That feeling…wiping sweat off your brows and feeling a headache coming on because you are stuck on how to write a company profile. All you need in a perfect company profile will be covered in this article. You never have to break a sweat over it.
First, we will define what a company profile is. Then, we will explain why it is beneficial to your company, whether it is a startup, SME and the like. Then, we will show you how to write a company profile. Finally, you don’t have to do it yourself; we can do it for you. Just holla!
Sound good? Alright, let’s move on.
Contact us now to write your company profile
What Is A Company Profile?
A company profile is a professional summary of a company and what it does in simple terms. It describes what you sell, how you got started, your mission, how you manufacture or source your products, and why you serve customers.
This document aims to provide buyers with another reason to do business with you. It also makes you visible and attractive to investors and stakeholders. This is your brand’s opportunity to shine.
See also: How To Write A Business Plan That Works For You
Why You Need A Company Profile
The reason for having one does way more than fill out the space on your website. It is necessary for growth as a company/brand.
1. It gives your customers a lasting impression
While a good first impression is good, a lasting impression is even better. Being available everywhere will give you that lasting effect and edge to stand out. You stand out because you can provide enough information to assure your customers that you are legit.
2. A good marketing tool
So, a potential customer wants to know more about your company and your services. Instead of going through one place to find out about your company and another to get your offerings, they can get all they need from your company profile.
It tells them who you are and what you offer. Your profile can be readily available on marketing channels such as physical prints, emails, websites, and LinkedIn. Thereby boosting your visibility.
3. Brand credibility
For example, you were to buy parfait and presented with two containers. One is transparent, with the content of the yoghurt, fruits and tidbits visible to the eyes. While the other is enclosed in a stainless container. Which one will you buy?
It is safe to say you will pick the visible one. Here, you can see what you are about to consume and can trust its content more. This is the same with your profile. It makes you trustworthy and credible.
See also: How To Create A Small Business Marketing Plan
4. You can argue for a higher price
What is the difference between ‘Kpekere’ and plantain chips? Packaging! Plantain chips in a neater package and a company name sell at a higher price than the roadside ones tied in nylons. Why? Because they were able to justify the price in their packaging and presentation.
Profiling your company separates you from competitors, makes you more attractive and justifies your need to increase the price of your product.
5. Control the narrative
Do you want people to see how you started? How you began as a small scale business and grew into a multinational? Your profile will ensure that the public and news get your story right. Moreover, you can control the narrative, drawing in just the proper empathy and attachment for your brand’s reputation.
See also: How To Write A Contingency Plan As An Entrepreneur
6. It invites the right people to work with you
It can be exhausting explaining what your brand is about to prospective employees. Instead of going through that trouble, applicants can see precisely what you do and know if their dreams align with yours.
Types of Company Profiles
While there are no exact styles or types of company profiles, the majority of the ones that stand out follow these methods:
1. Direct And To The Point
This is to give your business visibility and let everyone know just what you do.
‘ReDahlia is a brand preoccupied with offering business solutions and support, ranging from business consulting services to providing information for entrepreneurs and business leaders across the globe. ReDahlia owns entrepreneurs.ng.’
See also: Business Plan Template For Small Business Owners To Follow
2. Storytelling
If you love stories, you will like this one. You can’t be shy to tell that brand story. Here, you can write your company profile, starting with an essay.
See also: Telling ReDahlia Story; A Brand Preoccupied With Entrepreneurial Support.
a. What inspired you to start the company?
Tell the story behind your company, the struggles you had to go through and the turning point.
b. What is the meaning behind your brand?
The name of your company and logo should have a story. If your company name is as simple as ‘Titi’s Books’, your story must be more than the fact that your name is Titi and you sell books. Your logo should have a reason for assuming those colours and patterns. Tell us why your brand is unique.
c. What cause does your company address?
What value does your company give, and who does it give it to? Explain your passion and how your brand satisfies your target audience.
d. Write your plot
When watching a movie, there is always a Protagonist (that is you), and he/she has to solve a problem (your company’s unique selling point).
‘I was inspired to create this brand for two reasons. First, I wanted to unapologetically create a lifestyle where brown skin is at the forefront and not an afterthought. There are so many women, like myself, that value health and wellness in every aspect of their lives. So why not a brand that supports that journey through premium pieces where we are seen and celebrated.’
3. Investment Readiness
It will have it all. Your company’s vision and mission, background story, product description, reasons behind the name, company projection, and other information can attract an investor. You are basically putting your company up for display or in a showroom.
‘Our story began in 1971. Back then, we were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. Today we are privileged to connect with millions of customers every day with exceptional products and more than 30,000 retail stores in 83 markets.’
To read the complete profile, download it here.
How To Write A Company Profile
Your profile has to be clear and concise. To not repeat yourself, unnecessarily elaborating and providing irrelevant information, we have provided you with the steps to write a company profile. It will include everything that should be in the document.
Details About the Business
To start, you will give details about your business. They are basic information and should be easy to read and understand. They include:
- Your business name
- The year it was founded
- Founder’s name
- Physical address
- Phone numbers
- Email address
- Website URL
Details About The Company
Now it’s time for you to get down into business. This is the part that makes or breaks your profile. It will include:
- Description of your products and services
- Your mission, vision and values
- Your motto slogan
- The history of the company
- Growth approach
- Public relations
- Industry information
- Team details
Company Highlights
Show off your company. What have you achieved, or what is that unique thing about your brand? Let everyone know about it. It will include:
- Awards
- Certification
- Special projects
- Testimonials
- Media recognition
Additional Information
This will boost your company profile outlook, especially when trying to get investors. It will involve:
- Annual sales
- Financial targets
- Number of employees
- Partners
- Photographs
Do you need a business plan? Contact us on WhatsApp: 08038874148.
How To Get A Company Profile
Now that you have all the information you need to write your company profile, the next step is to get one. This should be pretty easy, but we understand that not everyone can focus on what and what not to put in their profile.
If you will like to outsource this job and get your brand a befitting, investment-ready company profile, reach out to us on 08038874148. Call or send a WhatsApp message. Alternatively, reach us at business@entrepreneurs.ng.
We will create a company profile for you that includes all of your company’s information. We’ll look into it and make it as straightforward as possible with visuals and bullet points. By the time we are done, investors and the general public will have a favourable impression of your brand.
Hey, do you know we can create visibility for your brand and put your business on the world map through our platform? Contact us today to make your brand the preferred choice for our audience of entrepreneurs and business leaders.
Do you have a company profile? How has it benefitted your business? Please leave us a message in the comment section. We will love to read from you.
