The online marketplace in Nigeria is growing, and it offers endless opportunities for entrepreneurs. If you’ve ever wondered, “What can I sell online to make money fast?” or “What products can I sell online to make money?” this comprehensive guide will provide the answers. Here, we’ll explore the best profitable things to sell online and explain why these products are in high demand.
Benefits of Selling Online
Before we discuss the list of profitable things you can sell online, let’s explore some of the benefits of online selling.
These advantages include:
1. Wide Market Reach
With internet penetration increasing in Nigeria, selling online allows you to reach millions of customers across the country and even beyond.
2. Low Start-Up Costs
Setting up an online business is significantly cheaper than renting a physical store. You can begin with a minimal budget using social media platforms, marketplaces like Jumia or Konga, or your own e-commerce website.
3. Flexibility and Convenience
Online selling offers flexibility, as you can operate your business from anywhere with an internet connection. This convenience makes it appealing to both sellers and buyers.
4. 24/7 Availability
Unlike physical stores, an online shop never closes. Customers can shop anytime, boosting your sales potential.
5. Data-Driven Decision-Making
Online platforms provide valuable insights about customer behaviour, enabling you to make informed business decisions.
Top 20 Most Profitable Things to Sell Online in Nigeria
Here are the 20 most profitable things to sell online in Nigeria in 2025, along with detailed explanations to help you get started and succeed:
1. Skincare Products
Skincare products include creams, serums, toners, and sunscreens designed to treat and maintain healthy skin. In Nigeria, skincare has become a top priority as people focus on improving their appearance and addressing skin concerns like acne, hyperpigmentation, and sun damage. The demand for both organic and branded skincare products is rising rapidly.
Why Profitable:
The beauty industry in Nigeria is valued at billions of naira, with a significant portion of that dedicated to skincare. People are willing to invest in quality products that guarantee results, making this a profitable thing to sell online.
How to Start:
- Conduct thorough research on trending skincare ingredients like niacinamide or hyaluronic acid.
- Build relationships with reputable suppliers or start a private label line.
- Educate your audience through tutorials, testimonials, and demonstrations on platforms like Instagram.
- Prioritise obtaining certifications to establish trust.
2. Makeup
Makeup products such as foundations, lipsticks, mascaras, and eyeshadows remain essential for enhancing beauty. In Nigeria, the makeup industry thrives due to events like weddings, photoshoots, and traditional celebrations where flawless looks are important.
Why Profitable:
Nigerian women are style-conscious, and many spend considerable amounts on high-quality makeup products. Influencers and beauty enthusiasts also drive market trends by showcasing new looks and brands.
How to Start:
- Identify popular makeup brands and products that resonate with your target audience.
- Offer bundle deals, such as a starter kit for beginners.
- Leverage social media by collaborating with makeup artists and beauty bloggers to promote your products.
- Provide tips and tricks for application to engage customers.
3. Quality Human Hair Wigs
Human hair wigs are highly sought-after for their durability and natural appearance. These wigs are used by Nigerian women as a protective hairstyle and a way to enhance their look effortlessly.
Why Profitable:
Wigs offer versatility and convenience, making them a staple for many women. High-quality wigs command premium prices, ensuring good profit margins for sellers.
How to Start:
- Build partnerships with suppliers of genuine human hair wigs.
- Offer customisation options, such as colouring or styling.
- Promote your products with high-quality photos and testimonials from satisfied customers.
- Provide care tips to ensure your customers get long-lasting value from their purchases.
4. Vitamins and Supplements
Health products like multivitamins, herbal supplements, and immune boosters are gaining popularity as Nigerians become more health-conscious. These products address dietary gaps, improve overall wellness, and boost energy levels.
Why Profitable:
People are increasingly seeking preventive healthcare solutions, making vitamins and supplements a fast-moving product. The flexibility in targeting different demographics also broadens your customer base.
How to Start:
- Partner with certified manufacturers to source safe and effective products.
- Ensure that all products meet regulatory approvals, such as NAFDAC certification.
- Educate your audience about the benefits of these supplements through blogs or social media posts.
- Offer discounts for repeat purchases or bulk orders.
5. Clothes (New and Okrika)
Affordable fashion remains a staple in the Nigerian market, where both new and thrift (Okrika) clothes cater to diverse income levels. Thrift clothing, in particular, appeals to budget-conscious shoppers looking for quality at a lower price.
Why Profitable:
The demand for stylish yet affordable clothing never wanes. Reselling thrift clothes also allows for high profit margins due to low sourcing costs.
How to Start:
- Curate trendy and seasonal items that appeal to your target audience.
- Source Okrika clothes in bulk from major markets like Katangua.
- Utilise Instagram and WhatsApp for sales, showcasing your products with appealing photos.
- Create a niche, such as casual wear, office attire, or children’s clothes.
6. Books (Thrift and New)
Books—whether academic, self-help, or fictional—hold significant value in Nigeria. Students, professionals, and avid readers constantly seek affordable access to knowledge and entertainment.
Why Profitable:
Books are evergreen products, especially when you tap into markets like educational textbooks, exam preparation materials, or bestsellers.
How to Start:
- Source books from publishers, wholesalers, or thrift markets.
- Cater to specific niches, such as parenting guides or religious texts.
- Offer discounts on bulk purchases to attract schools and libraries.
- Include delivery services to increase convenience.
7. Jewellery (Affordable for Middle-Class Women)
Fashion jewellery, such as earrings, bracelets, and necklaces, appeals to women looking to enhance their style without breaking the bank. Affordable jewellery caters to middle-income earners and trendy fashion enthusiasts.
Why Profitable:
Jewellery is a recurring purchase, and offering affordable yet stylish options ensures a steady customer base. Customisable options can increase appeal.
How to Start:
- Partner with local artisans or source from trusted suppliers.
- Focus on unique designs and current trends.
- Use social media platforms like Instagram to showcase your collection with clear pricing.
- Offer gift packaging to appeal to those buying presents.
8. Handmade Waist Beads
Waist beads are a cultural accessory that has gained widespread popularity for their aesthetic and symbolic appeal. These beads are worn around the waist, often as a fashion statement or for personal significance, such as body positivity and femininity.
Why Profitable:
Handmade waist beads are unique, customisable, and relatively inexpensive to produce, yet they fetch high margins when sold. They appeal to a wide audience, including women interested in African culture and those looking for decorative accessories.
How to Start:
- Learn the art of bead making or collaborate with skilled artisans.
- Offer customised designs, allowing customers to choose colours, patterns, and sizes.
- Market through social media platforms like Instagram and WhatsApp.
- Use influencers to promote your brand and attract more customers.
9. Crochet Wears
Crochet wears, including tops, dresses, bags, and hats, are handmade items that stand out for their intricate designs and uniqueness. These products have a growing fan base among fashion enthusiasts.
Why Profitable:
Handcrafted items like crochet wears command premium pricing due to the effort and time invested in creating them. Additionally, they are trendy and eco-friendly, appealing to consumers who value sustainable fashion.
How to Start:
- Acquire crochet skills or partner with skilled artisans.
- Create an online catalogue showcasing various designs.
- Use high-quality visuals and lifestyle photos to promote your products.
- Attend craft fairs and leverage online marketplaces to expand your reach.
10. Quality Sneakers
Sneakers have become a staple in modern fashion, blending comfort and style. From casual wear to athletic use, sneakers cater to a broad demographic, including youth and professionals.
Why Profitable:
The versatility and growing trend of sneaker culture ensure consistent demand. Exclusive or limited-edition sneakers can also fetch premium prices, making them a lucrative choice for sellers.
How to Start:
- Source sneakers from trusted suppliers or import directly from manufacturers.
- Focus on popular and trending brands or unique designs.
- Use social media ads to target sneaker enthusiasts and build a loyal customer base.
- Offer authentic products to build trust and retain customers.
11. Perfumes (Designer and Oil-Based)
Perfumes are highly desirable, offering consumers a way to express their personality through scent. Designer perfumes cater to luxury markets, while oil-based scents provide affordable options for everyday use.
Why Profitable:
The perfume market caters to diverse income levels, ensuring a wide customer base. With proper branding and marketing, sellers can generate substantial profits from this category.
How to Start:
- Identify and stock popular designer brands and affordable alternatives.
- Partner with wholesalers or create a private-label oil perfume brand.
- Offer free samples or testers to attract buyers.
- Use reviews and testimonials to build credibility.
12. Phones and Other Electronic Devices
Electronic gadgets like smartphones, headphones, and tablets are essential in today’s tech-driven world. Nigerians constantly upgrade their devices, creating a steady demand for electronics.
Why Profitable:
Electronics are a necessity, not a luxury, making them a high-demand category. Sellers can earn significant profits, especially with authentic and competitively priced products.
How to Start:
- Source devices from authorised distributors to guarantee quality.
- Offer a wide range of products, from budget-friendly models to premium options.
- Provide warranty and after-sales support to gain customer trust.
- Leverage marketplaces like Jumia or your e-commerce site to sell.
13. Adire (Tie and Dye)
Adire is a traditional Nigerian fabric made using resist-dyeing techniques. It has become a symbol of cultural pride and is now a trendy fashion item, both locally and internationally.
Why Profitable:
The uniqueness and vibrant patterns of Adire fabrics make them appealing for use in clothing, accessories, and home decor. Additionally, they attract customers who appreciate African culture.
How to Start:
- Learn the craft or partner with experienced dyers.
- Sell finished Adire products like dresses, scarves, or throw pillows.
- Market to both local and international audiences via e-commerce platforms.
- Highlight the cultural significance of Adire in your marketing.
14. Ankara Prints
Ankara fabrics are vibrant, patterned textiles that are a staple in African fashion. These fabrics are used for making clothing, bags, and accessories, among other items.
Why Profitable:
The versatility and cultural relevance of Ankara prints ensure consistent demand. Customers buy them for special occasions, casual wear, and custom tailoring.
How to Start:
- Source high-quality Ankara prints from reliable suppliers.
- Sell by the yard or as ready-to-wear outfits.
- Collaborate with fashion designers to reach new audiences.
- Use storytelling to highlight the cultural richness of the fabric.
15. Luxury Wristwatches
Luxury wristwatches are status symbols that blend functionality with style. These timepieces are sought after by professionals and collectors who value craftsmanship and exclusivity.
Why Profitable:
High margins and a dedicated market segment make luxury watches a profitable venture. Limited-edition models and authentic brands attract high-value customers.
How to Start:
- Partner with authorised distributors of luxury watch brands.
- Offer authentication certificates to assure buyers of product genuineness.
- Use targeted advertising to reach affluent customers.
- Offer flexible payment options for high-value purchases.
16. Ladies’ Wear (Lingerie, Nightclothes, Pyjamas)
Ladies’ wear encompasses intimate clothing, nightwear, and lounge outfits. These items are essential for comfort and style at home.
Why Profitable:
Women are consistent buyers of lingerie and sleepwear. Offering trendy designs at affordable prices guarantees a steady flow of repeat customers.
How to Start:
- Stock items in a range of sizes to cater to a diverse audience.
- Partner with manufacturers or wholesalers who offer high-quality fabrics.
- Use Instagram or TikTok to showcase product benefits through creative content.
- Provide attractive packaging for a premium feel.
17. Gift Items
Gift items such as personalised mugs, hampers, and cards are in demand for celebrations, corporate events, and special occasions. Creativity and customisation are key to standing out in this niche.
Why Profitable:
Customers are willing to pay extra for thoughtful and unique gifts. These items also sell consistently throughout the year due to holidays and events.
How to Start:
- Focus on unique and personalisable products.
- Create themed gift boxes for specific occasions like birthdays or anniversaries.
- Partner with courier services to offer timely deliveries.
- Promote your items heavily during festive seasons.
18. Food Products
Packaged food items such as snacks, spices, and homemade delicacies are always in demand. Nigerians love convenience, and well-packaged food items cater to this need.
Why Profitable:
Food is a basic necessity, and well-branded, hygienic food items have a ready market. Creative packaging can set your products apart from competitors.
How to Start:
- Source fresh ingredients and focus on high-quality preparation.
- Obtain certifications from regulatory bodies like NAFDAC.
- Use social media to share recipes and product benefits.
- Partner with online delivery platforms to expand your reach.
19. Posters, Artwork, and Wall Frames
Decorative items like posters, framed art, and personalised wall decor are popular for enhancing living and office spaces. They cater to individuals seeking stylish interiors.
Why Profitable:
The growing interest in home improvement drives demand for unique and affordable decor. Customisation options further increase appeal.
How to Start:
- Partner with local artists or create digital designs for printing.
- Offer custom framing services for an added revenue stream.
- Market to real estate developers and interior designers.
- Use Instagram and Pinterest to showcase your designs.
20. Online Courses
Digital products like online courses offer learners an opportunity to acquire skills or knowledge from the comfort of their homes. Popular topics include coding, graphic design, and entrepreneurship.
Why Profitable:
Education is a priority for career and personal growth. Courses have minimal production costs, and once created, they can be sold repeatedly.
How to Start:
- Identify in-demand topics through market research.
- Create engaging and high-quality content using tools like Canva or Teachable.
- Use email marketing and social media ads to attract learners.
- Collaborate with influencers or industry experts to boost credibility.
Key Takeaways from 20 Most Profitable Things to Sell Online in Nigeria
- Start Small: Begin with products that require minimal investment and can be scaled gradually. This allows you to test the waters and refine your strategy.
- Understand Your Audience: Know the preferences, pain points, and purchasing habits of your target customers. Tailoring your products and marketing efforts will yield better results.
- Prioritise Quality: Whether it’s handmade products or imported items, ensure quality consistency to build trust and encourage repeat purchases.
- Leverage Technology: Use social media platforms, SEO strategies, and e-commerce tools to maximise your online visibility.
- Stay Updated: Trends evolve quickly in the online space. Regularly research market trends and customer demands to stay ahead of competitors.
- Create a Unique Selling Point (USP): Differentiate your products by offering something distinct, whether it’s customised options, superior quality, or exceptional customer service.
- Invest in Branding: Establishing a strong and memorable brand identity can significantly boost customer loyalty and attract new buyers.
Conclusion
Selling online in Nigeria is one of the most effective ways to make money in 2025. By choosing the right products and following proven strategies, you can build a thriving business. Remember, success comes from persistence, innovation, and a customer-centric approach.
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FAQs on 20 Most Profitable Things to Sell Online in Nigeria 2025
What can I sell online to make money fast?
Skincare products, packaged food, and phones are quick-moving items that cater to high demand and immediate needs.
What are the most successful things to sell online?
Electronics, quality wigs, online courses, and fashion items like sneakers and Ankara prints are highly successful due to consistent demand.
What products can I sell online to make money?
Start with items like affordable jewellery, perfumes, or digital products such as e-books and courses that require minimal start-up capital.
What are good things to sell online in Nigeria?
Handmade crafts, thrift clothing, and home decor items like wall frames and posters are popular and profitable.
How can I start selling online in Nigeria?
Leverage platforms like Jumia, Konga, and Instagram. Focus on reliable sourcing, quality branding, and excellent customer service.
Can I sell digital products online in Nigeria?
Yes, digital products such as e-books, templates, and online courses are highly profitable and require minimal overhead costs.
How do I handle shipping for online sales?
Partner with reliable logistics companies such as GIGL, DHL, or local couriers. Offer clear delivery timelines and tracking options to enhance customer satisfaction.
What platforms are best for selling online in Nigeria?
Social media platforms like Instagram and WhatsApp are ideal for direct sales, while marketplaces like Jumia and Konga help expand your reach.