In today’s fast-paced business world, choosing an affordable QuickBooks alternative can make the difference between high costs and stress-free accounting. Though QuickBooks is a leading name, many small businesses now prefer QuickBooks alternatives with simpler workflows, VAT compliance, and more flexible pricing.
In fact, the Intuit QuickBooks Small Business Index reports that U.S. small business revenue fell by an average of $11,850 per business in 2024, showing just how sensitive SMEs are to financial overheads.
In this article, you will find a full comparison of leading QuickBooks competitors, from cloud-based systems to desktop tools that are VAT-compliant and affordable.
Key Takeaways
- Not every business needs QuickBooks; alternatives often provide simpler and more affordable solutions.
- The right accounting software depends on size, industry, and compliance needs.
- Options range from free tools for freelancers to enterprise-grade platforms for scaling businesses.
- Switching systems requires planning for smooth data migration and ongoing support.
What is QuickBooks?
QuickBooks is a leading accounting software developed by Intuit, designed to help businesses manage finances, invoicing, payroll, and tax compliance.
It is widely used by small and medium-sized businesses globally because of its robust features, integrations, and brand trust.
However, its subscription model and complexity have led many entrepreneurs to explore alternatives that better suit their needs.
QuickBooks at a Glance
| Feature / Aspect | Details |
|---|---|
| Developer | Intuit Inc. |
| First Released | 1983 (QuickBooks brand launched in 1992) |
| Deployment | Cloud-based (QuickBooks Online) and Desktop versions available |
| Target Users | Small and medium-sized businesses, accountants, and freelancers |
| Core Features | Invoicing, expense tracking, payroll, bank reconciliation, and tax filing |
| Pricing | Subscription plans from approx. $19/month (varies by plan & region) |
| Integrations | Connects with banking systems, e-commerce platforms, CRMs, and apps |
| Compliance | VAT or GST ready in some regions, tax compliance tools included |
| Strengths | Feature-rich, trusted brand, strong ecosystem of apps and add-ons |
| Weaknesses | Can be costly, steep learning curve, limited localisation in some areas |
Why Entrepreneurs Look for QuickBooks Alternatives
Although QuickBooks is powerful, many entrepreneurs and small business owners find that it does not always match their budget, compliance needs, or workflow preferences.
Below are the most common reasons business owners seek alternatives:
| Reason | Explanation |
|---|---|
| High Costs | Subscription fees and add-ons can be expensive for startups and SMEs. |
| Complexity | The interface and features may feel overwhelming for non-accountants. |
| Local Compliance | Limited VAT/GST support in some regions makes it less practical. |
| Scalability Issues | Businesses either outgrow QuickBooks or find it lacks enterprise features. |
| Integration Needs | Some industries require integrations that QuickBooks does not fully support. |
| Customer Support Gaps | Localised or industry-specific support may be limited. |
Key Factors to Consider When Choosing an Alternative
Choosing the right accounting software is not just about cost; it is about finding a tool that fits your business size, industry, and long-term goals.
Entrepreneurs should weigh these factors before switching from QuickBooks to another platform:
| Factor | Why It Matters |
|---|---|
| Pricing Structure | Determines affordability; compare subscriptions vs one-time payments. |
| Ease of Use | Simple interfaces save time and reduce the need for extensive training. |
| Core Features | Look for essentials like invoicing, payroll, tax compliance, and reporting. |
| Cloud vs Desktop | Cloud offers flexibility; a desktop may suit businesses with specific workflows. |
| Integrations | Seamless links with banking, e-commerce, and CRM tools boost efficiency. |
| Local Compliance | VAT/GST readiness is critical for tax accuracy in many regions. |
| Scalability | Software should grow with your business and support added complexity. |
| Customer Support | Reliable help ensures smooth operations and faster issue resolution. |
See Also: Top 20 TeamViewer Alternatives – The Best Remote Desktop Tools for Entrepreneurs
12 Best QuickBooks Alternatives
While QuickBooks remains popular, a growing number of accounting platforms now offer compelling features, flexible pricing, and better localisation.
These tools range from free solutions for freelancers to advanced systems built for scaling enterprises. Below, we explore the most reliable alternatives every entrepreneur should consider.
1. Xero
Xero is a cloud-based accounting platform designed for small and medium-sized businesses.
Known for its clean interface and powerful integrations, it helps entrepreneurs manage invoicing, payroll, inventory, and compliance from anywhere.
Its global reach and strong ecosystem make it one of the most popular QuickBooks alternatives for businesses seeking flexibility and scale.
| Feature / Aspect | Details |
|---|---|
| Deployment | Cloud-based, accessible via web and mobile apps |
| Target Users | Small and medium-sized businesses, accountants, freelancers |
| Core Features | Invoicing, payroll, bank reconciliation, reporting, inventory, and multi-currency |
| Integrations | 1,000+ apps, including e-commerce, CRM, and payment processors |
| Compliance | VAT/GST ready in multiple regions |
| Strengths | Easy to use, robust integrations, strong reporting tools |
| Weaknesses | Can become costly with add-ons, limited advanced enterprise features |
| Best For | SMEs and businesses with global or remote operations |
Xero Pricing
| Plan | Price (USD/month) |
|---|---|
| Starter | $29 |
| Standard | $46 |
| Premium | $69 |
2. FreshBooks
FreshBooks is an accounting software tailored for freelancers, consultants, and service-based businesses. It focuses on simplicity and time-saving features like invoicing, expense tracking, and project management.
With an intuitive design and mobile-first approach, FreshBooks stands out as a user-friendly QuickBooks alternative for entrepreneurs who prioritise ease of use over complex accounting functions.
| Feature / Aspect | Details |
|---|---|
| Deployment | Cloud-based, available via web and mobile apps |
| Target Users | Freelancers, consultants, service-based SMEs |
| Core Features | Invoicing, time tracking, expense management, project tracking, and reporting |
| Integrations | 100+ apps, including PayPal, G Suite, Shopify, and Trello |
| Compliance | Supports tax calculations and VAT or GST in some regions |
| Strengths | Very user-friendly, excellent for client billing and project tracking |
| Weaknesses | Limited advanced accounting features compared to larger platforms |
| Best For | Freelancers and service-based businesses that need simple accounting |
FreshBooks Pricing
| Plan | Price (USD/month) |
|---|---|
| Lite | $6.30 |
| Plus | $11.40 |
| Premium | $19.50 |
| Select | Custom Pricing |
3. Wave Accounting
Wave Accounting is a free, cloud-based tool designed for freelancers and small businesses with simple accounting needs.
It covers the basics such as invoicing, expense tracking, and receipts without the steep subscription costs of traditional platforms.
While it does not offer the depth of larger competitors, its affordability makes it one of the most attractive QuickBooks alternatives for small businesses.
| Feature / Aspect | Details |
|---|---|
| Deployment | Cloud-based, web and mobile apps available |
| Target Users | Freelancers, startups, small businesses |
| Core Features | Invoicing, expense tracking, receipts scanning, and reporting |
| Integrations | Limited compared to larger platforms, basic payment integrations |
| Compliance | Supports sales tax and VAT tracking in some regions |
| Strengths | Free core features, beginner-friendly interface, and no subscription fees |
| Weaknesses | Limited scalability, fewer integrations, and payroll only in certain regions |
| Best For | Solo entrepreneurs and very small businesses that need to keep costs low |
Wave Accounting Pricing
| Plan / Service | Price (USD) |
|---|---|
| Starter Plan | Free |
| Pro | $190/year |
4. Zoho Books
Zoho Books is part of the wider Zoho business suite and offers a comprehensive, affordable accounting solution for small and medium-sized businesses.
It is particularly appealing to entrepreneurs in regions where VAT or GST compliance is essential, making it one of the most practical QuickBooks alternatives for businesses that want automation, scalability, and tight integration with other tools.
| Feature / Aspect | Details |
|---|---|
| Deployment | Cloud-based, accessible via web and mobile apps |
| Target Users | SMEs, startups, and businesses already using the Zoho ecosystem |
| Core Features | Invoicing, expense tracking, banking, inventory, project management, automation |
| Integrations | Works seamlessly with 50+ Zoho apps, plus third-party integrations (PayPal, Stripe, Office 365) |
| Compliance | Strong VAT or GST support across multiple regions |
| Strengths | Affordable automation features, deep integration with Zoho products |
| Weaknesses | Payroll features are limited outside certain countries |
| Best For | SMEs seeking affordable, VAT-compliant accounting software |
Zoho Books Pricing
| Plan | Price (USD/month) |
|---|---|
| Free | $0 |
| Standard | $20 |
| Professional | $50 |
| Premium | $70 |
| Elite | $150 |
| Ultimate | $275 |
5. Sage Business Cloud Accounting
Sage is one of the oldest and most trusted names in accounting software.
With its cloud-based version, Sage Business Cloud Accounting, the company delivers compliance-focused tools for entrepreneurs who want reliability and localised tax support.
It is widely used in Europe, Africa, and other regions where VAT compliance is a top priority, making it a strong QuickBooks alternative for small and medium-sized businesses.
| Feature / Aspect | Details |
|---|---|
| Deployment | Cloud-based with desktop options available |
| Target Users | Small and medium-sized businesses, accountants |
| Core Features | Invoicing, cash flow management, bank reconciliation, tax compliance, reporting |
| Integrations | Connects with banks, payment providers, Microsoft 365, and third-party apps |
| Compliance | Strong VAT or GST and local tax compliance in multiple regions |
| Strengths | Trusted brand, compliance focus, widely available support |
| Weaknesses | User experience is less modern than newer competitors |
| Best For | SMEs and businesses in highly regulated markets need tax reliability |
Sage Business Cloud Accounting Pricing
| Plan | Price (USD/month) |
|---|---|
| Start | $12 |
| Standard | $23 |
6. NetSuite (Oracle)
NetSuite, owned by Oracle, is an enterprise-grade cloud ERP solution that includes a powerful accounting module.
Unlike other tools designed mainly for SMEs, NetSuite is built for growing businesses that need advanced financial management, scalability, and integration across operations.
It is one of the strongest QuickBooks alternatives for companies that have outgrown small business tools and need a full enterprise resource planning system.
| Feature / Aspect | Details |
|---|---|
| Deployment | Cloud-based ERP with accounting and financial management modules |
| Target Users | Mid-sized to large businesses, scaling startups, and enterprises |
| Core Features | Advanced accounting, multi-currency, tax compliance, financial consolidation, ERP integration |
| Integrations | Native integration across the ERP suite plus third-party add-ons |
| Compliance | Strong global compliance (GAAP, IFRS, VAT, GST, multi-jurisdiction support) |
| Strengths | Scalable, enterprise-grade, real-time reporting and analytics |
| Weaknesses | Expensive, requires implementation expertise, not beginner-friendly |
| Best For | Enterprises and scaling startups that need advanced financial oversight |
NetSuite Pricing
| Plan / Service | Price (USD) |
|---|---|
| Base Licence | From $999/month |
| User Licence | From $99/user/month |
| Custom Packages | Varies |
7. Odoo Accounting
Odoo is an open-source business management suite that includes a dedicated accounting module.
Unlike traditional standalone tools, Odoo integrates seamlessly with other business functions like inventory, CRM, and HR, making it highly customisable.
It is a strong QuickBooks alternative for entrepreneurs and SMEs who want flexibility and full control over their accounting system within an ERP framework.
| Feature / Aspect | Details |
|---|---|
| Deployment | Cloud-based (Odoo Online), on-premise, or self-hosted open-source |
| Target Users | SMEs, startups, and businesses that need integrated ERP solutions |
| Core Features | Invoicing, expense management, bank feeds, reconciliation, tax compliance, multi-currency |
| Integrations | Full Odoo ERP suite (CRM, inventory, HR, POS) plus third-party apps |
| Compliance | VAT or GST supported, adaptable for local regulations |
| Strengths | Highly customisable, modular system, scalable with ERP capabilities |
| Weaknesses | Requires technical setup for self-hosted; some features need paid apps |
| Best For | SMEs wanting ERP + accounting in one ecosystem |
Odoo Accounting Pricing
| Plan / Service | Price (USD/month) |
|---|---|
| One App Free | Free |
| Standard | $7 .25 US/ user/month |
| Custom | $ 10 .90/user/month |
8. Quicken
Quicken is one of the oldest personal finance and accounting software tools, best known for helping individuals and small businesses manage budgets, investments, and basic bookkeeping.
Unlike QuickBooks, which focuses primarily on small business accounting, Quicken straddles both personal and business finance.
It is a solid QuickBooks alternative for solopreneurs or small business owners who want a simple, affordable tool without enterprise-level complexity.
| Feature / Aspect | Details |
|---|---|
| Deployment | Desktop-based with optional cloud sync (Windows and Mac versions) |
| Target Users | Individuals, freelancers, small business owners |
| Core Features | Budgeting, expense tracking, invoicing (Home & Business plan), investment tracking |
| Integrations | Bank accounts, investment platforms, and limited third-party integrations |
| Compliance | Basic tax reports; not as robust as business-focused platforms |
| Strengths | Affordable, long-established, and combines personal and business finances |
| Weaknesses | Desktop-first, with fewer business features compared to other tools |
| Best For | Solopreneurs and freelancers who want to track both personal and business finances |
Quicken Pricing
| Plan | Price (USD/month) |
|---|---|
| Quicken Simplifi | $2.99 |
| Quicken Business & Personal | $3.99 |
| Classic | $5.99 |
9. Bench
Bench is an online bookkeeping service that combines software with real human bookkeepers. Unlike traditional accounting software, Bench focuses on providing done-for-you bookkeeping, tax filing support, and financial reporting.
It is a strong QuickBooks alternative for small businesses that prefer outsourcing their accounting rather than managing it themselves.
| Feature / Aspect | Details |
|---|---|
| Deployment | Cloud-based platform with a dedicated bookkeeping team |
| Target Users | Small businesses, startups, and solopreneurs who want managed bookkeeping |
| Core Features | Monthly bookkeeping, financial reports, tax preparation, and expense categorisation |
| Integrations | Works with banks, payment processors, and payroll systems |
| Compliance | Supports U.S. tax compliance; not yet global VAT-ready |
| Strengths | Hands-off bookkeeping, expert support, and clear financial insights |
| Weaknesses | More expensive than DIY tools; limited international compliance |
| Best For | Entrepreneurs who want bookkeeping handled by professionals |
Bench Pricing
| Plan | Price (USD/month) |
|---|---|
| Bookkeeping | $339/month |
| Bookkeeping & Tax | $599/month |
10. Kashoo
Kashoo is a simple, cloud-based accounting software built for small businesses and freelancers who want simplicity without sacrificing core functionality.
It automates much of the bookkeeping process, from categorising expenses to generating tax reports, making it a practical QuickBooks alternative for entrepreneurs seeking ease of use at an affordable price.
| Feature / Aspect | Details |
|---|---|
| Deployment | Cloud-based, available via web and mobile apps |
| Target Users | Freelancers, solopreneurs, small business owners |
| Core Features | Invoicing, expense tracking, bank reconciliation, tax reporting, income & expense categorisation |
| Integrations | Connects with banks and payment processors; fewer third-party app integrations compared to competitors. |
| Compliance | Supports sales tax and VAT calculation for select regions |
| Strengths | Simple, affordable, automation-driven bookkeeping |
| Weaknesses | Limited advanced features; not ideal for scaling businesses |
| Best For | Solo entrepreneurs and micro-businesses who want no-fuss accounting |
Kashoo Pricing
| Plan / Service | Price (USD/month) |
|---|---|
| Trulysmall Accounting | $20 |
| Kashoo Accounting | $30 |
See Also: 15 Best Lightroom Alternatives for Entrepreneurs and Creatives- A Definitive List
11. AccountEdge
AccountEdge is a robust desktop-based accounting software tailored for small and medium-sized businesses. Unlike many cloud-only platforms, it offers entrepreneurs full control over their data with optional remote access.
It is a strong QuickBooks alternative for businesses that prefer a traditional desktop solution but still want advanced accounting capabilities.
| Feature | Details |
|---|---|
| Deployment | Desktop-based (Windows & Mac) with optional cloud collaboration add-on |
| Target Users | SMEs, accountants, and businesses that prefer desktop software |
| Core Features | Invoicing, payroll, inventory, time billing, reporting, and bank reconciliation |
| Integrations | Integrates with Shopify, payroll services, and optional add-ons |
| Compliance | VAT or GST and tax reporting are supported in multiple regions |
| Strengths | Feature-rich, offline access, ownership of data |
| Weaknesses | Not as mobile-friendly; cloud features require add-ons |
| Best For | SMEs wanting a powerful desktop accounting system with optional cloud |
AccountEdge Pricing
| Plan | Price (USD) |
|---|---|
| AccountEdge Pro | $20/Month |
| AccountEdge Network Edition | $30/Month |
| AccountEdge Hosted | $50/Month |
12. Patriot Accounting
Patriot Accounting is a U.S.-based, cloud accounting software built with affordability and simplicity in mind.
It focuses on small businesses that need straightforward bookkeeping, invoicing, and payroll without the steep costs of larger platforms.
Its clean interface and strong customer support make it a practical QuickBooks alternative for entrepreneurs who want essential accounting at a lower price point.
| Feature | Details |
|---|---|
| Deployment | Cloud-based, web access with mobile-friendly design |
| Target Users | Small businesses, startups, and accountants |
| Core Features | Invoicing, expense tracking, payment recording, reporting, and optional payroll |
| Integrations | Bank imports, payment processors, and payroll system integration |
| Compliance | U.S. tax compliance; limited VAT/GST support outside the U.S. |
| Strengths | Affordable, easy to use, strong payroll integration |
| Weaknesses | Limited international compliance; fewer integrations than bigger competitors |
| Best For | U.S.-based small businesses needing simple accounting + payroll |
Patriot Accounting Pricing
| Plan | Price (USD/month) |
|---|---|
| Accounting Basic | $20 |
| Accounting Premium | $30 |
| Payroll Add-on | From $17/month + $4/employee |
Tips for Migrating From QuickBooks to an Alternative
Switching from QuickBooks to a new accounting solution can feel daunting, but a structured approach makes the process smoother.
Data accuracy, compliance, and minimal downtime are key priorities for entrepreneurs. Below are essential tips to guide a successful migration:
| Tip | What to Do |
|---|---|
| Back Up Your Data | Protects against errors or loss during migration. Always create a full copy of QuickBooks files. |
| Clean Your Records | Remove duplicates and reconcile accounts before transferring to ensure accuracy in the new system. |
| Test the New Platform | Run a trial migration or set up a sandbox to check how invoices, expenses, and reports appear. |
| Plan for Compliance | Ensure VAT or GST, or tax settings in the new software, align with local regulations. |
| Map Accounts Properly | Match your QuickBooks chart of accounts to the new system to avoid reporting errors. |
| Seek Expert Support | Consider help from an accountant or the new provider’s onboarding team to avoid mistakes. |
| Train Your Team | Provide basic training so employees can adapt quickly to the new workflows. |
See Also: 15 Best Adobe Acrobat Alternatives – Top Free and Paid PDF Editors for Entrepreneurs
Conclusion
QuickBooks may be the market leader, but it is not the perfect fit for every entrepreneur. From free tools like Wave to enterprise-grade systems like NetSuite, there are plenty of alternatives designed to match different budgets, compliance needs, and growth stages.
The right choice depends on your business size, industry, and long-term goal, and with careful planning, migrating to a new system can be smooth and rewarding.
We want to see you succeed, and that’s why we provide valuable business resources to help you every step of the way.
- Join over 23,000 entrepreneurs by signing up for our newsletter and receiving valuable business insights.
- Register your business today with Entrepreneurs.ng’s Business Registration Services.
- Tell Your Brand Story on Entrepreneurs.ng, let’s showcase your brand to our global audience.
- Need help with your marketing strategy? Get a Comprehensive Marketing and Sales Plan here.
- Sign up for our Entrepreneurs Success Blueprint Programme to learn how to start and scale your business in just 30 days.
- Book our one-on-one consulting and speak to an expert about structuring and growing your business.
- Visit our shop for business plan templates and other valuable resources to guide you.
- Get our Employee-Employer Super Bundle NDA templates to legally protect your business and workforce.
- Advertise your business to over a million entrepreneurs through our different advertising packages.
Frequently Asked Questions (FAQs)
What is the best QuickBooks alternative for small businesses?
FreshBooks and Zoho Books are excellent for small businesses because they combine ease of use with affordability and VAT compliance in many regions.
Is there a free alternative to QuickBooks?
Yes. Wave Accounting offers free invoicing, expense tracking, and reporting, though payroll and payments come at an extra cost.
Which QuickBooks alternative is best for freelancers?
FreshBooks is popular among freelancers thanks to its time tracking, invoicing, and client management features.
Can I migrate my data from QuickBooks to another accounting software?
Yes. Most alternatives allow CSV imports or direct integration tools for migrating invoices, expenses, and contacts. It is best to back up your QuickBooks data first.
Which QuickBooks competitor is best for VAT compliance?
Zoho Books and Sage Business Cloud Accounting are strong choices, especially for entrepreneurs in regions where VAT/GST reporting is mandatory.
Are QuickBooks alternatives cheaper?
Many are. Tools like Wave (free), Kashoo, and Patriot Accounting offer affordable plans compared to QuickBooks’ subscription tiers.
