How to Sell on Konga in Nigeria – Complete Guide for Entrepreneurs

If you’re looking for a smart way to grow your business and reach more customers across Nigeria, learning how to sell on Konga might just be the best move you make this year. With thousands of Nigerians shopping online every day, Konga has become one of the country’s leading e-commerce platforms connecting everyday sellers and business owners to a massive audience without the huge cost of running a physical store.

You might be asking, “How do I become a seller on Konga?” or even, “Can I sell on Konga for free?” The answer is yes. You can set up your store on Konga without paying any registration fees. All you need is a product to sell, a smartphone or laptop, internet access, and a bit of guidance to get started.

In this guide, we’ll walk you through everything you need to know to sell on Konga successfully. From Konga seller registration and creating your first product listing, to managing deliveries through Konga order fulfillment, and understanding how to get paid on Konga as a seller; you’ll learn step-by-step how to turn your products into profits.

If you’re a student selling gadgets, a fashion vendor, or a business owner expanding online, this article is packed with practical tips to help you stand out and succeed on Konga’s marketplace. Let’s dive in and get your store up and running.

And if you’re looking to start a business, the Entrepreneurs Success Blueprint Program (ESBP) is the perfect place to begin. It’s designed to help you gain clarity, avoid costly mistakes, and start your business the right way.

See Also: E-commerce Business – How To Start An E-commerce Business In Nigeria

Key Takeaways

• You can start selling on Konga for free by registering through the Konga SellerHQ. All you need is a valid CAC document, a business account, and your product information.
• Konga offers flexible fulfillment options including self-fulfillment, KOS (Konga’s delivery service), and Fulfillment by Konga (FBK) for sellers who prefer to outsource storage and logistics.
• Success on Konga depends on strong product listings, competitive pricing, quick order processing, and excellent customer service. Optimising your store can significantly boost visibility and sales.
• Understanding Konga’s subscription plans, commission structure, and seller categories will help you make smarter decisions, avoid restrictions, and scale faster on the platform.

Understanding Konga’s Marketplace

Konga was launched in Nigeria in 2012 as an online retailer focused on delivering technology and consumer goods. Over the years, it evolved into a full-scale e-commerce marketplace allowing third-party merchants to list and sell products directly to customers across Nigeria. In 2018, following its acquisition by the Zinox Group, Konga merged its operations with offline retail and strengthened its logistics and payment infrastructure.

Today, Konga is one of the most established digital marketplaces in Nigeria. It connects thousands of sellers to millions of customers nationwide, offering everything from electronics and fashion to groceries and household items. Its integrated systems, KongaPay for secure payments and KOS (Konga’s logistics service) simplify how transactions are processed and how orders are delivered.

If you’ve been asking, how do I become a seller on Konga, the answer lies in understanding how the platform is structured and how it supports sellers through technology, logistics, and marketing exposure.

Once you complete your Konga seller registration, you gain access to a seller dashboard (SellerHQ), where you can manage product listings, track orders, handle deliveries, and receive payments. Sellers can operate at different levels depending on their business model and capacity.

How Do I Become a Seller on Konga?

To become a seller on Konga, you need to register through the Konga SellerHQ portal. SellerHQ is Konga’s central dashboard where merchants upload products, manage orders, track performance, and receive payments.

The registration process is open to both individuals and registered businesses, and you can sell on Konga for free, there are no upfront setup or subscription charges. Konga only takes a commission when you make a sale.

Here’s a step-by-step breakdown of how to register:

Step 1: Visit the Konga SellerHQ Registration Page

Go to shq.konga.com and click “Create an Account”. This will take you to the official Konga seller registration form.

Step 2: Fill in Your Store Information

You’ll be asked to provide the following:

• Full name
• Valid email address and mobile number
• Business name (this will appear as your store name)
• Business address
• CAC registration number (for formal businesses)
• Bank account details for payment settlement

This information is used to set up your public-facing store profile and enable payment processing.

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Step 3: Verify Your Email Address and Phone Number

Once your store information is submitted, Konga will send verification codes to both your email and phone number. These must be confirmed before your account is activated.

To complete verification:

• Email – Open the message from Konga in your inbox, copy the verification code, and paste it in the required field on the platform.
• Phone – Check your SMS inbox for a One-Time Password (OTP) and enter it when prompted.

This verification process ensures that your contact information is valid and allows you to receive order notifications, payment alerts, and updates from Konga directly.

Step 4: Set Up Your Store on SellerHQ

Once verified, your account becomes active, and you can log in to the SellerHQ dashboard. From here, you can start setting up your store by uploading product images, writing descriptions, setting prices, and managing inventory. The platform gives you full control over your listings, along with access to data insights, order management tools, and customer communication features.

Your product listings will start appearing on Konga’s marketplace once submitted. You’ll then be able to receive orders from buyers across Nigeria and choose a fulfillment method that best fits your operation. Konga offers multiple fulfillment options, including self-fulfillment, KOS (Konga’s logistics service), and Fulfillment by Konga (FBK).

This dashboard is where you’ll manage every aspect of your business on Konga.

See Also: Everything You Need To Know About Online Selling

How to List Your Products on Konga

Once your seller account has been approved and verified through the Konga seller registration process, the next step is adding your products. This is a key part of the setup process and directly affects your visibility, sales performance, and customer experience.

For many sellers asking how to sell on Konga, or even how do I become a seller on Konga, product listing is often where things start to feel real. It’s also where most sellers make early mistakes—poor images, vague descriptions, or wrong pricing. If you want to sell successfully, it’s important to follow Konga’s listing guidelines and optimise every product entry with care.

Here’s a step-by-step guide on how to list your products on Konga:

Accessing the Product Listing Page

Once your account is active, all product listings are managed through your SellerHQ dashboard. This is the backend portal where you control every aspect of your store on Konga. From the dashboard menu, you’ll find a section labelled “Products.” This is where you begin the process of uploading your items.

Konga gives you two options when it comes to listing products. You can either add them manually: one at a time or upload them in bulk using a spreadsheet template provided on the platform. If you’re new to the system or only selling a few items, it’s best to start with the manual method. It allows you to familiarise yourself with how Konga handles listings before scaling up.

As your inventory grows, you can easily switch to the bulk upload option to save time and manage large volumes more efficiently.

Creating an Effective Product Listing

To make your products discoverable and appealing to buyers, it’s important to enter the correct details in each listing field. These details not only help customers find your products but also determine whether your listing will be approved by Konga.

Here’s what a good product listing requires:

1. Product Title

Use clear, specific titles. Include the brand name, product type, model, size, and colour where applicable. For example write: “Samsung 43-Inch Smart LED TV – Full HD (Black)” as your product description. Avoid vague titles like “Nice TV” or “Quality Shirt.”

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2. Product Description

Use SEO-friendly product titles and detailed descriptions. Your description should answer the buyer’s immediate questions. Include product features, specifications, materials, uses, care instructions, and any important notes about delivery or warranty.

Write in short paragraphs or bullet points for readability. Think of this as a digital salesperson working on your behalf.

3. Product Images

Use clear, high-resolution images (at least 500 x 500 pixels) with a plain white background. Show different angles of the product if possible. Avoid blurry photos, watermarks, or cluttered backgrounds.

You must upload at least one image, but three to five is ideal for higher conversions.

4. Category and Subcategory

Select the most accurate category and subcategory. Misclassification will reduce visibility and may result in listing rejection. If you’re selling electronics, for example, make sure it’s under the appropriate tech section, not general merchandise.

5. Price

Set a competitive price based on similar products listed on Konga. Remember to factor in your delivery cost, Konga’s commission, and your desired profit margin.

Pricing too high discourages buyers; pricing too low can hurt your profits. Research is key.

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6. Quantity/Inventory

Enter the correct stock level. Always update this as your inventory changes. Running out of stock without updating your listings can lead to order cancellations and penalties.

7. Product Variations (If Applicable)

If you’re selling items in multiple colours, sizes, or models like T-shirts or phone cases, use the “variation” feature to group them under one product listing.

Step-by-Step Guide on How to Create a Product Listing on Konga Manually

If you’re listing your first product manually, follow these steps from your SellerHQ dashboard:

1. Click on “Products” > “Add Product.”
2. Enter your product title and select category.
3. Upload clear product images.
4. Write a detailed description with features and specifications.
5. Set the price, available quantity, and Stock Keeping Unit (SKU), if you use one.
6. Define product variations if applicable (e.g. colour, size).
7. Choose your fulfillment method: KOS, FBK, or self-fulfillment.
8. Save and submit the product for review.

Konga’s team will review the listing and either approve it or request corrections. Listings that meet the guidelines are usually approved within 24–48 hours.

See Also: Businesses to Start With 100k In Nigeria- Your Ultimate Guide.

Managing Orders and Konga Order Fulfillment

After your products go live and customers begin to place orders, the next step is managing fulfillment. This is where your ability to deliver quickly, accurately, and professionally can determine whether you build a successful store or end up with frustrated buyers. Konga provides flexible order management and delivery options to support sellers at different stages, whether you’re fulfilling a few orders a week or processing dozens per day.

Order management is handled entirely through your SellerHQ dashboard. Once a customer places an order, you’ll receive a notification and the order will appear under the “Orders” tab. It’s your responsibility to process each order promptly and select the appropriate fulfillment method. Failing to meet Konga’s fulfillment timelines can lead to penalties, low ratings, or account suspension.

Konga Order Fulfillment Options

Konga offers three fulfilmment options to sellers. Each method has its advantages depending on your product type, delivery capacity, and how much control you want to retain.

1. KOS (Konga’s Delivery Service)

With KOS, Konga handles last-mile delivery. You simply package the item and drop it off at a KOS collection centre. From there, Konga takes over and ensures the item reaches the buyer. This is ideal for sellers who don’t want to deal with third-party couriers or personal deliveries.

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2. Self-Fulfilment

If you prefer to handle delivery yourself or through a logistics company you trust, you can choose self-fulfillment. This method is typically used for prepaid orders, since Konga discourages cash-on-delivery for third-party fulfillment. You’re responsible for dispatching, tracking, and ensuring timely delivery.

3. Fulfilment by Konga (FBK)

FBK allows you to store your products in Konga’s warehouse. Once an order is placed, Konga handles everything from picking, packing, shipping, to delivery. It’s the most hands-off and scalable option, ideal for high-volume sellers or those outside major cities who want nationwide reach without logistics hassle.

Choosing the right fulfillment method depends on your business model, delivery speed, product type, and location. You can set your fulfillment preference per product, giving you flexibility across your store.

Timely Order Processing and Dispatch

Once an order is placed, Konga expects sellers to accept and process it quickly ideally within 24 hours. Packaging must be clean, secure, and labelled correctly using the waybill generated from the SellerHQ. Delays in order acceptance or dispatch can affect your store’s rating and may lead to automatic order cancellations.

Buyers can track their orders in real time, and you can monitor fulfillment progress through the SellerHQ dashboard.

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Maintaining Fulfilment Standards

Konga expects sellers to meet specific fulfillment standards in order to maintain a strong reputation on the platform. Once you begin to receive orders consistently, it’s important to focus not just on selling, but on delivering a smooth and reliable experience for your customers.

Sellers are rated based on key performance indicators such as how quickly they accept and ship orders, how often they cancel, and how frequently customers return items. Low scores in any of these areas can reduce your visibility on the platform and, in some cases, result in account suspension or other penalties. To avoid this, make sure you dispatch every order on time, keep your inventory updated to prevent stockouts, and maintain clear communication with buyers when necessary.

Customer feedback also plays a critical role. Buyers are encouraged to rate and review their experience after receiving an order. These reviews appear on your store page and influence the decisions of future buyers. A pattern of negative reviews especially those linked to late deliveries, wrong items, or poor packaging can quickly hurt your credibility.

Fortunately, the SellerHQ dashboard provides real-time data to help you stay on track. You can view your fulfillment rate, monitor returns, and address complaints before they escalate. By staying proactive and organised, you can maintain a strong seller profile and create a trustworthy shopping experience that keeps buyers coming back.

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How Do I Get Paid on Konga as a Seller?

Once you’ve made a sale on Konga and successfully fulfilled the order, your next focus is receiving payment. Many new merchants, especially those just learning how to sell on Konga, often ask, “How do I get paid on Konga as a seller?” or “How long does it take to receive payment?”

Konga has a structured and transparent payment system designed to protect both buyers and sellers while ensuring smooth transaction processing.

How Does Konga’s Payment System Work?

Once you start to sell on Konga, you’ll need to understand how the platform handles your earnings. Konga provides an organised and transparent payment system that ensures you receive your money securely and on each successful order.

After completing your Konga seller registration, you’ll be required to link your business bank account to your store. This is where your earnings will be transferred after Konga confirms that the buyer has received the item and hasn’t requested a return within the 7-day return policy period.

There are two main ways to get paid: KongaPay and the Konga Wallet. Both options are accessed from the SellerHQ dashboard, and they come with slightly different processes.

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KongaPay (Automated Payment Method)

KongaPay is the platform’s in-house payment solution that automates the payout process for sellers. Once you fulfil an order and the 7-day return period has passed without any dispute from the buyer, KongaPay begins processing the payment. You don’t need to do anything manually, your earnings are automatically transferred to the bank account you provided during your seller registration.

The system deducts Konga’s commission upfront, based on the product category, and the remaining balance is sent directly to your account. The entire process typically takes three to seven working days after the return period ends, depending on your bank’s processing timeline.

For most new sellers, KongaPay is the default option and offers a smooth, hands-off experience that ensures consistent cash flow without any extra steps.

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Konga Wallet (Manual Withdrawal Method)

For sellers who prefer more control over how and when they receive their earnings, the Konga Wallet offers a flexible alternative. When a transaction is completed and the return period closes, the funds are credited to your Konga Wallet instead of being transferred automatically. From there, you can log into your SellerHQ dashboard and request a withdrawal at any time.

This method gives you full visibility over your account balance and allows you to pool multiple payments before making a transfer, which can be helpful for managing expenses or planning restocks. Once a withdrawal is initiated, the funds are typically credited to your linked bank account within 3-5 working days.

While slightly more hands-on than KongaPay, the Konga Wallet is a preferred option for sellers who like to manage their revenue manually.

See also: Best business ideas to start in Lagos.

The 7-Day Return Policy

Konga has a standard 7-day return window to protect buyers in case they receive damaged, defective, or incorrect items. This means that once you fulfil an order and the buyer receives it, Konga holds the payment for seven days before releasing the funds to you. If no return is initiated within that period, the money becomes available for disbursement.

This return policy is crucial to how Konga manages risk on the platform, and it applies to all sellers regardless of subscription plan or order volume. As a seller, you need to account for this delay when managing your cash flow, especially in the early stages.

Commission Deductions Before Payment

Before releasing any payment, Konga deducts its commission based on the product category. These commissions vary but generally fall between 3% to 15% depending on what you’re selling. For example:

• Electronics may attract a 3–5% commission.
• Fashion items may be charged around 8–10%.
• General merchandise, groceries, or home goods may fall within 5–12%.

These deductions are automated and transparent. You can view the exact amount charged per order in your SellerHQ dashboard before the payout is processed.

Note that Konga does not charge commissions on cancelled or returned orders, ensuring that you’re only charged for successful transactions.

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Konga Subscription Plans

While sellers often ask, “Can I sell on Konga for free?” the answer is yes, Konga allows you to open a store and start selling without paying any setup fee. However, for sellers who want to unlock more features, reach a wider audience, or manage larger inventories, Konga offers structured subscription plans tailored to different business needs.

These plans are optional but can provide added value through marketing support, expanded product listings, and increased store visibility. Choosing the right plan depends on how many products you intend to list and whether you want additional promotional exposure on or off the platform.

Here’s a breakdown of the available subscription tiers:

Silver Plan – ₦2,500/month

The Silver Plan is the entry-level option for sellers looking to test the waters. It allows you to have up to 70 products live at any given time. This plan is ideal if you’re starting out, selling in a niche category, or managing a small inventory.

Silver Plus Plan – ₦5,000/month

This plan removes product listing limits entirely. With unlimited products, Silver Plus is perfect for sellers who want to scale gradually without being restricted by item count. It offers the same dashboard access and management tools as the Silver Plan but with more freedom.

Gold Plan – ₦9,000/month

The Gold Plan includes unlimited product listings and adds a promotional boost. It offers 15 days of advertisement placement directly on the Konga platform. This increased visibility within the marketplace can help drive more clicks and conversions. However, it doesn’t include ads on external platforms like Facebook or Google.

Gold Plus Plan – ₦18,000/month

For sellers looking for extended promotional exposure on Konga, the Gold Plus Plan provides 30 days of Konga onsite ads alongside unlimited product uploads. Like the standard Gold Plan, it focuses on platform-specific marketing without external digital ad campaigns.

Platinum Plan – ₦37,500/month

The Platinum Plan is the most comprehensive package. It includes unlimited product listings, 30 days of visibility ads on Konga, plus an additional 30-day campaign across Facebook and Google. This tier is designed for sellers aiming to maximise their online reach through both in-platform visibility and broader digital marketing exposure. It’s ideal for more established brands or businesses looking to scale quickly.

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Tips to Succeed When Selling on Konga

Selling on Konga is not just about listing products and waiting for orders to roll in. To build a profitable and sustainable store, you need to be intentional about how you list, price, fulfil, and market your products.

Whether you’re just figuring out how to sell on Konga or already handling daily orders, applying the right techniques can significantly improve your results.

Optimise Every Product Listing

Start with the basics. Your product listings should be clear, accurate, and visually appealing. Use high-quality images that show your product from multiple angles, ideally with a plain white background. Your titles should be specific: mentioning the brand, model, size, colour, or other key details and your descriptions should answer all the typical questions a buyer might ask.

Many sellers underestimate the power of good content, but in e-commerce, product presentation is everything. This is your digital shop shelf, make it count.

Price Competitively, But Profitably

It’s common to feel pressure to underprice your products just to get noticed. But pricing too low can hurt your profit margins, especially after Konga’s commission is deducted. Instead, research what similar products are selling for on the platform. Use that insight to set a price that offers value while still protecting your bottom line.

Remember, buyers on Konga compare listings. A great photo and a well-written description can justify a slightly higher price.

Keep Your Inventory Accurate

Managing stock is a critical part of maintaining seller credibility. If your listings show products that are no longer available, you risk cancellations, delayed fulfillment, and poor reviews. Worse still, it could lead to a suspended account if repeated too often.

Update your inventory regularly in the SellerHQ dashboard, especially after offline sales or bulk orders. If managing stock becomes too demanding, consider switching to Fulfillment by Konga (FBK).

Use Your Dashboard Insights

The SellerHQ dashboard provides valuable insights into how your store is performing. You can see how many views each product is getting, your order fulfillment rates, customer ratings, and more. Use this data to spot trends. If a product is getting lots of views but no sales, try updating the photo, tweaking the title, or adjusting the price.

Paying attention to your data helps you make smarter decisions and grow faster.

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Promote Your Store Strategically

If you’re on a paid subscription plan, make use of your allocated Konga onsite ads. These placements can give your products more visibility within search results. Even if you’re not on a paid plan, you can run limited-time discounts, create bundle offers, or time promotions around holidays and sales seasons.

In a competitive marketplace, visibility is currency. Use it well.

Common Mistakes to Avoid When Selling on Konga

While many sellers are eager to start making sales, rushing into Konga without a proper strategy can lead to problems.

Below are some of the most common missteps you’ll want to avoid if you plan to build a long-term business.

Using Poor-Quality Images

One of the biggest red flags for online shoppers is a blurry or poorly lit product image. If your photos look unprofessional, buyers will assume the product is too. This is one of the quickest ways to lose trust before you even have a chance to explain your offer.

Take clear, well-lit photos against a white or neutral background. Invest the time once it pays off long-term.

Writing Vague or Incomplete Descriptions

Buyers need details. If your description doesn’t clearly explain what the product does, how it looks, what size it is, or who it’s for, they’ll move on. Worse, they might place an order and request a return when the item doesn’t match their expectations.

Be clear, be specific, and aim to answer every possible customer question within your product description.

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Not Updating Inventory

Failing to update stock levels is one of the most damaging mistakes you can make. When customers order products that are no longer available, you’ll be forced to cancel and repeated cancellations negatively impact your seller performance metrics.

If you sell the same inventory across multiple platforms, make sure your Konga stock reflects your true availability.

Delaying Order Processing

Konga expects sellers to confirm and process orders within a specific time within 24 hours. If you’re slow to respond, orders may be automatically cancelled, and your seller score will take a hit.

Make it a habit to check your SellerHQ dashboard at least once or twice a day. The faster you fulfil orders, the better your reviews and rankings.

Ignoring Customer Messages and Reviews

Good communication is a big part of online selling. Respond to inquiries promptly and address any negative reviews or complaints in a professional tone. Ignoring buyers or worse, being rude can lead to negative feedback that discourages others from shopping with you.

Even if the customer is wrong, always reply respectfully. Every review is public, and your reputation depends on how you handle feedback.

FAQs About How To Sell On Konga In Nigeria

How can I register as a seller on Konga?

To open a store on Konga, visit the SellerHQ registration page, fill in your personal and business information, and verify your email and phone number. Once your account is approved, you can start listing your products.

Does Konga charge a commission on sales?

Yes. Konga earns a commission from every successful sale you make on the platform. The commission rate varies depending on the product category and is deducted automatically before payment is released to you.

Are there subscription plans for sellers?

Konga offers several subscription plans for sellers who want more flexibility and visibility. Options range from basic plans with limited listings to premium tiers that include unlimited products and marketing features such as homepage ads and external promotions.

How do I upload products to my Konga store?

Once logged into your SellerHQ dashboard, go to the “Products” section and select “Add Product.” You’ll need to input the product name, category, description, price, and upload clear images. You can also use the bulk upload feature if you have many products.

What payment options are available to Konga customers?

Buyers on Konga can pay using KongaPay, debit cards, internet banking, or bank transfer. Payments are held temporarily and released to sellers after the buyer confirms receipt or the return window expires.

How are deliveries handled on Konga?

You can choose between handling deliveries yourself (self-fulfilment), using Konga’s logistics service (KOS), or storing your inventory in Konga’s warehouse through Fulfillment by Konga (FBK). Each option gives you flexibility depending on your location and volume of sales.

What should I know about Konga’s return policy?

Konga gives buyers a return window usually seven days to report any issues with their order. If a return is requested and approved, the item is sent back, and the seller is expected to process it according to Konga’s return guidelines.

When and how will I receive payment for my sales?

Payments are processed after the 7-day return period ends. If you use KongaPay, the funds are transferred automatically to your bank account. If you use Konga Wallet, you’ll need to request a withdrawal manually.

Can I sell outside Nigeria through Konga?

At the moment, Konga focuses on the Nigerian market. Sellers are limited to fulfilling orders within Nigeria, and international shipping is not part of the platform’s current offering.

What support is available for Konga sellers?

Sellers have access to support through the SellerHQ platform, where you can raise tickets or contact the merchant support team. Konga also provides training resources and documentation to help you resolve issues and improve your performance.

Conclusion

Selling on Konga gives Nigerian entrepreneurs a structured, accessible way to take their products online and reach customers across the country. With tools for inventory management, secure payments, and nationwide l, the platform simplifies the process of running an online store.

However, success on Konga doesn’t happen by luck. It requires consistency, attention to detail, and a strong commitment to customer service. From creating accurate product listings to meeting order deadlines and pricing your items smartly, every step contributes to how well your store performs.

If you’re ready to start or scale your business online, Konga offers the infrastructure to support you. But your results will depend on how well you use the tools at your disposal. Build trust, stay professional, and focus on giving your customers a positive experience, that’s how sustainable growth happens.

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