | Use pots, trays, grow bags, or raised beds. |
| Source Seeds/Seedlings | Buy from trusted suppliers for quality yields. |
| Learn Plant Care Basics | Understand watering, fertilising, and pest control. |
| Set Pricing & Sales Channels | Decide wholesale or retail focus based on market research. |
| Promote Consistently | Share plant tips and progress photos to engage buyers. |
Startup Cost Breakdown
| Expense Item | Estimated Cost (₦) |
|---|---|
| Seeds/seedlings | 15,000 – 20,000 |
| Pots, trays & grow bags | 20,000 – 25,000 |
| Soil & compost | 10,000 – 15,000 |
| Watering equipment | 8,000 – 10,000 |
| Shelving/shade netting | 15,000 – 20,000 |
| Packaging & labelling | 5,000 – 7,000 |
| Marketing & photography | 7,000 – 10,000 |
| Contingency fund | 5,000 – 8,000 |
| Total | 85,000 – 115,000 |
Earning Potential
Selling herbs or vegetable seedlings at ₦500–₦1,500 each can quickly add up. If you sell 200 seedlings monthly at an average ₦1,000, that’s ₦200,000 in revenue.
With wholesale supply to landscapers or restaurants, monthly earnings can realistically reach ₦150,000–₦250,000 starting out, with room for growth as your nursery expands.
18. Pet Services (Walking, Grooming)
Pet services like walking, grooming, and basic care are a growing niche in urban areas, especially among busy professionals and pet lovers who want the best for their animals.
With ₦100,000 or less, you can start offering mobile services to clients in your neighbourhood, saving them time and giving their pets the attention they need.
This business has low overheads and relies more on skill, trust, and reliability than on heavy equipment.
Where You Can Get Clients
The most effective way to get pet service clients is to target pet owners where they spend time online and offline.
| Platform/Location | How It Works |
|---|---|
| Instagram/Facebook | Share pet care tips, before or after grooming photos, and videos of walks. |
| Send promotions, packages, and available slots to contacts and local groups. | |
| Veterinary Clinics | Leave flyers or partner with vets to refer clients. |
| Pet Stores | Offer to groom or walk customers’ pets after purchases. |
| Local Parks | Approach pet owners directly and hand out business cards during walks. |
| Online Pet Groups | Join pet owner forums and WhatsApp/Facebook groups. |
How to Get Started
You can start with basic equipment and grow your offerings as your client base expands.
| Step | Action |
|---|---|
| Pick Services to Offer | Decide whether you will do walking, grooming, or both. |
| Get Basic Equipment | Buy brushes, combs, nail clippers, leashes, and pet shampoo. |
| Set Service Packages | Offer hourly rates, weekly packages, or full grooming bundles. |
| Promote Locally | Target your neighbourhood first to cut travel costs. |
| Build Trust | Keep time commitments, handle pets gently, and maintain safety. |
Startup Cost Breakdown
| Expense Item | Estimated Cost (₦) |
|---|---|
| Grooming tools (brushes, nail clippers, scissors) | 15,000 – 20,000 |
| Pet shampoo and cleaning supplies | 10,000 – 15,000 |
| Leashes, collars and harnesses | 10,000 – 15,000 |
| Transportation | 15,000 – 20,000 |
| Marketing materials | 10,000 – 15,000 |
| Branded apron/T-shirt | 5,000 – 7,000 |
| Contingency fund | 5,000 – 8,000 |
| Total | 70,000 – 100,000 |
Earning Potential
Pet walking can earn ₦5,000–₦10,000 per session, while grooming starts at ₦5,000 for small pets and ₦10,000+ for larger animals.
With 10 walks and 5 grooming sessions a week, you could earn ₦120,000–₦200,000 monthly, with potential for more during festive seasons when pet owners travel.
See Also: A Guide To Starting a Pet Sitting Business – Rates, Licensing and Promotion Tips
19. Tech Repairs and Troubleshooting
Tech repairs and troubleshooting is a high-demand business that covers fixing smartphones, laptops, printers, and other gadgets, as well as offering software installations and upgrades.
With ₦100,000 or less, you can start small from home or operate a mobile service, targeting individuals, small businesses, and students. The key is skill, speed, and reliability, once people trust you with their devices, repeat business and referrals follow.
Where You Can Get Clients
Clients are best found where people rely heavily on technology and need quick solutions.
| Platform/Location | How It Works |
|---|---|
| WhatsApp/Facebook Groups | Post repair services in student, business, and tech support groups. |
| Share before or after repair photos and client testimonials. | |
| Local Computer/Phone Shops | Partner to handle repairs they cannot manage in-house. |
| Office Complexes | Leave flyers or approach small businesses for maintenance contracts. |
| E-commerce Platforms | List services on Jiji.ng or similar sites. |
| University Campuses | Offer affordable student packages for phone and laptop repairs. |
How to Get Started
A good foundation in tech skills and basic equipment will set you up for success.
| Step | Action |
|---|---|
| Learn/Upgrade Skills | Take courses or apprentice with an experienced technician. |
| Choose Your Niche | Decide whether to focus on phones, laptops, or general tech troubleshooting. |
| Get Basic Tools | Purchase screwdrivers, multimeter, heat gun, soldering kit, etc. |
| Stock Common Parts | Keep popular replacement parts for faster service. |
| Promote Your Services | Use both online and offline channels to spread the word. |
Startup Cost Breakdown
| Expense Item | Estimated Cost (₦) |
|---|---|
| Basic repair tools kit | 20,000 – 25,000 |
| Diagnostic software & apps | 10,000 – 10,000 |
| Replacement parts (stock) | 25,000 – 30,000 |
| Marketing materials | 10,000 – 15,000 |
| Transportation (initial) | 10,000 – 15,000 |
| Contingency fund | 10,000 – 15,000 |
| Total | 85,000 – 110,000 |
Earning Potential
Phone repairs average ₦5,000–₦15,000 per job, while laptop repairs can bring ₦10,000–₦30,000. Handling just 20 jobs a month at an average ₦10,000 can earn about ₦200,000.
Maintenance contracts with offices can further boost steady monthly income.
See Also: How to Start a Mobile Phone Repair Business – A Complete Guide
20. Fitness Training and Home Workouts
With the rise of health consciousness and flexible work schedules, more people are looking for personalised fitness solutions they can do at home or outdoors. A fitness training business can be started with ₦100,000 or less, especially if you have experience in exercise science, sports, or personal training.
You can work with clients one-on-one, run small group sessions, or offer virtual classes via social media and video conferencing apps.
Where You Can Get Clients
Clients are most easily found in spaces where people are already looking for motivation, guidance, and healthy lifestyle tips.
| Platform/Location | How It Works |
|---|---|
| Instagram/TikTok | Share workout clips, transformation stories, and nutrition tips. |
| Send workout packages, schedules, and progress updates to contacts and groups. | |
| Facebook Groups | Join fitness or weight-loss groups to promote services. |
| Local Parks and Gyms | Approach people working out or offer trial sessions. |
| Corporate Offices | Offer corporate wellness or lunchtime fitness programmes. |
| YouTube/Zoom Classes | Host live or recorded home workout sessions. |
How to Get Started
You can start lean, focusing on skill, results, and client experience before expanding into premium equipment or studio space.
| Step | Action |
|---|---|
| Choose Your Niche | Pick weight loss, strength training, yoga, HIIT, or general fitness. |
| Get Certified (Optional) | Consider basic personal training certification for credibility. |
| Create Training Plans | Develop structured, goal-based workout programs. |
| Get Basic Equipment | Resistance bands, mats, dumbbells, skipping ropes. |
| Promote Aggressively | Share client results and offer free trial sessions. |
Startup Cost Breakdown
| Expense Item | Estimated Cost (₦) |
|---|---|
| Basic training equipment | 25,000 – 35,000 |
| Branded workout apparel | 10,000 – 15,000 |
| Marketing & promotions | 15,000 – 20,000 |
| Certification/training | 20,000 – 25,000 |
| Transportation (initial) | 10,000 – 12,000 |
| Contingency fund | 5,000 – 8,000 |
| Total | 85,000 – 115,000 |
Earning Potential
Personal training sessions can cost ₦10,000–₦20,000 per client, while group classes range from ₦5,000–₦15,000 per person. Training 15 regular clients at ₦10,000 each per week can generate ₦600,000 monthly.
Virtual classes and corporate programmes can further increase earnings with minimal extra cost.
See also: 50 Ways to Make Money Online Successfully in Nigeria
The Implementation Guide for 100k Businesses
Starting a business with a limited budget can be daunting, especially in an unpredictable economic environment like Nigeria’s.
However, with proper planning, strategic thinking, and a deep understanding of resource management, 100,000 Naira can become the stepping stone to a thriving venture.
Below is a practical guide on how to start, sustain, and eventually scale your business using smart tactics that prioritise efficiency:
| Step | Description | Why It Matters |
|---|---|---|
| Register Your Business with CAC | Register your business name with the Corporate Affairs Commission (CAC) to give it legal identity. | Allows you to open a corporate bank account, build trust with clients, and access grants or loans. |
| Create a Business Plan | Outline your target customers, product and service offering, pricing strategy, startup costs, and projected income. | Provides structure, direction, and clarity for better decision-making as your business grows. |
| Spend Where It Matters | Allocate capital intentionally, prioritise income-generating essentials before branding extras. | Maximises the efficiency of limited funds and ensures operational readiness. |
Marketing Strategies for A Low-Capital Business
Marketing is often misunderstood as something that requires a big budget. In reality, many successful Nigerian startups launched with little to no marketing spend.
The secret? Being authentic, consistent, and delivering real value.
| Strategy | Description | Why It Matters |
|---|---|---|
| Leverage Word-of-Mouth Marketing | Encourage early customers to share their positive experiences. Offer discounts or bonuses for referrals. | Builds trust faster than any paid advertising and turns customers into brand ambassadors. |
| Maximise Free Digital Platforms | Use WhatsApp Status, Instagram Stories, and Facebook Marketplace to showcase products/services and share authentic content. | Keeps marketing costs low while increasing brand visibility and trust. |
| Be Strategic With Social Media | Choose platforms that match your business type and target audience. Post consistently and engage with followers. | Improves organic reach, builds credibility, and grows a loyal community. |
See Also: 10 Marketing Strategies To Grow Your Business As An Entrepreneur
Conclusion
In Nigeria, where economic uncertainty often casts doubt on entrepreneurship, the truth remains that ₦100,000 is enough to start a viable and sustainable business in Nigeria, if spent wisely.
The entrepreneurial journey may seem daunting, but you are not alone. With the right support, strategy, and mindset, success is within reach. So take that leap.
We want to see you succeed, and that’s why we provide valuable business resources to help you every step of the way.
- Join over 23,000 entrepreneurs by signing up for our newsletter and receiving valuable business insights.
- Register your business today with Entrepreneurs.ng’s Business Registration Services.
- Tell Your Brand Story on Entrepreneurs.ng, let’s showcase your brand to our global audience.
- Need help with your marketing strategy? Get a Comprehensive Marketing and Sales Plan here.
- Sign up for our Entrepreneurs Success Blueprint Programme to learn how to start and scale your business in just 30 days.
- Book our one-on-one consulting and speak to an expert about structuring and growing your business.
- Visit our shop for business plan templates and other valuable resources to guide you.
- Get our Employee-Employer Super Bundle NDA templates to legally protect your business and workforce.
- Advertise your business to over a million entrepreneurs through our different advertising packages.
Frequently Asked Questions (FAQs)
What is the most profitable business to start with 100k?
One of the most profitable businesses to start with 100k is social media management, freelance writing or content creation. They require only a smartphone or laptop and internet access.
Which business moves fast in Nigeria?
Retail arbitrage and the thrift fashion business tend to move fast in Nigeria due to their quick turnover. With platforms like WhatsApp, Jiji, and Instagram, you can buy and resell items and generate quick returns.
What business pays well in Nigeria?
Service-based businesses such as virtual assistance, tutoring, or tech repairs often pay well, especially when clients are consistent and appreciative of quality.
What is the highest-paid small business?
Tech services like phone repairs or web design rank among the highest-paid small businesses due to the value of the skills involved. While they may require some training, the demand is constant and the margins are substantial.
Which business gives daily income in Nigeria?
Homemade snacks, grocery reselling, and small-scale catering services often provide daily cash flow. These businesses respond directly to everyday needs, making them excellent for entrepreneurs looking for businesses that pay daily.
What is the cheapest business to start in Nigeria?
Social media influencing, content writing, and online tutoring are among the cheapest businesses to start. With a phone and internet connection, you can begin almost immediately, making them ideal for those with limited startup funds.
What is the easiest business to start?
Errand services or food delivery businesses are relatively easy to start. They require little technical skill and respond to practical needs. With proper planning and a small network, you can start earning almost immediately.
Which business is best at low cost?
Online businesses and services such as virtual assistance or freelance writing are considered some of the best low-capital business ideas in Nigeria. They’re flexible, inexpensive, and suitable for remote operations.
How do I start a business with no ideas?
Begin by identifying your strengths, hobbies, or daily frustrations around you. Sometimes, the best business ideas entrepreneurs overlook are found in everyday life.
What business makes the most cash?
Businesses involved in trading, especially fast-moving consumer goods (FMCGs), often generate the most cash quickly. While the margins may be small, volume makes up for it. This model is suitable for those with strong sales skills.
What business is in high demand in Nigeria?
Food processing, delivery services, home cleaning, and tech repair are in high demand. These are profitable businesses to start with 100k because they provide solutions to pressing daily challenges.
Which business is best to earn lots of money?
A dropshipping business that leverages digital marketing can help you earn significantly, especially when paired with trending products. The global reach of e-commerce makes this one of the top profitable 100k investments for entrepreneurs.
Which is the easiest business to open?
The easiest business to open is one that requires no inventory, like freelance writing, tutoring, or affiliate marketing. These ventures have fewer regulatory hurdles and can be launched from your home.
