To build strong customer relationships and drive consistent sales, investing in the top email marketing tools is essential. Email marketing remains one of the most effective strategies for business growth, and the numbers prove it.
According to HubSpot, 53% of small business owners in the U.S., U.K., Canada, and Australia use email marketing as their most frequent strategy for acquiring new customers and retaining repeat buyers.
In this article, we will explore the best tools that can help you automate campaigns, personalise communication, and boost your marketing ROI.
See also: Marketing Tips for New Entrepreneurs To Boost Their Business
Key Takeaways
- Email marketing offers the highest ROI among digital marketing channels, making it essential for business growth.
- The best email marketing tools combine automation, analytics, and easy integration to streamline campaigns.
- Choosing the right platform depends on your business size, budget, and specific marketing goals.
- Successful email marketing requires personalisation, list segmentation, and regular performance optimisation.
Key Features to Look for in Email Marketing Tools
Email marketing tools differ widely in their capabilities, so understanding what matters most can prevent you from overspending on unnecessary features or struggling with software that cannot scale with your needs.
Below are the core features every entrepreneur should consider when selecting an email marketing platform.
| Feature | Why It Matters | What to Look For |
|---|---|---|
| Automation Capabilities | Saves time by sending emails based on triggers, behaviours, or schedules. Improves customer experience. | Drip campaigns Auto-responders Behaviour-based triggers Customer journeys |
| Integration Options | Ensures seamless connection with your CRM, e-commerce platforms, and analytics tools. | CRM integration (Zoho, Salesforce), Shopify/WooCommerce support and Social media sync |
| Analytics and Reporting | Provides insights into campaign performance to refine strategies and boost ROI. | Open rate & CTR tracking, Conversion reports, Heatmaps, and ROI dashboards |
| Ease of Use and Templates | Makes campaign creation faster and more intuitive, reducing design costs and errors. | Drag-and-drop editor, Pre-designed responsive templates, and Mobile preview |
| Scalability and Pricing Models | Allows your email marketing to grow with your business without skyrocketing costs. | Free or affordable entry plan, Flexible pricing tiers, and Enterprise options |
Our Top Email Marketing Tools at a Glance
Finding the perfect email marketing platform can be tricky when each tool promises to be the best. To make your decision easier, we have created a side-by-side comparison table that brings all the essential details together in one place.
This quick reference highlights each tool, who it is best for, its standout features, free plan availability, and starting price, so you can choose the one that fits your business goals and budget.
| Tool | Best For | Key Features | Free Plan | Starting Price |
|---|---|---|---|---|
| Mailchimp | All-in-one solution for SMEs | Automation, A/B Testing, Landing Pages, Analytics | Yes | $13/month |
| ConvertKit | Creators, bloggers, small businesses | Visual Automation, Landing Pages, Subscriber Tagging | Yes | $25/month |
| MailerLite | Simplicity & beginners | Drag-and-Drop Builder, Automation, Pop-ups, Website Builder | Yes | $9/month |
| ActiveCampaign | Advanced automation + CRM | Predictive Actions, Multi-Step Flows, Conditional Content, CRM Integration | No | $15/month |
| Constant Contact | Small businesses, events | Smart Templates, Social Campaign Tools, Event Marketing | No | $12/month |
| Brevo (Sendinblue) | Multi-channel marketing | Email + SMS, Workflow Automation, CRM, Heatmaps | Yes | $25/month |
| GetResponse | All-in-one marketing platform | Funnels, Webinar Hosting, Behavioural Triggers | No | $9/month |
| Moosend | Affordable automation | AI Personalisation, Automation, A/B Testing | Yes | $9/month |
| Zoho Campaigns | CRM-focused businesses | CRM Integration, Dynamic Content, Workflow Automation | Yes | $14/month |
| Benchmark Email | Simple and multilingual campaigns | Drag-and-Drop Builder, A/B Testing, Real-Time Analytics | Yes | $15/month |
| Omnisend | eCommerce-focused automation | Multi-Channel (Email, SMS), Cart Recovery, Gamified Pop-ups | Yes | $11.20/month |
| Drip | Advanced eCommerce businesses | Behaviour-Based Automation, Revenue Dashboards, Visual Workflows | No | $39/month |
| Campaign Monitor | Design-heavy campaigns | Beautiful Templates, Smart Segmentation, Time-Zone Sending | Limited trial | $10.80/month |
| MailerLite Classic | Simple, essential features | Basic Automation, Pop-up Forms, Advanced Reporting | Yes | $15/month |
| AWeber | Small businesses, freelancers | Automation, AMP Emails, Landing Pages | Yes | $12.50/month |
| Mailjet | Collaborative teams + developers | Real-Time Collaboration, A/B Testing, API + SMTP | Yes | $17/month |
| Keap | CRM + marketing automation | Full CRM, Payment Integration, Appointment Booking | No | $159/month |
| EmailOctopus | Budget-conscious businesses | Simple Automation, List Segmentation, API Access | Yes | $9/month |
| SendPulse | Multi-channel messaging | Email, SMS, Push, AI Personalisation, Chatbots | Yes | $8/month |
| Mailmodo | Interactive emails with AMP | Embedded Forms in Emails, Visual Flows, Analytics | Yes | $39/month |
See Also: 25 Best Marketing Tools Every Small Business Needs
20 Top Email Marketing Tools for Growing Your Business
With countless email marketing platforms available, finding the right one can feel overwhelming.
To help you make the best choice, we have compiled some of the top email marketing tools that offer powerful features, affordable pricing, and scalability for businesses of all sizes.
Whether you need advanced automation, simple drag-and-drop editors, or robust analytics, these tools will help you create impactful campaigns that drive growth.
1. Mailchimp
Mailchimp is one of the most popular and widely used email marketing platforms, trusted by millions of businesses worldwide.
Known for its user-friendly interface and extensive automation features, Mailchimp is ideal for small businesses, startups, and growing brands looking to build and nurture customer relationships.
It offers everything from beautifully designed email templates to advanced analytics and e-commerce integrations, making it a versatile tool for marketers who want efficiency and impact.
Key Features of Mailchimp
| Feature | Description |
|---|---|
| Drag-and-Drop Builder | Allows the easy creation of professional emails without coding skills. |
| Marketing Automation | Automate welcome emails, abandoned cart reminders, and drip campaigns |
| Audience Segmentation | Group subscribers based on behaviour, demographics, and preferences. |
| A/B Testing | Optimise subject lines, send times, and content for better performance. |
| Analytics & Insights | Track opens, clicks, conversions, and revenue generated from campaigns. |
| Third-Party Integrations | Connect with Shopify, WooCommerce, WordPress, CRMs, and over 300 apps. |
Mailchimp Pricing
| Plan | Cost |
| Free | $0 |
| Essential | $13 |
| Standard | $20 |
| Premium | $350 |
Mailchimp Pros and Cons
| Pros | Cons |
|---|---|
| User-friendly drag-and-drop email builder, perfect for beginners. | Pricing becomes expensive as the subscriber count increases. |
| Offers a generous free plan for up to 500 subscribers with basic features. | Advanced automation is only available on higher-tier plans. |
| Extensive integration options with over 300 platforms, including Shopify and WordPress. | Limited template customisation compared to some competitors. |
| Built-in analytics and reporting for detailed performance tracking. | Customer support options are restricted for free plan users. |
| High deliverability rates ensure your campaigns reach inboxes. | Lacks native SMS marketing capabilities; requires third-party integration. |
2. ConvertKit
ConvertKit is a leading email marketing platform specifically designed for creators, bloggers, and small business owners.
It focuses on helping users build authentic relationships with their audience through personalised email campaigns and automation.
Its clean interface, strong tagging system, and easy-to-use tools make it a favourite among content creators who want to grow their community, nurture leads, and increase conversions without complex workflows.
Key Features of ConvertKit
| Feature | Description |
|---|---|
| Email Sequences & Automation | Build and automate drip campaigns with an intuitive workflow editor. |
| Tagging & Segmentation | Organise subscribers with tags for hyper-personalised content delivery. |
| Landing Pages & Forms | Create unlimited custom landing pages and forms without using external tools. |
| Visual Automation Builder | Map out subscriber journeys and trigger-based workflows visually. |
| Integrations | Connect with e-commerce platforms, webinar tools, and popular CMS systems. |
| Creator-Centric Features | Monetisation tools for selling digital products and subscriptions. |
ConvertKit Pricing
| Plan | Cost |
| Free | $0 |
| Creator | $25 |
| Creator Pro | $60 |
ConvertKit Pros and Cons
| Pros | Cons |
|---|---|
| Excellent for creators and bloggers with features tailored for content marketing. | No free plan beyond the basic trial, and it can be expensive for beginners. |
| Advanced tagging system for precise audience segmentation. | Limited template variety compared to competitors. |
| Simple, intuitive interface for creating automated sequences. | No built-in A/B testing for email content, only subject lines. |
| Integrated landing page and sign-up form builder. | The visual automation builder could be more advanced. |
| Strong community support and educational resources for users. | Limited e-commerce features compared to tools like Mailchimp or ActiveCampaign. |
3. MailerLite
MailerLite is a highly user-friendly email marketing platform that offers a clean, modern interface and essential tools for creating and automating campaigns.
It is particularly popular among small businesses, freelancers, and entrepreneurs who need a cost-effective solution without sacrificing quality.
MailerLite focuses on simplicity while providing robust features such as advanced segmentation, automation workflows, and built-in landing page builders, making it a strong contender for businesses looking for affordability and functionality.
Key Features of MailerLite
| Feature | Description |
|---|---|
| Drag-and-Drop Editor | Easily design responsive emails with a modern and user-friendly interface. |
| Email Automation | Automate workflows for onboarding, follow-ups, and targeted campaigns. |
| Landing Pages & Pop-Ups | Build custom landing pages and pop-up forms to capture leads without third-party tools. |
| Audience Segmentation | Segment lists based on behaviour, geolocation, and engagement for tailored campaigns. |
| A/B Testing | Test subject lines and email content for improved performance. |
| Integration Options | Connect with Shopify, WooCommerce, WordPress, and other essential apps easily. |
MailerLite Pricing
| Plan | Cost |
| Free | $0 |
| Growing Business | $9 |
| Advanced | $18 |
| Enterprise | Custom |
MailerLite Pros and Cons
| Pros | Cons |
|---|---|
| Affordable pricing structure, including a generous free plan for up to 1,000 subscribers. | Limited advanced automation compared to premium tools like ActiveCampaign. |
| Clean and intuitive drag-and-drop editor for email creation. | Template selection is not as extensive as some competitors. |
| Built-in landing page and pop-up form builder for lead generation. | Reporting features are somewhat basic compared to high-end platforms. |
| Strong deliverability rates and GDPR-compliant features. | No phone support; email support response time can be slow for free plans. |
| Includes A/B testing for subject lines and content. | Lacks advanced CRM functionalities for complex customer relationship management. |
4. ActiveCampaign
ActiveCampaign is a powerful email marketing tool designed for businesses that want more than just email campaigns. It combines advanced automation, a built-in CRM, and robust segmentation features to deliver highly personalised experiences.
ActiveCampaign is ideal for businesses that prioritise complex customer journeys, multi-channel marketing, and advanced analytics.
Its flexibility and scalability make it a top choice for medium to large businesses seeking a comprehensive solution.
Key Features of ActiveCampaign
| Feature | Description |
|---|---|
| Advanced Automation Builder | Create complex workflows with triggers, conditions, and actions for personalised journeys. |
| Built-in CRM & Sales Automation | Track leads, manage pipelines, and automate sales processes alongside email campaigns. |
| Dynamic Content | Display customised content within emails based on user behaviour and preferences. |
| Site & Event Tracking | Monitor customer activity on websites and trigger emails based on specific actions. |
| A/B Testing & Reporting | Optimise campaigns with robust split testing and in-depth performance analytics. |
| Third-Party Integrations | Connect seamlessly with Shopify, WooCommerce, Salesforce, Zapier, and 850+ apps. |
ActiveCampaign Pricing
| Plan | Cost |
| Lite | $15 |
| Plus | $49 |
| Professional | $79 |
| Enterprise | $145 |
ActiveCampaign Pros and Cons
| Pros | Cons |
|---|---|
| Advanced automation capabilities with visual workflows for complex customer journeys. | Higher learning curve for beginners due to its wide range of features. |
| Built-in CRM with sales automation for managing leads and pipelines. | Pricing can be expensive as contacts grow, especially for premium plans. |
| Deep personalisation and dynamic content options to tailor emails for each subscriber. | No free plan available, only a 14-day free trial. |
| Robust segmentation tools for precise audience targeting and behaviour-based triggers. | Reporting dashboards can feel overwhelming for new users. |
| Excellent deliverability rates and extensive third-party integrations (850+ apps). | Limited template variety compared to tools like Mailchimp. |
5. Constant Contact
Constant Contact is one of the oldest and most reliable email marketing platforms in the industry, known for its simplicity and user-friendly design.
It is well-suited for small businesses, nonprofits, and beginners who want an easy way to create and manage campaigns without technical complexity.
With its intuitive drag-and-drop editor, strong customer support, and social media integration, Constant Contact is a go-to option for those looking to streamline email marketing with minimal setup time.
Key Features of Constant Contact
| Feature | Description |
|---|---|
| Drag-and-Drop Email Builder | Quickly create beautiful, responsive emails without coding knowledge. |
| Email Automation | Set up automated welcome series and birthday or anniversary emails. |
| Social Media Integration | Manage and publish posts to social media platforms directly from the dashboard. |
| Event Management | Create and promote events, manage RSVPs, and track registrations seamlessly. |
| Reporting & Analytics | View metrics like open rates, click-through rates, and engagement data in real-time. |
| E-commerce Tools | Sync with Shopify and WooCommerce to run email campaigns that drive sales. |
Constant Contact Pricing
| Plan | Cost |
| Lite | $12 |
| Standard | $35 |
| Premium | $80 |
| Premium | $350 |
Constant Contact Pros and Cons
| Pros | Cons |
|---|---|
| Extremely beginner-friendly with an intuitive drag-and-drop email builder. | Lacks advanced automation features compared to competitors like ActiveCampaign. |
| Excellent customer support, including live chat and phone assistance. | Template customisation options can be restrictive. |
| Social media management tools are integrated within the platform. | Reporting and analytics are more basic compared to high-end platforms. |
| Event management and RSVP features are built-in for businesses hosting webinars or events. | Pricing is higher than similar tools for the features offered. |
| Provides a wide selection of templates for quick email design. | Limited scalability for larger businesses with complex workflows. |
6. Brevo
Brevo is an all-in-one marketing platform that combines email marketing, SMS marketing, chat, CRM, and transactional emails in a single solution.
It is designed for businesses that want more than basic email campaigns, offering advanced automation tools, segmentation, and compliance features such as GDPR.
Brevo’s flexible pricing, based on email volume instead of contacts, makes it a cost-effective solution for businesses of all sizes, especially those operating in Europe or targeting global customers.
Key Features of Brevo
| Feature | Description |
|---|---|
| Email Marketing | Create, schedule, and send professional email campaigns with an intuitive drag-and-drop builder. |
| Marketing Automation | Build automated workflows with triggers for user actions such as sign-ups or purchases. |
| SMS Marketing | Send personalised SMS campaigns to complement your email marketing efforts. |
| CRM Integration | Built-in CRM for managing contacts and tracking interactions in one place. |
| Transactional Emails | Send order confirmations, password resets, and other transactional emails via SMTP. |
| Segmentation & Personalisation | Segment audiences based on behaviour, engagement, and demographics for targeted campaigns. |
| GDPR Compliance | Strong privacy features for businesses in regions with strict data regulations. |
Brevo Pricing
| Plan | Cost |
| Free | $0 |
| Starter | $25 |
| Business | $65 |
| Enterprise | Custom |
Brevo Pros and Cons
| Pros | Cons |
|---|---|
| Affordable pricing model based on email volume, not the number of contacts. | Limited template customisation options compared to some competitors. |
| Includes SMS marketing, live chat, and transactional email capabilities in one platform. | Learning curve for beginners due to the wide range of features. |
| GDPR-compliant and offers strong data security for businesses in regulated industries. | Phone support is only available on higher-tier plans. |
| Advanced automation workflows with detailed triggers and conditions. | Reporting and analytics, while useful, can feel basic for advanced marketers. |
| Provides a free plan with key features for businesses starting out. | Limited pre-built integrations compared to platforms like Mailchimp or ActiveCampaign. |
7. GetResponse
GetResponse is a comprehensive email marketing platform that goes beyond standard campaign tools to offer advanced automation, webinars, and conversion funnels.
It is designed for businesses and entrepreneurs who want an all-in-one solution that includes not just email marketing but also lead generation and sales tools.
With features like AI-powered email generation, pre-built sales funnels, and webinar hosting, GetResponse is ideal for businesses that want to build end-to-end marketing campaigns in one place.
Key Features of GetResponse
| Feature | Description |
|---|---|
| Email Marketing | Create responsive email campaigns with an intuitive drag-and-drop builder. |
| Marketing Automation | Design sophisticated workflows triggered by subscriber behaviour and preferences. |
| Webinar Hosting | Host live webinars directly within the platform to engage audiences. |
| Conversion Funnels | Pre-built funnels for lead generation, sales, and webinars to drive conversions. |
| Landing Page Builder | Build and publish landing pages without coding for high-converting campaigns. |
| AI Email Generator | Generate personalised emails with the help of AI tools. |
| E-commerce Integration | Connect with Shopify, WooCommerce, and other platforms for product promotions and automation. |
GetResponse Pricing
| Plan | Cost |
| Starter | $9 |
| Marketer | $26 |
| Creator | $44 |
| Enterprise | Custom |
GetResponse Pros and Cons
| Pros | Cons |
|---|---|
| Offers an all-in-one marketing solution, including email, webinars, and automation. | The free plan is limited to very basic features and a small number of subscribers. |
| Advanced automation workflows with easy-to-use drag-and-drop builder. | Pricing increases significantly as advanced features (like webinars) are added. |
| Built-in webinar hosting feature, eliminating the need for third-party tools. | Some advanced features require technical knowledge for full utilisation. |
| Conversion funnels and landing pages for seamless lead generation and sales automation. | Customer support can be slow for lower-tier plans. |
| AI-powered tools for email creation and list management. | Slightly complex interface for beginners compared to simpler tools like MailerLite. |
8. Moosend
Moosend is a budget-friendly email marketing platform that packs a punch with powerful automation features, responsive templates, and AI-driven tools.
Moosend excels in providing a simple user interface combined with robust functionalities such as behaviour-based automation, real-time analytics, and a drag-and-drop email builder, making it one of the most cost-effective yet competitive tools in the market.
It is ideal for startups, small businesses, and marketers who want advanced features without paying premium prices.
Key Features of Moosend
| Feature | Description |
|---|---|
| Email Drag-and-Drop Editor | Create professional, responsive emails quickly without coding skills. |
| Marketing Automation | Build workflows with behaviour triggers, such as abandoned carts or site visits. |
| Personalisation & Segmentation | Customise messages using subscriber data and behavioural segmentation. |
| AI-Powered Product Recommendations | Suggest relevant products to customers based on AI-driven insights for e-commerce growth. |
| Landing Pages & Subscription Forms | Create custom landing pages and forms without third-party software. |
| Advanced Reporting & Analytics | Track open rates, click-through rates, and campaign performance in real-time. |
| Integrations | Works with e-commerce platforms like WooCommerce, Shopify, and Zapier for workflow automation. |
Moosend Pricing
| Plan | Cost |
| Free | $0 |
| Pro | $9 |
| Enterprise | Custom |
Moosend Pros and Cons
| Pros | Cons |
|---|---|
| Affordable pricing with generous features even on the lowest plan. | No free plan, only a 30-day trial, which can limit accessibility for very small businesses. |
| Advanced automation with behavioural triggers for personalised campaigns. | The template library is smaller compared to competitors like Mailchimp or GetResponse. |
| Drag-and-drop editor for easy email creation without coding knowledge. | Customer support is limited mainly to chat and email; phone support is absent. |
| AI-powered product recommendations for e-commerce businesses. | Limited third-party integrations compared to larger platforms. |
| Strong real-time analytics and reporting for better insights. | Lacks built-in CRM functionality, so you’ll need separate tools for full customer management. |
9. Zoho Campaigns
Zoho Campaigns is an email marketing platform designed for businesses seeking a cost-effective solution with seamless CRM integration.
Part of the Zoho ecosystem, it is perfect for companies already using Zoho products, offering smooth data sync and enhanced marketing automation.
With an intuitive email editor, pre-designed templates, and compliance tools for GDPR and CAN-SPAM, Zoho Campaigns provides essential features to manage campaigns effectively at an affordable price.
Key Features of Zoho Campaigns
| Feature | Description |
|---|---|
| Drag-and-Drop Editor | Quickly create and customise professional email campaigns without technical skills. |
| Automation Workflows | Automate welcome series, follow-ups, and re-engagement campaigns using trigger-based workflows. |
| CRM Integration | Sync contacts and customer data seamlessly with Zoho CRM for unified marketing and sales efforts. |
| A/B Testing | Test subject lines and email content to identify high-performing variations. |
| Pre-Designed Templates | Access ready-made templates for newsletters, promotions, and event invitations. |
| Compliance Tools | Ensure campaigns follow GDPR, CAN-SPAM, and other global email regulations. |
| Advanced Segmentation | Segment lists based on location, behaviour, and engagement for better personalisation. |
Zoho Campaigns Pricing
| Plan | Cost |
| Free | $0 |
| Standard | $14 |
| Professional | $23 |
| Enterprise | $40 |
| Ultimate | $52 |
Zoho Campaigns Pros and Cons
| Pros | Cons |
|---|---|
| Affordable pricing with essential email marketing features for small and medium businesses. | Limited advanced automation compared to competitors like ActiveCampaign or GetResponse. |
| Tight integration with Zoho CRM and other Zoho apps enhances workflow efficiency. | Template variety and design flexibility could be better. |
| Offers list segmentation and personalisation for targeted campaigns. | Reporting tools lack depth for highly detailed analytics. |
| Built-in compliance features for GDPR and CAN-SPAM regulations. | Customer support is slower on lower-tier plans. |
| Easy-to-use interface and smooth learning curve for beginners. | Not ideal for large enterprises requiring complex workflows and advanced customisation. |
10. Benchmark Email
Benchmark Email is an intuitive email marketing platform focused on simplicity and speed. It is ideal for small to medium businesses that want to create beautiful, responsive emails quickly.
With a drag-and-drop editor, mobile-optimised templates, and basic automation, Benchmark Email offers a smooth user experience for beginners while providing enough functionality for experienced marketers.
Its global presence and multi-language support make it a strong choice for businesses operating internationally.
Key Features of Benchmark Email
| Feature | Description |
|---|---|
| Drag-and-Drop Builder | Create responsive, professional emails with a user-friendly interface. |
| Email Automation | Automate welcome emails, basic drip campaigns, and engagement follow-ups. |
| A/B Testing | Test subject lines and content to optimise open and click rates. |
| Responsive Templates | Access mobile-friendly email templates for all types of campaigns. |
| Real-Time Preview | Instantly preview emails on desktop and mobile before sending. |
| Integrations | Connect with e-commerce platforms, CRMs, and third-party apps via Zapier. |
| Multi-Language Support | Send campaigns in multiple languages for a global audience. |
Benchmark Email Pricing
| Plan | Cost |
| Free | $0 |
| Pro | $15 |
| Enterprise | Custom |
Benchmark Email Pros and Cons
| Pros | Cons |
|---|---|
| Simple, intuitive interface perfect for beginners and non-tech users. | Limited advanced automation compared to tools like ActiveCampaign or GetResponse. |
| Free plan available with essential features for small businesses. | Template variety is basic; advanced customisation options are limited. |
| Mobile-optimised email templates for better responsiveness. | Reporting lacks depth for businesses that require detailed analytics. |
| Real-time editing and preview to ensure flawless email design across devices. | No built-in CRM, so integration is needed for customer management. |
| Supports multiple languages, making it great for global businesses. | Pricing becomes higher for additional contacts compared to some competitors. |
See also: How To Get Customers Through Email Marketing And A Work Portfolio
11. Omnisend
Omnisend is a robust email marketing platform tailored for e-commerce businesses. It goes beyond basic email campaigns by combining email, SMS, and push notifications in a single platform.
With its advanced automation workflows, pre-built templates, and seamless integrations with major e-commerce platforms like Shopify, WooCommerce, and BigCommerce, Omnisend is ideal for online retailers looking to boost engagement, recover abandoned carts, and drive sales through multichannel marketing.
Key Features of Omnisend
| Feature | Description |
|---|---|
| Email & SMS Marketing | Run combined email and SMS campaigns to reach customers on multiple channels. |
| Pre-Built Automation Workflows | Use ready-made workflows for abandoned carts, welcome emails, and post-purchase campaigns. |
| E-commerce Integrations | Integrates seamlessly with Shopify, WooCommerce, Magento, and BigCommerce. |
| Advanced Segmentation | Segment customers based on purchase behaviour, browsing history, and engagement. |
| Push Notifications | Send real-time web push notifications to re-engage site visitors and reduce cart abandonment. |
| A/B Testing | Test subject lines and email designs for better conversions. |
| Product Recommender | Recommend products dynamically based on customer behaviour to increase average order value. |
Omnisend Pricing
| Plan | Cost |
| Free | $0 |
| Standard | $11.20 |
| Pro | $41.30 |
Omnisend Pros and Cons
| Pros | Cons |
|---|---|
| Built specifically for e-commerce businesses with advanced automation features. | The free plan is very limited in functionality, making it unsuitable for scaling businesses. |
| Combines email, SMS, and push notifications for multichannel campaigns. | Pricing can become expensive as you add more SMS credits and features. |
| Seamless integrations with Shopify, WooCommerce, and other e-commerce platforms. | Template customisation options are somewhat limited compared to Mailchimp or Moosend. |
| Pre-built automation workflows for abandoned carts, welcome series, and product recommendations. | No dedicated CRM, though customer segmentation is strong. |
| Advanced segmentation and personalisation for targeted campaigns. | Customer support prioritisation is only available on higher-tier plans. |
12. Drip
Drip is a powerful email marketing platform designed specifically for e-commerce businesses.
Known as an ECRM (E-commerce CRM), Drip focuses on personalised customer journeys through advanced automation, segmentation, and behaviour tracking. Its deep integration with platforms like Shopify, WooCommerce, and Magento makes it ideal for online retailers who want to nurture leads and boost repeat purchases.
With advanced workflows and real-time analytics, Drip helps businesses increase engagement and maximise revenue.
Key Features of Drip
| Feature | Description |
|---|---|
| E-commerce CRM (ECRM) | Combines email marketing and CRM functionalities tailored for online stores. |
| Advanced Automation | Build complex workflows based on triggers like purchase history and customer behaviour. |
| Personalisation & Segmentation | Segment customers by demographics, engagement, and lifetime value for targeted messaging. |
| Dynamic Product Recommendations | Recommend products automatically based on browsing and purchase data. |
| Revenue Attribution | Track campaign performance in terms of sales and revenue. |
| Pre-Built Workflows | Includes ready-to-use workflows like abandoned cart recovery and post-purchase campaigns. |
| Deep E-commerce Integrations | Works seamlessly with Shopify, WooCommerce, BigCommerce, and Magento. |
Drip Pricing
| Plan | Cost |
| Starter | $39 |
| Custom | Custom pricing |
Drip Pros and Cons
| Pros | Cons |
|---|---|
| Purpose-built for e-commerce, offering advanced automation and segmentation. | Higher pricing compared to basic email tools, which may deter small businesses. |
| Seamless integration with Shopify, WooCommerce, and other e-commerce platforms. | Limited pre-designed email templates compared to competitors like Mailchimp. |
| Real-time behaviour tracking for hyper-personalised campaigns. | No free plan, only a 14-day trial. |
| Advanced workflows for abandoned cart recovery, post-purchase emails, and upsell campaigns. | Reporting is detailed but can feel complex for beginners. |
| Dynamic product recommendations and tagging for improved conversions. | No built-in landing page builder; requires third-party solutions for some design needs. |
13. Campaign Monitor
Campaign Monitor is a premium email marketing platform known for its beautiful, customisable templates and intuitive drag-and-drop builder.
It is widely used by marketers who prioritise brand consistency and visually appealing campaigns.
With strong segmentation, A/B testing, and advanced analytics, Campaign Monitor offers tools for businesses that want professional-grade email marketing without compromising design flexibility.
Key Features of Campaign Monitor
| Feature | Description |
|---|---|
| Drag-and-Drop Email Builder | Create visually stunning, responsive emails without coding. |
| Advanced Segmentation | Target audiences based on demographics, engagement, and purchase behaviour. |
| Dynamic Content | Personalise email blocks for different audience segments in one campaign. |
| A/B Testing | Optimise subject lines, send times, and content for improved results. |
| Analytics & Reporting | Get in-depth insights into engagement, open rates, clicks, and ROI tracking. |
| Integrations | Connect with Shopify, WooCommerce, Salesforce, and over 250 third-party apps. |
Campaign Monitor Pricing
| Plan | Cost |
| Free | $0 |
| Lite | $10.80 |
| Essentials | $26.10 |
| Premier | $143.10 |
Campaign Monitor Pros and Cons
| Pros | Cons |
|---|---|
| Stunning, highly customisable templates ideal for brand-focused businesses. | Pricing is higher compared to tools with similar automation features. |
| Easy-to-use drag-and-drop editor for creating professional emails quickly. | Limited marketing automation capabilities compared to ActiveCampaign or GetResponse. |
| Advanced segmentation for targeted campaigns. | No free plan; only a limited free trial. |
| Strong reporting and analytics, including engagement metrics and conversion tracking. | SMS marketing is not available natively. |
| Dynamic content and personalisation options for better engagement. | It can become costly as subscriber lists grow, especially for agencies managing multiple clients. |
14. Mailerlite Classic
MailerLite Classic is the original version of MailerLite’s email marketing platform, designed for users who prefer a simple, lightweight, and budget-friendly solution.
While the newer MailerLite offers advanced features and a modern interface, MailerLite Classic remains a favourite for small businesses and solopreneurs who value ease of use and affordability. It provides all the essentials, including email campaigns, automation, and landing pages, without unnecessary complexity.
Key Features of MailerLite Classic
| Feature | Description |
|---|---|
| Email Campaign Builder | Create newsletters and promotional emails using a simple drag-and-drop editor. |
| Automation Workflows | Set up basic trigger-based automations for onboarding and engagement. |
| Landing Pages & Forms | Build and customise landing pages and sign-up forms to capture leads. |
| Segmentation | Target audiences based on subscriber activity and preferences. |
| A/B Testing | Test subject lines and email variations for improved performance. |
| Integrations | Connect with platforms like WordPress, WooCommerce, and Zapier for basic workflow automation. |
MailerLite Classic Pricing
| Plan | Cost |
| 0-1,000 subscribers | $15 |
| 1,000-2,500subscribers | $20 |
| 2,501-5,000 subscribers | $35 |
| 5,001-10,000 subscribers | $60 |
| 10,001-15,000 subscribers | $90 |
MailerLite Classic Pros and Cons
| Pros | Cons |
|---|---|
| Extremely beginner-friendly with a clean, minimalistic interface. | Lacks some advanced features available in the newer MailerLite platform. |
| Affordable pricing makes it ideal for small businesses and startups. | Limited template variety compared to premium tools like Campaign Monitor. |
| Includes automation and segmentation for targeted campaigns. | Not as visually polished as newer platforms in terms of UI. |
| Provides a free plan for up to 1,000 subscribers with generous features. | Basic reporting tools compared to competitors like GetResponse or ActiveCampaign. |
| Built-in landing page and sign-up form builder. | Does not support advanced integrations beyond standard apps. |
15. AWeber
AWeber is one of the pioneers in email marketing, known for its reliability and ease of use. It is designed for small to medium-sized businesses and entrepreneurs who need a simple yet powerful platform for email campaigns and automation.
AWeber offers a solid set of features, including responsive templates, drag-and-drop editing, and robust automation workflows.
It also includes tools for landing pages and e-commerce integration, making it a comprehensive solution for building customer relationships and growing your audience.
Key Features of AWeber
| Feature | Description |
|---|---|
| Drag-and-Drop Email Builder | Create professional-looking emails without coding skills. |
| Automation Workflows | Automate sequences like welcome emails, lead nurturing, and abandoned cart reminders. |
| Landing Pages & Sign-Up Forms | Build custom landing pages and forms to grow your email list. |
| Responsive Templates | Access a large library of mobile-friendly email templates. |
| A/B Testing | Test subject lines and variations for higher engagement. |
| Integrations | Works with Shopify, WooCommerce, PayPal, WordPress, and many other platforms. |
| E-commerce Features | Sell digital products directly through AWeber’s landing pages. |
AWeber Pricing
| Plan | Cost |
| Free | $0 |
| Lite | $12.50 |
| Plus | $20 |
AWeber Pros and Cons
| Pros | Cons |
|---|---|
| Simple and intuitive interface ideal for beginners. | Pricing is higher compared to some budget-friendly competitors like MailerLite. |
| Offers a free plan for small businesses getting started. | Limited advanced automation compared to tools like ActiveCampaign. |
| Includes an extensive library of responsive email templates. | Reporting tools are less sophisticated compared to premium platforms. |
| Provides landing page builder and sign-up form tools at no extra cost. | Design flexibility is somewhat limited compared to Campaign Monitor or Mailchimp. |
| Excellent deliverability and customer support, including live chat and phone. | Some integrations require Zapier or third-party connectors. |
16. Mailjet
Mailjet is a collaborative email marketing platform that allows teams to design, send, and optimise email campaigns together.
It is best suited for businesses that value teamwork and want to streamline the email creation process across multiple contributors.
Mailjet provides real-time collaboration, responsive templates, and powerful segmentation tools. It is an excellent option for startups, SMBs, and large organisations that need an affordable yet efficient email solution with strong deliverability.
Key Features of Mailjet
| Feature | Description |
|---|---|
| Real-Time Collaboration | Multiple users can work on the same campaign simultaneously. |
| Email Builder | Drag-and-drop editor for designing professional, mobile-responsive emails. |
| Contact Segmentation | Target your audience with customised lists for better engagement. |
| Transactional Emails | Send order confirmations and other transactional emails with ease. |
| API & SMTP Relay | Ideal for developers to integrate email functionalities into applications. |
| Multi-User Access | Manage roles and permissions for marketing teams and agencies. |
| Integrations | Works with platforms like WordPress, Shopify, and Zapier for easy workflow automation. |
Mailjet Pricing
| Plan | Cost |
| Free | $0 |
| Essentials | $17 |
| Premium | $27 |
| Custom | Custom pricing |
Mailjet Pros and Cons
| Pros | Cons |
|---|---|
| Real-time collaboration for team-based email creation. | The free plan is limited to basic features and a low monthly send volume. |
| Affordable pricing based on email volume, making it cost-effective for many businesses. | Advanced marketing automation is limited compared to tools like ActiveCampaign. |
| Includes responsive email templates and an easy drag-and-drop builder. | Reporting and analytics are basic and lack deep performance insights. |
| API-friendly for developers who need to integrate email services into apps or workflows. | Lacks advanced personalisation compared to GetResponse or Omnisend. |
| GDPR-compliant with strong security measures for EU businesses. | Dedicated customer support is only available on higher-tier plans. |
17. Keap
Keap (formerly Infusionsoft) is an advanced CRM and email marketing platform built for small businesses that need a complete sales and marketing automation system.
Unlike basic email marketing tools, Keap integrates CRM functionalities, appointment scheduling, invoicing, and payment solutions in one platform.
It is ideal for businesses that want to streamline customer management while running automated email campaigns to nurture leads and drive conversions.
Key Features of Keap
| Feature | Description |
|---|---|
| CRM Integration | Manage leads, track deals, and organise customer information in one place. |
| Email Marketing Automation | Create behaviour-triggered email workflows for nurturing and follow-up campaigns. |
| Sales Pipeline Management | Visualise and manage your sales pipeline with drag-and-drop functionality. |
| Appointment Scheduling | Allow customers to book appointments directly, syncing with your calendar. |
| Invoicing & Payments | Send invoices, accept online payments, and track transactions from within the platform. |
| Segmentation & Personalisation | Target audiences based on tags, engagement history, and purchase behaviour. |
| Integrations | Works with e-commerce, payment processors, and tools like QuickBooks, Zapier, and Shopify. |
Keap Pricing
| Plan | Cost |
| Pro | $159 |
| Max | $229 |
| Max Classic | Custom |
Keap Pros and Cons
| Pros | Cons |
|---|---|
| Combines email marketing, CRM, and sales automation in one platform. | More expensive than standard email marketing tools like MailerLite or Mailchimp. |
| Offers powerful workflow automation to streamline sales processes. | Higher learning curve for beginners due to advanced features. |
| Built-in tools for invoicing, payment processing, and appointment scheduling. | No free plan, only paid plans starting at a premium price. |
| Strong contact management and segmentation for personalised campaigns. | Limited template variety for email design compared to competitors like Campaign Monitor. |
| Excellent customer support and onboarding assistance. | Integrations with some third-party apps require Zapier or custom configuration. |
18. EmailOctopus
EmailOctopus is an affordable, lightweight email marketing platform designed for startups, bloggers, and small businesses that need simplicity and cost-effectiveness.
It offers essential features like automation, list segmentation, and customisable email templates without the clutter of unnecessary tools.
Built on Amazon SES (Simple Email Service), EmailOctopus ensures reliable email deliverability while keeping costs low, making it a strong alternative to pricier email platforms.
Key Features of EmailOctopus
| Feature | Description |
|---|---|
| Email Campaign Builder | Create email campaigns easily using a drag-and-drop editor or HTML code editor. |
| Automation | Automate simple sequences like welcome emails and drip campaigns. |
| List Segmentation | Segment audiences based on engagement, location, or custom fields. |
| API Access | Allows developers to integrate EmailOctopus into apps or custom workflows. |
| Integrations | Connects with Zapier, WordPress, Shopify, and other popular tools for streamlined processes. |
| Deliverability | Built on Amazon SES infrastructure for cost efficiency and high inbox rates. |
EmailOctopus Pricing
| Plan | Cost |
| Starter | $0 |
| Pro | $9 |
EmailOctopus Pros and Cons
| Pros | Cons |
|---|---|
| One of the most affordable email marketing solutions available. | Limited advanced automation compared to premium tools like ActiveCampaign or Keap. |
| Simple and intuitive interface for beginners and non-technical users. | Reporting and analytics are basic compared to competitors like GetResponse or Campaign Monitor. |
| Built on Amazon SES for high deliverability and low-cost scalability. | The template library is small and lacks advanced design flexibility. |
| Includes segmentation and personalisation for better targeting. | Customer support is limited to email; no live chat or phone support. |
| Offers strong API support for developers to build custom workflows. | No native CRM functionality; requires third-party integrations for full customer management. |
19. SendPulse
SendPulse is an omnichannel marketing platform that combines email marketing with SMS, web push notifications, and even chatbots for platforms like Facebook Messenger and WhatsApp.
With its advanced automation features, segmentation tools, and pay-as-you-go SMS options, SendPulse is a powerful choice for businesses that want to integrate multi-channel campaigns for better engagement and higher conversions.
Key Features of SendPulse
| Feature | Description |
|---|---|
| Email Marketing | Create responsive email campaigns with an easy drag-and-drop editor. |
| Automation 360 | Build advanced workflows that integrate email, SMS, and push notifications. |
| AI-Powered Subject Lines | Improve open rates with AI-driven suggestions for subject lines. |
| Omnichannel Messaging | Combine email campaigns with SMS, push notifications, and chatbots for a unified customer journey. |
| CRM Integration | Manage customer relationships and track engagement directly within the platform. |
| Segmentation & Personalisation | Create targeted campaigns using behaviour-based segmentation. |
| Integrations | Connects with Shopify, WooCommerce, Zapier, and CRM platforms for extended functionality. |
SendPulse Pricing
| Plan | Cost |
| Free | $0 |
| Standard | $8 |
| Pro | $9.60 |
| Enterprise | $13.44 |
SendPulse Pros and Cons
| Pros | Cons |
|---|---|
| Omnichannel communication with email, SMS, push notifications, and chatbots in one platform. | The free plan is limited in features and monthly email volume. |
| Affordable pricing with flexible options for small and large businesses. | Automation interface can be overwhelming for beginners. |
| Includes advanced automation workflows with behavioural triggers. | Limited email template selection compared to tools like Mailchimp or Campaign Monitor. |
| Supports AI-powered subject line suggestions for better open rates. | Reporting lacks depth in lower-tier plans. |
| Built-in CRM to manage customer interactions alongside campaigns. | Some integrations require Zapier or third-party connectors. |
20. Mailmodo
Mailmodo is a next-generation email marketing platform that focuses on AMP-powered interactive emails, allowing users to complete actions like form submissions or bookings directly within the email.
This innovative approach reduces friction and boosts engagement by eliminating extra clicks.
Key Features of Mailmodo
| Feature | Description |
|---|---|
| AMP-Powered Emails | Create interactive emails that allow users to complete actions without leaving their inbox. |
| Marketing Automation | Build automated workflows for lead nurturing, onboarding, and transactional emails. |
| Pre-Built Templates | Access templates for interactive campaigns like quizzes, feedback forms, and product reviews. |
| Segmentation & Personalisation | Target customers based on behavioural data, demographics, and engagement history. |
| Integration Capabilities | Connect with CRMs like HubSpot and Salesforce, plus tools like Zapier for workflow automation. |
| Analytics & Reporting | Track engagement metrics and conversions with detailed reports on interactive elements. |
Mailmodo Pricing
| Plan | Cost |
| Free | $0 |
| Lite | $39 |
| Pro | $79 |
| Max | $159 |
Mailmodo Pros and Cons
| Pros | Cons |
|---|---|
| Enables AMP emails for in-mail interactivity like surveys, forms, and bookings. | Higher pricing compared to basic email marketing tools. |
| Excellent for increasing engagement and conversions through interactive campaigns. | Limited template options compared to competitors like Mailchimp or Campaign Monitor. |
| Includes advanced automation and behavioural triggers. | AMP functionality requires a learning curve for beginners. |
| Offers pre-built workflows for transactional and promotional campaigns. | Not ideal for businesses that only need simple email campaigns. |
| Integrates with leading CRMs and marketing tools like HubSpot, Salesforce, and Zapier. | Currently lacks SMS or push notification features offered by omnichannel tools like SendPulse. |
See also: Best Business Tools And Software For Entrepreneurs
How to Choose the Right Email Marketing Tool
Your choice of email marketing software can determine the success or failure of your campaigns. A good platform should fit your business size, budget, and long-term growth plans.
Below are the most critical factors to guide your decision.
| Factor | Why It Matters and What to Look For |
|---|---|
| Business Size, Goals, and Budget | Small businesses may prioritise affordability and simplicity, while larger companies need advanced segmentation and analytics. Define your email objectives and choose accordingly. |
| Automation and AI Features | Look for tools offering pre-built workflows and AI-powered features like predictive segmentation and send-time optimisation. Automation saves time and increases efficiency, especially as your list grows. |
| Integration with Existing Tools | Ensure compatibility with your CRM, e-commerce platform (Shopify, WooCommerce), and analytics tools. Integration creates a seamless ecosystem for data sharing and campaign tracking. |
| Analytics and Reporting Capabilities | Strong reporting tools are essential for decision-making. Check if the platform offers real-time analytics, heatmaps, and detailed conversion reports. |
| Scalability and Future-Proofing | Your email list will grow, and so will your needs. Choose a tool that can scale with your business and offer advanced features when required. |
| Support and Learning Resources | Opt for platforms with 24/7 support, onboarding webinars, and knowledge bases. This ensures your team can solve problems quickly and get the most out of the software. |
| Data Security and Compliance | Select tools that comply with GDPR and other privacy laws, provide secure data storage, and offer features like double opt-in for subscriber consent. |
Best Practices for Successful Email Marketing
Email marketing success goes beyond just sending messages; it is about creating campaigns that engage, convert, and retain customers. Following proven best practices ensures your efforts deliver the highest return on investment.
By applying these strategies, you will not only improve open and click-through rates but also build long-term customer loyalty.
| Best Practice | Quick Implementation Tip |
|---|---|
| Build and Segment Your Email List Ethically | Use opt-ins and lead magnets. Segment by behaviour, interests, or demographics for relevance. |
| Personalise Beyond First Names | Tailor content using past purchases, browsing history, and location data. |
| A/B Test Subject Lines and Content | Experiment with headlines, visuals, and CTAs to find what drives higher engagement. |
| Optimise Send Times and Frequency | Send at peak activity times. Avoid spamming, but maintain a consistent schedule. |
| Leverage Automation | Automate welcome emails, abandoned cart reminders, and follow-up sequences. |
| Monitor Analytics | Track open rates, CTR, and conversions. Adjust campaigns based on performance insights. |
| Ensure Mobile Responsiveness | Use mobile-friendly templates, short subject lines, and clear CTAs. |
| Stay Compliant with Regulations | Follow GDPR/CAN-SPAM rules and include an easy unsubscribe option. |
See also: 11 Best Planner Apps For Entrepreneurs To Organise And Plan
Conclusion
Email marketing remains one of the most effective ways to grow and engage your audience. The right tool and strategy can significantly boost your ROI, streamline workflows, and strengthen customer relationships.
Start by choosing a platform that matches your business needs, apply proven best practices, and continuously optimise for better results.
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Frequently Asked Questions (FAQs)
What are the top email marketing tools for growing a business?
The top email marketing tools include platforms like Mailchimp, Brevo, Constant Contact, Moosend, and ConvertKit. These tools provide automation, personalisation, analytics, and deliverability features that help businesses run successful email campaigns.
Why are email marketing tools important for entrepreneurs?
Email marketing tools streamline customer engagement, enable automated follow-ups, and improve campaign results, all crucial for time-strapped entrepreneurs looking to grow their businesses efficiently.
Are there free email marketing tools available?
Yes, many providers offer free email marketing tools with generous limits. Platforms like Mailchimp, MailerLite, and Benchmark Email offer free plans for startups and small businesses to get started without upfront costs.
What should I look for when choosing an email marketing tool?
Look for features like automation workflows, segmentation, responsive templates, analytics, A/B testing, and integration with your CRM or e-commerce platform. These are core features of the best email marketing tools.
Can email marketing tools help increase sales?
Absolutely. Email campaigns are proven to drive conversions by nurturing leads, promoting offers, and re-engaging existing customers, all of which contribute to higher revenue.
Can I use these tools for SMS marketing too?
Some platforms like Omnisend and Brevo offer multi-channel marketing, including SMS and email, to help you reach your audience through multiple touchpoints.
Are email marketing tools beginner-friendly?
Yes. Most email marketing tools come with intuitive interfaces, drag-and-drop editors, and helpful onboarding guides, making them ideal for beginners.
Do these tools integrate with other business software?
Most tools integrate seamlessly with CRMs like Salesforce, e-commerce platforms like Shopify, and analytics tools like Google Analytics, streamlining your marketing efforts.
How often should I send marketing emails?
It depends on your audience and industry. Weekly or biweekly campaigns are common, but tools often include analytics to help you find the best frequency for your audience.
Can email marketing tools help grow my subscriber list?
Yes. Features like pop-up forms, landing pages, and integration with social media channels help grow your list organically over time.
